Industrial Design
Wayne Li Georgia Tech - Fall 2011
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Agenda
Industrial Design
what it is and what is does
the profession / eld of study the industrial designers skill set ideation / brainstorming deterministic design FRDPARRC / Concept Sheet
QUICK DISCLAIMER: Applicability to your project may vary. Consult your section leader for appropriate advice.
Monday, September 5, 2011
Industrial Design
Industrial design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer. Industrial design services are often provided within the context of cooperative working relationships with other members of a development group. Typical groups include management, marketing, engineering and manufacturing specialists. The industrial designer expresses concepts that embody all relevant design criteria determined by the group. The industrial designer's unique contribution places emphasis on those aspects of the product or system that relate most directly to human characteristics, needs and interests. This contribution requires specialized understanding of visual, tactile, safety and convenience criteria, with concern for the user. Education and experience in anticipating psychological, physiological and sociological factors that influence and are perceived by the user are essential industrial design resources. Industrial designers also maintain a practical concern for technical processes and requirements for manufacture; marketing opportunities and economic constraints; and distribution sales and servicing processes. They work to ensure that design recommendations use materials and technology effectively, and comply with all legal and regulatory requirements.
Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, processes, services and their systems in whole life-cycles. Therefore, design is the central factor of innovative humanization of technologies and the crucial factor of cultural and economic exchange.
International Council of Societies of Industrial Designers www.icsid.org
idsa.org
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Field of Study
Industrial design is the professional practice of creating products that enhance the function, usability, value and appearance of products with the goal of beneting the user, manufacturer, community and the environment. Also known as product design, the industrial design education prepares students to design systems and tangible artifacts including consumer and recreational products, business and industrial products, medical and computer equipment, and transportation and environments. Both generalist and specialist, industrial designers tend to part artist, part entrepreneur and part engineer. Cross disciplinary education is the primary focus of the four year industrial design program. The university education provides: an understanding of the arts (liberal and visual arts), technology (engineering and sciences), humanities (sociology and psychology) and management (marketing and branding), a collaborative and shared education through an emphasis on the design studio, and an opportunity to periodically participate in real life design projects through sponsored studio projects.
http://dschool.stanford.edu/
http://id.gatech.edu/
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Skill Sets
Visual Design Thinking
Visual Communication Ideation Sketching / Diagramming Modeling (Physical and Digital)
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Skill Sets
Ethnography
Social Science Research (qualitative and quantitative) Human Factors / Ergonomics Prototyping Interaction
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Skill Sets
Execution
Prototyping (Physical and Digital) Materials / Manufacturing Processes Parametric Modeling CAD/CAM Manufacture Basic Mechanics and Electronics
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Skill Sets
Specialization
Product Innovation and Manufacture Interactive Products & Wearable Technologies Health and Well Being: Universal Design and Medical Devices Entertainment Design Interface Design Transportation Design
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THE SEVEN RULES OF BRAINSTORMING
(FROM IDEO)
1) Defer judgment Dont dismiss any ideas. Any idea is a good idea, no matter how crazy. Nothing can kill the spirit of a brainstorm quicker than judging ideas before they have a chance to gain legs. 2) Encourage wild ideas Embrace the most out-of-the-box notions because they can be the key to solutions. The whole point of brainstorming is coming up with new and creative ideas. 3) Build on the ideas of others No buts, only ands. Sometimes people say crazy and bizarre things, like make it on Mars, but there is some element of truth in it. When you build on the ideas of others, you might bring those crazy ideas back down to earth and make them real innovations. 4) Stay focused on the topic Always keep the discussion on target. Otherwise you can diverge beyond the scope of what youre trying to design for. 5) One conversation at a time No interrupting, no dismissing, no disrespect, no rudeness. Let people have their say. 6) Be visual Use yellow, red and blue markers to write on big 30-inch by 25-inch Post-its that are put on a wall. Nothing gets an idea across faster than drawing it. Doesnt matter how terrible of a sketcher you are. 7) Go for quantity Aim for as many new ideas as possible. In a good session, up to 100 ideas are generated in 60 minutes. Crank the ideas out quickly.
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QUESTIONS AND ANSWERS
IMAGES: DRIVE by Scott Robertson
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