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Solution Assignment 1 - Search Engine Optimization

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Solution Assignment 1 - Search Engine Optimization

Uploaded by

baranwal761
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Ideal Solution for Assignment 1

Search Engine Optimization

An ideal solution is a document that has solutions/answers to the questions


asked in the assignment. This will help you understand what kind of answers
are to be written for the given questions.

We urge you to carefully go through the ideal solution and make


improvements to your existing assignment.

Section - 1

Q1. Explain how SEO works. Explain in such a way that even a 10-year-old
would understand. (200-300)

Solution -

SEO stands for ‘Search Engine Optimisation’. In simple terms, it means the
process of making changes to your site to increase its visibility on search
engine result pages. Think of a big library as a search engine page where
there are thousands of books present. You as a user entered the library and
you want to read Physics. So, this particular book will be your query. And the
librarian which will act as a spider or bot will provide you with the most
relevant book for Physics.

Like this, when a user types any query, search engines send out web
crawlers to find new and updated content. Web crawlers are also called
‘spiders’ or ‘robots’. Their purpose is to discover new pages that exist and
also to check the content on pages they’ve previously visited to see whether
they’ve changed or been updated. After crawling, the second step is
Indexing. Indexing is when a search engine decides whether or not it is
going to use the content that it has crawled. If a crawled webpage is
considered by a search engine, it will be added to its index. When a
webpage or a piece of content is indexed, it is filed and stored in a database

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where it can later be recovered. Most web pages that offer unique and
valuable content are placed into the index. The third and the last step is
Ranking. Ranking can only happen after crawling and Indexing are
complete. So, once a search engine has crawled and indexed the site, it can
be ranked.

There are more than 200 ranking factors that search engines use to sort and
rank content which falls under Technical SEO. Off-page SEO and On-page
SEO. Some ranking factors are : Keyword presence in Title tag, Loading
speed of webpage, Website reputation etc. So, search engines will provide
you with the most relevant content.

Section - 2

Q2. Answer the below questions

a.) Run a search query for “ Guitar lessons” and carefully observe the
SERP. Briefly write down your observations (You can use screenshots to
explain).

Solution-

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As you can see, when we type Guitar lessons a list of Guitar classes in your
city comes up. This ad format is called Local Search Ads. This ad format is
ideal for advertisers looking to drive store visits or calls to specific business
locations. Name of the business, customer reviews, address, opening and
closing hours along with website link and location (google map) is provided
on the front page of SERP. Local ads are meant to help physical businesses
to grow offline.

We also observe the video ads below the Local search ads. In this ad, we can
see a short snippet of a youtube video with the link, name of the youtube
page, the date on which the video was posted and the important moments
of that particular video. If we click on the ‘View All’ option, we will get a list of
all the videos relevant to that query.

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We can see organic search ads just below the Local search ads. This ad
contains title (in blue color), description and website link. If your site is
getting ranked on the 1st page of SERP, it means it is highly optimized with
the help of SEO. There are many On-page and Off-page SEO factors on the
basis of which site gets ranked on the 1st page of SERP. This process takes a
lot of time but the results are unpaid.

b) Run a search query for “ Latest electric guitar models” and carefully
observe the SERP. Briefly write down your observations (You can use
screenshots to explain).

SOLUTION -

As we type Latest electric guitar models, we can see a list of ecommerce


websites from where we can buy the latest electric guitars. This ad format is
called Google Shopping Ads which are visual ads that appear when a user
searches for a product on Google. It shows additional information relevant to

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the online shopper like product title, images, price, seller name, reviews etc.
The product title contains the link which will let you directly go to the
product’s page of the website.

We can see Search results just below the Shopping Ads. It is in the form of a
blog which gives more information about the best electric guitars. These
search ads are organic. This ad contains website link, title, description, meta
description, date on which the article or blog was posted along with the
image. In the 2nd ad, there are two questions also which will provide us with
some extra information.

c) Write down the difference between both the SERP

SOLUTION -

In ‘Guitar lessons’ SERP-


● There are two types of results- Local Search ads and Video ads
● If you want to learn guitar offline, local ads might help you.
● If you want to learn guitar online, video ads (youtube) might help you.

In ‘Latest electric guitar models’ SERP-


● Shopping ads are shown.
● You don’t have to physically visit the store.
● You purchase the product on the basis of customer reviews.

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