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    Writing Ex 9

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    thaonguyenpham06031011

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    Writing Ex 9

    Uploaded by

    thaonguyenpham06031011
    5 views2 pages

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    Writing ex 9

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    5 views2 pages

    Writing Ex 9

    Uploaded by

    thaonguyenpham06031011

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    In contemporary society, the role of advertisements extends beyond

    mere promotion of products, they also serve as powerful influencers in


    shaping cultural norms and values. While some argue that
    advertisements play a significant role in defining societal standards,
    others contend that their impact is overstated. From my perspective, I
    entirely agree with this conviction on account of the reasoning presented
    below.

    Admittedly, there are valid arguments supporting the idea that


    advertisements are solely concerned with promoting products and do not
    play a role in shaping cultural norms or values. First, advertisements
    primarily serve the economic interests of companies, rather than actively
    shaping cultural norms and values. Indeed, certain advertisements go as
    far as distorting their nation's cultural identity to stir controversy and
    garner attention, all in an effort to enhance the visibility of their products.
    Second, contemporary advertising frequently adheres to fleeting and
    fashionable trends, often neglecting to tailor products in alignment with
    national cultural identities. More specifically, short-form advertisements
    on platforms such as TikTok, Facebook or Instagram often attract a large
    number of viewers despite having offensive, ridiculous and highly
    controversial content.

    Despite these considerations, I maintain that the function of


    advertisements extends beyond product promotion to include the
    influence of cultural standards and significance. One of the most obvious
    concerns is that advertisements often portray ideal lifestyles, beauty
    standards and the positive role of individuals in society to actively
    contribute to clarifying good cultural standards and values. This is
    evidenced by brands consistently inviting influencers with high-quality
    personalities to be their representative faces to promote their products.
    Another point to discuss is the repeated exposure to certain images and
    messages in advertisements can influence individuals' perceptions of
    what is desirable and acceptable in society. A recent survey revealed
    that nationalistic and patriotic advertisements have played a significant
    role in shaping Vietnam's culture and national identity in the eyes of
    international friends and tourists.

    In conclusion, while advertisements undoubtedly wield influence in


    shaping cultural norms and values, the extent of their impact remains a
    subject of debate. From my perspective, by fostering a critical
    awareness of the messages conveyed in advertisements and promoting
    media literacy, individuals can mitigate the potential negative effects and
    retain agency in shaping their own cultural identities.

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