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    1CM1010503 Commercial Communication 1

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    1CM1010503 Commercial Communication 1

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    4 views2 pages

    1CM1010503 Commercial Communication 1

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    Sankalchand Patel University

    Faculty of Commerce
    Third Year Bachelor of Commerce (SEM-5)
    In Effect from Academic Year 2018-19

    Subject Code: 1CM1010503 Subject Title: Commercial Communication-1


    Course Objective:
    1. To improve the organization and structure of the written communication.
    2. To introduce students’ advanced communication strategies.
    3. To enable students to meet high professional expertise with the help of much developed communication skills.

    Teaching Scheme (Hours per week) Evaluation Scheme (Marks)


    Lecture Tutorial Practical Credit University Assessment Institutional Assessment Total
    3 0 0 3 70 30 100

    Subject Contents
    Sr. Total Weight
    Topic
    No Hours (%)
    Drafting Questionnaires:
    1. Lifestyle and Socio-economic Conditions of:
    (i) Primary School Teachers (ii) Farmers (iii) Slum-dwellers (iv) Working Women
    (v) Factory Workers
    2. College Students’ Views or Habits:
    (i) College Students’ views on CBCS-Semester System (ii) College Students’ views
    on participation in the Extra Curricular Activities (iii) College students’ Study Habits
    1 (iv) College students’ habits of using Social Media (v) Smoking and Tobacco 9 25%
    chewing habits and Cancer Awareness among College students
    3. Consumer Market Research Survey:
    (i) Prospect of Launching a new Washing Machine in the market (ii) Prospect of
    Launching a new Detergent Powder in the market (iii) Consumers’ Preference for a
    Tooth-paste (iv) Consumers’ Preference for a Mobile Phone (v) Consumers’ Views
    on Online Shopping

    E- Communication
    1. E-communication: Meaning and Importance 2. E-communication: Various Forms
    2 9 25%
    3. E-communication: Advantages and Limitations 4. E- Commerce 5. E- Banking 6.
    E- meetings: Advantages and Limitations 7. E- governance
    Corporate Social Responsibility Letters
    (Written by an Individual)
    1. Letter to an MNC to set up a Children Park 2. Letter to a Private Company
    3 requesting for donation to set up a Library for poor students 3. Letter to a Private 9 25%
    University to sponsor the seminar for awareness of RTI Act 4. Letter to a Corporate
    Bank requesting to arrange a program for the awareness of Digital banking 5. Letter
    to a Corporate Hospital to organize a free medical check-up camp
    Stock Exchange Terms:
    Broker, Jobber, Banker, Bull, Bear, option trading, Future Trading, Roll over,
    4 Right issue, Bull Liquidation, Ban on Trading, Pivotals, Bear Hammering, 9 25%
    Kerb Deals, Upper Circuit, Lower Circuit, Circuit Filter, Equities, Face
    Value, Bull Support,

    1
    Sankalchand Patel University
    Faculty of Commerce
    Third Year Bachelor of Commerce (SEM-5)
    In Effect from Academic Year 2018-19

    Reference Books:

    1. A Handbook of Commercial Correspondence – A. Ashley – OUP, New Delhi


    2. Business Communication – Asha Kaul – Prentice-Hall, New Delhi
    3. Business Communication – Homai Pradhan & N. S. Pradhan – Himalaya Publishing House, Mumbai
    4. Business Communication – Urmila Rai & S. M. Rai – Himalaya Publishing House, Mumbai
    5. Business Correspondence and Report Writing – R. C. Sharma & Krishna Mohan – Tata McGraw Hill, New
    Delhi
    6. Effective Business Communication – Dr. S. K. Agrawal & Dr. P. K. Singh – Himanshu Publications, New
    Delhi
    7. Effective Business Communication - Murphy G. A., Hildebrandt W. H., Thomas J. P., Tata McGraw Hill,
    New Delhi
    8. Essentials of Business Communication – Rajendra Pal & J. S. Korlahalli – Sultan Chand & Sons, New Delhi

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