Design Thinking Notes Mast Wale
Design Thinking Notes Mast Wale
Phases of DT
1. Empathise – find stories and focus on emotion
Empathy Map
Empathy mapping can help you take what you learn from observing
human behavior and come away with actionable insights.
Observation – what people SAY What they THINK
Observation – what people DO What they FEEL
Empathy DT
Observation
Ethnography
Interviews
Question Asking
Find the pain point of the user
Find the touch point of the user
Empathize with Customers, Employees, and Other End Users
User Research
Industry Analysis
o CAGR
o Opportunities
o Challenges
o Status – growing/stagnant
o Key player – national/international