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Datamining For Business Intelligence

DATAMINING FOR BUSINESS INTELLIGENCE
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0% found this document useful (0 votes)
47 views6 pages

Datamining For Business Intelligence

DATAMINING FOR BUSINESS INTELLIGENCE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DATAMINING FOR BUSINESS INTELLIGENCE

UNIT I: INTRODUCTION (9 Hours)


1. Data Mining

 Fundamentals of data mining


 KDD (Knowledge Discovery in Databases)
 Data mining applications in business
 Types of data for mining
 Data mining functionalities

2. Text Mining

 Text mining process


 Text preprocessing
 Document representation
 Feature extraction
 Text classification and clustering

3. Web Mining

 Types of web mining


o Web content mining
o Web structure mining
o Web usage mining
 Web data extraction
 Web analytics

4. Data Warehouse

 Data warehouse concepts


 Architecture
 Data marts
 OLAP operations
 ETL process
UNIT II: DATA MINING PROCESS (9 Hours)
1. Data Mining Methodologies

 KDD (Knowledge Discovery in Databases)


o Steps in KDD process
o Data selection
o Data preprocessing
o Data transformation
o Pattern evaluation
 CRISP-DM
o Business understanding
o Data understanding
o Data preparation
o Modeling
o Evaluation
o Deployment
 SEMMA
o Sample
o Explore
o Modify
o Model
o Assess

2. Prediction Performance Measures

 Accuracy metrics
 Precision and recall
 F1 score
 ROC curves
 Confusion matrix
UNIT III: PREDICTION TECHNIQUES (9 Hours)
1. Data Visualization

 Visualization techniques
 Charts and graphs
 Interactive visualization
 Dashboard design

2. Time Series Analysis

 ARIMA (Autoregressive Integrated Moving Average)


o AR component
o Integration
o MA component
o Model identification
o Parameter estimation

3. Winter Holts Method

 Level component
 Trend component
 Seasonal component
 Forecasting
UNIT IV: CLASSIFICATION AND CLUSTERING
TECHNIQUES (9 Hours)
1. Classification

 Decision trees
 Naive Bayes
 Support Vector Machines
 K-Nearest Neighbors
 Random Forests

2. Association Rules

 Frequent itemset mining


 Support and confidence
 Apriori algorithm
 FP-growth algorithm
 Association rule generation

3. Clustering

 K-means clustering
 Hierarchical clustering
 DBSCAN
 Evaluation metrics
 Applications
UNIT V: MACHINE LEARNING AND AI (9 Hours)
1. Genetic Algorithms

 Components
 Selection
 Crossover
 Mutation
 Applications

2. Neural Networks

 Architecture
 Types of neural networks
 Training algorithms
 Deep learning basics
 Business applications

3. Fuzzy Logic

 Fuzzy sets
 Membership functions
 Fuzzy rules
 Inference systems
 Applications

4. Optimization Techniques

 Ant Colony Optimization


o Pheromone trails
o Path construction
o Pheromone updates
 Particle Swarm Optimization
o Particle movement
o Velocity updates
o Global best
o Local best

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