Corporate Secretaryship: Syllabus
Corporate Secretaryship: Syllabus
Corporate Secretaryship: Syllabus
B.COM.,
CORPORATE
SECRETARYSHIP
SYLLABUS
Content
1. Preamble
2. Programme Learning Outcome
3. Course Structure
4. Course Learning Outcomes and Syllabus
(i) Core Courses (CC)
(ii) Elective (Discipline Specific/Generic) (EC)
(iii) Skill Enhancement Courses (SEC)
1. PREAMBLE
The curriculum of B. Com (Corporate Secretaryship) is structured in a way that the students
acquire in-depth knowledge in corporate affairs. The course provides a platform for the students
to pursue Company Secretaryship as a profession. The comprehensive curriculum design bestows
excellent career opportunities to explore new vistas in the present competitive corporate arena.
To lay down a strong foundation on the basic concepts of Finance, Securities, Accounting
and Legislations which enable the students to become conversant with various corporate
constituents.
The students will have better prospects to excel in professional and competitive
examinations on completion of the course.
4
c. GRADUATE ATTRIBUTES
On completing the B.Com (CS) course, students will be equipped to
inculcate the following attributes indicating a professional outlook in their
discipline of study.
The Course helps the student to acquaint themselves with the theoretical and
practical knowledge of the various managerial and secretarial aspects of business in
general. It serves as a catalyst and a facilitating platform to enhance them to be
independent and easily employable.
The main feature of the course is the Institutional Training which imparts
job-oriented skills to bridge the gap between academics & industrial requirements.
Further, it creates a natural interest among the students on the dynamics of the
Company and equips them to face the challenges in their future endeavors.
. e. PROGRAMME OUTCOMES:
POs Description
PO1
Become knowledgeable in the subject of corporate laws and apply those
provisions for the benefit of the employer /organization.
PO4 Enhance communication skills, team work, group dynamics and leadership
qualities.
PO5 Provide solutions to overcome the challenges in the area of finance and
administration.
PSO4
Hands on training in GST and Income tax returns filing, Accounting
Software, Corporate Correspondence, venture creation and industrial training.
PSO5
Train to develop managerial skills individually and collectively for better
corporate management at local and global level.
The Core subjects include latest developments in the education and scientific front,
advanced programming packages allied with the discipline topics, practical training,
devising mathematical models and algorithms for providing solutions to industry / real
life situations. The curriculum also facilitates peer learning with advanced mathematical
topics in the final semester, catering to the needs of stakeholders with research aptitude.
The General Studies and Mathematics based problem solving skills are included as
mandatory components in the ‘Training for Competitive Examinations’ course at the
final semester, a first of its kind.
The curriculum is designed so as to strengthen the Industry-Academia interface and
provide more job opportunities for the students.
The Industrial Statistics course is newly introduced in the fourth semester, to expose the
students to real life problems and train the students on designing a mathematical model
to provide solutions to the industrial problems.
The Internship during the second year vacation will help the students gain valuable work
experience, that connects classroom knowledge to real world experience and to narrow
down and focus on the career path.
Project with viva-voce component in the fifth semester enables the student, application
of conceptual knowledge to practical situations. The state of art technologies in
conducting a Explain in a scientific and systematic way and arriving at a precise solution
is ensured. Such innovative provisions of the industrial training, project and internships
will give students an edge over the counterparts in the job market.
State-of Art techniques from the streams of multi-disciplinary, cross disciplinary and
inter disciplinary nature are incorporated as Elective courses, covering conventional
topics to the latest - Artificial Intelligence.
*Part I. II, and Part III components will be separately taken into account for CGPA
calculation and classification for the under graduate programme and the other
components. IV, V have to be completed during the duration of the programme as per the
norms, to be eligible for obtaining the UG degree.
10
Sem Part Course Code Courses Title of the Course T/P Credits Hours Max. Marks
Int Ext Total
I PartI 2311T T/OL தமி இல கிய வரலா -I / T 3 6 25 75 100
Other Languages -I
Part II 2312E English General English- I T 3 6 25 75 100
23BCS1C1 CC-I Financial Accounting-I T 5 5 25 75 100
PartIII 23BCS1C2 CC-II Principles of T
Management@ 5 5 25 75 100
- Generic History/ Economics/ BBA/ T
Elective Commerce/B.Com (CA) 3 4 25 75 100
(Allied)
23BCS1S1/ SEC-1 a. Basics of Personal Finance & T 2 2 25 75 100
PartIV 23BCS1S2 Investment Planning/
b. Basics of Logistics
Management
23BCS1FC Foundation Fundamental Conceptsof T 2 2 25 75 100
Course Accounting &Commerce
TOTAL 23 30 175 525 700
Part I 2321T T/OL தமி இல கிய வரலா -2 T 3 6 25 75 100
/Other Languages-II
II
Part II 2322E English General English II T 3 6 25 75 100
Part III 23BCS2C1 CC-III Financial Accounting II T 5 5 25 75 100
23BCS2C2 CC-IV Principles of Marketing T 5 5 25 75 100
-- Generic History/ Economics/ BBA/ T
Elective Commerce/B.Com (CA) 3 4 25 75 100
(Allied)
Part-IV 23BCS2S1/ SEC-2 Every Day Banking or T 2 2 25 75 100
23BCS2S2 Emotional Intelligence
23BCS2S3 SEC-3 Fundamentals of Auditing T 2 2 25 75 100
NMC Naan Mudhalvan Course
TOTAL 23 30 175 525 700
III Part I 2331T T/OL தமிழக வரலா ப பா T 3 6 25 75 100
/Other Languages-III
Part II 2332E English General English- III T 3 6 25 75 100
Part III 23BCS3C1 CC-V Corporate Accounting -I T 5 5 25 75 100
23BCS3C2 CC-VI Company Law and Secretarial T 5 5
Practice 25 75 100
-- Generic History/ Economics/ BBA/ T 3 4 25 75 100
Elective Commerce/B.Com (CA)
(Allied)
Part-IV 23BCS3S1 SEC- 4 Business Building Skills T 2 2 25 75 100
233AT/ SEC-5 Adipadai Tamil/GST Filling of T 2 2 25 75 100
23BCS3S2 Returns
TOTAL 23 30 175 525 700
Part I 2341T T/OL தமி அறிவிய /Other T 3 6 25 75 100
Languages -IV
10
Part II 2342E English General English -IV T 3 6 25 75 100
Part III 23BCS4C1 CC-VII Corporate Accounting -II T 4 4 25 75 100
IV 23BCS4C2 CC-VIII Business Statistics T 4 4 25 75 100
-- Generic History/ Economics/ BBA/ T
Elective Commerce/B.Com (CA) 3 4 25 75 100
(Allied)
Part-IV 23BCS4S1 SEC- 6 Tally Accounting Software T 2 2 25 75 100
234AT/ SEC- 7 Adipadai Tamil/ Professional T 2 2 25 75 100
23BCS4S2 Skills for Corporate World
23BES4 Environmental Studies T 2 2 25 75 100
23 30 200 600 800
V Part III 23BCS5C1 CC Income Tax Law and Practice- I T 4 5 25 75 100
23BCS5C2 CC Business Law T 4 5 25 75 100
23BCS5PR CC Project with viva- voce / T 8 8 25 75 100
InstitutionalTraining
23BCS5E1/ Elective Corporate Governance & T
23BCS5E2 Generic Business Ethics/ Industrial 3 5 25 75 100
Laws
23BCS5E3/ Elective Basics of Research Methodology T
23BCS5E4 Generic (or) 3 5 25 75 100
Entrepreneurial Development
Part IV 23BVE5 Value Education T 2 2 25 75 100
23BCS5I Summer Internship /Industrial 2 - 25 75 100
Training
TOTAL 26 30 175 525 700
VI Part III 23BCS6C1 CC Cost Accounting T 4 6 25 75 100
23BCS6C2 CC Income Tax Law and Practice-II T 4 6 25 75 100
23BCS6C3 CC Banking Theory Law & Practice T 4 6 25 75 100
23BCS6E1/ Elective Knowledge Management/ T 3 5 25 75 100
23BCS6E2 Generic Office Management
23BCS6E3/ Elective Financial Management/Modern T 3 5 25 75 100
23BCS6E4 Generic Marketing Management
Part IV 23BCS6S1 Professional Skill Training for Competitive 2 2 25 75 100
Competency Examinations
Skill
-- Extension Activity 2 -
22 30 150 450 600
140
T/OL-Tamil/Other Languages,
E – English
CC - Core course –Core competency, critical thinking, analytical reasoning, research skill &
teamwork
Generic Elective (Allied)
SEC-Skill Enhancement Course
FC-Foundation Course
T- Theory, P-Practical
Chairperson details: Dr.T.KANNAN, GOVERNMENT ARTS COLLEGE,PARAMAKUDI. Mobile No:
9600293429
11
1
TOTAL 75
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 3 3 2 3 2 2 3 2 2
CO2 3 2 3 3 3 2 2 2 3 2 2
CO3 3 2 3 3 3 2 2 2 3 2 2
CO4 3 2 3 3 2 2 2 2 3 2 2
CO5 3 2 3 3 3 2 2 2 3 2 2
TOTAL 15 10 15 15 13 11 10 10 15 10 10
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 2 3 3 2 2 2 3 2 3
CO2 3 2 3 3 2 2 2 2 3 2 2
CO3 3 2 2 3 2 2 2 1 3 2 2
CO4 3 2 2 3 2 2 2 2 3 2 2
CO5 3 2 3 3 2 2 2 1 3 2 2
TOTAL 15 10 12 15 11 10 10 8 15 10 11
UNIT III Investment Products and their Applications – Fixed Income Products –Mutual
Fund Products– Equity Market – Derivatives and Commodities –
FOREX
UNIT IV Real Estate and Other Investments- Risk Profiling – Types of Investment Risks-
Goal Based Investment Planning - Selection of Investment Products to achieve a
Goal – Additional Lumpsum Investments vsSystematic Staggered Investments.
WEB SOURCES:
1. https://www.rbi.org.in
2. https://investor.sebi.gov.in/iematerial.html
COURSE OUTCOMES-COGNITIVE LEVEL MAPPING
COS BASICS OF PERSONAL FINANCE AND COGNITIVE
INVESTMENT PLANNING LEVELS
CO1 Understand and exhibit the skill to plan personal finance K1, K2
CO2 Learn the time value of money and power of compounding K2,K3,K4
CO5 Analyze the investment opportunities and selecting the best K4,K5,K6
among them for diversified portfolio
(K1-Remembering, K2-Understanding, K3-Applying, K4-Analyzing, K5-
Evaluating,K6-Creating)
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, case studies and practical exercises, group
working.
Note: These methodologies are indicative and teachers can innovate new methodologies to
achieve the desired learning outcomes.
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 1 3 3 3 3 3 3 3 3 3
CO2 2 3 3 3 3 1 3 3 3 3
CO3 1 1 1 1 2 3 1 3 3 3
CO4 1 1 1 1 1 2 1 3 3 3
CO5 1 1 2 1 1 2 1 2 3 1
REFERENCE BOOKS:
1. Agarwal, D.K., ‘Textbook of Logistics and Supply Chain Management’, Mac
MillanIndia Ltd, 2003.
2. Chase, R.B., Shankar, R and Jacobs, F.R. ‘Operations Management and Supply
ChainManagement’, McGraw Hill Publications, 13th edition, 2018.
3. Chopra, S., Meindl, P. and Kalra, D.V. ‘Supply Chain Management’, Pearson
EducationIndia, 6th edition, 2016.
20
E-RESOURCES:
1. www.managementstudyguide.com
2. https://www.tutorialspoint.com/supply_chain_management/supply_chain_manag
ement_ t utorial.pdf
3. https://www.camcode.com/asset-tags/supply-chain-management-guide/
4. https://library.ku.ac.ke/wp-
content/downloads/2011/08/Bookboon/Magement%20andOrganisation/funda
mentals- of- supply-chain-management.pdf
5. https://www.youtube.com/watch?v=PmR2SKeY9Ms&list=PLGit8yny_3ANzZ
MsJJjeu x Mg-S0f0hGcn
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, Case discussions, problem solving, class
presentations.
Note: These methodologies are indicative and teachers can innovate new methodologies to
achieve the desired learning outcomes.
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 1 2 3 3 3 3 1 3 1 3
CO2 1 2 3 3 3 3 1 3 1 3
Average 1 2 3 3 3 3 1 3 1 3
RECOMMENDED TEXT
1. T.S.Reddy & A.Murthy. Financial Accounting, Margham Publications, Chennai.
2. S.Thothadri & S . Nafeesa, Financial accounting, MC Graw Hill Education,New Delhi.
3. M.V. Nagarajan . Financial accounting, vidhya publications.
4. N.Premavathy, Principles of Management - Sri Vishnu Publication -Chennai. 6.
J.Jayasankar,Business Management - Margham Publication -Chennai.
5. Elements of Mercantile Law – N.D.Kapoor
REFERENCES:
6. S.P.Jain & N.L.Narang S.P.Jain & N.L.Narang, Financial Accounting, KalyaniPublishers,
New Delhi.
7. M.C. Shukla , T.S Grewal , S.C. Gupta .Advanced accounting .S.Chand & Co.Newdelhi.
22
8. C.B.Gupta, Management Theory & Practice - Sultan Chand & Sons - NewDelhi. 2.
L.M.Prasad, Principles & Practice of Management - Sultan Chand & Sons – New Delhi
9. Human Resource Management – V S PRao
10. Human Resource Management –Ashwathappa
E-Resources:
1. www.accountingcoach.com
2. www.accountingstudyguide.com
3. www.futureaccountant.com
4. http://www.managementstudyguide.com/
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, problem solving through practical
exercises, Quizzes
Note: These methodologies are indicative and teachers can innovate new methodologies to
achieve the desired learning outcomes.
CO-PO-PSO MAPPING
Averag 3 3 3 3 3 3 3 3 3 3
e
(Correlation level: 3 – Strong 2-Medium 1-Low)
23
CO3 Identifythefactorsdeterminingpricing
26
Textbooks
PhilipKotler,PrinciplesofMarketing:ASouthAsianPerspective,PearsonEducatio
1
n.NewDelhi
Dr.C.B.Gupta& Dr.N.RajanNair,Marketing Management,SultanChand&Sons,
2
NewDelhi.
Dr.AmitKumar,PrinciplesOfMarketing,ShashibhawanPublishingHouse,Chenn
3
ai
4 Dr.N.RajanNair,Marketing,SultanChand&Sons.New Delhi
5 NeeruKapoorPrinciplesOfMarketing,PHILearning,NewDelhi
Reference Books
ProfKavitaSharma,DrSwatiAgarwal,PrinciplesofMar
1
ketingBook,Taxmann,newdelhi
Dr.J.Jayasankar,MarketingManagement,MarghamPublication
2
s,Chennai.
3 Assael,H.ConsumerBehaviourand MarketingAction,USA:PWS-Kent
Hoyer, W.D. And Macinnis, D.J., Consumer Behaviour, USA:
4
HoughtonMifflinCompany
BakerM,MarketingManagementAndStrategy,MacmillanBusiness,Bloo
5
mburyPublishing, India
NOTE: Latest Edition of Textbooks May be Used
Web Resources
1 https://www.aha.io/roadmapping/guide/marketing/introduction
2 https://www.investopedia.com/terms/m/marketsegmentation.asp
https://www.shiprocket.in/blog/understanding-promotion-and-distribution-
3
management/
MAPPING WITH PROGRAMME OUTCOMES
AND PROGRAMME SPECIFIC OUTCOMES
Lead to other courses Advanced study on Banking Theory Law & Practice L T P
Contents No. of
Hours
Unit II - Debit Card – Credit Card – ATM Machine – Cash Deposit Machine – Pass 5
book printing machine. MICR- IFSC- Fund transfer through ECS – NEFT –
RTGS – Form filling for Fund transfer.
On line Banking – Sign up – Process – Requirements – Log in – Customer ID –
Unit III User ID– Pass word – Hints for creating Pass words – change of pass word – 6
on line transactions –Account statements – Fund Transfer – Payment of bills –
Utility payments
Loans – Repayment for Loans – other services. Mobile Banking –
Unit IV meaning – importance –Advantages – Mobile Applications (App) – WAP 6
(Wireless Application Protocol)- USSD (Unstructured Supplementary Service
Data)- Registration process – through Mobiles
Process at Bank Branch-ATM- User ID-MPIN- change of MPIN –IMPS
D(Immediate Mobile Payment System) - UPI(Unified Payment interface) –
REFERENCE BOOKS
28
WEB SOURCES:
1. https://en.wikipedia.org/wiki/Online_banking
2. https://www.sbi.co.in/portal/web/services/internet-banking
3. https://www.hdfcbank.com/assets/popuppages/netbanking.htm
4. https://www.investopedia.com/terms/m/mobile-banking.asp
5. www.scotiabank.com/mobile/ca/en/0,,5181,00.html
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, practical use of basic bank documents and visit to local
banks and observing, group working.
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve the
desired learning outcomes.
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3 3 3 3 3 3
CO2 3 3 3 3 3 3 3 3 3 3
Average 3 3 3 3 3 3 3 3 3 3
Contents No. of
Hours
Introduction – Emotional Intelligence – Meaning, Benefits,
Unit I Importance of emotions – Self – awareness and competencies 8
Psychological Needs, Emotional quotient Vs. Intelligence Quotient.
Traits - Negative Traits – Anger Management- Negative Syndrome
and Attitude- Negative thinking – Guilt Quotient Stress and
Unit II Emotion, Adapting to Loneliness. Positive Traits – Humor and 5
Happiness – Empathetic ability - * Sensitivity profile –
Empowered personality, Self – Empowerment.
Personality Analysis – Distinct Personality Type –self-esteem, Will
Unit III Power, Confidence-Self care 6
Self-analysis: Psychological growth and adjustment - Personal
Unit IV Development Plan
6
Unit V Personal SWOT Analysis- learning to Celebrate Life. 5
TOTAL 30
RECOMMENDEDBOOKSREFERENCE
BOOKS:
1. Dr. Aparna Chattopadhyaym What’s Your Emotional IQ, Pustak Mahal, May 2004.
2. Jill Dann, Hodder & Stoughton, Emotional Intelligence In a Week, 10 Edition, 2007.
3. Daniel Goleman, Emotional Intelligence: Why It can matter More than IQ.
WEB SOURCES:
https://asantelim.files.wordpress.com/2018/05/daniel-goleman-emotional-
intelligence.pdf
https://globalleadershipfoundation.com/geit/eitest.html
CO2 Analysing people based on personality and develop deep self- K3, K4
esteem, will power etc. leading to swot analysis
(K1-Remembering, K2-Understanding, K3-Applying, K4-Analyzing, K5-Evaluating,K6-
Creating)
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, preparation of swot analysis, personality tests , role
plays.
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve the
desired learning outcomes.
Total Hours: 30
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 1 1 3 3 3 1 3 3 3 3
CO2 1 1 3 3 3 1 3 3 3 3
Average 1 1 3 3 3 1 3 3 3 3
LEARNING OBJECTIVES
REFERENCE BOOKS:
1. Practical Auditing, B.N.Tandon, Sultan Chand and Co., NewDelhi.
2. Contemporary Auditing, Kamal Gupta,Tata McGraw Hill.
3.Practical Auditing, Dinkar Pagare, Sultan Chand & Sons
4.Sundar.K&Paari.K,PracticalAuditing,VijayNicoleImprintsPvt.Ltd.Chennai
WEBRESOURCE:
1. http://www.osbornebooksshop.co.uk/p/auditing_tutorial
2. www.mu.ac.in
3. www.learnthat.com
COURSE OUTCOMES-COGNITIVE LEVEL MAPPING
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, problem solving through practical exercises, internship at
auditors firm, role play, guest lecture by auditors.
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve the desired
learning outcomes.
Total Hours 30
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 1 1 3 3 3 3 3 3 3 3
CO2 1 1 3 3 3 3 3 3 3 3
Average 1 1 3 3 3 3 3 3 3 3
CO4 Compute the value of goodwill and shares under different methods and assess its applicability
CO5 Integrate theoretical knowledge on all accounting in par with IFRS and IND AS
Textbooks
1 S.P. Jain and N.L. Narang, Advanced Accounting Vol I, Kalyani Publication, New Delhi.
2 R.L. Gupta and M. Radha swamy, Advanced Accounts Vol I, Sultan Chand, New Delhi.
3 Broman, Corporate Accounting, Taxmann, New Delhi.
4 Shukla, Grewal and Gupta- Advanced Accounts VolI,S.Chand, New Delhi.
5 M.C.Shukla, Advanced accounting Vol I, S.Chand, New Delhi.
Reference Books
1 T.S. Reddy, A. Murthy – Corporate Accounting- Margham Publication, Chennai.
2 D.S.Rawat&NozerShroff,Students Guide To Accounting Standards ,Taxmann, New Delhi
3 Prof. Mukeshbramhbutt, Devi,Corporate Accounting I, Ahilya Publication, Madhya Pradesh
4 Anil Kumar, Rajesh kumar, Corporate accounting I, Himalaya Publishing house, Mumbai.
5 PrasanthAthma, Corporate Accounting I, Himalaya Publishing house, Mumbai.
NOTE: Latest Edition of Textbooks May be Used
Web Resources
1 https://www.tickertape.in/blog/issue-of-shares/
https://www.taxmann.com/bookstore/bookshop/bookfiles/chapter12valuationofgoodwillandshares.p
2
df
3 https://www.mca.gov.in/content/mca/global/en/acts-rules/ebooks/accounting-standards.html
MAPPING WITH PROGRAMME OUTCOMES
AND PROGRAMME SPECIFIC OUTCOMES
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
3 2
CO1 3 2 3 2 2 2 2 2 2
3 2
CO2 3 2 3 2 2 2 2 2 2
3 2
CO3 3 2 3 2 3 2 2 2 2
3 2
CO4 3 1 3 2 3 2 2 2 2
3 2
CO5 3 3 3 2 3 2 2 2 2
15 10
TOTAL 15 11 15 10 13 10 10 10 10
3 3 2
AVERAGE 3 2.2 2 2.6 2 2 2 2
Prospectus – Shelf Prospectus – Red herring Prospectus – Civil & Criminal liability
formis- statement in Prospectus – Statement in lieu of Prospectus - Secretarial duties
Unit II 12
in theissue of Prospectus.
Share capital – Alteration of Share capital – rights issue, Bonus issue, Private and
preferential allotment – Dividend, interim dividends, warrants and mandates –
Secretarial duties in the issue of share capital.
Practical orientation – To encourage the students to role play as company secretary in anymeeting
of the company (conduct Mock meeting)
RECOMMENDED TEXTBOOKS
1. ND Kapoor -Company Law & Secretarial Practice - Sultan Chand &Sons
2. Gaffoor & Thothadri – Company Law and Secretarial Paractice, Vijay
Nicole Prints,Chennai
3. V.Balachandran and M.Govindarajan – A Student Handbook on
Company Law andPractice, Vijay Nicole Prrints, Chennai
4. Mr. Srinivasan – Company Law & Secretarial Practice, Margham
Publications, Chennai
REFERENCE BOOKS
1. Company Law & Secretarial Practice , CS Anoop Jain AJ Publication
2. Company Law Procedures with Compliance's and Checklists , Milind
Kasodekar Shilpa Dixit, Amogh Diwan
3. Dr. B. Ravi – Company Law and Secretarial Practice ( New Companies
Act 2013)
4. Taxman’s Companies Act 2013 - Taxman Publications, New Delhi
5. Vinod Kothari – Understanding Companies Act 2013 – Jain book
agency, New Delhi.
JOURNALS:
India business Law Journal, Vantage Asia publishing Limited
Law Journal/ Corporate Law Reporter
Symbiosis Contemporary Law Journal
ICSI - Journals & Bulletins
WEBRESOURCES:
www.indianlawjournal.org
www.icsi.edu
www.clioindia.com
COURSE OUTCOMES-COGNITIVE LEVEL MAPPING
21
7
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, demonstration using MOA,AOA and Prospectus,
Mock Meeting, Talk by a company secretary, role plays, Quizzes
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve the
desired learning outcomes.
Total Hours 60
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 1 3 3 3 3 3 3 3 3
CO2 3 1 3 3 3 3 3 3 3 3
CO3 3 1 3 3 3 3 3 3 3 3
CO4 3 1 3 3 3 3 3 3 3 3
CO5 3 1 3 3 3 3 3 3 3 3
Average 3 1 3 3 3 3 3 3 3 3
(Correlation level: 3 – Strong 2-Medium 1-Low)
21
8
Learning Objectives:
1. To introduce the practical aspects of business
2. To impart knowledge on the different forms of business entities
3. To highlight the importance of innovation and creativity
4. To gain basic knowledge on Intellectual Poperty rights
5. To create awareness about national and state level entrepreneurial ecosystem
Contents No. of
Hours
REFERENCE BOOKS:
1. Barringer,B.,Entrepreneurship:SuccessfullyLaunchingNewVentures,3 rdEd
ition,Pearson,2011.
2. Bessant,J.,andTidd, J.,InnovationandEntrepreneurship, 2ndEdition,
JohnWiley&Sons,2011.
3. Desai,V.,SmallScaleIndustriesandEntrepreneurship,HimalayaPublishingHouse, 2011.
4. Donald,F.K.,Entrepreneurship-
21
9
Theory,ProcessandPractice,9thEdition,CengageLearning,2014.
5. Hirsch,R.D.,Peters,M.andShepherd,D.,Entrepreneurship,6thEdition,TataMcGraw-
HillEducationPvt.Ltd.,2006.
WEB RESOURCES:
1. https://www.msde.gov.in/
2. http://inventors.about.com/od/entrepreneur/
3. http://learnthat.com/tag/entrepreneurship/
4. www.managementstudyguide.com
5. www.quintcareers.com
6. www.entrepreneur.com
7. www.makeinindia.com
8. https://aatmanirbharbharat.mygov.in
9. https://onlinecourses.nptel.ac.in/noc22_mg98/preview
COURSE OUTCOMES-COGNITIVE LEVEL MAPPING
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, field visits, MSME visit, IPR workshops.
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve the
desired learning outcomes.
Total Hours: 15
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 1 3 1 1 1 1 3 3 3
CO2 1 1 1 3 3 3 1 3 3 3
CO3 1 1 1 2 1 1 1 3 3 3
CO4 1 1 1 2 2 1 1 3 3 3
CO5 2 2 3 2 2 3 1 3 3 3
Average 1.6 1.2 1.8 2 1.8 1.8 1 3 3 3
10. (Correlation level: 3 – Strong 2-Medium 1-Low)
22
0
TOTAL 30
RECOMMENDED TEXT BOOKS
CO1 Gain the knowledge about GST and its K1, K2, K3,K4
components and aware about various
employment opportunities
CO2 Knowledge of GST return process K5, K6
Teaching Pedagogy:
Class room lectures, PPT presentations, Practical sessions at lab, demonstration of outputs in
computers.
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve
the desired learning outcomes.
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3 3 3 3 3 3
CO2 3 3 3 3 3 3 3 3 3 3
Average 3 3 3 3 3 3 3 3 3 3
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
2 2
CO1 3 2 3 2 2 2 3 2 3
2 2
CO2 3 2 3 2 3 2 3 2 3
2 2
CO3 3 2 3 2 3 2 3 2 3
2 2
CO4 3 2 3 2 2 2 3 2 3
2 2
CO5 3 2 3 2 2 2 3 2 3
10 10
TOTAL 15 10 15 10 12 10 15 10 15
3 3 3 2 2
AVERAGE 3 2 2 2.4 2 2
Contents No. of
Hours
Unit I Introduction Meaning and Definition of Statistics- Collection
and Tabulation of Statistical Data- Presentation of Statistical Data- 12
Graphs and Diagrams
Unit II Measures of Central Tendency and Measures of Variation
Measures of Central Tendency- Arithmetic Mean, Median, Mode,
Harmonic Mean and Geometric Mean. Measures of Variation- 12
Standard Deviation -Mean Deviation- Quartile Deviation-Skeweness
and Kurtosis- Lorenz Curve
Unit III Correlation and Regression Analysis Simple Correlation-Scatter
Diagram- Karl Pearson’s Correlation- Spearman’s Rank Correlation- 12
Regression- Meaning-Linear Regression.
Unit IV Time Series Analysis of Time Series-Causes of Variation in Time
Series Data -Components of TimeSeries- Additive and Multiplicative
Models- Determination of Trend by Semi Average, Moving Average
and Least Square (Linear Second Degree and Exponential) Methods-
12
Computation of Seasonal Indices by Simple Average, Ratio to
Moving Average, Ratio to Trend and Link Relative Methods
Unit V Index Numbers Meaning and Types of Index Numbers-Problems in
Construction of Index Numbers- Methods of Construction of Price
and Quantity Indices- Test of Adequacy- Errors in Index Numbers- 12
Chain Base Index Numbers- Base Shifting -Splicing -Deflation -
Customer Price Index and Its Uses- Statistical Quality Control
TOTAL 60
RECOMMENDED TEXTS
1. Statistical Methods- S.Gupta – Sultan Chand &Sons
2. Statistics –P.R.Vital- Margham Publications.
3. Rajagopalan SP and Sattanathan R B Business Statistics and Operations
Research, Vijay NicoleImprint Private Limited, Chennai
REFERENCE BOOKS
1. Elements of Statistical Hypothesis – E.L.Lehmann – Johu Wiley & Sons.
2. Practical Statistics – R.S.N.Pillai & B.Bhagavathi – S.Chand & Company
22
5
3. Gupta SP and Archana Agarwal, Business Statistics (Statistical Methods)
Sultan chand and Sons,New Delhi, 9th Edition 2013
4. Gupta SC, Fundamentals of Statistics, Himalaya Publishing House
5. Sharma J K,Fundamentals of Business Statistics, Second Edition, Vikas
Publishing HousePrivate Limited,2013
WEBRESOURCES
https://books.google.co.in/books?isbn=8122415229https://books.go
ogle.co.in/books?isbn=8131301362https://books.google.co.in/book
s?isbn=8122415229
COURSE OUTCOMES-COGNITIVE LEVEL MAPPING
BUSINESS STATISTICS COGNITIVE
COS
LEVEL
CO1 Understanding of basics of Statistics and collection and tabulation K1, K2, K3
of data presentation using various types of diagrams and charts
CO2 Calculation measures of central tendency – mean, median, mode, K3, K4
geometric mean and harmonic mean, measures of variance- range,
SD, MD, QD
CO3 Performing correlation and regression analysis using various K4, K5
methods
CO4 Analysis of time series data using various methods K3, K4, K5
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve
the desired learning outcomes.
Total Hours 60
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 1 3 3 2 3 2 1 3 3 3
CO2 1 3 3 2 3 2 1 3 3 3
CO3 1 3 3 2 3 2 1 3 3 3
CO4 1 3 3 2 3 2 1 3 3 3
CO5 1 3 3 2 3 2 1 3 3 3
Average 1 3 3 2 3 2 1 3 3 3
(Correlation level: 3 – Strong 2-Medium 1-Low)
22
6
LEARNING OBJECTIVES
Contents No. of
Hours
REFERENCE BOOKS
1. Official Guide To Financial Accounting Using Tally ERP 9 With Gst by Tally Education
Pvt. Ltd
WEBRESOURCES:
1. https://sscstudy.com/tally-erp-9-book-pdf-free-download/
2. https://www.sarkarirush.com/tally-erp-9-book-pdf-download/
3. https://tallyonlinetraining.com
4. https://www.tallyacademy.in
5. https://help.tallysolutions.com
COURSE OUTCOMES-COGNITIVE LEVEL MAPPING
22
7
Teaching Pedagogy:
Class room lectures, PPT presentations, Practical sessions at lab, demonstration of outputs in
computers.
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve
the desired learning outcomes.
Total Hours 30
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3 3 3 3 3 3
CO2 3 3 3 3 3 3 3 3 3 3
Average 3 3 3 3 3 3 3 3 3 3
LEARNING OBJECTIVES
1. To impart all the skills required to work in a Corporate Environment
2. To educate about the importance of Etiquettes at work place and work life balance.
Contents No. of
Hours
Unit I Importance of personal Communication Skills- Conversation 5
Techniques-Presentation Skills- Interpersonal skills-
Unit II Body Language -Making a First Great Impression- Personal
Grooming-Importance of Corporate Dressing-Personal grooming tips 5
for men and women
Unit III Building a self-image-need and importance-developing self-
confidence and self-respect-Self-care. 7
Unit IV Business Etiquette-meaning-understanding etiquette in work place-
elements of business etiquette-working in diversity Professional 7
Behaviour and its importance
Unit V Business Correspondence - importance of business correspondence-
mobile and email etiquettes -Business Card Etiquette – Networking - 6
Dining Etiquette
TOTAL 30
REFERENCE BOOKS
Business Etiquette: A Guide For The Indian Professional Paperback- Shital Kakkar Mehra
WEBRESOURCES
https://www.pdfdrive.com/business-etiquette-ibskills-international-business-skills-
e9959676.html https://archive.org/details/essentialguideto00chan/page/n1/mode/2up
CO1 Knowledge about the basic skill set and K1, K2, K3, K5, K6
grooming
CO2 Understanding and exhibition of Business K3, K4, K5, K6
Etiquettes
Teaching Pedagogy:
22
9
Class room lectures, PPT presentations, seminars, demonstrations, group workings, role play, discussions
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve
the desired learning outcomes.
Total Hours 30
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 1 1 3 3 3 1 1 3 3 3
CO2 1 1 3 3 3 1 1 3 3 3
Average 1 1 3 3 3 1 1 3 3 3
Contents No. of
Hours
INTRODUCTION:
Basic Concepts - Income Tax Act 1961 & relevance of Finance Act –
Definition of important terms-Income, Person, Assessee, Assessment
Year and Previous Year – Broad features of Income Residential status,
Unit I incidence of tax & basis of charge - Taxable entities – Classification of
Residential Status of taxable entities - Residential Status – Individual,
firm, AOP, HUF and Companies – Incidence of Tax. Exempted 15
Incomes - Classification of exempted incomes – Incomes excluded
from total income – Income forming part of total income but exempted
fromTax.
INCOME FROM SALARIE:
Unit II Income from Salaries- Different forms of salary – Provident Funds – 15
Allowances – Perquisites– Other items included in Salary –
Qualifying amount for deduction u/s 80(C).
INCOME FROM HOUSE PROPERTY:
Income from house property - Computation of Income from House
Unit III 15
Property – Let-out house– Self occupied house – Deduction allowed
from house property – Unrealized rent – Lossunder the head house
property
PROFITS AND GAINS OF BUSINESS AND PROFESSION
Profits and Gains of Business and Profession - Introduction –
Unit IV Computation of profits and gains of business and profession – 15
Admissible deductions – Specific Disallowances – Depreciation –
Loss under the head business and profession.
ADMINISTRATION OF INCOME TAX ACT:
Unit V Administration of Income Tax Act -Income tax authorities – 15
procedure for assessment – PAN (Permanent Account Number) –
Types of assessment
TOTAL 75
RECOMMENDED TEXTBOOKS :
1. Singhania, V. K., (2018) Students Guide to Income Tax, Taxman. Publication, New
Delhi.
23
1
2. Reddy T.S.,.HariPrasad Y Reddy, Income Tax Theory Law and Practice, Margham
Publication ,Chennai.
REFERENCE BOOKS:
1. Manoharan T.N &Hari.G.R,(2018) Students' Hand Book on Taxation ,Snow White
Publications Pvt. Ltd.
2. Gaur V.P., Narang D.B, Income Tax Law and Practice, Kalyani Publications.
3.Murthy A, Income Tax Law And Practice, Vijay Nicole Publishers
3. Lal B.B., Direct Taxes, Konark Publishers Pvt.Ltd, NewDelhi.
4. Vinod K.Singhania,Monica Singhania, Direct Taxes, Taxmann publications
Pvt.Ltd. New Delhi.
5. Mehrotra H.C., Goyal.S.P, Income Tax Law And Practice, Sahitya Bhawan
Publications,Agra.
WEB RESOURCES
https://lawtimesjournal.in/introduction-and-basic-concept-of-income-tax/
https://sol.du.ac.in/mod/book/view.php?id=1259&chapterid=924
http://incometaxmanagement.com/Pages/Gross-Total-
Income/Salaries/SalariesContents.html https://www.hrblock.in/guides/house-
property-deductions https://books.google.com/books?isbn=1584773855
https://books.google.com/books?id=iiQKAAAAMAAJ
https://books.google.com/books?isbn=813172191
Course outcome – Cognitive level mapping
CO’S INCOME TAX LAW & PRACTICE I COGNITIVE
LEVEL
CO1 Understand the basic concepts and definition under the Income K1, K2
Tax Act 1961.
CO2 Ascertain the residential status of an assessee and its incidence of K2, K3, K4
tax.
CO3 Preparation of salary income under the head salaries. K4, K5
CO4 Calculation of income from house property. K5, K6
CO5 Computation of income from business and profession K5, K6
Contents No. of
Hours
Indian Contract Act 1872
Contract: Meaning - Definition– Classification of Contracts, Essential
Unit I Elements of Contract – Discharge of Contracts – Remedies for Breach 12
of Contracts. E- Contract Meaning– Definition – Essential Elements
of E- Contract – Types of E-Contracts.
Contract of Indemnity and Guarantee
Contract of Indemnity: Meaning – Definition– Scope of Contract of
Unit II Indemnity- Rights of the indemnity holder. Contract of Guarantee: 12
Meaning – Definition – Essential elements of Contract of Guarantee –
Kinds of Guarantee- Revocation of Guarantee – Discharge of Surety.
Sale of Goods 1930
Sale of Goods – Meaning – Definition – Sale and Agreement to sell –
Unit III Sale and Hire Purchase – Conditions and Warranties – Duties and 12
Rights of Buyer and Seller –Rights of Unpaid Seller – Doctrine of
Caveat Emptor – Auction Sale.
Limited Liability Partnership Act, 2008 (LLP)
Salient Features of LLP, Difference between LLP, Partnership and
Company - LLPAgreement - Nature of LLP- Partners and Designated
Unit IV 12
Partners - Incorporation by Registration, Registered Office of LLP
and Change of Name, Extent and Limitation of Liability of LLP and
Partners - Conversion to LLP, Winding Up and Dissolution.
Law Relating to Intellectual Property
Provisions Relating to Patents, Trademarks and Copyrights -
Unit V 12
Overview of Laws Relating to other Intellectual Property Rights -
Enforcement of Intellectual Property Rights
TOTAL 60
RECOMMENDED TEXT BOOKS
1. Kapoor N.D. Business Law. New DeIhi: Sultan Chand& Sons, 2019.
2. Pillai N.P.N., Bhagavathy , Legal Aspects of Business, New Delhi, S.Chand, 2013
23
3
REFERENCE BOOKS
1. Tulsian, P.C, Business Law, Tata McGraw Hill, New Delhi.
2. Sharma, J.P., and Kanojia, Sunaina. Business Laws, Ane Books Pvt. Ltd., New Delhi.
3. Chadha, P.R, Business Law, Galgotia Publishing Company, New Delhi
4. Maheshwari & Maheshwari, Business Law, National Publishing House, New Delhi.
WEB RESOURCES
1. https://www.icsi.edu/media/webmodules/Economic%20Business%20and%20Comme
rcial%20Laws.pdf
2. https://www.icai.org/post.html?post_id=15532
3. https://icmai.in/upload/Students/Syllabus-2012/Study_Material_New/Inter-Paper6-
New.pdf
4. www.legalservicesindia.com
5. www.indilaw.com
6. www.amritt.com
7. www.niscair.res.in
LEARNING OBJECTIVES
1. To gain practical institutional experience the nature of school as workplace and
their associated values, routines and cultures.
2. To demonstrate professional skills that pertains directly to the institutional
experience.
3. To analyses and understand about the various department activities and their
responsibilities.
4. To frame the organization structure, layout and to describe the organization’s
financial statement analysis
5. To prepare the report based on the training experience.
The training should be given under the joint supervision and guidance of the Training Officer of the
Institution and Faculty member of Corporate Secretaryship. The details of the training are to be given
and the assessment of each student in that regard should be fully documented.
The duration of the training shall be for a period of 30 days during the third year.
The Report shall be around 50-60 typed pages, excluding tables, figures, bibliographies and
appendices.
The External Examiner appointed by the College, in consultation with the Internal Examiner, shall
conduct the Viva-Voce Examination and Evaluate the Project Report while awarding the Marks. The
marks shall be awarded for Project Report (Max.75) and Viva Voce Exam (Max 25) jointly by both
the examiners.
(A candidate failing to secure the minimum for a pass (40%) shall be required to resubmit thereport to
the department and reappear for voce exam for evaluation)
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3 3 3 3 3 3
CO2 3 3 3 3 3 3 3 3 3 3
CO3 3 3 3 3 3 3 3 3 3 3
CO4 3 3 3 3 3 3 3 3 3 3
CO5 3 3 3 3 3 3 3 3 3 3
Average 3 3 3 3 3 3 3 3 3 3
LEARNING OBJECTIVES
1. To impart knowledge on governance which ensure ethics in corporate
management and corporate health in the interest of shareholder & public.
2. To discuss the various corporate sectors and their functions, elements of good
corporate governance, governance manual and demonstrate shareholders Vs
stakeholders’ approach and welfare of stakeholders
3. To outline the due diligence, functions, advantages, guidelines for issue of
initial public offerings (IPO), sweat equity shares and employee stock option
scheme (ESOS).
4. To demonstrate various committees and their functions which are prevailing
in the corporate sector / companies’ act 2013.
5. To explain the various corporate social responsibility (CSR) practices and
social audit and explains about business ethics and its factors for ethical and
unethical business decisions
Contents No. of
Hours
Corporate Governance – Introduction
Corporate governance - H i s t o r y - meaning–n e e d f 12
Unit I or CorporateGovernance–Definitions-Im
p o r t a n c e –principles–Features of CorporateGovernance-Indian
Committees on Corporate Governance
Corporate Governance-Legal Framework
India’s Corporate Governance Frame work-Listing
Unit II 12
Agreement-Clause 49A-SEBI Guidelines-Corporate Governance
Report and contents-Corporate Governance and Shareholders rights
Levels of Corporate Governance and Board
Committee
Levels of Corporate Governance - Various Board committees -
Unit III composition of board committees -Roles, Responsibilities and 12
powers-Shareholders grievance committee- Remuneration
Committee-Nomination Committee-Corporate Governance
Committees-Corporate Governance Compliance Committee
Corporate Social Responsibility
Corporate Social Responsibility–Meaning &definition–
principles, Indian models – Corporate Citizenship-Provision of
Unit IV 12
CSR in Companies Act 2013-Section 135 of Companies Act
2013-Scope for CSR activities under Schedule VII- Case Studies
(Practical Orientation)
Business Ethics
Business ethics – meaning, significance, scope – factors responsible
Unit V for ethical and unethical business decision - Unethical practices in 12
Business – Business ethics in India
-Ethics training programme.
23
7
TOTAL 60
RECOMMENDED TEXT BOOKS
1. Dr.Neeru Vasishth and Dr.Namita Rajput - Corporate Governance values andethics,
Taxmann Publications Pvt Ltd, New Delhi.
2. S.Sanakaran – International Business & Environment, Margham Publication,Chennai.
3. Dr.S.S.Khanka – Business Ethics and Corporate Governance, S.Chand Publication.
4. Sundar.K,Business Ethics and Value, Vijay Nichole Prints, Chennai.
5. Taxmann- Corporate Governance, Indian Institute of Corporate Affairs,
6. A.C.Fernando,K.P.Muralidharan&E.K.Satheesh–
CorporateGovernance,Principles,PoliciesandPractices,PearsonEducation.
REFERENCE JOURNALS
Journal of Corporate Governance Research– Macro think Institute
Indian Journal of Corporate Governance, Bi -annual journal– Sage Journals
WEBRESOURCES
https://elearningindustry.com
https://essentialskillz.com
LEARNING OBJECTIVES
1. To acquire knowledge on Factories Act 1948
2. To Learn the provisions of Industrial Disputes Act 1947
3. To understand the Workmen Compensation Act 1923
4. To gain knowledge on Employee State Insurance Act 1948
To gain fundamental knowledge of Employee Provident fund
Contents No. of
Hours
Practical orientation - Students can be assigned to submit a report on welfare, health andsafety
measures taken by the manufacturing industries of their choice.
RECOMMENDED BOOKS
WEBRESORUCES:
6. https://labourlawreporter.com/
7. https://www.ilms.academy/products/certificate-course-on-labour-law
CO2 Identify the industrial Disputes based on the Act and find solutions K3, K4, K5, K6
and plan strategically
CO3 Exhibit the knowledge on compensation related to workmen K4
CO4 Application of Employee State Insurance Act 1948 K3
CO5 Calculation of PF using the provisions of the Act K6
(K1-Remembering, K2-Understanding, K3-Applying, K4-Analyzing, K5-Evaluating,K6-Creating)
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, case studies, role plays, discussions Quizzes
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve the
desired learning outcomes.
Total Hours 60
Contents No. of
Hours
Research – Meaning and Significance – Objectives – Types – 12
Unit I Research Process – Common problems encountered in research –
Ethics in Research.
Research Problems: Meaning – Selection and Formulation –
Unit II Review of available literature –Techniques involved in defining a 12
problem
Research Design: Meaning and need for research design – Feature
Unit III of a good design – Differentresearch design. 12
Data Collection: Methods – Primary and Secondary Data –
Unit IV Observation – Interviews – Questionnaire – Constructing a 12
Questionnaire.
Sampling – Fundamentals – Types – Sampling errors and data
Unit V collection errors – Sample size and its distribution – Testing the 12
appropriateness of a sample
TOTAL 60
RECOMMENDED BOOKS:
WEB RESOURCES
www.socialpsychology.org
COURSE OUTCOME - COGNITIVE LEVEL MAPPING
CO BASICS OF RESEARCH METHODOLOGY COGNITIVE
LEVELS
CO1 Examine the Research Design of various types of research. K1, K2
CO2 Compare and contrast the different methods of data collection K3. K4, K5, K6
and its presentation
CO3 Complete the analysis of Correlation and Regression to arrive K3. K4, K5, K6
inferences.
CO4 Create the formulation of Hypothesis, testing of Hypothesis K5, K4, K5, K6
and construct the Research Reports based on the analysis.
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, group work, survey based micro projects based on
the practical application of techniques learned.
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve
the desired learning outcomes.
Total hours 60
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 1 1 3 3 3 2 1 3 1 3
CO2 1 1 3 3 3 2 1 3 1 3
CO3 1 1 3 3 3 2 1 3 1 3
CO4 1 1 3 3 3 2 1 3 1 3
CO5 1 1 3 3 3 2 1 3 1 3
Average 1 1 3 3 3 2 1 3 1 3
LEARNING OBJECTIVES
1. To enable the students to understand the concept of Entrepreneurship development
2. To discuss and identify significant changes and trends to create business
opportunities
3. To analyze the environment for potential business opportunities
4. To outline the basic concepts of entrepreneurship
5. To learn about the entrepreneurial eco system, exercising the available skills to
generate new ideas andmaking it a viable venture using the available
Contents No. of
Hours
ENTREPRENEURSHIP
Meaning-Definition of Entrepreneurship & Entrepreneur -Types of
Entrepreneurship-Traits of an Entrepreneur-Factors promoting
Entrepreneurship-Barriers to Entrepreneurship-Women
Unit I Entrepreneurship- -Concept of SHGS- Role of Entrepreneurship in 12
Economic Development- Entrepreneurs/Small-Business Owners:
Emerging trends: The Internet & E-commerce, Types of
entrepreneurs; Corporate Entrepreneurship – Nature, Concepts and
Sustainability
IDEA GENERATION
Creativity, Innovation and Invention - Design thinking concept and
Unit II 12
stages-Recognizing opportunities – trend analysis – generating
ideas – Brainstorming, Focus Groups, Surveys, Customer advisory
boards, Day in the life research – Patents and IPR for entrepreneurs
OPPORTUNITY IDENTIFICATION AND EVALUATION
Opportunity identification and product/service selection –
Unit III Generation and screening the project ideas – Market analysis, 12
technical analysis, and Cost benefit analysis and network analysis-
Project formulation –Assessment of project feasibility-Idea
Validation techniques-
VENTURE CREATION
Introduction to various form of business organization (sole
proprietorship, partnership, corporations, Limited Liability
company), mission, vision and strategy formulation- Social
Unit IV 12
Entrepreneurship- Business model canvas –Preparation of Business
Plan(Practical Orientation)- Sources of Finance- Venture capital-
Venture capital process-Business angles- Commercial banks-
Government Grants and Schemes-Dealing with basic and initial
problems of setting up of Enterprises.
24
3
EMERGING TRENDS
Ministry of Entrepreneurship and Skill Development-Key initiatives
Unit V of the government – Make in India-National Start up policy-Startup 12
India-Athmanirbar Barath (Self-reliant India)– Startup space of
India- Unicorns (Case study)-EODB-Overview
TOTAL 60
REFERENCE BOOKS:
6. Barringer,B.,Entrepreneurship:SuccessfullyLaunchingNewVentures,3 rdEd
ition,Pearson,2011.
7. Bessant,J.,andTidd, J.,InnovationandEntrepreneurship, 2ndEdition,
JohnWiley&Sons,2011.
8. Desai,V.,SmallScaleIndustriesandEntrepreneurship,HimalayaPublishingHouse, 2011.
9. Donald,F.K.,Entrepreneurship-
Theory,ProcessandPractice,9thEdition,CengageLearning,2014.
10. Hirsch,R.D.,Peters,M.andShepherd,D.,Entrepreneurship,6thEdition,TataMcGraw-
HillEducationPvt.Ltd.,2006.
11. Mathew,J.M.,EntrepreneurshipTheoryatCrossRoads:ParadigmsandPraxis,
2ndEdition,DreamTech,2006.
12. Morse,E., andMitchell, R.,Cases inEntrepreneurship:TheVentureCreationProcess,
SageSouthAsia,2008.
13. NagendraandManjunath,V.S.,EntrepreneurshipandManagement,Pearson,2010.
14. Reddy,N.,Entrepreneurship:TextandCases,CengageLearning,2010.
15. Roy,R.,Entrepreneurship,2ndEdition,OxfordUniversityPress,2011.
16. Stokes,D., andWilson,N.,SmallBusinessManagementandentrepreneurship,
6thEdition,Cengage Learning,2010.
WEB RESOURCES:
11. https://www.msde.gov.in/
12. http://inventors.about.com/od/entrepreneur/
13. http://learnthat.com/tag/entrepreneurship/
14. www.managementstudyguide.com
15. www.quintcareers.com
16. www.entrepreneur.com
17. www.makeinindia.com
18. https://aatmanirbharbharat.mygov.in
COURSE OUTCOME - COGNITIVE LEVEL MAPPING
CO1 Enable the students to understand the concept of Entrepreneurship and K1, K2
nurture the entrepreneurial mind set
CO2 Identify significant changes and trends which create business K2, K3, K4
opportunities and to analyze the environment for potential business
opportunities.
24
4
CO3 Provide conceptual exposure on converting idea to a successful K3, K4, K5, K6
entrepreneurial firm.
CO4 Understand the basic application of concepts of entrepreneurship and K5, K6
entrepreneurial eco system, skills to generate new ideas and making it
a viable venture using the available support system
CO5 Demonstrate thorough knowledge on entrepreneurial growth K6
(K1-Remembering, K2-Understanding, K3-Applying, K4-Analyzing, K5-Evaluating,K6-Creating)
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, field visits, idea generation workshops, role plays,
discussions, demonstrations using websites of government and related ones, class presentations, preparation
of business plans and pitching, Quizzes
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve the
desired learning outcomes.
Total Hours 60
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3 3 3 3 3 3
CO2 3 3 3 3 3 3 3 3 3 3
CO3 3 3 3 3 3 3 3 3 3 3
CO4 3 3 3 3 3 3 3 3 3 3
CO5 3 3 3 3 3 3 3 3 3 3
Average 3 3 3 3 3 3 3 3 3 3
(Correlation level: 3 – Strong 2-Medium 1-Low)
24
5
SUMMER INTERNSHIP /INDUSTRIAL TRAINING
LEARNING OBJECTIVES
1. To outline the objectives and importance of cost accounting. Present Cost Sheet
withvarious elements of Cost and to provide a theoretical base of Uniform
Costing
2. To learn Inventory Control Techniques, Material Pricing Techniques and methods
ofmaterial Valuation
3. To gain knowledge on labour costing techniques
4. To learn about the types and allocation of overheads, absorption of overheads
andmachine hour rate
5. To learn about the various techniques of costing.
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve the
desired learning outcomes.
CO-PO-PSO MAPPING
PO PO PO PO PO
PSO1 PSO2 PSO3 PSO4 PSO5
1 2 3 4 5
CO1 3 3 2 2 3 3 1 3 3 3
CO2 3 3 2 2 3 3 1 3 3 3
CO3 3 3 2 2 3 3 1 3 3 3
CO4 3 3 2 2 3 3 1 3 2 3
CO5 3 3 2 2 3 3 1 3 2 3
Average 3 3 2 2 3 3 1 3 2.6 3
LEARNING OBJECTIVES
1. To learn the classification of capital assets and computation of capital gain.
2. To identify the various incomes under income from other sources and calculations.
3. To get insights on aggregation of incomes and provisions of set-off and
carryforward of losses.
4. To gain knowledge on the agricultural income and deductions under section 80.
5. To learn about individuals tax liability calculations.
Contents No. of
Hours
CAPITAL GAINS
Unit I Capital Gains - Capital Assets – Meaning and Kinds – 25
Procedure forcomputing Capital Gains – Cost of Acquisition –
Exemption of Capital Gains - Loss under head Capital Gains
INCOME FROM OTHER SOURCES
Income from other sources - Income chargeable to tax under the
Unit II head Incomefrom Other Sources –Dividends – Interest on 10
Securities – Casual Income – Other Incomes –Deduction
from Income from Other Sources – Loss under the head Other
Sources
AGGREGATION OF INCOME
Aggregation of income - Provisions relating to income of other
Unit III persons to be clubbed in Assesses Total Income – Income of 15
minor Child – Deemed Incomes. Provisions relating to Set-off
&Carry forward and Set-off of Losses.
AGRICULTURAL INCOME
Agricultural Income – Definition and kinds – Tax treatment of
Unit IV Agricultural Income – Integration of Agricultural Income. (Theory 25
only) Deductions from Gross total income: Deductions in respect
of certain payments – Deduction in respect of income (Deductions
applicable to Individuals only) (Simple problems)
ASSESSMENT OF INDIVIDUAL
Unit V Assessment of Individuals – Tax rates – Computation of Tax 15
liability of Individuals. (Simple problems)
TOTAL 90
RECOMMENDED TEXTBOOKS:
1. Singhania, V. K., (2018) Students Guide to Income Tax, Taxman. Publication,
NewDelhi.
2. Reddy T.S.,.HariPrasad Y Reddy, Income Tax Theory Law and Practice,
Margham Publication ,Chennai.
24
9
REFERENCE BOOKS:
1. Manoharan T.N &Hari.G.R,(2018) Students' Hand Book on Taxation ,Snow
WhitePublications Pvt. Ltd.
2. Gaur V.P., Narang D.B, Income Tax Law and Practice, Kalyani Publications.
3.Murthy A, Income Tax Law And Practice, Vijay Nicole Publishers
3. Lal B.B., Direct Taxes, Konark Publishers Pvt.Ltd, NewDelhi.
4. Vinod K.Singhania,Monica Singhania, Direct Taxes, Taxmann publications
Pvt.Ltd. New Delhi.
5. Mehrotra H.C., Goyal.S.P, Income Tax Law And Practice, Sahitya Bhawan
Publications,Agra.
WEB RESOURCES
1. https://lawtimesjournal.in/introduction-and-basic-concept-of-income-tax/
2. https://sol.du.ac.in/mod/book/view.php?id=1259&chapterid=924
3. http://incometaxmanagement.com/Pages/Gross-Total-
Income/Salaries/SalariesContents.html
4. https://www.hrblock.in/guides/house-property-deductions
5. https://books.google.com/books?isbn=1584773855
6. https://books.google.com/books?id=iiQKAAAAMAAJ
7. https://books.google.com/books?isbn=813172191
8. https://books.google.com/books?isbn=1584773855https://books.google.com/books?is
bn=8131721914https://books.google.com/books?id=ii
a. QKAAAAMAAJ
9. Course outcome - COGNITIVE LEVEL MAPPING
10.
CO’S INCOME TAX LAW & PRACTICE II COGNITIV
ELEVELS
CO1 Compute “Income from capital gain” under section 45 to 55 K4, K5
and to analyse various exemption under capital gains.
CO2 Analyse various provisions contained under section 56 to 59 of K3, K4, K6
the income tax act,1961 under the heads “Income from other
sources”.
CO3 Outline various provisions relating to “Aggregation of income” K4,K5
and “Set-off and carry forward of losses”.
CO4 Prepare gross total income and to analyse the provision under K5
section 80C to 80U relating to individuals.
CO5 Compile the procedure for computation of tax on income for K5, K6
assessment of individual for the current assessment year under
the income tax act, 1961.
11. (K1-Remembering, K2-Understanding, K3-Applying, K4-Analyzing, K5-Evaluating,K6-
Creating)
12. Teaching Pedagogy:
13. Class room lectures, PPT presentations, seminars, practical exercises, case laws, exploration
through income tax websites for ITR filing and assessment process, Quizzes
14. Note: These methodologies are indicative and teachers can innovate new methodologies to
25
0
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 1 3 3 3 3 3 1 3 3 3
CO2 1 3 3 3 3 3 1 3 3 3
CO3 1 3 3 3 3 3 1 3 3 3
CO4 1 3 3 3 3 3 1 3 3 3
CO5 1 3 3 3 3 3 1 3 3 3
Average 1 3 3 3 3 3 1 3 3 3
LEARNING OBJECTIVES
1. To understand the framework of banking regulation, role and functions of
CentralBanks
2. To learn about the commercial banks
3. To understand the relationship between a banker and a customer
4. To study the various accounts, negotiable instruments operated by a banker.
5. To understand and study the modern technique adopted by the banking sector
where operation of accounts is made faster for the benefit of the customer like E-
banking, credit card, debit card etc
Contents No. of
Hours
Origin of Banks - Banking Regulation Act 1949 (Definition of 18
Banking, Licensing, Opening of Branches, functions of Banks,
Unit I Inspection) - Role of Banks and Economic Development - Central
Banking and role of RBI and their functions.
Commercial Banks - Functions- accepting Deposits - lending of
Funds, E-Banking - ATM Cards - Debit Cards – Personal
Unit II Identification Number - Online Enquiry and update facility – 18
Electronic Fund Transfer – Electronic Clearing System – Mobile
banking
Opening of an Account, Types of Deposit Account - Types of
Customers (Individuals,Firms, Trust and Companies) (Practical
Orientation) - Importance of Customer Relations - Customer
Unit III Grievances, Redressal - Ombudsman. - Principles of Lending – 18
Types of Loans – Classification of Loans and Advances – Secured
and Unsecured - Types of Securities - Pre- cautions to be taken by a
Banker.
Negotiable Instruments (Promissory Note, bill of exchange, Cheque,
Draft) Definitions – Features – Crossings – Endorsement - Material
Unit IV Alteration - Paying Banker - Rights and Duties, Statutory Protection
18
– Dis-honour of Cheques - Role of Collecting Banker
Recent trends in Banking - e-Services: Internet Banking- NEFT,
RTGS, IMPS -Tele Banking– Mobile Banking-Home Banking-
Unit V Gold Banking-ATM-Credit Card-Debit Card-Gold/Platinum 18
Card-Teller System-Electronic Fund Transfer-Electronic Cheque -
PIN- SWIFT-Cloud computing – Block claim – Bit coin
TOTAL 90
RECOMMENDED TEXTBOOKS
1. MichaelW. Brandi–Money, Banking, FinancialMarketsandInstitutions–Cengage,
NewDelhi
25
2
13. Note: These methodologies are indicative and teachers can innovate new methodologies to
achieve the desired learning outcomes.
Total Hours 90
25
3
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3 3 2 3 2 3
CO2 3 3 3 3 3 3 2 3 2 3
CO3 3 3 3 3 3 3 2 3 2 3
CO4 3 3 3 3 3 3 2 3 2 3
CO5 3 3 3 3 3 3 2 3 2 3
Average 3 3 3 3 3 3 2 3 2 3
LEARNING OBJECTIVES
1. To learn the meaning of Knowledge Management, myths, knowledge
management lifecycle and the types of knowledge
2. To analyse the challenges in building knowledge management system
3. To learn Nonaka’s model of knowledge creation and transformation
4. To acquire knowledge about knowledge
5. To capture and using interview as a tool to knowledgecapture
Contents No. of
Hours
KNOWLEDGE MANAGEMENT
Knowledge Management – Knowledge Organisation – What Knowledge
Unit I Management is not about? Why Knowledge Management? – The Drivers – 12
How it came about? – Key Challenges – Myths of Knowledge Management
– Knowledge Management Lifecycle
UNDERSTANDING KNOWLEDGE
Knowledge – Intelligence – Experience – Common Sense – Cognition and
Knowledge Management –Data – Information – Knowledge – Characteristics
Unit II 12
of Knowledge Types of Knowledge – Expert Knowledge – Chunking
Knowledge – Knowledge as an attribute of expertise – Human Thinking &
Learning
KNOWLEDGE MANAGEMENT SYSTEMS LIFE CYCLE
Challenges in building Knowledge Management systems – Conventional Vs
Knowledge Management system Life Cycle – Similarities – Knowledge
Unit III Management Systems Life Cycle – System Justification - Role of Rapid 12
Prototyping – Selecting an Expert – Role of Knowledge Developer – Role of
Quality Assurance – User Training
KNOWLEDGE CREATION
Unit IV Knowledge Creation – Nonaka’s Model of Knowledge Creation & 12
Transformation (2 hours)
CAPTURING TACIT KNOWLEDGE
What is Knowledge Capture? – Evaluating the Expert – Developing a
Unit V Relationshipwith Experts –Fuzzy Reasoning and the Quality of Knowledge 12
Capture – The Interview as a Tool – Guide to a Successful Interview – Rapid
Prototyping in Interviews
TOTAL 60
RECOMMENDED TEXTBOOKS
JOURNALS
International Journal of Knowledge Management and Practice
COURSE OUTCOME - COGNITIVE LEVEL MAPPING
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve
the desired learning outcomes.
Total hours 60
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 2 2 3 3 3 1 1 3 3 3
CO2 2 2 3 3 3 1 1 3 3 3
CO3 2 2 3 3 3 1 1 3 3 3
CO4 2 2 3 3 3 1 1 3 3 3
CO5 2 2 3 3 3 1 1 3 3 3
Average 2 2 3 3 3 1 1 3 3 3
LEARNING OBJECTIVES
1. To enable the students to gain knowledge about structure and
functioning of anoffice
2. To make the students understand about the Records management
3. To enable the students to gain knowledge on office maintenance and management
4. To give knowledge about office forms and control of stationaries and supplies
5. To give insights about Office location, Office Layout and Office environment.
Contents No. of
Hours
Unit I Office Management: Meaning, Definition of office, Functions of
Office, Office management - Definition of Functions, Duties, and
Qualities of Office Manager – Role of Manager in Office, Planning 12
and Scheduling of Office Work.
Unit II Record Management: Meaning, Needs, Principles, Filing
Objectives, Characteristics of Good Filing System, Centralised and 12
Decentralised Filing, Filing and Indexing, Office Correspondence
Business Information System – Electronic Data Processing.
Unit III Office Maintenance Management: Cost Control - Methods of cost
reduction and savings-, Organisation and methods (O&M), Need
12
and objectives- Office Work- Work Simplification, Budgetary
Control, organization for budgetary control– office budget- Store
Management, Housekeeping and Waste Management.
Unit IV
Forms Control and Stationery: Objectives of Form control, Steps
in Form control, Types of Forms and Design, Principles and Control 12
Office Stationery and Supplies, Types of Stationary and Continuous
Stationary Purchases.
Unit V Office Accommodation and Layouts: Location of Office,
12
steps in office layout, principles of office layout, Office
Environment
TOTAL 60
REFERENCES:
1. Balraj Dugal (1998), Office Management, Kitab Mahal Publications, New Delhi.
2. Bhatia, R.C, (2007) Principles of Office Management, Lotus Press, New Delhi, online
25
7
editionalso.
3. Kumar, N. and Mittal, R, (2001), Office Management, Anmol Publications, New Delhi.
4. Pillai, R.S.N and Bhagavathi, (2014) Office Management, S. Chand & Company New
Delhi.
5. Thukaram Rao (2000), Office Organisation and Management, Atlantic Publishers,
NewDelhi.
6. http://books.google.co.in/books/about/Principles_of_Office_Management.
CO1 Plan and practice the functions of office and office manager K1, K2, K3
K3, K4
CO3 Analyse the cost control methods and prepare office budget
CO4 Acquire the skill of effect form control and control over the K4, K5
office stationeries and supplies
CO5 Practice the office layout principles and maintain office K3, K4 K5
environment
Note: These methodologies are indicative and teachers can innovate new methodologies to
achieve the desired learning outcomes.
Total Hours 60
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 2 1 3 3 3 3 1 2 3 3
CO2 2 1 3 3 3 3 1 2 3 3
CO3 2 1 3 3 3 3 1 2 3 3
CO4 2 1 3 3 3 3 1 2 3 3
CO5 2 1 3 3 3 3 1 2 3 3
Average 2 1 3 3 3 3 1 2 3 3
LEARNING OBJECTIVES
1. To understand how crucial financial decision are taken in a firm and gain
insightinto wealth maximization and profit maximization.
2. To understand the cost of capital, importance of leverage and capitalization.
3. To demonstrate the theories of capital structure.
4. To formulate dividend decision in a firm.
5. To learn about techniques for short term financial needs of the firm using
workingcapital management concepts.
Contents No. of
Hours
Unit I INTRODUCTION
Financial Management – Introduction – Scope – Finance and other 12
related disciplines –Function of Finance – Functions of Finance
Manager in 21st Century. Financial Goals: Profit Maximization
Vs Wealth Maximization - Time value of money-perpetuity –
CMI Amortization.
Unit II COST OF CAPITAL
Cost of Capital – Significance of the cost of Capital –
Determining Component costs of Capital – Cost of Equity - Cost 12
of Preference share capital – Cost of Debt - Cost of Retained
Earnings – Weighted Average cost of capital.
Unit III CAPITAL STRUCTURE
Capital structure – Importance – Factors affecting Capital
structure - Determining Debt – Equity proportion – Theories of
capital structure – Net Income Approach – Net Operating Income 12
Approach – M.M Approach & Traditional Approach - Leverage
concept –Operating Leverage – Financial Leverage and
Combined Leverage.
Unit IV DIVIDEND POLICY
Dividend policy – Objective of Dividend Policies - Types of
Dividend Policies - Factors Affecting Dividend Policy – 12
Dividend Theories: Walter’s – Gordons’s – M.M Hypothesis –
Forms of Dividend
Unit V WORKING CAPITAL
Working Capital – Components of working Capital – Operating
Cycle – Factors influencing working capital – Determining
working capital requirements. Capital Expenditure Capital
12
Budgeting Techniques: Discounted Cash flow technique: Net
Present Value - Internal Rate of Return- Profitability Index, Non
– Discounted Cash flow Techniques: Pay back methods –
Accounting Rate of Return
25
9
TOTAL 60
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 1 3 3 3 3 3 1 3 2 3
CO2 1 3 3 3 3 3 1 3 2 3
CO3 1 3 3 3 3 3 1 3 2 3
CO4 1 3 3 3 3 3 1 3 2 3
CO5 1 3 3 3 3 3 1 3 2 3
Average 1 3 3 3 3 3 1 3 2 3
MARKETING PLANNING
Identification of market - Market Segmentation - STP Approach
Unit II 12
- Market Information System (MIS) Consumer Behavior -
Demand Forecasting - Components of a Marketing Plan
PRODUCT PRICING
STRATEGY
Product - Product Classification - Product Strategies -
Unit III 12
New Product Development - Product Life Cycle and
Marketing Mix - Branding Strategy - Labeling Strategy -
Packaging Strategy - PricingMethods and Strategy
PROMOTION AND PLACEMENT
MANAGEMENT
Unit IV Integrated Marketing Communication (IMC) - Tools of 12
Promotion - Promotional Strategy - Distribution System -
Function of Wholesaler and Retailer
CONTEMPORARY TOPICS IN MARKETING
Marketing of Services - Rural Marketing - International
Unit V Marketing - Digital Marketing - Marketing through 12
Social Channels - Green Marketing – Technology and
Marketing – Marketing Ethics
TOTAL 60
26
1
RECOMMENDED TEXTBOOKS:
1. Kotler,P.(2007). Marketing Management–The Millennium Edition Prentice Hall of
India Private Limited. New Delhi,35-8.
2. Pillai & Bagavathi, R. S. N. (1999). Marketing Management. S. chand & Co.Ltd.
3. Dr. D. Ranjith Kumar & Dr. J. Sivashankar, Marketing
Management – Anvi Books Publishers
REFERENCE BOOKS:
1. Joshi, G. (2009). Information Technology for retail. Oxford University Press,Inc..
2. Mullins, J., Walker, O. C., & Boyd Jr, H. W. (2012). Marketing
management: A strategic decision- making approach. McGraw-Hill Higher
Education.
3. Pradhan, S. (2011). Retailing management: Text and cases. Tata McGraw-Hill
Education.
4. Ramaswamy, V. S., & Namakumari, S. (2009). Marketing management: Global
5. perspective, Indian context. Macmillan.
6. Withey, F. (2006). Marketing Fundamentals. The Official CIM Course book
06/07.Taylor & Francis.
WEB RESOURCES
1. https://iedunote.com/marketing-definition-functions-importance-process
2. http://www.yourarticlelibrary.com/marketing/top-10-advantages-of-marketing/53152
3. http://www.notesdesk.com/notes/marketing/the-marketing-mix-4-ps-of-marketing/
4. https://www.enotesmba.com/2013/03/marketing-notes-marketing-mix.html
5. https://www.marketingtutor.net/consumer-decision-making-process-stages/
6. https://courses.lumenlearning.com/boundless-marketing/chapter/ethics-in-marketing/
7. https://www.youtube.com/watch?v=Mco8vBAwOmA
COURSE OUTCOME - COGNITIVE LEVEL MAPPING
CO’S MODERN MARKETING COGNITIV
MANAGEMENT ELEVELS
Teaching Pedagogy:
Class room lectures, PPT presentations, seminars, practical sessions on fixing prices for various products,
ad zaps for promotional strategies, case studies on product planning , discussions on recent trends,
26
2
Quizzes.
Note: These methodologies are indicative and teachers can innovate new methodologies to achieve the
desired learning outcomes.
Total Hours 60
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 2 2 3 3 3 3 1 3 2 3
CO2 2 2 3 3 3 3 1 3 2 3
CO3 2 2 3 3 3 3 1 3 2 3
CO4 2 2 3 3 3 3 1 3 2 3
CO5 2 2 3 3 3 3 1 3 2 3
Average 2 2 3 3 3 3 1 3 2 3
(Correlation level: 3 – Strong 2-Medium 1-Low)
26
PROFESSIONAL 3
COMPETENCEY
SKILL TRAINING FOR COMPETITIVE EXAMINATIONS
Contents No. of
Hours
Mathematical Ability - Work and Time-Collection and
presentation of data, compilation-Percentage-Graphs and Tables,
Diagrams-Analytical interpretation of data-Simplification- 7
Unit I
Highest Common Factor – Lowest Common Multiple-
Compounds Interest-Simple Interest-Volume and Area-
Conversion of information to data-Proportion and Ratio
Logical Reasoning: Number Series-Visual Reasoning-Puzzles- Dice-
Alphanumeric Reasoning-Directions and Distance-calendar-Venn
Unit II diagram- Analogy -Verbal reasoning- Comprehension of English
7
passages.
Language Ability: English language basics- Parts of Speech-
Matching the phrases- Synonyms-Antonyms- Prefix and Suffix-
Unit III 4
Articles-Prepositions-Homophobes-Tenses-Voices-sentence
pattern-Punctuation-Comprehension – Tamil for TNPSC Exams.
Indian Economy
Nature of Indian economy – Five-year plan models – an
assessment – Planning Commission and Niti Ayog - Sources of
revenue – Reserve Bank of India – Finance Commission –
Resource sharing between Union and State Governments –
Unit IV 6
Goods and Services Tax - Economic Trends – Employment
Generation, Land Reforms and Agriculture – Application of
Science and Technology in Agriculture – Industrial growth –
Rural Welfare oriented programmes – Social Problems –
Population, Education, Health, Employment, Poverty.
26
Current Affairs 4
Current events of National & International Importance-History of India
& Indian National Movement- Indian & World Geography – Physical,
Unit V Social, Economic Geography of India & the World- Indian Polity & 6
Governance – Constitution, Political System, Panchayati Raj, Public
Policy, Rights Issues, etc.- Indian Economy key factors- Current affairs
related to Tamilnadu.
TOTAL 60
REFERENCE BOOKS
1. Quantitative aptitude by R.S.Agarwal
2. Logical Reasoning by R.S.Agarwal
3. Verbal and non-verbal reasoning y=by R.S.Agarwal
4. Genal studies various books to be referred
5. Competition Success Review.
WEBRESOURCES:
1. https://questionpaper.org/reasoning/
2. http://www.simplynotes.in/analytical-logical-reasoning/
3. https://unacademy.com/
4. https://shikshanjagat.net/logical-reasoning-study-material/
5. https://www.clearias.com/
6. https://www.civilserviceindia.com/subject/General-Studies/notes/
CO1 Understanding frame work of the competitive examinations K1, K2, K3,
and apply the same K4, K5,
CO2 Learn about the mathematical, logical and language K3, K4
abilities to succeed in the competitive examinations
CO3 Exploring the Geography and social and political K3, K4, K5
conditions at international and national level
CO4 Gaining insight about the Indian Economy and the related K3, K4, K5
issues
CO5 Apply the knowledge of current affairs related to world and K3, K4, K5
India
Teaching Pedagogy:
26
Class room lectures, PPT presentations, discussion
5 on current affairs, regular updates from
newspapers and journals problem solving through practical exercises, practice tests for each
component and exploring online resources.
Note: These methodologies are indicative and teachers can innovate new methodologies to
achieve the desired learning outcomes.
Total Hours 30
CO-PO-PSO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PSO1 PSO2 PSO3 PSO4 PSO5
CO1 1 1 1 1 1 1 1 1 1 1
CO2 1 3 1 3 3 2 1 1 1 3
CO3 1 1 1 1 1 1 1 1 1 2
CO4 1 1 1 1 1 1 1 1 1 1
CO5 1 1 1 1 1 1 1 1 1 2
Average 1 1.4 1 1.4 1.4 1.2 1 1 1 1.8