Aspect SWOT Analysis
Identifies internal and external factors affecting an
Purpose
organization.
Internal (Strengths, Weaknesses) and external
Focus
(Opportunities, Threats) factors.
Scope Broad focus on both internal and external aspects.
Strategic planning, identifying competitive advantages and
Use Case
weaknesses.
Application Level Typically applied at an organizational or project level.
Internal and external view to analyze and optimize
Perspective
resources.
Requires internal data (e.g., resources, capabilities) and
Data Requirements
some external data.
Identifies key areas for improvement and opportunities to
Outcome
pursue.
- Strengths: Strong brand, skilled workforce.
- Weaknesses: Limited funding, outdated technology.
Examples of Factors
- Opportunities: Market expansion, new technology.
- Threats: Economic downturn, rising competition.
Often used at the start of strategic planning or project
Frequency of Use
analysis.
PESTEL Analysis
Analyzes macro-environmental factors impacting an
organization.
External factors in the macro-environment (Political,
Economic, Social, Technological, Environmental, Legal).
Limited to external factors influencing the business.
Environmental scanning, understanding industry
trends and external challenges.
Applied at an industry or market level.
External view focusing on uncontrollable factors in the
broader environment.
Primarily requires external data (e.g., market,
regulatory trends).
Helps predict potential external impacts and prepares
for market changes.
- Political: Regulatory changes, trade policies.
- Economic: Inflation rates, economic growth.
- Social: Changing demographics, consumer behavior.
- Technological: New technologies, R&D.
- Environmental: Sustainability, climate change.
- Legal: Compliance requirements, labor laws.
Used continuously to monitor changes in the external
environment.
