GE4-PurCom Syllabus Rev. 2024-01
GE4-PurCom Syllabus Rev. 2024-01
01 06-Sep-2022
COURSE SYLLABUS
1st Semester, A.Y. 2024-2025
COURSE INFORMATION
COURSE CODE GE 4
COURSE TITLE Purposive Communication
COURSE TYPE □ Lecture
COURSE CREDIT 3 units
CLASS HOURS 54 hours
COURSE PREREQUISITE/
None
CO-REQUISITE
COURSE SCHEDULE MWF 10:00-11:00
UNIVERSITY VISION, MISSION, QUALITY POLICY, INSTITUTIONAL OUTCOMES AND PROGRAM OUTCOMES
UNIVERSITY VISION To be a leading industry-driven State University in the ASEAN region by 2030.
The Pangasinan State University, shall provide a human-centric, resilient, and sustainable academic environment to produce dynamic,
UNIVERSITY MISSION
responsive, and future-ready individuals capable of meeting the requirements of the local and global communities and industries.
QUALITY POLICY The Pangasinan State University shall be recognized as an ASEAN premier state university that provides quality education and satisfactory
service delivery through instruction, research, extension and production.
We commit our expertise and resources to produce professionals who meet the expectations of the industry and other interested parties in the
national and international community.
We shall continuously improve our operations in response to changing environment and in support of the institution’s strategic direction.
INSTITUTIONAL The Pangasinan State University Institutional Learning Outcomes (PSU ILO) are the qualities that PSUnians must possess. These outcomes are
OUTCOMES anchored on the following core values: Accountability and Transparency, Credibility and Integrity, Competence and Commitment to Achieve,
Excellence in Service Delivery, Social and Environmental Responsiveness, and Spirituality – (ACCESS).
Anchored on these core values, the PSU graduates are able to:
1. Demonstrate through institutional mechanisms, systems, policies, and processes which are reflective of transparency, equity,
participatory decision making, and accountability;
2. Engage in relevant, comprehensive and sustainable development initiatives through multiple perspectives in decisions and actions that
build personal and professional credibility and integrity.
3. Set challenging goals and tasks with determination and sense of urgency which provide continuous improvement and producing quality
outputs leading to inclusive growth;
4. Exhibit life-long learning and global competency proficiency in communication skills, inter/interpersonal skills, entrepreneurial skills,
innovative mindset, research and production initiatives and capability in meeting the industry requirements of local, ASEAN and
international human capital market through relevant and comprehensive programs;
5. Display, socially and environmentally responsive organizational culture, which ensures higher productivity among the university
constituents and elevate the welfare of the multi-sectoral communities and;
6. Practice spiritual values and morally upright behavior which promote and inspire greater harmony to project a credible public image.
systems
d. Coordinate building systems (e.g., structural,
mechanical. electrical. fire safety. security.
telecommunications/data) and reconcile systems'
conflicts
e. Apply sustainable design principles
3) Community developer a. Ability to apply relevant laws, and codes. charters
- Interpretation and application of relevant and standards of architecture and the built environment
laws, codes, charters, and standards of in the preparation of contract documents; Perform code
architecture and the built environment. analyses (e.g., building. energy. accessibility)
b. Review project with code officials
c. Submit documents to approval agencies and obtain
approvals
Application of Research Methods to Ability to relate results of research in architectural
address architectural problems. design;
- Prepare contract documents. technical Ability to prepare complete sets of contract documents:
reports and other legal documents used in a. Perform code analyses (e.g.. building. energy,
architectural practice adhering to applicable accessibility)
laws, standards, and regulations. b. Review project with code officials
c. Submit documents to approval agencies and obtain
approvals
d. Prepare specifications based on performance criteria
e. Research, select, and specify materials
f. Prepare specifications based on performance criteria
- Involvement in the management of the a. Establish preliminary project scope. budget. and
construction works and building schedule
administration. b. Prepare and/or evaluate estimates of probable
construction costs
c. Perform value engineering of selected building
elements
d. Perform life cycle cost analysis of selected building
elements
e. Respond to Requests for Information (RED Conduct
on-site observations
f. Document and communicate status to owner and
constructor
g. Resolve constructability issues; Issue Architect's
Supplemental Instructions (ASI)
h. Process shop drawings and submittals
i. Process Change Orders
j. Review and certify contractor's application for
payment
k. Review material test reports
l. Record changes to the contract document
m. Provide substantial and final completion series
n. Prepare and manage design contracts
(owner/architect)
o. Prepare and execute professional services contracts
(architect/consultant)
p. Attend. conduct. and record meetings throughout all
phases
Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20 s 2013). It is a
three-unit course that develops students' communicative competence and enhances their cultural and intercultural awareness through multimodal
tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It
equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize
the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their
other academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual
and/or web-based output for various purposes.
COURSE OUTCOMES
PO PO PO PO PO PO PO PO PO PO PO PO PO PO PO
At the end of the course, the student should be able to:
1 4 5 8 9 10 11 14 16 17 19 20 21 23 24
1. Describe the nature, elements, and functions of verbal and
non-verbal communication in various and multicultural P P P P P P P I P P P P P P P
contexts; (SDG 4: Quality Education)
2. Explain how cultural and global issues affect P P P P P P P P P P P P P P
I
communication; (SDG 4: Quality Education)
3. Determine culturally appropriate terms, expressions, and P P P P P P P D P P P P P P P
images; (SDG 4: Quality Education)
4. Evaluate multimodal texts critically to enhance receptive P
P P P P P P P P P P P P P P
(listening, reading, viewing) skills; (SDG 4: Quality Education)
5. Summarize the principles of academic texts structure; (SDG P
P P P P P P P P P P P P P P
4: Quality Education)
6. Convey ideas through oral, audio-visual, and/or web-based
presentations for different target audiences in local and global P P P P P P P P P P P P P P P
settings using appropriate registers; (SDG 4: Quality
Education)
7. Create clear, coherent, and effective communication
materials; (SDG 4: Quality Education) D P P P P P P D P P P P P P P
8. Present ideas persuasively using appropriate language
registers, tone, facial expressions, and gestures; (SDG 4: D P P P P P P D P P P P P P P
Quality Education) D
9. Write and present academic papers using appropriate tone, P P P P D P P P P P P P
style, conventions, and reference styles; (SDG 4: Quality P P
Education)
10. Adopt cultural and intercultural awareness and sensitivity in D P P P P P P P P P P P P P P
communication of ideas; (SDG 4: Quality Education)
11. Appreciate the differences of the varieties of spoken and
D P P P P P P P P P P P P P P
written language; (SDG 4: Quality Education)
12. Adopt awareness of audience and context in presenting D P P P P P P P P P P P P P P
ideas, (SDG 4: Quality Education) and
13. Appreciate the impact of communication on society and the
world. (SDG 4: Quality Education) P P P P P P P P P P P P P P
CO1, CO2, At the end of the lesson, the Chapter 2: COMMUNICATION AND 7
● Study Guide ● Write a reflection paper
CO10, CO12 students should be able to: GLOBALIZATION Lecture and class discussion
on Communication and about the research
a) Define global A. What is Globalization Globalization journal on
● Modified
communication and its B. Impacts of Globalization on
handouts
“Communication and
emergence; Communication Globalization: Media,
C. Impact of Globalization: A challenge Watch the lecture video on Culture, and Society in
b) Appreciate the impact of to Communication Communication and Globalization. ● Web-linked the 21st Century” by
⮚
communication on society and references Muraca, P at al.
Issue on the
the world; Link of the video:
imbalanced on Global https://youtu.be/Dj9dbTOLPRM
c) Analyze the impact of communication ● Read the article on
globalization to communication ⮚ The Power of ICT The Effects of
and the great challenge it Globalization on
offers; ⮚ Social media and its International
Communication in the
applications
d) Discuss the power of World Business by
information and ⮚ Functions of Social Purba. After, write a
communications technology Media reflection paper.
( ICT) in making global
communication a reality; ⮚ Proper Uses of social
media
e) Identify social media
applications, their uses, and
functions in global
communication
CO2, CO3, At the end of the lesson, the Chapter III: LOCAL AND GLOBAL 6 Lecture and class discussion
● Study Guide
CO4, CO8, students should be able to: COMMUNICATION IN on local and global
CO10, MULTICULTURAL SETTINGS communication in multicultural
CO12, CO13 a) Define intercultural settings ● Modified
communication and discuss its A. Intercultural Communication
handouts
nature and characteristics. B. Dimensions of Cultural Focus group discussion on
Differences global community and cultural
b) Identify the cultural C. Nonverbal and Intercultural awareness and sensitivity ● Web-linked
dimensions applied to cross- Communication references
cultural communication, and D. Barriers in Intercultural
Communication
c) Present the barriers in E. The Global Community
intercultural communication and F. Cultural Awareness and
find ways on how to overcome Sensitivity
them towards effective human G. Gender Sensitivity
interaction in multi-cultural H. Political Correctness
settings.
CO3, CO4, At the end of the lesson, the Chapter IV: VARIETIES AND 6 Lecture and class discussion Reflect and Share Activity:
● Study Guide
CO8, CO12, students should be able to: REGISTERS OF SPOKEN AND on varieties and registers of Listen to one TED talks videos
CO13 WRITTEN LANGUAGE spoken and written language about communication and share
a) Demonstrate understanding of your comments/reactions to the
● Modified
the concept of the varieties of A. Varieties of English Read the article on American class.
English in Asian Contexts; B. Language Varieties English vs. British English and handouts
C. Language Registers The Differences Between
b) Determine culturally D. British English vs. American British English vs. American ● Web-linked
appropriate terms, expressions, English English.
references
and images (sensitivity to gender,
race, class, etc.);
Links:
c) Distinguish and explain the https://www.diffen.com/
varieties of language forms in difference/
terms of language, genre, and American_English_vs_British_
style, and English
Midterm 1 hour
CO3, CO4, At the end of the lesson, the Chapter V: EVALUATING MESSAGES 6 Quiz
● Study Guide
CO11, students should be able to: AND/ OR IMAGES Lecture and class discussion
CO12, CO13 on critical reading and Situational Analysis
a) Evaluate multimodal texts A. Linguistics Landscapes listening ● Modified
critically to enhance receptive B. Geosemiotics Critical Thinking Essay
handouts
(listening, reading, viewing) skills; C. Kinds of Signs Exercises on analyzing
D. Online Landscapes content of various texts
b) Convey ideas through oral, E. General Criteria for Evaluating ● Web-linked Small Group Discussion
audio-visual, and/or web-based messages Evaluating Messages in a references
presentations for different target social experiment: watch a
audiences in local and global video titled “ Homeless
settings using appropriate Muslim Experiment “ posted
registers, and by Karim Jovian in Youtube
and answer the following
c) Adopt awareness of audience questions:
and context in presenting ideas. 1. What is your
personal feeling
about the
Muslim with a
message in his
placard? Are
you convinced
that the Muslim
needs help?
Explain.
2. What was the
message
imparted by the
video?
3. Give one
message that
may cause such
indifference from
the crowd.
4. At what point in
the video was
there a change
of interaction?
5. What was the
real story behind
the Muslim
posing as a
homeless man?
What did the
Muslim do after
the scene with
the placard?
CO3, CO4, At the end of the lesson, the Chapter VI: COMMUNICATION AIDS 4 Quiz
● Lecture and class ● Study Guide
CO6, CO7, students should be able to: and STRATEGIES USING TOOLS OF
CO8, CO12, TECHNOLOGY discussion on preparing
CO13 a) Identify communication aids audio-visual and web- Video or PowerPoint
● Modified
and strategies using the tools of A. Communication Aids and Tools based presentation presentation making
handouts
technology; B. Use of Audiovisual Materials
C. Effective Oral Presentation ● Group work and class Audio-Visual Production
b) Convey ideas through oral, D. Effective Presentation of Written ● Web-linked
discussion on identifying
audio-visual, and web-based or Report references
problems with the
online presentations; E. 4 Ps in Effective Presentation
research presentation in
F. Technology Tools and
the video
c) Explain the use of audio-visual Strategies
materials in effective presentation
based on the GAME strategy; ● Form into groups of five
and make a short
d) Analyze the elements and audiovisual presentation
techniques of effective oral and using personal gadgets.
written presentation; Choose from any of ff.
CO6, CO8, At the end of the lesson, the Chapter VII: COMMUNICATION FOR 6 Lecture and class discussion Deliver an impromptu,
● Study Guide
CO12, CO13 students should be able to: GENERAL PURPOSES on communication for general informative, or persuasive
purposes. speech.
a) Discuss the principles of A. Principles and Types of ● Modified
effective public speaking; Speeches
handouts
B. Non-verbal Communication
b) Identify the type of speeches; C. Connecting with the Audience
D. Impromptu Speaking ● Web-linked
c) Determine situations where E. Informative Speaking references
public speaking can take place, F. Persuasive Speaking
and
CO7, CO9, At the end of the lesson, the Chapter VIII : COMMUNICATION FOR 4 Lecture and class discussion Write a sample application
● Study Guide
CO12, CO13 students should be able to: WORK PURPOSES on communication for work letter.
purposes.
a) Identify the features of A. Letters, Memos, and E-mails ● Modified
effective letters, memos, e-mails, B. Minutes of the Meeting Attend a meeting of an
handouts
minutes of the meeting, C. Proposals and Reports organization in your school or
proposals, and reports, and a council in your community.
As a requirement, you need to ● Web-linked
seek permission from the references
b) Write effective minutes of person in charge before
the meeting and an effective attending such a meeting. Tell
proposal them that the minutes that you
will be preparing are for
academic purposes alone.
You may use a recorder if
allowed to do so.
Form a group of three to four
members each. Then, identify
a problem which is common to
the community where all of
you reside. Then, describe the
Adler, R, Elmhorst, J.M.• & Lucas. (2012). Communicating at Work: Strategies for Success in https://www.diffen.com/difference/American_English_vs_British_English
Business and the Professions. NY: McGraw Hill.
Balon, W., Bernales, R. and Biligan, R. (2018). Purposive Communication in Local and Global https://www.dictionary.com/e/british-english-vs-american-english/
Contexts. Malabon City: Mutya Publishing House, INC.
Barrot, J. and Sipacio, P. (2018). Purposive Communication in the 1st Century. Quezon City: C & Ideas about Communication (ted.com)
E Publishing Inc.
Chase, R. and Shamo, S. (2013). Elements of Effective Communication. 4th ed. Washington, Muraca, P. et al. (2024). Communication and Glocalization: Media,
Utah: Plain and Precious Publishing. Culture, and Society in the 21st Century. Retrieved from
Dagdag, L., Padilla, M. & Roxas, F. (2018). Communicate and Connect! Purposive https://www.frontiersin.org/research-topics/51243/communication-and-
Communication. Malabon Cty. Mutya Publishing House, Inc. glocalization-media-culture-and-society-in-the-21st-century/overview
Henson, R. (2018). Purposive Communication Crafting Messages with Intentions. Quezon City: C
&E Publishing Inc. Purba, Aldilla Ranita, The Effects of Globalization on International
Lucas, S. (2011). The Art of Public Speaking. NY: McGraw Hill. Communication in the World Business (November 8, 2021). Available at
Madrunio, M. & Martin, I. (2018). Purposive Communication Using English in Multilingual SSRN: https://ssrn.com/abstract=3962731 or
A. Written Outputs
1. Reaction Paper Grading System (for LECTURE only): Computation of Final Grade ( for
2. Workplace documents A. Midterm/Final Examination - 40% LECTURE only):
B. Class Standing - 30%
3. Written Report
b.1.Quizzes, Attendance based submissions 1/3 Midterm Grade + 2/3 Final Grade
(Formative assessments) 10% Level of success or cutoff grade = 60%
B. Performance Outputs b.2. Unit/Chapter (Summative Tests) 20%
1. Class Participation C. Performance-based assessment - 30%
2. Reporting 100%
3. Class Presentation
Grading System (for LECTURE with LABORATORY): Grading System (2 For 4 units – 2 lec,2 lab units): Grading System (2 For 4 units – 1 lec,2 lab units;
Computation of Midterm Grade Computation of Midterm Grade 1 lec, 3 lab units):
Laboratory Grade - 40% Laboratory Grade - 50% Computation of Midterm Grade
Lecture Grade - 60% Lecture Grade - 50% Laboratory Grade - 60%
Computation of Tentative Final Grade Computation of Tentative Final Grade Lecture Grade - 40%
Laboratory Grade - 40% Laboratory Grade - 50% Computation of Tentative Final Grade
Lecture Grade - 60% Lecture Grade - 50% Laboratory Grade - 60%
Computation of the Final Grade Computation of the Final Grade Lecture Grade - 40%
Final Grade = Midterm Grade+2Final Grade Final Grade = Midterm Grade+2Final Grade Computation of the Final Grade
3 3 Final Grade = Midterm Grade+2Final Grade
Level of success or cutoff grade = 60% Level of success or cutoff grade = 60% 3
Level of success or cutoff grade = 60%
feedback and teacher's feedback and teacher's from peer feedback and
comments) comments) teacher's comments)
Entry Choices Student clearly justifies his/her Student mostly justifies his/her Student somewhat justifies Student does not justify his/her
choices of entry and how these choices of entry and how these his/her choices of entry and how choices of entry and how these
choices have contributed to the choices have contributed to the these choices have contributed choices have contributed to the
development/representation of development/representation of to the development/representation of
his/her writing. his/her writing. development/representation of his/her writing.
Entries demonstrate a variety of Entries demonstrate some his/her writing. Entries demonstrate no variety
assignments given over the unit. variety of assignments given Entries demonstrate little variety of assignments given over the
over the unit. of assignments given over the unit.
unit.
Personal Reflection Reflection clearly demonstrates Reflection demonstrates how Reflection somewhat Reflection does not demonstrate
how aware the student has aware the student has become demonstrates how aware the how aware the student has
become about his/her writing, about his/her writing, what has student has become about become about his/her writing,
what has improved, and what improved, and what still requires his/her writing, what has what has improved, and what
still requires work, including work, including comparisons improved, and what still requires still requires work, including
comparisons between rough between rough and final drafts. work, including comparisons comparisons between rough
and final drafts. Student can identify and explain between rough and final drafts. and final drafts.
Student can clearly identify and his/her strengths and Student somewhat identifies Student does not identify and
explain his/her strengths and weaknesses in the various entry and explain his/her strengths explain his/her strengths and
weaknesses in the various entry choices. and weaknesses in the various weaknesses in the various entry
choices. entry choices. choices.
Writing Skills & Mechanics Minor, grade-appropriate errors Several mechanical errors are Mechanical errors strongly
No errors in grammar, sentence in grammar, sentence structure, not appropriate to grade level, affect the overall reading of the
structure or spelling. or spelling. but not strongly affecting the portfolio.
overall reading of the portfolio
Presentation Speaks clearly throughout the Speaks clearly throughout most Speaks clearly for some of the Speaks clearly for little to none
presentation with appropriate of the presentation with presentations with appropriate of the presentations with
volume, eye contact, visual aids, appropriate volume, eye volume, eye contact, visual aids, appropriate volume, eye
and respects time constraints. contact, visual aids, and and respects time constraints. contact, visual aids, and respect
Includes all required respects time constraints. Includes some required for time constraints.
components. Includes most required components. Includes little to no of the
components. required components.
c. For excused absences, it is the student’s responsibility to request the teacher for a special quiz/ assignments. Students should check the class FB page or group messenger and other
students for notes, handouts, etc.
4. Requirements must be submitted within the designated date of submission.
5. Missed quizzes, activities and exams are given consideration, provided that the student concerned presents a valid reason for absence in black and white. If no valid reason is presented,
the missed work will be equivalent to 5.0.
Technology Agreement
1. The use of electronic devices such as laptops, tablets and cell phones inside the classroom is ONLY ALLOWED WITH MY PERMISSION. Charging of your electronic devices is
prohibited inside the class. Please make sure they are fully charged before bringing them to class.
2. Cell phones and other devices need to be set in silent mode. For emergency purposes, please request to take the call/answer the text message outside the classroom.
Academic Honesty and Class Conduct
1. Cheating in Examination and Quizzes (Article 14, Section 1-n of PSU Handbook):
1st Offense : Automatic grade of 5.00 in the particular examination where cheating occurred; referral to guidance counselor.
nd
2 offense : Automatic grade of 5.0 if done on the same subject and/or other subjects and suspension for one semester.
3rd offense : Automatic grade of 5.0 in the subject/s and suspension of one semester to dismissal from the institution.
Additional Information:
1. A Messenger Group Chat will be created for the subject specifically, which will be used for immediately answering queries.
2. A Closed Facebook Group will be created for posting of announcements, syllabus, assignments, rubrics, directions, videos or links of instructional materials.
3. All assignments encoded in MS Word shall be submitted to the teacher’s email: ______________________ or unless otherwise indicated by the instructor.
4. Please indicate in the subject of the email your name and the activity (e.g. DELA CRUZ_JUAN_Activity_1)
5. All documents and/or photos shall be renamed bearing your name and the activity (e.g. DELA CRUZ_JUAN_Activity_1) for purposes of monitoring of submission and on-time passing.
REVISION HISTORY
activities/ assessments.
prescribed format
and 9
EDNA C. QUERIONES, EdD ARLO VINCENT M. RANQUE ERWIN O. ESTRELLA, EdD ROY C. FERRER, PhD
Faculty Department Chairperson College Dean Campus Executive Director