Introduction To Entrepreneurship
Introduction To Entrepreneurship
BY
DR OLUWATOYIN ADESANYA
Evolution of Entrepreneurship
• MIDDLE AGES
• During this period, the word entrepreneur was used to describe a
person who managed large production projects who may not
necessarily be a risk taker but a manager of a project using the
resources provided to him.
• ❖ Middle age is the period of European history from the fall of the
Roman Empire (476) AC to the late 15th Century.
17TH CENTURY
• ❖ This century witnessed the gradual application of the
entrepreneurial concept to business environment and development.
This was used in connection with profit making according to John Law,
a notable French businessman who established the Royal Bank.
• ❖In this century, Jean Baptize Say (1803) was able to recognise two types
of profit (profit of capital and residual profit). While the profit of capital
goes to the fund providers (the venture capitalists), the residual profit goes
to the fund demanders (the entrepreneurs).
19TH CENTURY
• ❖ In the 19th century, the
concept of entrepreneurship
assumed an economic and
managerial perspective.
•
• In economics, it was discovered
that the human factor as a
coordinator of other factors of
production is important.
• Identifying problems or
unmet needs in the
market.
Market research,
• Understanding customer
needs, and
• Finding innovative
solutions.
Introducing Design Thinking
• Design thinking is a methodology that helps individuals and teams
solve complex problems by prioritizing the needs and experiences of
users. It emphasizes empathy, collaboration, and experimentation to
create innovative solutions.