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Module - 4 - Blogs Promotion Tool

Digital marketing open course

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Smrithy Raj. S
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4 views

Module - 4 - Blogs Promotion Tool

Digital marketing open course

Uploaded by

Smrithy Raj. S
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Blogs Promotion Tool

Blog marketing is the process of reaching your home business’ target market through the use
of a blog. Initially, business owners had a blog separate from their websites, but today, you can
easily integrate the two to make it easier for you to manage, as well as easier for visitors to
access. Many business owners use a blogging platform, such as WordPress, for both their site
and blog. Further, as blogging has grown in ease and popularity, many people have created
businesses from blogging all on its own (as opposed to having a business first and then
blogging).

The Pros of Blog Marketing

The very nature of blogging makes them ideal for marketing since they provide new content to
draw people back, and offer a way for consumers and businesses to interact. Here are a few
other benefits:

1. Inexpensive to Start and Run. While there are free blogging platforms, such as Blogger and
WordPress.com, to maintain a professional appearance that allows for your unique brand to
shine through, use a self-hosted option, such as WordPress.org. For the cost of a domain and
web hosting, you can have a customized blog marketing for you.

2. Easy to Use. Most blogging platforms are simple to use. If you can copy, paste, type, drag
& drop and upload, you can have a professional looking blog.

3. An Effective Way to have Bi-directional Traffic Come to Your Site. Offering tips, updates,
and other new contents give people a reason to come and/or return to your business website,
which gives them the opportunity to buy.

4. Improves Search Engine Ranking. Google, in particular, likes to find and rank new content,
and many entrepreneurs use blogging specifically for search engine optimization (SEO)

5. Allows You to Show Your Expertise to Gain Trust and Credibility with Your Market. People
like to know who they’re doing business with. With a blog, you can prove you’re an expert,
provide helpful tips and other valuable information, all of which help consumers feel good
about spending money on your product or service.

6. Connect with Your Market. While most businesses now use Twitter and other social
platforms more than blogs for engagement, blogs can allow you to have a conversation with
your market. This gives you the opportunity to build trust and rapport, as well as get feedback
and provide customer service.

7. It Can Make Money Beyond Your Product or Service. You can accept advertising, promote
affiliate products and get sponsors, adding additional sources of revenue to your business.

The Cons of Blog Marketing

Like just everything else in life, there is a downside to blogging, including:

1. Time-Consuming. Creating new content and updating your blog can take a significant
amount of time. Hiring freelance writers and a virtual assistant, or using private label right
content can help.

2. Needs a Constant Stream of Ideas. Along with time, having something new blog about is
one of the biggest challenges bloggers face.

3. It Can Take Time to See Results. The Internet is overloaded with information, so getting
people to your blog takes time.

4. It Needs to Be Marketed Too. You’re using the blog to market your business, but for it to
work, people need to know about it, which means you have to find your target market and
entice them to your blog.

How to Do Blog Marketing

Starting a blog and using it to promote your business can be set up within minutes. It’s the
ongoing management and marketing that will take time.

1. Make a Blog Marketing Plan. What are you going to share on your blog? News, tips,
resources, etc? Further, how often will you update your blog? Daily, weekly, etc?

2. Create Your Blog. Decide on your blogging platform, and set it up, including customization
that fits your business. Be sure to use the same logo on your blog as on your website (if you
have a separate website) to retain consistency. If you use a free blog platform (not
recommended for business blogging), have a domain name pointing to the blog to make it
easier for consumers to get to your site.

3. Fill Your Blog with Several Posts ASAP. Readers don’t like to visit a blog with only one or
two posts. Add ten or more posts quickly, and then go to your regular post schedule.
4. Market Your Blog. It’s very easy to integrate social media into your blogs so that your blog
posts go out to your followers. Include your blog on your marketing materials as well.

5. Reply to Comments. Remember, blogs are social, so people will ask questions, provide
feedback, or share their opinion. Delete spam posts.

6. Use Your Blog to Encourage Email Signups. Signups is another great way to keep people
who are interested in your business coming back to your blog, which again, gives them more
opportunity to spend money with you

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