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Analyzing Sales Data

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19 views11 pages

Analyzing Sales Data

Uploaded by

shivamshukla2003
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Project Title Analyzing Sales data

Tools Jupyter Notebook and VS code

Technologies Business Intelligence

Domain E-commerce

Project Difficulties level Advanced

Dataset : Dataset is available in the given link. You can download it at your convenience.

Click here to download data set

Analyzing Sales Data Project

This project involves analyzing Amazon sales data to gain insights into sales performance,
identify trends, and make data-driven business decisions. Here's a step-by-step guide:

1. Problem Definition

Objective: Analyze Amazon sales data to understand sales trends, identify top-performing
products, and optimize inventory and marketing strategies.

2. Data Collection

Datasets: Obtain sales data from Amazon. This could include:


● Order data: Order ID, product ID, order date, sales amount, etc.
● Product data: Product ID, category, price, ratings, reviews, etc.
● Customer data: Customer ID, location, demographics, etc.

3. Data Preprocessing

import pandas as pd

# Load datasets
orders = pd.read_csv('amazon_orders.csv')
products = pd.read_csv('amazon_products.csv')
customers = pd.read_csv('amazon_customers.csv')

# Display basic info and check for missing values


print(orders.info())
print(products.info())
print(customers.info())

# Fill missing values or drop rows/columns as necessary


orders.fillna(method='ffill', inplace=True)
products.fillna(method='ffill', inplace=True)
customers.fillna(method='ffill', inplace=True)

4. Exploratory Data Analysis (EDA)

import seaborn as sns


import matplotlib.pyplot as plt
# Basic statistics
print(orders.describe())
print(products.describe())
print(customers.describe())

# Histograms for numeric features


orders.hist(bins=30, figsize=(20, 15))
plt.show()

# Sales trend over time


orders['order_date'] = pd.to_datetime(orders['order_date'])
sales_trend = orders.groupby(orders['order_date'].dt.to_period('M')).sum()
sales_trend['sales_amount'].plot(figsize=(10, 6), title='Sales Trend Over Time')
plt.show()

# Top-selling products
top_products = orders.groupby('product_id').sum().sort_values('sales_amount',
ascending=False).head(10)
sns.barplot(x=top_products.index, y=top_products['sales_amount'])
plt.title('Top 10 Selling Products')
plt.show()

5. Feature Engineering

# Example feature engineering


orders['order_month'] = orders['order_date'].dt.month
orders['order_year'] = orders['order_date'].dt.year

# Merge datasets
data = pd.merge(orders, products, on='product_id')
data = pd.merge(data, customers, on='customer_id')

6. Model Selection

For predictive modeling, you might want to predict future sales, identify customer segments,
or recommend products.

Predicting Future Sales

from sklearn.model_selection import train_test_split


from sklearn.linear_model import LinearRegression

# Define features and target variable


X = data[['order_month', 'order_year', 'price', 'ratings']]
y = data['sales_amount']

# Split the data


X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.2, random_state=42)

# Train the model


model = LinearRegression()
model.fit(X_train, y_train)

# Evaluate the model


y_pred = model.predict(X_test)
print(f"Mean Squared Error: {mean_squared_error(y_test, y_pred)}")
print(f"R2 Score: {r2_score(y_test, y_pred)}")
7. Model Interpretation

import matplotlib.pyplot as plt

# Coefficients of the model


coefficients = pd.DataFrame(model.coef_, X.columns, columns=['Coefficient'])
print(coefficients)

8. Deployment

For deployment, you could build a web application to visualize sales trends, recommend
products, or provide sales forecasts.

from flask import Flask, request, jsonify

app = Flask(__name__)

@app.route('/predict', methods=['POST'])
def predict():
data = request.get_json(force=True)
input_data = np.array([data['order_month'], data['order_year'], data['price'], data['ratings']])
prediction = model.predict([input_data])
return jsonify({'predicted_sales_amount': prediction[0]})

if __name__ == '__main__':
app.run(debug=True)
9. Monitoring and Maintenance

Set up logging and monitoring to track the performance of your deployed model, and
schedule regular retraining with new data.

10. Documentation and Reporting

Maintain comprehensive documentation of the project, including data sources, preprocessing


steps, model selection, and evaluation results. Create detailed reports and visualizations to
communicate findings and insights to stakeholders.

Additional Considerations

● Ethical Considerations: Ensure ethical use of data, especially customer data.


● Privacy and Security: Implement measures to protect sensitive customer and
business data.

Tools and Technologies

● Programming Language: Python


● Libraries: pandas, numpy, seaborn, matplotlib, scikit-learn, Flask
● Visualization Tools: Tableau, Power BI, or any dashboarding tool for advanced
visualizations

This is a basic outline of an Amazon sales data analysis project. Depending on your specific
goals and data, you may need to adjust the steps accordingly.

Sample Project Report

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