Pitch Deck Milestone 1 Who we are Place your Name of your Venture:……SmartWorks…………….. venture logo here Why ? Explain why do you want to pursue this Business Idea.
What ? Your goal when
Provide a brief on what does your venture do. answering this slide should be to create enough interest about your venture.
How ? Explain how your venture solves the problem and make its revenue. Problem/Opportunity Place your logo here
CONTEXT PROBLEM ALTERNATIVES
When does the problem occur? A problem in business What is the root cause of the problem? n business, a What do customers do now to fix the problem? Listen occurs when what you want to happen doesn't match problem is a situation that creates a gap between the carefully to what the customer has to say, and let them what's happening, and finding a solution can be desired and actual outcomes. In addition, a true finish. ... challenging. Problem-solving in business involves problem typically does not have an immediately Ask questions in a caring and concerned manner. ... identifying, analyzing, and solving problems to obvious Put yourself in their shoes. ... improve productivity, perfect performance, and Apologize without blaming. ... achieve strategic goals. Ask the customer, "What would be an acceptable solution to you?" ... Solve the problem, or find someone who can solve it— quickly!
CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS
Who has the problem most often? You didn't reach your How does the customer feel? Every customer should What are the disadvantages of the alternatives? goal. ... feel special, understood, valued, and above all: they Someone's or something's shortcomings are the Someone criticized you. ... should feel like they're your only customer. It's more faults or weaknesses which they have. Marriages Your career got messed up. ... likely that your customer will be a repeat one if you usually break down as a result of the shortcomings You have financial troubles. ... treat each and every one this way. of both partners. [ + of] His book has its 3 You're unhealthy. ... shortcomings. Synonyms: failing, fault, weakness, A relationship ended. ... QUANTIFIABLEIMPACT defect More Synonyms of shortcoming You made yourself look like a jerk. ... What is the measurable impact (iQuantifiable Someone messed your stuff up. impact refers to the specific, measurable outcomes or effects of a particular action, program, or initiative.nclude units)? This table helps you define the problem and existing market gaps. Problem Interviews And Surveys Results Place your logo here
• How many customers did you interview? 100
• What was the interview mode?online and offline
• How many of them agree this is a problem and wants a
solution?all of them
• How many of them said they don't need a new solution?no one
The aim of this slide is to capture the
customer responses to substantiate and validate the problem your venture is solving. Present result analysis of the problem interviews conducted with your potential customers in graphical representation. Market Size Place your Estimation logo here
How to calculate market size?
TAM 1. Start with Total Addressable market- ………40000000………………
TAM refers to the total market demand for a product or service.
SAM If you’re entering a pre-existing space (like small business banking) you can research it and provide credible sources or reference points on how you arrived at the TAM. If you’re creating a new product or space (like Slack), you can estimate the number of customers that would want your product and approximate how much you could charge them.
. 2. Take your target market (SAM), within that TAM, which varies depending on geography and other logistical factors. Determine the penetration potential of your target market. This is the portion of the market you can reasonably compete with……………30000000……………….. SOM 3.By conducting research with existing competitors, distributors etc., understand the likely penetration rate……………78%…….
4. Multiply target market by penetration rate to find your market size…………93%………….
This slide is to provide details on
Market Size and demonstrate How big is the market opportunity your venture is pursuing. Customer Persona Personality trait Personality trait Personality trait Motivations Goals
Photo
Frustrations Ethos
Age: 40 Occupation: Instagram Influencer Location:India This person works as software employee in Chennai. As we have interweaved him and got to his requirements Personality from all the middleclass population in the city we came to The aim is to collect a conclusion that we need a solution for this problem. the information about your ideal customer persona who are likely to buy your product or service . It will help you tailor the user experience through targeted design. Place your Value Proposition Canvas logo here
I would LOVE it if:
What do you offer that makes the customers happy? ? What would make the customer happy? Almoist everything they need Every good entrepreneur knows that ? What do the clients want when facing the keeping customers happy is more important problem?a better and reliable solution than constantly gaining new ones. Reward This refers to the feeling/action of customers before he loyalty with discounts, free products, extra gets in contact with your solution. services What is theor otherorbonuses product that service that youshow are you I would WANT: offering? appreciate them and that will keep them GAIN CREATORS GAINS What do the clients do (actions) when facing singing your FIT the problem? PRODUCT/ They approach the company for a better SERVICE JOBS solution for the problem This refers to the feeling/action of customers PAIN KILLERS PAINS before he gets in contact with your solution.
I would HATE it if:
Which features of your offering relieve the customer's pains?almost everthing that sastisfies What are the pains of the clients when facing the the custommers as our company works for the problem?the clients are facing all the pains when the customers and by the customers for the love and problem is occuring for them affection of customers This refers to the feeling/action of customers before he gets in contact with your solution.
Demonstrate the fit between what
you are offering and why people buy it. You must build on solution (products & service) that match their needs ( pains & gains). Solution Place your logo here
Describe your Solution:we offer a better solution for List the Benefits of Your solutions the problem 1.Customer satisfaction ……………………………… The details of our offering consist of: 2.Better solution 1. everything 2. customer satisfaction 3.Better quality 3. Proper interface Competition Analysis Place your logo here
Branding channels India today etv sakshi wcc Tv9,ntv,abn
Packaging no no no mo All packaging
Market reviews 0 1 3 0 5
UVP 1 10 13 0 23
Add more as required worst good better Worst ever best
Identify your competitors and
examine the list of their offerings/benefits vs your product & service. Based on what the customers say as well as your research, you need to tabulate your findings.
