Scribd Logo
Upload

Welcome to Scribd!

  • 10 views

    Event Planning and Management

    Uploaded by

    rayi.navyasri
    consumer behaviour analysis

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Event Planning and Management

    Uploaded by

    rayi.navyasri
    10 views12 pages
    consumer behaviour analysis

    Original Title

    event planning and management

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    consumer behaviour analysis

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views12 pages

    Event Planning and Management

    Uploaded by

    rayi.navyasri
    consumer behaviour analysis

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Consumer

    Behaviour Analysis
    Event planning and Management
    Ealias 2213012
    Cyrus Ben 2213008
    Muhammed Rizan 2213069
    EVENT BACKGROUND
    Zomaland is a large-scale food and entertainment carnival
    launched by Zomato, a prominent Indian food delivery and
    restaurant review platform. The event marks Zomato’s
    debut in experiential events

    The first edition of the grandest extravaganza will take place


    in Delhi (18-20 January,2018) followed by Pune (8-10
    February) and Bangalore (1-3 March). Zomaland marks
    Zomato’s entry into the space of large-scale experiential
    events.
    Zomato COO Gaurav Gupta explained that the goal of
    Zomaland aligns with the company’s philosophy of building
    meaningful food experiences both online and offline.
    Zomato aims to foster a community where out-of-home
    dining thrives, envisioning a future where restaurant dining
    continues to be central to food culture.
    ZOMALAND ‘2024,
    Banglore

    Zomaland 2024 Bangalore took place on March 16-17, 2024, at the NICE Ground
    in Bengaluru. The festival is organized by Zomato Live and features a
    combination of food, music, and comedy. This year, attendees enjoyed over 40
    pop-up restaurants offering diverse cuisines, along with 140 hours of live
    entertainment across two days.
    The artist lineup includes top performers such as King, Jonita Gandhi, When
    Chai Met Toast, Divine, Lucky Ali, and The Yellow Diary. Comedy fans can also
    look forward to sets by popular comedians Atul Khatri and Gaurav Kapoor.
    Tickets start at INR 699 for general entry, with VIP options available
    KEY EVENT PLANNING ASPECTS
    FOR ZOMALAND 2024
    Zomaland is taking place at Nice Ground in Bengaluru due to its ample space and
    facilities, which can accommodate a large number of attendees and food stalls,
    creating an enjoyable outdoor festival atmosphere.
    Artist schedule features performances by various artists on March 16 and 17, with
    highlights including Jonita Gandhi and When Chai Met Toast on March 16, and King
    and Hanumankind on March 17.
    Over 40 pop-up restaurants participated, showcasing a wide variety of cuisines to
    cater to diverse tastes.
    Offering different ticket tiers (General and VIP), with prices starting at INR 699 for
    general entry.
    Utilizing social media, influencers, and email campaigns to promote the event
    widely. Partnering with local businesses and brands to enhance visibility and
    engagement.
    HITS AND MISSES
    OF THE EVENT

    Diverse Culinary Offerings: Featured over 60 High Food Prices: While entry fees were
    restaurants, providing a wide range of cuisines reasonable, some found the food costs
    that impressed attendees​ inside the carnival to be expensive
    Star-Studded Entertainment: Popular artists like Crowd Management Issues: High
    KING and Jonita Gandhi headlined the event, attendance led to congestion in some
    creating an energetic atmosphere areas, affecting the overall experience
    Engaging Activities: Fun rides and photo Weather Concerns: Outdoor events were
    booths added to the carnival experience, impacted by heat, which made some
    attracting families and young crowds alike​ attendees uncomfortable​
    MOTIVATIONAL FACTORS

    SOCIAL
    CULINARY INTERACTION
    DIVERSITY

    INSTAGRAMMABLE
    EXPERIENCE

    LIVE ORGANIZATIONAL
    ENTERTAINMENT DEVELOPMENT

    CULTURAL FESTIVE
    ATMOSPHERE
    EXPLORATION
    SOURCES OF
    AWARENESS
    Influencer Marketing: Local food bloggers,
    Social Media: Platforms like Instagram, Facebook,
    influencers, and social media personalities played
    and Twitter were instrumental in creating
    a crucial role by sharing their experiences at
    awareness. Promotions, teasers, and user-
    previous Zomaland events. Their endorsements
    generated content from past events
    reached a wider audience, particularly younger
    demographics

    Community Engagement: Collaborations with


    Event Listings and Websites: Websites dedicated local businesses and participation in community
    to local events, such as Explocity and Bangalore events prior to Zomaland contributed to
    Insider, featured articles and listings about awareness, often featuring promotions that
    Zomaland, providing detailed information and highlighted the carnival​
    updates​
    ANALYSISOF THE EXPECTATIONS
    A T T E N D E E S H A D F O R zomaland 2024

    Entertainment live cooking Family-Friendly


    Options demonstrations. Activities

    Sustainability Networking ACCESSABILITY


    Opportunities AND
    Initiatives
    First impressions
    First Impressions - Upon arrival, attendees are welcomed into a beautifully decorated venue, filled with
    colorful installations and engaging signage that reflect the theme of the festival.
    Diverse Offerings- The festival showcases a variety of food stalls representing local and international
    cuisines, appealing to the diverse palate of Bangalore’s residents.
    Chef Interactions: Attendees can engage with renowned chefs through cooking demonstrations, Q&A
    sessions, and tastings, enhancing the overall culinary experience.
    Live Music and Shows: The festival features a lineup of local musicians and performers, creating an
    energetic atmosphere that keeps the excitement alive.
    Interactive Experiences - Instaworthy backdrops and themed installations encourage attendees to
    capture and share their experiences on social media, creating a lasting digital memory.
    Eco-Friendly Practices: Zomaland emphasizes sustainable practices, such as biodegradable
    packaging and waste management initiatives, allowing attendees to enjoy the festival while being
    mindful of the environment.
    Community Engagement: By promoting local farmers and producers, the festival not only highlights
    culinary diversity but also contributes to the local economy, creating a sense of community
    connection.
    CHALLENGES
    FACED
    Logistical Issues Weather Vendor Health and
    Handling large crowds can lead to
    Condition Coordination Safety Concerns
    congestion and safety concerns, Outdoor events are vulnerable to Ensuring that all vendors maintain Maintaining hygienic food
    requiring effective planning to rain or extreme heat, which can high standards of food quality and preparation and serving practices is
    ensure smooth movement and impact attendance and the overall service is crucial for attendee vital to prevent foodborne illnesses.
    safety throughout the venue. experience. Contingency plans for satisfaction. Regular monitoring Additionally, implementing safety
    adverse weather are essential. and support may be needed. measures for emergencies is
    essential for attendee protection.
    Thank
    You

    You might also like