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Comprehensive Digital Marketing Questions

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Kukumba Davitech
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27 views2 pages

Comprehensive Digital Marketing Questions

Uploaded by

Kukumba Davitech
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Comprehensive digital marketing questions/ course work

Starting next week we shall discuss your research on unit one and we continue
per unit on weekly basis

UNIT I: Introduction to Digital Marketing

1. What are the key differences between traditional marketing and digital marketing?
2. How has technology influenced the evolution of digital marketing?
3. What are the main characteristics of digital marketing that differentiate it from traditional
marketing?
4. How do you develop a successful digital marketing strategy?
5. Who is a digital consumer, and how do you understand their behavior?

UNIT II: Online Advertising

1. What are the main objectives of online advertising?


2. What are the different formats of online advertising, and how are they used effectively?
3. How does search engine advertising work?
4. What role do affiliate programs play in online advertising?
5. How important are landing pages in online advertising campaigns?

UNIT III: Email Marketing

1. What are the different types of email marketing?


2. Describe the process of planning and executing an email marketing campaign.
3. What are the advantages and disadvantages of email marketing?
4. How does opt-in email advertising differ from traditional email marketing?
5. What are some tools used in email marketing, and how do they assist in tracking
campaign performance?

UNIT IV: Social Media Marketing (SMM)

1. What is social media marketing, and how does it differ from other forms of digital
marketing?
2. Explain the seven myths of social media marketing.
3. What characteristics make a social media marketer successful?
4. How do you develop an effective social media marketing plan?
5. How can businesses use Facebook and Twitter for social media marketing?
6. What is the importance of publishing blogs, podcasts, and webinars in social media
marketing?

UNIT V: Search Engine Optimization (SEO)

1. What is SEO, and why is it important for digital marketing?


2. Describe the main goals of the SEO process.
3. What is the difference between on-page and off-page optimization?
4. Explain the role of Search Engine Result Pages (SERPs) in SEO.
5. What are some commonly used SEO tools, and how do they help improve website
ranking?

These questions cover the main topics and concepts outlined in the course, providing a
comprehensive understanding of digital marketing.

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