INB20009 Global and Digital Marketplaces: Assignment 1- Critical Essay Rubrics (30%)

EXCEEDS STANDARD MEETS STANDARD YET TO ACHIEVE MINIMUM STANDARD

Fail (N) /0-49

High Distinction (HD)/80-100 Distinction (D)/ 70-79
Credit (C)/60-69 Pass (P)/ 50-59 Poor/unacceptable/Not
Excellent/exemplary/exceeding Very good/ exceeds
Performance Good/Well done Acceptable/Satisfactory/ Proficient attempted/requires further
high standard expectations
development/needs improvement
Outstanding, insightful work. Goes Very good work. Purposefully and Good work. Generally clear, accurate Satisfactory work. Shows basic Unsatisfactory work. Fails to address the topic
beyond requirements of the task to logically developed. Thoroughly and relevant. Adequately addresses understanding of concepts with minimal in a meaningful way. May be extremely brief,
develop a response, which is addresses all aspects of the task. all requirements of the task. evidence of reflection or thoughtful inaccurate, illogical or undeveloped.
thoughtful, reflective, and Synthesis of details and concepts Demonstrates understanding of analysis. Complies with the basic
considers alternative views and from various sources or topics course concepts, with evidence of requirements, relies on limited sources
Indicators makes connections among ideas shows evidence of sound some thoughtful examination and of information, little integration of
and information from different understanding and thoughtful reflection. Development is generally concepts.
sources or from different aspects examination. logical, facts generally correct. Tends
CRITERIA of the course. to focus on one interpretation.

Introduction (10%) Demonstrates a thorough Demonstrates an Demonstrates awareness of the Demonstrates consideration of the Demonstrates minimal or no attention to
understanding of the essay understanding of the essay essay context, audience, and essay context, audience, and the essay context, audience, purpose,
context, audience, and context, audience, and purpose of the assignment. purpose. Submission covers the and/or to the assigned tasks(s) (e.g.,
purpose of the assignment. purpose of the assignment. Submission covers all required majority of the required elements expectation of instructor). Some expected
Submission is responsive to the Submission is responsive to the elements. elements may have been omitted
assigned task(s) and assigned task(s) and covering
comprehensively and all expected elements
competently covers all
elements
Description of key Key aspects of each firm are Key aspects of each firm are Key aspects of each firm are Key aspects of each firm are Key aspects of each firm are not
thoroughly described. well described. Accesses sufficiently described. Accesses somewhat described. Accesses described. Accesses information
aspects of each firm information using effective, information using a variety of information using a limited variety
Consistently accesses randomly, retrieves information that lacks
based on web search information using effective,
well-designed search strategies search strategies and some of search strategies and some
relevance and quality or fails to access
and appropriate information relevant information sources. relevant information sources.
(10%) well-designed search strategies relevant information
sources. Demonstrates ability to refine Demonstrates ability to refine
and most appropriate search. search.
information sources.
Identification of at least 10 concepts/theories/ 10 concepts/theories/ 10 concepts/theories/ underlying 10 concepts/theories/ underlying 10 concepts/theories/ underlying
underlying principles of global underlying principles of global principles of global marketplace principles of global marketplace are principles of global marketplace are not
10
marketplace are thoroughly marketplace are well are sufficiently explained. somewhat explained. explained. Recommended readings are
concepts/theories/unde explained. Recommended explained. Recommended Recommended readings are Recommended readings are not used.
rlying principles of readings are thoroughly used. readings are well used. sufficiently used. somewhat used.
global marketplace
(20%)
Critically assess firm Concepts/theories/ underlying Concepts/theories/ underlying Concepts/theories/ underlying Concepts/theories/ underlying Concepts/theories/ underlying principles
principles are thoroughly principles are well linked to principles are sufficiently linked principles are somewhat linked to are not linked to firm practices. Critical
practices using
linked to firm practices. firm practices. Critical to firm practices. Critical firm practices. Critical assessment assessment is not performed.
concepts/theories/ Critical assessment is assessment is done well. assessment is sufficiently done. is somewhat acceptable.
thorough.
underlying principles
identified (20%)
Describe 5 key The answer is thoroughly The answer is well backed by The answer is sufficiently backed The answer is somewhat backed The answer is not backed by evidence,
backed by evidence, theory, evidence, theory, other by evidence, theory, other evidence, theory, other research theory, other research sources and
strategies that you
other research sources and research sources and personal research sources and personal sources and personal comments. personal comments. Proposed solution
could apply to your own personal comments. Embraces comments. Displays divergent comments. Proposes and Proposes a novel and practical shows no evidence of divergent thinking,
web 2.0 based business divergent thinking. Proposes thinking. Proposes and describes a novel solution which solution to the problem. Little or no uniqueness and novelty. Solution may be
(assuming that you and eloquently describes a describes a unique or is applicable the problem with divergent or contradictory thinking impractical or unrealistic.
would consider setting selection of unique or unexpected solution to the limited divergent thinking is evident.
unexpected solutions to the problem, which is both evident.
up a business within the
problem, which are both appropriate and feasible.
next 12 months) (20%) relevant and viable. Recognizes
consequences of solution and
can articulate reason for
choosing proposed solution.
Conclusion (10%) A thoroughly written well-articulated conclusions Sufficiently elaborated Conclusions are somewhat No conclusion or poorly written
conclusions which draw key which draw key learnings from conclusions. They draw good key acceptable. They draw some key conclusion which does not draw key
learnings from each major each major section of the learnings from each major learnings from each major section learnings from each major section of the
report as well as conclusive section of the report as well as
section of the report as well as of the report as well as conclusive report as well as conclusive comments
comments conclusive comments
conclusive comments Uses appropriate, relevant, and Uses appropriate and relevant comments Uses inappropriate and/or irrelevant
Uses appropriate, relevant, and compelling discipline related content to develop and explore Uses appropriate and relevant content to develop ideas in the
compelling content to illustrate content to explore ideas and ideas through the assignment content to develop simple ideas assignment
mastery of the assignment shape the content of the throughout the assignment
topic, conveying the writer's assignment
understanding, and shaping
the whole assignment
Adherence to Uses sophisticated, expressive Uses expressive and Uses language that generally Uses straightforward language that Uses language that sometimes impedes
and appropriate business appropriate business language conveys meaning to readers with generally conveys meaning to meaning because of errors in usage.
assessment guidelines
language that skilfully that competently clarity. Attention to detail is readers. The language is Demonstrates little attempt to use
including minimum no. communicates meaning to communicates meaning to evident. Demonstrates effective understandable but there may be sources to support ideas in the writing
of references (10%) readers eloquently and is readers with clarity and fluency use of appropriate and relevant room for grammatical
grammatically error free. and is grammatically correct. sources to support ideas that are improvement. Demonstrates an
Demonstrates skilful use of Demonstrates consistent use situated within the discipline and attempt to use credible and/or
high-quality, credible, relevant of credible, relevant sources to genre of the writing. relevant sources to support ideas
sources to develop ideas that support ideas that are situated that are appropriate for the
are appropriate for the within the discipline and genre discipline and genre of the writing.
discipline and genre of the of the writing.
writing