English Notes Unit A To D PDF

BBA-1 / BCOM-1 / BCA-1
PRACTICAL LABORATORY
 Interactive Practical Lab on Oral Communication
UNIT-1
What is Communication?
Communication styles change from person to person. During the process of

communication, a person may invoke several channels or modes or methods
to convey a message. But, the process of communication doesn’t only
depend on the source producing or relaying information.
It also equally depends on the communication method and the manner in

which the receiver understands the message. Let us first understand the
method by which we communicate.
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Communication begins at a given point. The first step is the generation of

information. The second step is to put this information or data into a
medium for transmission towards the intended audience.
Three Simple Definitions

• Communication means sharing of information
• Communication is the giving and receiving of messages
• Communication is the transfer of information from one or more people
to one or more other people.
Definition of Communication:
Communication can broadly be defined as exchange of ideas, messages

and information between two or more persons, through a medium, in a
manner that the sender and the receiver understand the message, I.E.,
develop common understanding of the message.
The word communication is derived from the Latin word ‘communicare’,

which means to share, impart, participate, exchange, transmit or to make
common. It emphasises on sharing common information, ideas and
messages. It is not merely issuing orders and instructions.
“Communication is the transfer of information from a sender to a receiver,

with the information being understood by the receiver”. — Koontz and
Weihrich
“Communication is the art of developing and attaining understanding

between people. It is the process of exchanging information and feelings

between two or more people and it is essential to effective management.”

— Terry and Franklin
“Communication is the sum of all things one person does when he wants
to create understanding in the mind of another. It is a bridge of meaning.
It involves a systematic and continuous process of telling, listening and
understanding.” — Allen Louis
“Communication is the process by which people attempt to share meaning

via the transmission of symbolic messages.” — Stoner and Wankel
 COMMUNICATIONS PROCESS
Communications is a continuous process which mainly involves three

elements viz. sender, message, and receiver. The elements involved in the
communication process are:

1. Sender: The sender or the communicator generates the message and

conveys it to the receiver. He is the source and the one who starts the
communication.
2. Message: It is the idea, information, view, fact, feeling, etc. that is

generated by the sender and is then intended to be communicated
further.

3. Encoding: The message generated by the sender is encoded

symbolically such as in the form of words, pictures, gestures, etc.
before it is being conveyed.
4. Media: It is the manner in which the encoded message is transmitted.

The message may be transmitted orally or in writing. The medium of
communication includes telephone, internet, post, fax, e-mail, etc.
The choice of medium is decided by the sender.
5. Noise: It refers to any obstruction that is caused by the sender,

message or receiver during the process of communication. For
example, bad telephone connection, faulty encoding, faulty decoding,
inattentive receiver, poor understanding of message due to prejudice
or inappropriate gestures, etc.
6. Receiver: He is the person who is last in the chain and for whom the
message was sent by the sender. Once the receiver receives the
message and understands it in proper perspective and acts according
to the message, only then the purpose of communication is
successful.
7. Decoding: It is the process of converting the symbols encoded by the
sender. After decoding the message is received by the receiver.
8. Feedback: Once the receiver confirms to the sender that he has

received the message and understood it, the process of
communication is complete.

 IMPORTANCE OF COMMUNICATION
1. The Basis of Co-ordination: The manager explains to the employees the

organizational goals, modes of their achievement and also the
interpersonal relationships amongst them. This provides coordination
between various employees and also departments. Thus,
communications act as a basis for coordination in the organization.
2. Fluent Working: A manager coordinates the human and physical

elements of an organization to run it smoothly and efficiently. This
coordination is not possible without proper communication.
3. The Basis of Decision Making: Proper communication provides the

information to the manager that is useful for the decision making. No
decisions could be taken in the absence of information. Thus,
communication is the basis of taking right decisions
4. Increases Managerial Efficiency: The manager conveys the targets and

issues instructions and allocates jobs to the subordinates. All these
aspects involve communication. Thus, communication is essential for
the quick and effective performance of the managers and the entire
organization.
5. Increases Cooperation and Organizational Peace: The two-way

communication process promotes co-operation and mutual
understanding amongst the workers and also between them and the
management. This leads to less friction and thus leads to industrial
peace in the factory and efficient operations.
6. Boosts Morale of the Employees: Good communication helps the
workers to adjust to the physical and social aspect of work. It also

improves good human relations in the industry. An efficient system of

communication enables the management to motivate, influence and
satisfies the subordinates who in turn boost their morale and keeps
them motivated.
 Theory and/or Models of Communication in Business there is no

single communication model that contains all the elements of a
specific communication situation. The communication theorists
(Specialists) have developed different communication models till
date. Some of the important communication models are discussed
below:
 Aristotle’s persuasion Model

 Newcomb’s Inter-Personal Communication Model
 Hoveland’s Persuasion Model
 Thayer’s Organizational Communication Model
 Shanon and Weaver’s Informational Theory Model
 Collin and Guetzkowr’s Group Communication Model
 Circular Model of Communication
 Interactional Model of Communication
 Berlo’s S-M-C-R model
 Modern Model of Communication
The above mentioned communication models are elaborately discussed in

the following pages in successive way.

Types / Models of Communication
Aristotle’s Persuasion Model: The Business Communication model

produced by Greek Philosopher Aristotle is popularly known as the
“Aristotle’s Persuasion Model”. According to him, “When any political
leader or a teacher delivers his speech in gathering and in class-room
respectively, their style of speech is included in persuasion model”. The
model is shown below:
In this model, three elements of Business Communication Process have

been detected. There is no scope of responding by the receiver and his
role is neglected here. This model is considered as a one sided Business
Communication Model.
Newcomb’s Inter-Personal Communication Model: This is one of the

simplest models of Business Communication. In this model, there are three
parties to effective the Communication Process. According to Newcomb,
“There might be a third party between the sender and the receiver and
that third party can manipulate the Communication Process.” The model is
shown below:

In the figure, there are three parties X, Y and Z and if any two parties want
to communicate with each other, they must depend on the third party and
the third party can influence the Business Communication Process. This
communication Model does not present all the elements of Business
Communication Process, even the sender and the receiver are not
identified here.
Hoveland’s Persuasion Model: This Model is almost same as the

Aristotle’s Persuasion Model but this basic deference between them is
that in this model the audience stays in a certain place and hears the
speech and the feedback of the audience’s response is returned to the
speaker. The model is shown below:
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Thayer’s organizational Communication Model: This model creates a link

between personal Business Communication and organizational structure.
In his model, Thayer has shown that the attempt to accomplish any task
through personal communication greatly influences the process of
organizational communication. The model is shown below:
Thayer has mentioned four levels in this Business Communication Model,

such as-intra-personal or individual, interpersonal, organizational and
technological. This model also shows how a person’s does communication
functions in organizational level. The behavior of sender and receiver can
be influenced by four elements biological, psychological, social and
technological. Actually, this model shows how communication process is

affected by a person in organizational atmosphere.
Shanon and Weaver’s Information Theory Model: also called Modern

Communication Model. This model shows that the communication process
begins from the brain of the sender. The sender moulds his thought,
concept or ideas into message and sends to the receiver. Then the
message goes to the receiver through certain media and his brain receives
it. After the message being perceived, the reaction of the receiver is sent
back to the source of the message (Sender). The model also includes a
transmitter that converts the message info perceivable signal. The whole
process can be interrupted by noise. The model is shown below:
This Model is one of the most comprehensive models of communication as

it includes feedback and it is very close to the modern model of Business
Communication.
Collin and Guetzkowr’s Group Communication Model: This model

analyzes the decision making process or communication in small and big or
large groups. The group communication is almost same as organizational

communication. The model is shown below:
From the figure, it is clear that the above three boxes indicate sources of
problem, group behavior and reward of work environment and the three
boxes below indicate sources of pubic behavior, interpersonal behavior
and interpersonal reward. In every group communication, this process is
active and environmental barriers in workplace and interpersonal
environmental barriers largely impact on the group communication
behavior.
Circular Model of Communication: In real sense Business Communication

is a Two Way Process where the sender sends the message to the receiver
and after receiving the message, the receiver sends feedback to the
sender. The success of Business Communication Process largely depends
on the reaction or response or feedback of the receiver. The circular model
of communication emphasizes on the feedback system of communication.
The model is presented below:
The circular model of Business Communication is an important

communication model where greater importance has been given on the
feedback of the receiver which is vitally important for effective Two Way
Communication.
Interactional Model of Communication: Tubbs and Moss have developed

the interactional model of Business Communication. This model shows the
communication process as an exchange process of message between the
parties. The model is shown below:
The figure shows that person X (Sender) sends a message to person Y

(Receiver). Y becomes the sender when he sends response to X, who
becomes the receiver this time. This process will be continued until the
desired result of the parties is achieved. This is Two Way Business
Communication Model.
Berlo’s S-M-C-R Model: The S-M-C-R model of Business Communication

was developed by David K. Berlo in 1960. Where S stands for source, M for
message, C for Channel and R for receiver. The model is shown below:
The model shows that the source (Sender) transmits the message to the
receiver through some channel. It also indicates that both the sender
(Source) and the receiver are influenced by their own culture, social
system, knowledge, attitudes, communication skills and other factors.
Though this model doesn’t emphasize on feedback, it is a comprehensive
model, because it shows how the sender and the receiver can be
influenced by various factors that may also act as the sources of noise.
The Modern Model of Communication: Over the period of time Business

Communication Process has been developed a lot. The communication
theorists are still investing their endeavour to make the Business

Communication system more compressive and conceivable by including
important and new items or elements in it. The modern communication
model has important and new items or elements in it. The Modern
Communication model has evolved from Shanon and Weaver’s
information Theory Model. The modern communication model is
presented below:
Types Models of Communication in Business the Modern Business

Communication Model includes nine elements and emphasizes duly on the
feedback system. The figure shows that sender and receiver are the major
parties in the communication process; message and media are the major
communication tools, encoding, decoding, response and feedback are the
major communication functions and the last element is noise that can
create interruption at stage of the Business Communication Process.
 The Broad Categories of Communication
Let us delve deep into the 5 types of communication observed between

the group of people or a formal team.
1) Verbal Communication - Verbal communication can also be called as
Oral communication. In very simple terms, any communication that
happens orally between people is known as verbal communication. The
objective of such communications is to ensure that people understand
whatever you want to convey. Because of its very nature, verbal
communications is more quick and precise then email communication.
In the era of messaging via Whatsapp or using email, people still prefer
personal meetings or phone calls (or face to face Skype calls) because they
are effective and much more convenient in conveying the message.
Nowadays, Verbal communication is an important aspect and is looked as

a key strength in an individual.
A manager or an executive needs to have good verbal communication

skills. A manager has to handle a team of people and he needs to be skilled
to convince the team of people in acting like he wants them to. Executives
meet many customers who are each different in terms of their
understanding and talking skills. Thus, Executives to need excellent verbal
communication skills.
The higher up an organization you go, the better should be the verbal skills
that you have. This is because you need to ensure that your speech is
precise and to the point and does not leave any scope for any
misunderstanding.
An M.D or a C.E.O may be giving a television interview which is being

watched by 100’s of stakeholders of the company. Their speech and verbal
communication need to be precise so that they don’t mess up or are not
misunderstood. Even in tough times, the verbal communication skills of
these leaders play a major part in consoling the crowd.
Example of people who were great at the verbal communication (Great

ORATOR)
 Nelson Mandela
 Martin Luther King
 John F Kennedy
 Jawaharlal Nehru
2) Non-verbal / Interpersonal communication

How do you make people feel when you enter the room? Is your body
language strong and are you standing straight and erect or are you
slouched and tired? Are you clean shaven, looking your immaculate best
for a team meeting or are you shabby with shirts that are not ironed?
When you shake hands, do you do so strongly or do you just brush your
hand against others?
The above were some examples of Non-verbal communications or

interpersonal communications. One of the HR requirements for new
joiners in an organization is for them to have good interpersonal skills. This
basically means that the employees should brush up on their non-verbal
skills.
If you were in a sales meeting and you have not achieved your target, how
will you react? Will you be steady and calm or will you panic and stutter?
These are important non-verbal skills and your growth might depend on
them.
A manager who panics and who is not good at non-verbal communication

will generally not be a favorite with his team members. This is because his
team members do not look up to him. A manager who stutters, who is not
well dressed, who has the wrong body language or someone who is not a
strong personality, will not gather a huge following behind him.
However, people with good personalities go a long way in motivating the

employees below them. If an employee is demotivated, just keeping a
hand on their shoulder and saying a few motivating words is enough for
the employee. Taunting them or making faces when talking to them,
ignoring them completely or imitating them will demotivate the employee
even further. Thus, non-verbal skills play a major role in office culture.
As employees grow into managers and as managers grow into leaders,

they become better and better at a non-verbal type of communications.
They know that their own calm headed behavior at times of panic is what
will keep the team in check. Similarly, they don’t let their teams get
complacent when the going is good.
Example of the Non-verbal type of communications
In Customer service, non-verbal and interpersonal skills play a huge role.

Imagine you were unhappy with a product and you went to the customer
service department. Instead of understanding your problem, the customer
service executive gives a rude reply. Repeatedly you visit them and even
though the problem is not resolved, you don’t get a satisfactory answer.
Compare that with a customer service department which smiles when you
come in. They reassure you that they are on top of your problem. They are
proactive and update you themselves on when to expect the problem to
be resolved. Later on, they follow up whether you were satisfied with the
response and if there was anything they could do further.
This smile, the body language of reassurance, the listening ability are all
non-verbal type of communications. A good customer service executive
will pay special attention to them and will ensure that you leave satisfied!
Hiring good customer service executives, who have great interpersonal
skills, is the sign of a good organization which is focused on customer
satisfaction.
3) Written Communications - There are many ways that written

communications can be used. The number of ways is ever increasing with
the penetration of smartphones and the internet. One of the most
common forms of written communications used till date is Email. But
slowly, written type of communications is becoming more informal with
Whatsapp and other online messaging apps being used regularly.
All different forms of written communication can be formal or informal. If
today, we visit a court of law, you will find that even Whatsapp messages
are considered to be legal in nature. In fact, there have been so many
cases of celebrities brought under the scanner because of wrong written

communications on their social media account.
Thus, the above example is further proof that written communication

needs to be used safely and effectively. In fact, written communication
between friends can be informal but this type of communication between
working professionals should always be formal so that any misquoted
words are not misused with ill intent.
The advantage of written communication is that it acts as the final word

once a decision has been taken. When you quote your prices to the
customer, when you rank a dealer on top, when you promote an employee
or when you launch a new product, you use written communication to
communicate the update to your team and your employees.
A problem with written communication is that it becomes too formal and

might incite ego or various political problems when written
communication is used. Newspapers are perfect examples of written
words which create controversy.
There is a very apt quotation “Words are mightier than swords”. A wrong
email delivered in the wrong hands can cause the world to turn upside
down. The many emails and documents released by Edward Snowden
which brought the US government under the scanner, are perfect
examples of how to use written documents safely and privately otherwise
they can bring a whole organization tumbling down (whether justified or
not is a different discussion)
4) Formal & Informal - There are two types of communication when

considering the formality of the communication. One is the formal and
official type of communication which can be emails, letterheads, memos,

reports and other such kinds of written material. These are considered as
documentary evidence and certain formality is associated with them. You
cannot submit such formal documents and later deny them.
Informal communication is one where there is nothing official about the
communication that is happening. It can be known as Grapevine
communication. There is no specific channel of informal communication
because there is Social media, Whatsapp, SMS which are all vehicles of
informal communication which can be used by people.
Advantages of formal communication
 When you want to finalize policy and want to decide a course to adopt,
then formal communication is more effective
 Formal communication can help in establishing procedures and ensuring
that the steps are followed.
 Any promises or any official plans need to be formally documented so that
they can be referred to later.
Advantages of informal communication
 Informal communication helps the “Open door policy” and makes people
more confident and forthcoming with their ideas and creativity.
 Informal communication does not incite fear into peoples mind
 Informal talks encourage people to share their problems.
The problem with formal communication is that it is not personal and a

distance is maintained if you use only formal communications. Whereas on
the other hand, informal conversations can get out of hand and there can
be negative grapevine generated.
5) Visual Communication - One of the industries which most prominently

uses Visual communication is the medical industry. New medicines which
come into the market have to be shown to doctors and the advantages
have to be explained. At such times, the medical representatives carry
informative pamphlets which are shown to the doctors and dropped with
the doctors.
These informative pamphlets have all the information about the medicine
so that doctors can feel confident in suggesting the medicine to their
patients. Similarly, many different industries are using visual
communication to help interaction with their customers so that they can
communicate their ideas better. Explainer videos as a concept is rising and
is becoming as one of the best types of communication observed on
websites.
There are many elements in visual communication that can be used by

marketers or companies.
 Colors (such as brand colors)

 Design (logo and brand design)
 Advertising
 Animations
 Illustrations
 Typography
 Presentations
 Video resume’s
In person to person communication too visual communication plays a role.

Consider the diagrams made by teachers on blackboards when explaining
a concept to a class of students. Or we can also take the example of graphs
made in powerpoint by managers when doing a powerpoint presentation

to a team of executives or seniors.
To summarize, the type of communication most common are
In teams:
 Formal Communication
 Verbal Communication and Non-verbal communication
 Written communication
 Visual communication
In group of people:
 Informal Communication
 Verbal and Non-verbal communication
 Informal written communications
Above were all the different types of communications used by a group of
people or between the team.
Types and Modes of Communication
1. Interpersonal
2. Interpretive
3. Presentational
THREE MODES OF COMMUNICATION
Interpersonal Interpretive Presentational
 Two-way  One-way  One-way

communication with communication with communication
active negotiation of no recourse to the intended for an
meaning among active negotiation of audience of readers,
individuals meaning with the listeners, or viewers
writer, speaker, or
producer
 Spontaneous  Reader, listener or  Presentation of

viewer interprets what information; not
 Usually involves the author, speaker, or exchange
exchange of producer wants the
information receiver of the  No direct
message to opportunity for the
 Meaningful understand active negotiation of
meaning exists
 Participants observe  Interpretation differs  To ensure the

and monitor one from comprehension intended audience is
another to see how and translation in that successful in its
their meanings and it implies the ability to interpretation, the
intentions are being read, listen or view “presenter”
communicated and “between the lines,” needs
make adjustments and including knowledge of
clarifications understanding from the
accordingly within the cultural audience’s language
mindset or perspective and culture
 Speaking and listening  Reading of authentic  Writing (messages,

(conversation) texts (websites, stories articles,
and other literature, advertisements, flyers,
 Reading and writing articles, signs) brochures, short
(text messages, stories, reports,
messages on social  Listening to authentic scripts, Power Point
media, letters) texts (speeches, presentations);
messages, songs, radio
news, ads)  Speaking (telling a
story, giving a speech,
 Viewing of authentic TV or radio news,
materials (videos, drama presentations
movies, including skits,
presentations, TV presentation to jury)
shows, commercials,
news, plays)
UNIT-2
LANGUAGE OF COMMUNICATION
Verbal and Non-Verbal - Communication – Written, Oral & Non-Verbal

Communication!
1. Verbal Communication – Written, Oral:

The word verbal means ‘connected with words and use of words.’ Any
communication using words is verbal communication. Words are the most
precise and powerful sets of symbols. Words denote as well as connote
meanings. That is why all serious or formal communication is usually in
words. Words, as we are all aware, can be written or spoken.
Thus, verbal communication can further be divided into two types:
(a) Oral Communication: “A wound inflicted by speech is more painful

than a wound inflicted by a sword”. As the term itself suggests,
communication through the spoken word is known as oral communication.
Of the working time spent in verbal communication : 9 % is in writing, 16
% in reading, 30 % in speaking and 45 % in listening.
In oral communication, words should be chosen very carefully so that what

they connote has the precise shade of meaning. The sender of the
message or his representative is usually the speaker, while the receiver or
his representative, the listener. Listening is also an important aspect of
oral communication.
Factors in oral communication:
(i) The speaker
(ii) How he speaks

(iii) What he speaks
(iv) To whom he speaks
(v) Whether he receives a feedback
Pre-requisites of oral communication:
(i) Clear and proper pronunciation of words

(ii) Clarity and exactitude
(iii) Conciseness
(iv) Right tone
(v) Right style and vocabulary
Merits of oral communication:
(i) Saving of time and money: Oral communication saves money as well as
time. No money needs to be spent for producing oral communication since
it involves only the spoken word. Oral communication is, therefore,
economical.
Secondly, there is hardly any delay from the time when the sender sends
the message and the receiver receives it. The words are received and
understood as soon as they are spoken. Oral communication, therefore,
saves time, too.
(ii) Immediate feedback: The feedback in most oral communication is

immediate. The words are received as soon as they are spoken, and the
receiver can also give his reaction immediately. The speaker can gauge the
mood and the response of the listener. The immediate feedback is an
advantage for the speaker.
(iii) Saves paperwork: Paperwork is minimal since communication is in the

form of spoken words.
(iv) An effective tool for exhortation: When the communication is oral, you
can try to persuade the listener. Doubts can be cleared immediately.
(v) Builds a healthy climate: A friendly atmosphere is created when you

communicate orally since there is less formality. You can also make
modifications in the communication immediately on the basis of the
feedback and response from the listener.
(vi) Best tool during emergency: Oral communication is the quickest tool
during an emergency. It is the best method of communication when an
immediate and fast response is critical.
Demerits of oral communication (limitations):
(i) Greater chances of misunderstanding: Unless it is recorded, you cannot

refer to an oral message again. There are, therefore, greater chances of a
message being misunderstood or misinterpreted. In fact, there is also a
chance that the message may not be understood at all.
(ii) Bad speaker: Only an individual who can satisfy all the requisites of
effective oral communication can produce good results. More often than
not, a bad speaker may send the wrong message. When speaking, one
communicates through the articulation, voice modulation and body
language, too.
A message may be misunderstood if there is a disharmony among these

components. Also, as mentioned earlier, what the words connote and
what they denote should be in harmony, else the message may lead to a
conflict in understanding.
(iii) Ineffective for lengthy communication: Oral communication is not

useful for lengthy communication. Because of human limitations, there is
every likelihood that something important will be missed out.
(iv) Lower retention rate: Oral communication suffers from the drawback
of a low retention rate. A listener may absorb only some part of an oral
message since the attention span differs from person to person. People
also tend to forget an oral message quickly.
(v) No legal validity: Oral communication lacks proof of record. There is no

permanent record or proof of what has been said. An individual who has
given a message may deny it later; similarly, an individual who has been
given an oral message or instruction may say he never received it. Hence,
oral communication has very little value from the legal point of view.
(vi) Difficult to fix responsibility: Since a message is transmitted orally, it is

difficult to fix responsibility. This may also lead to carelessness in the
implementation of a message.
(b) Written communication:

A message constitutes written communication when it is put in “black and
white.” It is a formal type of communication. The sender of the message or
his representative constitutes the writer.
Written communication is usually considered binding on business

organizations and is often used as evidence. Technological advancement
has enlarged the gamut of written communication through email and
other such facilities.
Factors in written communication:
(i) The writer

(ii) The content
(iii) The language used
(iv) The purpose of the communication
(v) The style adopted – formal or friendly
(vi) The receiver
Pre-requisites of written communication:
(i) How much to put in writing

(ii) What to leave out
(iii) When to stop
(iv) When to convey
(v) By what means to convey
Merits:
(i) Precise and accurate: Written communication is generally prepared with

great care and precision. The very prospect of writing makes a person
conscious. You have to be very serious and organised while
communicating in the written form, because written communication is
open to verification.

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BBA-1 / BCOM-1 / BCA-1

 Interactive Practical Lab on Oral Communication

Communication styles change from person to person. During the process of

It also equally depends on the communication method and the manner in

2|P ag e ©SBS Propriety

Communication begins at a given point. The first step is the generation of

Three Simple Definitions

Communication can broadly be defined as exchange of ideas, messages

The word communication is derived from the Latin word ‘communicare’,

“Communication is the transfer of information from a sender to a receiver,

“Communication is the art of developing and attaining understanding

3|P ag e ©SBS Propriety

between two or more people and it is essential to effective management.”

“Communication is the process by which people attempt to share meaning

Communications is a continuous process which mainly involves three

4|P ag e ©SBS Propriety

1. Sender: The sender or the communicator generates the message and

2. Message: It is the idea, information, view, fact, feeling, etc. that is

5|P ag e ©SBS Propriety

3. Encoding: The message generated by the sender is encoded

4. Media: It is the manner in which the encoded message is transmitted.

5. Noise: It refers to any obstruction that is caused by the sender,

8. Feedback: Once the receiver confirms to the sender that he has

6|P ag e ©SBS Propriety

1. The Basis of Co-ordination: The manager explains to the employees the

2. Fluent Working: A manager coordinates the human and physical

3. The Basis of Decision Making: Proper communication provides the

4. Increases Managerial Efficiency: The manager conveys the targets and

5. Increases Cooperation and Organizational Peace: The two-way

7|P ag e ©SBS Propriety

improves good human relations in the industry. An efficient system of

 Theory and/or Models of Communication in Business there is no

 Aristotle’s persuasion Model

The above mentioned communication models are elaborately discussed in

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Types / Models of Communication

Aristotle’s Persuasion Model: The Business Communication model

In this model, three elements of Business Communication Process have

Newcomb’s Inter-Personal Communication Model: This is one of the

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Hoveland’s Persuasion Model: This Model is almost same as the

Thayer’s organizational Communication Model: This model creates a link

Thayer has mentioned four levels in this Business Communication Model,

technological. Actually, this model shows how communication process is

Shanon and Weaver’s Information Theory Model: also called Modern

This Model is one of the most comprehensive models of communication as

Collin and Guetzkowr’s Group Communication Model: This model

large groups. The group communication is almost same as organizational

Circular Model of Communication: In real sense Business Communication

The circular model of Business Communication is an important

Interactional Model of Communication: Tubbs and Moss have developed

The figure shows that person X (Sender) sends a message to person Y

Berlo’s S-M-C-R Model: The S-M-C-R model of Business Communication

The Modern Model of Communication: Over the period of time Business

theorists are still investing their endeavour to make the Business

Types Models of Communication in Business the Modern Business

 The Broad Categories of Communication

Let us delve deep into the 5 types of communication observed between

Nowadays, Verbal communication is an important aspect and is looked as