Advertising Agency PPT (Kashish Dixit)

ADVERTISING
AGENCY
P R E S E N T E D B Y :
K A S H I S H D I X I T
B M M 6 S E M E S T E R
SELECTION OF AN
AD AGENCY
WHAT IS AN An advertising agency, often referred to as
AD AGENCY? a creative agency or an ad agency, is a
business dedicated to creating, planning,
and handling advertising and sometimes
other forms of promotion and marketing
for its clients.
SELECTION OF AN AD AGENCY
Location
Budget
Compatibility
Background
Clientele
Credibility
Expertise & Experience
Management skills
LOCATION
Location is deemed crucial because you would
want your chosen agency to be near your
business. If you choose one that is far or
outside the city, it’ll add to travel costs and
inconvenience. You’d want to be able to hold
meetings frequently rather than once in a few
months or a year.
Choose one which is closer. This will lead to
higher productivity levels as well and would
make the job easier. Communicating to them
will also be more convenient. Hence, the
closer the location the better chances of the
relationship between you and the agency
prospering.
COMPATIBILITY
The need for compatibility is dominant
when finalizing your advertising
agency. Do you think their mission and
objective is similar to yours? Do they
hold similar views as you and your
business? Take some time to conclude
whether there is similarity between
you and them. It’s not always obvious
in the first meeting. You would to put
your business first and decide how it
would benefit and work from this
union.
BACKGROUND
This is a basic rule that is to be followed almost every time you
make a decision to work with someone new. A background check is
necessary to analyze the personnel, financial and managerial
positing of the agency. This also helps in understating the vision and
objective of the agency you’re opting for.
While doing a background search, you also get to know whether the
agency is a full-service or a part-time one. Your preferred type
would matter. In the instance you want only a part-time agency to
fulfill your advertising requirements; a background check would be
beneficial.
CLIENTELE
The best way to know about any

organization is by their clientele. Clients
portray what level the organization is
working at. A concrete list of clients shows
credibility.
High-end businesses tend to go for

agencies that are popular and well-known.
However, that’s not the only way to
decide what’s better for you. Choose the
agency which has a similar client-base to
your business.
BUDGET
Both, yours and the agency’s financial positions should be assessed. You
cannot hire an agency that does not fit into your budget allocations. It’s not
necessary to go for the most expensive business as that would turn your cash
flow negative! Go for the one most suited with your organizations financial
budget.
The agency you’re interested in should also hold a stable financial position.
The more stable they are, the better the chances that they’ll be successful in
carrying out the tasks.
Payment processes should be viewed thoroughly in order to meet

requirements. This should be clarified in advance in order to avoid any issues
later on.
CREDIBILITY
As mentioned previously, the clientele of the
business is a factor that indicates their
authenticity. The authenticity, integrity and
image of the agency should be taken into
account. Their credibility can mainly be
analyzed by looking at their past records.
Details of clients can be accessed through
their history and the company’s information.
EXPERTISE & EXPERIENCE
The experience of an agency would show how

much it has excelled in its business. Some
agencies focus on a specific aspect of
advertising or on one particular business sector.
Agencies advertising content relative to your
business are familiar with how to market your
brand.
However, that’s not the only requirement. The

agency’s experience in the industry matters
while making a selection. Their experience
enables them to understand what the client,
you, need. This helps in conveying your
message and not having to explain everything
from scratch.
MANAGEMENT
SKILLS
Is the agency able to manage all its tasks and maintain
their clientele? If so, you’re on the path of choosing the
right advertising agency. Agencies manage their own
financial necessities and their customers. These tasks
require special skills, which, if the business has shows
that they’re stable. Agencies which have a problem
solving approach are more efficient as opposed to those
who aren’t. Their responsiveness should also be kept in
mind. They should be able to respond to your queries in a
timely manner.
Thank
You

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ADVERTISING

The best way to know about any

High-end businesses tend to go for

Payment processes should be viewed thoroughly in order to meet

The experience of an agency would show how

However, that’s not the only requirement. The

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