Visual Information Notes

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Visual Information

When to use visuals:

 when it makes your point more clearly than text

 when it can enhance your text

Visuals can clarify and support your discussion, and they can direct the audience’s attention or
help them remember something. Also, certain types of technical documents will require specific
types of visual information.

Requirements for all visuals:

 Use a title and number for each visual

 Keep the design of the visual clean and easy to read

 Label all parts of the visual and provide legends as needed

 Place the visual near the text it is helping to describe

 Cite the sources for your visual information

o The source may be the source of the data if you created the visual.
o The source may the person who created the visual (example: the person who
took the photograph).
o The source may be where you found a visual online that you used in a document.

Example:
Lamas can often be found walking with their young behind them (see Figure 1).

Figure 1. An adult lama with her juvenile. (Wikimedia, 2020)

point out the label, title, and citation; note how the image is near the place where it is
referenced and how the reference looks (See Figure 1)

Types of visual information:

See the two “Types of Visuals” handouts in this week’s Moodle block.

Most likely visuals for this class: photographs, tables, maybe charts
Choosing the right visual:

 What is the purpose for using this visual?

Example: to convey facts and figures alone, a table might be the best choice, but if you
want the audience to draw a conclusion from the data, you could use a chart to show
comparisons.

 Who is my audience for this visual?

Example: Are they used to seeing visuals? Are they experts who might prefer tables or
flowcharts they can interpret for themselves? Or are they a general audience who need
more basic tables or diagrams that can direct their focus and help them interpret data.

 What form of information will best achieve my purpose for this audience?

Example: Where will the visual be displayed? Website, print, social media?

 Consider using a planning sheet.

Show the example.

Finding visuals online:

 Use Google Images and set the filter for images that are “free to use or share” or “free
to use share or modify.”

show example

 Use Wikimedia Commons

show example

these links are under Recommended Resources in this week’s Moodle block

What to do when you can’t find or make the perfect visual:


Art briefs:

Provides a graphic designer or other art professional with the visual’s purpose and
specification so that they can create the visual you need.

some companies have their own way that they want you to create an art brief

I had a student who worked for an architectural firm and they had a form for art
briefs.

Some art briefs may include a thumbnail sketch or they may include a visual you found
online that needs to be modified.

That’s when you want to make sure it’s an image that you are free to use, share,
or modify when you are searching for images.

This example and another one with a thumbnail sketch from our textbook are under
Activities in this week’s Moodle block.

You’re now ready to do the visual information homework assignment.

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