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29 views2 pages

MPDF

Engle

Uploaded by

zahidul4114
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SMS 101 – Basics of SMS

Technology

1. What is SMS?
SMS or Short Message Service is a text messaging component of
most mobile device systems, the Internet, and telephones. SMS,
today, is the most common means of communication. “Short”
refers to the maximum size of the text messages that can be
sent, i.e. you can send a message of up to 160 characters from
one device to the other. Any message that is above 160
characters, will be split into multiple characters. SMS serves
the purpose of sharing information from any location and at
one’s convenience.

2. How does it work actually?


Your handset uses the Short Message Peer to Peer (SMPP)
protocol to communicate with Telephone operators gateways.
SMPP is used to send and receive messages from and to GSM,
UMTS, iDEN, CDMA, and TDMA cell phones. This level-7 TCP/IP
protocol allows fast delivery of SMS messages.

Once you type the SMS, it travels via radio waves to the
control channel, which is the pathway that allows your cell
phone to interact with your phone tower. This enables your
cell phone to send and receive SMS messages.

3. What is MMS?
MMS or Multimedia Messaging Service is a way of sending
messages that include multimedia content. Unlike SMS, MMS has
the ability to send a wide variety of media such as a video of
up to 40 seconds, an image, audio, or a slideshow of images.
Most of the modern-day devices support MMS texting. MMS
message can send rich media content to mobile devices and is
an effective and powerful tool for companies and business to
show their loyalty towards their customers by keeping them
informed about their products and services in a creative way.

4. How can SMS be sent from a PC or


website?
SMS provider companies such as Screen-Magic directly buy SMSC
connections from Telecom operators and submits messages to
them. Telecom operators then sends the messages to end
devices. Same works in the opposite way for Inbound numbers or
VMN (Virtual Mobile Numbers)

5. What is TCPA/DND?
The Telephone Consumer Protection Act (TCPA) controls the
outbound telemarketing calls to third-party generated leads.
The TCPA prevents businesses from sending text messages,
making telemarketing calls, and broadcasting pre-recorded
messages without obtaining a prior express consent of the
consumers.

SMS is a popular marketing channel, and anyone can send SMS to


mobile numbers. Telecom regulatory authorities of most of the
countries have brought in laws to control unsolicited
messages. TCPA or DND are basic laws that prevent misuse of
SMS for unsolicited usage. The National Do Not Call (DNC) or
Do Not Disturb (DND) Registry is a specific provision of TCPA.
It is created with an intension of restricting the businesses
to send messages or make phone calls to consumers who have
activated DND.

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