Activity 1 - Subculture Variations in Consumer Behavior - Copy

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Activity 1 - Subculture Variations in Consumer Behavior - Copy

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Activity 1: Subculture Variations in Consumer Behavior

Individual Work
Format:
Arial, 11, double spacing
Should be sent in PDF
File name should be: Last Name_ Activity 1
(Example: Caparas_Activity 1)

Instruction:
Interview one baby boomer, one adult Generation Y, and one Generation Z consumers
regarding a purchase of a car. It can be their most preferred car or the car they have been planning
to purchase. Prepare a comprehensive report on the differences in attitudes and preferences
between the three individuals.
You can attach pictures and other relevant information to support your data. It can be an
online or a face-to-face interview. You may also insert screenshots of the conversations/pictures
during the interview.
At the end of your report, answer the following question: Does your findings support our
discussion of the differences between the following age group buyers? Explain.

**Do not forget to include the references (should be in APA style). See next page for the format.
Leslie Ann D. Caparas MKTG 50
BSBM MM_2A Date

Activity 1: Subculture Variations in Consumer Behavior

Baby Boomer

_________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________

Generation Y

Does your findings support our discussion of the consumption differences between the following
age group buyers? What have you learn from this activity?
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________

REFERENCES:
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________

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Activity 1 - Subculture Variations in Consumer Behavior - Copy

Uploaded by

Activity 1 - Subculture Variations in Consumer Behavior - Copy

Uploaded by

Activity 1: Subculture Variations in Consumer Behavior

Activity 1: Subculture Variations in Consumer Behavior

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