A synopsis on

BIG DATA AND ANALYTICS

AJAY KUMAR GARG ENGINEERING COLLEGE

Delhi - Meerut Expy, Ghaziabad, UP- 201009

Submitted by

Shivam Shukla (9717935914, [email protected])

Suhana Aneja (9315080772, [email protected] )

Mansi Pandey (9205029588, [email protected])

APRIL 2023
 BIG DATA AND ANALYTICS

INTRODUCTION
Big data analytics refers to the process of exponential growth of digital data,

collecting, processing, and analyzing businesses are generating and collecting

massive volumes of structured and more data than ever before, and big data

unstructured data to gain insights and make analytics provides a way to derive value

informed business decisions. With the from this data.

other visual aids to communicate the

The process of big data analytics typically insights derived from the analysis.

involves several stages, including data

collection, data preprocessing, data analysis, Big data analytics has a wide range of

and data visualization. In the data collection applications across various industries, such

stage, data is collected from various sources, as healthcare, finance, retail, and

such as social media, sensors, and weblogs. manufacturing. For example, in healthcare,

The data preprocessing stage involves big data analytics can be used to analyze

cleaning and transforming the data to patient data and identify potential health

prepare it for analysis. The data analysis risks, while in finance, it can be used to

stage uses various techniques, such as detect fraudulent transactions and improve

statistical analysis, data mining, and risk management.

machine learning, to identify patterns and

insights in the data. Finally, the data In summary, big data analytics is a powerful

visualization stage uses charts, graphs, and tool that enables businesses to leverage the
massive amounts of data they collect to gain improve business operations, and it will

insights and make informed decisions. It has continue to be a critical area of focus as data

the potential to transform industries and volumes continue to grow.

STEPS OF DATA ANALYSIS

OBJECTIVES
The objectives of big data can vary waste and inefficiencies, and automating

depending on the organization and industry, manual tasks.

but some common objectives of big data

include: 4.Drive innovation: Big data can uncover

new business opportunities and facilitate

1. Improve decision-making: Big data can innovation by identifying emerging trends,

provide insights and analytics that enable predicting market demand, and enabling

better decision-making across various experimentation and prototyping.

functions, such as finance, marketing,

operations, and human resources. 5.Mitigate risk: Big data can help

organizations identify and mitigate risk by

2.Enhance customer experience: By analyzing internal and external data sources,

analyzing customer data, organizations can monitoring threats in real-time, and

help the organization gain a better developing predictive models.

understanding of customer’s needs and

preferences, and can tailor their products 6.Improve product development: By

and services accordingly to improve analyzing customer feedback, usage data,

customer satisfaction. and market trends, organizations can

improve their product development

3.Increase operational efficiency: Big data processes, prioritize features and

can help optimize business processes by functionality, and develop more innovative

identifying areas for improvement, reducing and competitive products.

 FLOW CHART DEPICTING THE OBJECTIVES OF BIG

DATA

SCOPE OF WORK ON BIG DATA ANALYTICS

Here's a written model for how a medicine 1.Identify business objectives: The first

company could implement big data analytics step is to define the company's business

to improve their operations: objectives and the specific areas where big

data analytics could provide the most value.

For example, the company may want to

improve their R&D process, optimize their 4.Build analytical models: With the

supply chain, or enhance their marketing infrastructure in place, the company can

efforts. begin building analytical models that

address their specific business objectives.

2.Define data sources: Once the objectives For example, they may use machine learning

are clear, the company needs to identify the algorithms to predict drug efficacy or patient

data sources that will be used to support outcomes, or they may use natural language

their analytics initiatives. This may include processing to analyze social media

internal data sources, such as electronic sentiment around their products.

medical records, clinical trial data, and sales 5.Test and refine models: Once the models

data, as well as external data sources, such are developed, they need to be tested and

as social media data, market research refined to ensure their accuracy and

reports, and public health data. effectiveness. This may involve running

simulations, conducting A/B tests, or

3.Design analytics infrastructure: The comparing the results of different analytical

next step is to design the infrastructure for models.

storing, processing, and analyzing the data.

This will involve selecting the appropriate 6.Deploy and monitor models: Once the

hardware and software tools, such as models are validated, they can be deployed

Hadoop, Spark, and machine learning into production and monitored over time to

libraries, as well as developing the necessary ensure their ongoing effectiveness. This may

data pipelines and integration points. involve integrating the models into existing

workflows, developing dashboards and

visualizations to monitor performance, and By following these steps, a medicine

conducting regular reviews and updates to company can leverage big data analytics to

ensure the models remain relevant. improve their operations, increase

efficiency, and drive innovation.

 REFERENCES
[1]. Cuelogic.com-big data testing- [3].Techtarget/Definition-big data

understanding the complex world of data [4].bdataanalytics-articles

testing [5].bleuwire-images

[2]. Chat.openai.com/