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Marketing Reporting System

A Marketing Reporting System is a tool used by businesses to collect, analyze, and report on marketing data and performance metrics. It tracks key performance indicators (KPIs) such as sales, customer acquisition, conversion rates, and return on investment (ROI) from various marketing campaigns. The system consolidates data from multiple sources, such as digital ads, social media, email marketing, and website analytics. It provides actionable insights to help businesses optimize their marketing

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Rahul Sengupta
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0% found this document useful (0 votes)
22 views4 pages

Marketing Reporting System

A Marketing Reporting System is a tool used by businesses to collect, analyze, and report on marketing data and performance metrics. It tracks key performance indicators (KPIs) such as sales, customer acquisition, conversion rates, and return on investment (ROI) from various marketing campaigns. The system consolidates data from multiple sources, such as digital ads, social media, email marketing, and website analytics. It provides actionable insights to help businesses optimize their marketing

Uploaded by

Rahul Sengupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1. What is the full from of MRS?

Ans – Market Reporting system.

2. How does E-commerce differ from traditional commerce?

Ans- Physical Presence: In traditional commerce, transactions occur in physical brick-and-mortar


stores or through face-to-face interactions, while in e-commerce, transactions occur online through
websites or mobile apps without the need for a physical presence.

Geographical Reach: E-commerce eliminates geographical limitations, allowing businesses to reach a


global audience without the need for physical stores in multiple locations. Traditional commerce is
typically limited to the geographical area where the business operates.

Operating Hours: E-commerce platforms operate 24/7, allowing customers to make purchases at any
time, while traditional commerce is constrained by operating hours, typically during specific business
hours.

Cost Structure: E-commerce often has lower overhead costs compared to traditional commerce
since there's no need for expenses related to physical stores, such as rent, utilities, and
maintenance.

3.What are the key components of E- commerce webside?

Ans- Homepage: This is the main landing page of the website, where visitors are introduced to the
brand, products, and services offered. It often includes navigation menus, featured products,
promotions, and links to product categories.

Product Pages: Each product or service offered for sale has its own dedicated page where details
such as images, descriptions, prices, and specifications are provided. Product pages also typically
include options for selecting variations (e.g., size, color) and adding items to the shopping cart.

Shopping Cart: The shopping cart allows customers to view the items they have selected for
purchase, adjust quantities, and proceed to checkout. It also displays the total cost of the order,
including taxes and shipping fees.

Checkout Process: The checkout process includes multiple steps where customers provide shipping
information, select shipping methods, enter payment details, and review their order before finalizing
the purchase. A smooth and intuitive checkout process is essential for minimizing cart abandonment.

What is EDI ?
EDI stands for Electronic Data Interchange. It's a method of exchanging business documents
between companies in a standardized electronic format. Instead of relying on paper-based
documents, such as purchase orders, invoices, and shipping notices, EDI allows for the transfer of
these documents electronically, typically between computer systems without human intervention.

4.What is EAI?

Ans- EAI stands for Enterprise Application Integration. It refers to the process of connecting various
software applications and systems within an organization to enable seamless data flow and
communication. EAI aims to facilitate the integration and interoperability of disparate systems,
allowing them to work together as a unified and cohesive entity.

5. What is Meta data?

Ans- Metadata refers to data that provides information about other data. It describes various
aspects of a piece of data, such as its content, structure, format, and context, making it easier to
organize, manage, and understand. In essence, metadata serves as "data about data."

6. What are the 3 different types of Information system?

Ans- Transaction Processing Systems (TPS): Transaction Processing Systems are designed to process
routine transactions efficiently and accurately. They are primarily used to record, process, and store
day-to-day business transactions such as sales orders, purchases, payments, and inventory
movements. TPS typically operate in real-time or near real-time, ensuring timely and accurate
transaction processing. Examples of TPS include point-of-sale systems in retail stores, online booking
systems for airlines or hotels, and banking systems for processing customer transactions.

Management Information Systems (MIS): Management Information Systems are used by managers
and decision-makers to support strategic, tactical, and operational decision-making within an
organization. MIS provide summarized, structured, and organized information from various sources
to help managers analyze performance, monitor operations, and make informed decisions. They
often include features such as reporting, data visualization, and decision support tools. Examples of
MIS include sales dashboards, financial reporting systems, and inventory management systems.

Decision Support Systems (DSS): Decision Support Systems are interactive computer-based systems
designed to assist managers and decision-makers in analyzing complex and unstructured problems
and making semi-structured decisions. DSS utilize data, models, and analytical tools to provide
insights, scenarios, and alternatives to support decision-making processes. They often incorporate
features such as data mining, predictive modeling, simulation, and "what-if" analysis. Examples of
DSS include business intelligence platforms, executive information systems, and sales forecasting
tools.
7. What is the full from of DSS?

Ans- The full form of DSS is "Decision Support System."

8. What is TPS?

Ans- TPS stands for Transaction Processing System. It is a type of information system designed to
process, record, and manage routine business transactions. TPSs are crucial for organizations as they
handle day-to-day operations efficiently and accurately. These systems typically operate in real-time
or near real-time to ensure timely processing of transactions.

9. Any 3 factor of MIS?

Ans - Data Management: MIS involves the collection, storage, and management of data from various
sources within an organization. This includes structured data from databases, as well as unstructured
data from documents, emails, and other sources. Effective data management ensures that
information is accurate, reliable, and easily accessible for decision-making processes.

Information Analysis: MIS analyzes data to generate meaningful information that supports decision-
making at all levels of an organization. This involves processing data using techniques such as
querying, reporting, data mining, and statistical analysis to identify patterns, trends, and insights
relevant to business operations and strategy.

Decision Support: MIS provides decision-makers with the information and tools they need to make
informed decisions. This includes dashboards, reports, and analytics tools that present relevant
information in a clear and understandable format. Additionally, MIS may incorporate features such
as scenario analysis, forecasting, and simulation to help decision-makers evaluate alternatives and
assess the potential outcomes of their decisions.

10.What is big data?

Big data refers to large and complex sets of data that exceed the capabilities of traditional data
processing methods and tools to capture, store, manage, and analyze within a reasonable
timeframe. Big data is characterized by the three Vs: volume, velocity, and variety.

11.What is data warehousing?

Data warehousing is the process of collecting, storing, and managing large volumes of structured and
unstructured data from various sources within an organization to support business analysis,
reporting, and decision-making. A data warehouse is a centralized repository that integrates data
from multiple sources and provides a unified view of the organization's data for analysis and
reporting purposes.
12.What is M- commerce?

M-commerce, short for "Mobile Commerce," refers to the buying and selling of goods and services
through mobile devices such as smartphones and tablets. It involves conducting commercial
transactions using mobile applications (apps), mobile-optimized websites, or other mobile platforms.

M-commerce has become increasingly popular due to the widespread adoption of smartphones and
mobile internet connectivity, allowing consumers to shop conveniently from anywhere and at any
time. It encompasses various types of transactions, including:

Online Purchases: Consumers can browse, select, and purchase products or services directly from
mobile apps or websites. This includes shopping for clothing, electronics, groceries, tickets, and
more.

Mobile Payments: M-commerce facilitates mobile payments, allowing consumers to securely


complete transactions using mobile payment methods such as digital wallets, mobile banking apps,
and contactless payments (e.g., NFC technology).

13.What is EPR? Give 2 example SAP, Oracle,Tally?

"EPR" doesn't typically stand for a known term in the context you're referring to. If you meant "ERP"
(Enterprise Resource Planning), then it's a business process management software that allows an
organization to use a system of integrated applications to manage the business and automate many
back-office functions related to technology, services, and human resources.

Here are examples of ERP systems from SAP and Oracle:

SAP ERP (SAP ECC): SAP ERP is an integrated enterprise resource planning (ERP) software developed
by SAP SE. It provides modules for various business functions, including finance, human resources,
sales, procurement, manufacturing, and supply chain management. SAP ERP is widely used by large
and multinational corporations across various industries.

Oracle ERP Cloud: Oracle ERP Cloud is a cloud-based enterprise resource planning (ERP) suite offered
by Oracle Corporation. It provides a comprehensive set of applications for financial management,
procurement, project management, supply chain management, and human capital management.
Oracle ERP Cloud is designed to streamline business processes, improve productivity, and enable
digital transformation.

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