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15 views3 pages

NOTES

Uploaded by

Pauline Dela Cruz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Marketing Plan

✓Can you describe your current marketing strategy?


✓What marketing channels do you use and why?
✓How do you measure the success of your marketing efforts?
✓Who is your target audience and how do you reach them?
✓What are your key marketing metrics and KPIs?
● How do you attract students to your study hub?
● What promotional activities have been most effective for your study hub?
● How do you use social media or online platforms for marketing?
Additional:
➔ What unique selling propositions do you highlight in your marketing?
➔ How do you retain your existing customers?
➔ Do you have any partnerships or collaborations for marketing purposes?

Production Flow
✓Can you walk me through your production process from start to finish?
✓What are the key stages in your production process?
✓How do you ensure quality at each stage of production?
✓What measures are in place to handle production bottlenecks or disruptions?
● Can you describe the process of setting up a conducive study environment?
● How do you manage the schedule and availability of study spaces?
Additional:
➔ How do you ensure the study environment remains conducive for all users?
➔ What is your process for handling customer complaints or issues?

Capital Expenditures
✓What major capital expenditures have you made in the past year?
✓How do you decide when to make a capital expenditure?
✓What is your process for evaluating potential capital expenditures?
✓How do you finance your capital expenditures?
● What were the initial capital expenditures required to start the study hub?
● What are the ongoing capital expenditures for maintenance and upgrades?
Additional:
➔ What is your strategy for managing the depreciation of your assets?
➔ Are there any future capital expenditures planned for expansion or upgrades?

Costing of Products
✓How do you determine the cost of your products?
✓What factors contribute to the cost of production?
✓How often do you review and update your costing models?
✓How do you account for indirect costs in your product costing?
● How do you price your services?
● What factors contribute to the cost of maintaining the study hub?
Additional:
➔ How do you account for overhead costs in your pricing?
➔ Do you offer any discounts or special pricing for regular customers or groups?

Projected Cost of Sales


✓How do you forecast your cost of sales?
✓What factors do you consider when projecting your cost of sales?
✓How accurate have your past cost of sales projections been?
● How do you project the revenue from the study hub?
● What factors affect these projections?
Additional:
➔ How do you factor in seasonal variations or trends in your sales projections?
➔ What is your strategy for managing unsold inventory or unused capacity?

Operating Expenses
✓Can you break down your operating expenses by category?
✓How do you track and manage your operating expenses?
✓What strategies do you use to control operating expenses?
● What are the major operating expenses for the study hub?
● How do you manage and control these expenses?
Additional:
➔ How do you manage utilities and other recurring expenses?
➔ Are there any significant operating expenses that are unique to a study hub?

Research and Development Strategies


✓Can you describe your R&D process?
✓How do you decide what projects to pursue in R&D?
✓What percentage of your budget is allocated to R&D?
✓Can you share some successes that have come out of your R&D efforts?
● How do you stay updated with the latest trends in education and study environments?
● What new services or improvements are you planning to implement in the study hub?
Additional:
➔ How do you gather feedback from your customers for improvements?
➔ Are there any new technologies or trends you are considering to enhance the study
experience?
REFLECTION PAPER

The business plan for me is a project that takes time and effort to make. When we were looking for a
business that all of us were really into, our leader suggested thinking of a business that had a connection
and something that we can all relate to. Hence, we chose the studyhub. Finding a studyhub in Davao was
relatively easy, but getting the owner's consent for an interview proved to be very challenging. We were
rejected by our first choice, which was a surprise for all of us because we thought that we could finish the
project faster. This experience made me realize that we should have considered alternative options
instead of focusing on just one. We were unprepared for that situation, which led to a difficult predicament
as the day of the presentation was just two days away.

In a state of urgency, we immediately contacted the studyhubs we knew and sent them letters requesting
an interview, hoping to get at least one reply within a day. I regret that I didn't think of any alternative
routes in case we didn't get an approval. Thankfully, the next day we got an approval, and we worked
overnight to complete our business plan and create a video advertisement for the business.

Doing the business plan requires not only being active but also being proactive to shape a successful and
fruitful future for the proposed business. The initial rejection taught me about adaptability, emphasizing
that even the best-laid plans can encounter unexpected obstacles.

This experience highlighted the importance of having contingency plans. In business, as in life, things
rarely go exactly as expected, and being prepared for different scenarios is crucial. I learned that
resilience and quick thinking are essential traits for overcoming setbacks. This challenge also
underscored the value of teamwork. Despite the initial setback, our team pulled together, communicated
effectively, and worked diligently to meet our deadline. It was a testament to our collective determination
and resourcefulness.

In conclusion, this project was more than just an academic exercise; it was a real-world lesson in
business management and personal growth. The challenges we faced and overcame have better
prepared us for future endeavors, it instilled a sense of confidence and capability in me. Moving forward, I
will always remember the importance of flexibility, preparedness, and teamwork in achieving success.

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