Scribd
Upload
7 views5 pages

Chapter 1

Uploaded by

Raj Shenoy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
7 views5 pages

Chapter 1

Uploaded by

Raj Shenoy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

Impact of social media on product

promotion and advertising

CHAPTER 1
INTRODUCTION
Introduction:

In today's digital age, social media is not just a tool; it is a revolutionary


force that has reshaped industries and consumer behavior on a global scale.
For businesses, it has become an indispensable platform for promoting
products, enabling companies to reach audiences at an unprecedented
scale. From the rise of influencers to the explosion of targeted advertising,
social media’s impact on product promotion is undeniable, offering a level
of engagement, reach, and authenticity that traditional advertising could
never achieve. Social media helps in product promotion, focusing on its
unparalleled ability to drive brand visibility, foster meaningful consumer
relationships, and boost conversions.

NOW WHAT EXACTLY IS SOCIAL MEDIA?

Social media refers to those online platforms and technologies that allow
users to create, share, and exchange content, communicate with others, and
participate in social networking. These platforms enable users to interact
with one another through text, images, videos, and other multimedia
formats. Some well-known social media platforms include Facebook,
Instagram, Twitter, LinkedIn, Snapchat, and YouTube.

Social media has revolutionized the way products reach consumers, turning
platforms into powerful engines of influence. With its ability to create
instant engagement, build authentic connections, and amplify brand
visibility, social media is now the key to driving product awareness,
fostering trust, and converting followers into loyal customers. In a world
where attention is currency, the impact of social media on promoting
products is unfathomable.

WHAT ARE THE DIFFERENT WAYS BY WHICH ONE


CAN PROMOTE OR ADVERTISE A BRAND OR A
PRODUCT?

To pin it all down, there are various strategies to effectively promote a


product, depending on the audience, budget, and goals, they are as follows:

i. Utilization of platforms like Instagram, Facebook, TikTok, and Twitter


to reach a large audience by creating targeted ads and collaborating with
influencers to create buzz.
ii. Create valuable, engaging content like blogs, videos, or infographics to
attract and inform your audience about the product.
iii. Partner with influencers or industry leaders who have a following to
promote your product to their audience.
iv. Optimize your website and product pages for search engines to increase
visibility when potential customers search for related terms.
v. Organize promotions that encourage user participation, sharing, and
engagement, often in exchange for product samples or discounts.
vi. Offer incentives for current customers to refer new customers, such as
discounts, free products, or rewards.
vii. Encourage satisfied customers to leave reviews or testimonials, as
social proof can influence buying decisions.
viii. Attend or host events where you can showcase your product directly to
an engaged audience.
ix. Collaborate with complementary brands or businesses to cross-promote
products to each other’s customer bases.
x. Offer free samples or trials to let potential customers experience the
product before buying.

WHO ARE THE POTENTIAL USERS OF SOCIAL MEDIA?

Þ When it comes to marketing, social media users can be segmented into


several key groups:

• Influencers are pivotal, as their large, engaged audiences can help


brands reach new customers through promotions and partnerships.
• Content creators also play a vital role, producing high-quality material
that brands can leverage for greater visibility.
• Consumers use social media to discover products, read reviews, and
make purchasing decisions, often interacting with branded content or
advertisements.
• Sharers amplify marketing efforts by distributing posts, deals, and
campaigns to their networks, helping content go viral.
• Commentators and socializers offer valuable feedback and discussions
that can generate buzz around a product or service.
• Finally, trend followers are crucial for brands looking to capitalize on
viral content, while loyal customers support for their favorite products,
spreading positive word-of-mouth and reinforcing brand loyalty.

Þ These different types of users create a dynamic marketing landscape on


social media platforms.

1. Scope of the study:

In this group project, we will focus on how social media impacts the field of
brand and product promotion.
Here, for our study, we are analysing brands which grew more in market
capital and size thanks to the help of social media.
Our group will be targeting and studying brands which owes a large part of
its growth to social media for its help in brand/product advertising and
promotion and accordingly we will conduct the study based on the data.

2. Objectives of the study:

Following are the major objectives of the study:

1. To know the recent status relating to the impact of social media marketing.
2. Assessing brand awareness and measuring how social media marketing
efforts improve brand visibility.
3. Evaluating customer engagement and analyzing the level and type of
interaction media marketing generates from users.
4. Impact on brand perception and evaluating how social media marketing
shapes customer attitudes and perceptions toward the brand, both
positively and negatively.
5. Understanding consumer behavior and investigating how social media
influences purchasing decisions, brand loyalty, and customer preferences.
3. Nature of the study:

There are mainly two broad sources of collecting secondary data, which
our group will be using for our study, they are:

A. Published Sources:

i. Government publications:

These are the sources where the Ministry of Central and State government
of India publish a variety of statistics in regular basis, these data are
considerably reliable.

ii. Semi – government publications:

Here, municipalities publish data related to health, birth, death, education

iii. Commission and committee reports:

These are the reports which are to be done by the Finance commission,
planning commission to publish statistical information.

iv. Trade association publications:

Here, some trade journals or trade publications write or publish periodicals


for and by the people involving in a particular industry.

v. Government organization publications:

These are publications where government organizations like NSSO,


DRDO, CSO publish statistical information.

B. Unpublished Sources:

Ø Statistical data can be acquired from several unpublished sources where


the data has already been collected beforehand.
Ø These sources won’t be published for the public.
Ø They can be used by the investigators as secondary data.

Ex: Research work done by professor, records maintained by companies,


hospitals, schools and colleges, etc.,

4. Limitations of the study:

o Not very accurate and reliable because of it being processed data.


o Outdated data because it is collected from third person.
o The collected data may not satisfy one’s objective.
o Sources may contain bias.
o May require time to fully understand the data is one may not be familiar
with it.

You might also like