PERIYAR UNIVERSITY

PERIYAR PALKALAI NAGAR

SALEM – 636011

Syllabus for
B.B.A
(INTERNATIONAL BUSINESS)
CHOICE BASED CREDIT SYSTEM
FROM THE ACADEMIC YEAR
2023 – 2024
 B.B.A., INTERNATIONAL BUSINESS
LEARNING OUTCOMES-BASED CURRICULUM FRAMEWORK GUIDELINES BASED
REGULATIONS FOR B.B.A., PROGRAMME
Programme: B.B.A., INTERNATIONAL BUSINESS

Programme Code: UIB

Duration: 3 years [UG]

Programme PO1: Disciplinary knowledge: Capable of demonstrating comprehensive
Outcomes: knowledge and understanding of one or more disciplines that form a part of
an undergraduate Programme of study
PO2: Communication Skills: Ability to express thoughts and ideas effectively
in writing and orally; Communicate with others using appropriate media;
confidently share one‘s views and express herself/himself; demonstrate the
ability to listen carefully, read and write analytically, and present complex
information in a clear and concise manner to different groups.
PO3: Critical thinking: Capability to apply analytic thought to a body of
knowledge; analyse and evaluate evidence, arguments, claims, beliefs on
the basis of empirical evidence; identify relevant assumptions or
implications; formulate coherent arguments; critically evaluate practices,
policies and theories by following scientific approach to knowledge
development.
PO4: Problem solving: Capacity to extrapolate from what one has learned
and apply their competencies to solve different kinds of non-familiar
problems, rather than replicate curriculum content knowledge; and apply
one‘s learning to real life situations.
PO5: Analytical reasoning: Ability to evaluate the reliability and relevance of
evidence; identify logical flaws and holes in the arguments of others;
analyze and synthesize data from a variety of sources; draw valid
conclusions and support them with evidence and examples, and addressing
opposing viewpoints.
PO6: Research-related skills: A sense of inquiry and capability for asking
relevant/appropriate questions, problem arising, synthesising and
articulating; Ability to recognise cause-and-effect relationships, define
problems, formulate hypotheses, test hypotheses, analyse, interpret and
draw conclusions from data, establish hypotheses, predict cause-and-effect
relationships; ability to plan, execute and report the results of an experiment
or investigation
PO7: Cooperation/Team work: Ability to work effectively and respectfully
with diverse teams; facilitate cooperative or coordinated effort on the part
of a group, and act together as a group or a team in the interests of a
common cause and work efficiently as a member of a team
PO8: Scientific reasoning: Ability to analyse, interpret and draw conclusions
from quantitative/qualitative data; and critically evaluate ideas, evidence and
experiences from an open-minded and reasoned perspective.
PO9: Reflective thinking: Critical sensibility to lived experiences, with self
awareness and reflexivity of both self and society.
PO10 Information/digital literacy: Capability to use ICT in a variety of
learning situations, demonstrate ability to access, evaluate, and use a variety of
 relevant information sources; and use appropriate software for analysis of data.
PO 11 Self-directed learning: Ability to work independently, identify
appropriate resources required for a project, and manage a project through to
completion.
PO 12 Multicultural competence: Possess knowledge of the values and
beliefs of multiple cultures and a global perspective; and capability to
effectively engage in a multicultural society and interact respectfully with
diverse groups.
PO 13: Moral and ethical awareness/reasoning: Ability toembrace
moral/ethical values in conducting one‘s life, formulate a position/argument
about an ethical issue from multiple perspectives, and use ethical practices in
all work. Capable of demonstartingthe ability to identify ethical issues related
to one‟s work, avoid unethical behaviour such as fabrication, falsification or
misrepresentation of data or committing plagiarism, not adhering to intellectual
property rights; appreciating environmental and sustainability issues; and
adopting objective, unbiased and truthful actions in all aspects of work.
PO 14: Leadership readiness/qualities: Capability for mapping out the tasks
of a team or an organization, and setting direction, formulating an inspiring
vision, building a team who can help achieve the vision, motivating and
inspiring team members to engage with that vision, and using management
skills to guide people to the right destination, in a smooth and efficient way.
PO 15: Lifelong learning: Ability to acquire knowledge and skills, including
„learning how to learn‟, that are necessary for participating in learning
activities throughout life, through self-paced and self-directed learning aimed at
personal development, meeting economic, social and cultural objectives, and
adapting to changing trades and demands of work place through
knowledge/skill development/reskilling.
Programme PSO1: To enable students to apply basic microeconomic, macroeconomic and
Specific monetary concepts and theories in real life and decision making.
Outcomes: PSO 2: To sensitize students to various economic issues related to
Development, Growth, International Economics, Sustainable Development and
Environment.
PSO 3: To familiarize students to the concepts and theories related to Finance,
Investments and Modern Marketing.
PSO 4: Evaluate various social and economic problems in the society and
develop answer to the problems as global citizens.
PSO 5: Enhance skills of analytical and critical thinking to analyze
effectiveness of economic policies.

PO 1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

PSO 1 Y Y Y Y Y Y Y Y
PSO 2 Y Y Y Y Y Y Y Y
PSO3 Y Y Y Y Y Y Y Y
PSO 4 Y Y Y Y Y Y Y Y
PSO 5 Y Y Y Y Y Y Y Y

3 – Strong, 2- Medium, 1- Low

Highlights of the Revamped Curriculum:
 Student-centric, meeting the demands of industry & society, incorporating industrial
components, hands-on training, skill enhancement modules, industrial project, project with
viva-voce, exposure to entrepreneurial skills, training for competitive examinations,
sustaining the quality of the core components and incorporating application oriented content
wherever required.
 The Core subjects include latest developments in the education and scientific front,
advanced programming packages allied with the discipline topics, practical training,
devising mathematical models and algorithms for providing solutions to industry / real life
situations. The curriculum also facilitates peer learning with advanced mathematical topics
in the final semester, catering to the needs of stakeholders with research aptitude.
 The General Studies and Mathematics based problem solving skills are included as
mandatory components in the ‗Training for Competitive Examinations‘ course at the final
semester, a first of its kind.
 The curriculum is designed so as to strengthen the Industry-Academia interface and provide
more job opportunities for the students.
 The Industrial Statistics course is newly introduced in the fourth semester, to expose the
students to real life problems and train the students on designing a mathematical model to
provide solutions to the industrial problems.
 The Internship during the second year vacation will help the students gain valuable work
experience, that connects classroom knowledge to real world experience and to narrow
down and focus on the career path.
 Project with viva-voce component in the fifth semester enables the student, application of
conceptual knowledge to practical situations. The state of art technologies in conducting a
Explain in a scientific and systematic way and arriving at a precise solution is ensured. Such
innovative provisions of the industrial training, project and internships will give students an
edge over the counterparts in the job market.
 State-of Art techniques from the streams of multi-disciplinary, cross disciplinary and inter
disciplinary nature are incorporated as Elective courses, covering conventional topics to the
latest - Artificial Intelligence.
ValueadditionsintheRevampedCurriculum:
Semester NewlyintroducedComponents Outcome/ Benefits
I FoundationCourse  Instill
To ease the transition of confidenceamongstude
learningfrom higher secondary nts
to  Createinterestforthesub
highereducation,providinganover ject
viewofthepedagogyoflearningLit
eratureandanalysingtheworldthro
ughtheliterarylens
givesrisetoanewperspective.
I,II,III,IV SkillEnhancementpapers(Disci  Industry
pline centric readygraduates
/Generic/Entrepreneurial)  Skilledhumanresource
 Studentsareequippedwi
thessentialskillsto
makethememployable
 Trainingonlanguageand
communicationskillsen
ablethestudents gain
knowledge and
exposureinthecompetiti
veworld.

 Discipline centric
skillwillimprovetheTec
hnical knowhow
ofsolvingreallife
problems.
III,IV,V& VI Electivepapers  Strengthening
thedomainknowledge
 Introducing
thestakeholders to
theState-of
Arttechniquesfrom the
streamsofmulti-
disciplinary,crossdiscip
linaryandinterdisciplina
rynature
 Emerging topics
inhigher
education/industry/com
municationnetwork/hea
lthsectoretc.areintroduc
edwith
hands-on-training.
IV ElectivePapers  Exposuretoindustrymo
uldsstudentsintosolutio
nproviders
 GeneratesIndustryready
graduates
 Employmentopportuni
tiesenhanced
VSemester Electivepapers  Self-learning
isenhanced
 Applicationoftheconce
pttorealsituationisconce
ivedresulting
intangibleoutcome
VISemester Electivepapers
 Enriches the
studybeyondthe course.
 Developingaresearchfr
amework and
presenting their
independent and
intellectual
ideas
effectively.
ExtraCredits:  Tocatertotheneedsofpee
ForAdvancedLearners/Honorsdegree rlearners/research
aspirants
SkillsacquiredfromtheCourses Knowledge, Problem Solving, Analytical
ability,ProfessionalCompetency,ProfessionalC
ommunicationandTransferrable Skill
 Credit Distribution for UG Programmes
Sem I Credit H Sem II Credit H Sem III Credit H Sem IV Credit H Sem V Credit H Sem VI Credit H
Part 1. 3 6 Part..1. 3 6 Part..1. 3 6 Part..1. 3 6 5.1 Core 4 5 6.1 Core 4 6
Language – Language – Language – Language – Course – Course –
Tamil Tamil Tamil Tamil \CC IX CC XIII
Part.2 3 6 Part..2 3 6 Part..2 English 3 6 Part..2 3 6 5.2 Core 4 5 6.2 Core 4 6
English English English Course – Course –
CC X CC XIV
1.3 Core 5 5 2..3 Core 5 5 3.3 Core Course 5 5 4.3 Core 5 5 5. 3.Core 4 5 6.3 Core 4 6
Course – CC I Course – CC – CC V Course – CC Course Course –
III VII CC -XI CC XV
Core Industry
Module
1.4 Core 5 5 2.4 Core 5 5 3.4 Core Course 5 5 4.4 Core 5 5 5. 4.Core 4 5 6.4 Elective 3 5
Course – CC Course – CC – CC VI Course – Course –/ -VII Generic/
II IV CC VIII Project Discipline
with viva- Specific
voce
CC -XII
1.5 Elective I 3 4 2.5 Elective II 3 4 3.5 Elective III 3 4 4.5 Elective 3 3 5.5 3 4 6.5 Elective 3 5
Generic/ Generic/ Generic/ IV Generic/ Elective V VIII
Discipline Discipline Discipline Discipline Generic/ Generic/
Specific Specific Specific Specific Discipline Discipline
Specific Specific
1.6 Skill 2 2 2.6 Skill 2 2 3.6 Skill 1 1 4.6 Skill 2 2 5.6 3 4 6.6 1 -
Enhancement Enhancement Enhancement Enhancement Elective Extension
Course- Course – Course SEC-4, Course VI Activity
NME1 NME2 (Entrepreneurial SEC-6 Generic/
SEC-1 SEC-2 Skill) Discipline
Specific
1.7 Skill 2 2 2.7 Skill 2 2 3.7 Skill 2 2 4.7 Skill 2 2 5.7 Value 2 2 6.7 2 2
Enhancement Enhancement Enhancement Enhancement Education Professional
-(Foundation Course –SEC- Course SEC-5 Course SEC-7 Competency
Course) 3 Skill
3.8 E.V.S. - 1 4.8 E.V.S 2 1 5.8 2
Summer
Internship
/Industrial
Training
23 30 23 30 22 30 25 30 26 30 21 30
Total – 140 Credits
 8

Choice Based Credit System (CBCS), Learning Outcomes Based Curriculum

Framework (LOCF) Guideline Based Credit and Hours Distribution System
for all UG courses including Lab Hours
First Year – Semester-I

Part List of Courses Credit No. of

Hours
Part-1 Language – Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses& Elective Courses [in Total] 13 14
Skill Enhancement Course SEC-1 2 2
Part-4 Foundation Course 2 2
23 30

Semester-II

Part List of Courses Credit No. of

Hours
Part-1 Language – Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses& Elective Courses including laboratory [in Total] 13 14
Part-4 Skill Enhancement Course -SEC-2 2 2
Skill Enhancement Course -SEC-3 (Discipline / Subject Specific) 2 2
23 30
Second Year – Semester-III

Part List of Courses Credit No. of

Hours
Part-1 Language - Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses& Elective Courses including laboratory [in Total] 13 14
Part-4 Skill Enhancement Course -SEC-4 (Entrepreneurial Based) 1 1
Skill Enhancement Course -SEC-5 (Discipline / Subject Specific) 2 2
E.V.S - 1
22 30

Semester-IV

Part List of Courses Credit No. of

Hours
Part-1 Language - Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses& Elective Courses including laboratory [in Total] 13 13
Part-4 Skill Enhancement Course -SEC-6 (Discipline / Subject Specific) 2 2
Skill Enhancement Course -SEC-7 (Discipline / Subject Specific) 2 2
E.V.S 2 1
25 30

8
 9

Third Year
Semester-V
Part List of Courses Credit No. of
Hours
Part-3 Core Courses including Project / Elective Based 22 26
Part-4 Value Education 2 2
Internship / Industrial Visit / Field Visit 2 2
26 30

Semester-VI

Part List of Courses Credit No. of

Hours
Part-3 Core Courses including Project / Elective Based & LAB 18 28
Part-4 Extension Activity 1 -
Professional Competency Skill 2 2
21 30

Consolidated Semester wise and Component wise Credit distribution

Parts Sem I Sem II Sem III Sem IV Sem V Sem VI Total
Credits
Part I 3 3 3 3 - - 12
Part II 3 3 3 3 - - 12
Part III 13 13 13 13 22 18 92
Part IV 4 4 3 6 4 1 22
Part V - - - - - 2 2
Total 23 23 22 25 26 21 140

*Part I. II, and Part III components will be separately taken into account for CGPA
calculation and classification for the under graduate programme and the other
components. IV, V have to be completed during the duration of the programme as per
the norms, to be eligible for obtaining the UG degree.

9
 10

MethodsofEvaluation
ContinuousInternalAssessmentTest
Internal Assignments
25 Marks
Evaluation Seminars
AttendanceandClassParticipation
External
EndSemesterExamination 75 Marks
Evaluation
Total 100 Marks
MethodsofAssessment
Recall(K1) Simpledefinitions,MCQ,Recallsteps,Conceptdefinitions
Understand/C MCQ,True/False,Shortessays,Conceptexplanations,Shortsummaryor
omprehend(K2) overview
Suggestidea/conceptwithexamples,Suggestformulae, Solveproblems,
Application (K3)
Observe,Explain
Analyze(K4) Problem-solvingquestions,Finishaprocedureinmanysteps,Differentiate
betweenvariousideas,Mapknowledge
Evaluate(K5) Longer essay/Evaluationessay,Critiqueorjustifywithprosandcons
Checkknowledgeinspecificoroffbeatsituations,Discussion,Debatingor
Create(K6)
Presentations

10
 11

MAR
SEMESTERI
KS

Hrs/week

CREDIT

TOTAL
External
COURSECOMPON L TP O

CIA
ENT SUBJECTS

10
PartI Language -Tamil Y- - - 6 3 25 75
0
10
PartII English Y- - - 3 3 25 75
0
BBA-23UIBC001: Principles
10
CorePaper–I of Management Y- - - 5 5 25 75
0

BBA-23UIBC002: Accounting 10
CorePaper–II Y- - - 5 5 25 75
PartIII for Managers - I 0
BBA-
Elective 10
23UIBGE001:ManagerialEcon Y - - 4 3 25 75
Paper-I 0
omics

10
Skill Enhancement course BBASEC1-NME1 - Y - Y - 2 2 25 75
0
PartIV 23UIBSE001 - Basics of Event Management
Foundation Course BBA-23UIBFC001- 10
2 2 25 75
Managerial Communication 0
Total 30 23

11
 12

MAXMAR
SEMESTERII
KS
SUBJECTS

CREDIT

TOTAL
L TPO

Hrs/week
COURSECOMPONE

EXT
CIA
NT

10
PartI Language -Tamil Y- - - 3 25 75
6 0
10
PartII English Y- - - 3 25 75
6 0
BBA-23UIBC003: 5
10
CorePaper–III MarketingManageme Y - -- 5 25 75
0
nt
BBA-
23UIBC004: 5 10
CorePaper–IV Y- -- 5 25 75
PartIII Accounting for 0
Managers - II
BBA-23UIBGE002: 4
10
Elective -II Application of IT in Y- -- 3 25 75
0
Business
Skill Enhancement course BBASEC2- 2
10
NME2 - 23UIBSE002- Managerial Y - -- 2 25 75
0
PartIV Skill Development
BBA SEC3 - 23UIBSE003: Business 2 10
2 25 75
Etiquette and Corporate Grooming 0
Total 30 23

12
 13

MAXMA
SEMESTERIII
RKS
SUBJECTS

L T P O

CREDIT

TOTAL
Hrs/week
COURSECOMPO INT EXT
NENT
6
PartI Language -Tamil Y - - - 3 25 75 100
6
PartII English Y - - - 3 25 75 100
Part III CorePape BBA- 5 5 25 75 100
r–V 23UIBC005:
O r g a n is a t io n a l Y - - -
B e h a v io u r

CorePape BBA-23UIBC006: 5 5 25 75 100

Y - - -
r–VI Financial Management
Elective – BBA- 4 3 25 75 100
III 23UIBGE003:BusinessSt Y - - -
atistics
PartIV BBA SEC4 -23UIBSE004:Computer 1 1 25 75 100
Y - Y -
Applications in Business
BBA SEC5- 23UIBSE005: 2 2 25 75 100
Entrpreneurial Skill New Venture Y Y
Management
EnvironmentalStudies Y - - - 1
Total 30 22

13
 14

MAXM
SEMESTERIV

CREDIT

TOTAL
ARKS

Hrs/week
SUBJECTS
COURSECOMPON L T P O

EXT
CIA
ENT

6
PartI Paper Language -Tamil Y - - - 3 25 75 100

6
PartII Paper English Y - - - 3 25 75 100

CorePaper– BBA-23UIBC007:
VII International Business Y - - - 5 5 25 75 100
PartIII Environment
CorePaper– BBA-23UIBC008:
VIII Business
Regulatory Y - - - 5 5 25 75 100
Framework

ElectivePape BBA-
r–IV 23UIBGE004:Operati Y - - - 3 3 25 75 100
ons Research
BBA SEC6 – 23UIBSE006 :Tally Y - 2 2 25 75 100
PartIV
BBA SEC7 – 23UIBSE007: 2
Y - - - 2 25 75 100
Intellectual Property Rights
EnvironmentalStudies Y - - - 1 2 25 75 100
Total 30 25

14
 15

Second year Vacation Internship -45 hours 2 credits

MAXM
SEMESTERV
ARKS
SUBJECTS

CREDIT

TOTAL
L T P O

Hrs/week
COURSECOMPONEN

EXT
CIA
T

CorePaper–IX BBA- Y - - - 5 4 25 75 100

23UIBC009:Hum
an Resources
Management
PartIII CorePaper–X BBA-23UIBC010: Y - - - 5 4 25 75 100
Research
Methodology
CorePaper–XI BBA-23UIBC011: Y - - - 5 4 25 75 100
Business Taxation
CorePaper–XII BBA- Y - - - 5 4 25 75 100
23UIBC012:Manageme
nt Information Systems
Elective–V BBA – 23UIBGE005: Y - - -
Foreign Exchange
3 25 75 100
Management 4

Or
BBA-
23UIBGE006:
Foreign Trade
Procedure and
Documentation

Or
BBA-
23UIBGE007:
International
Marketing
Management
Elective – VI BBA 23UIBPR001: - - Y - 4 3 20 80 100
Project Project with Viva –Voce
PartIV ValueEducation Y - - - 2 2
BBA- 23UIBSI001:Summer - 2
Internship/Industrial Traning
Total 30 26

15
 16

MAXMAR

CREDI
Hrs/week

TOTA
SEMESTERVI
L T PO KS
SUBJECTS

L
C

X
E

T
T

I
COURSECOMPONENT
CorePaper– BBA- Y - - - 6 4 25 75 100
XIII 23UIBC013:
Entrpreneurial
Development
CorePaper– BBA-23UIBC014 Y 6 4
XIV Production and
Materials
Management
CorePaper– BBA- Y 6 4 25 75 100
PartIII XV 23UIBC015:
International
Strategic
Management
Elective–VII BBA- Y - - - 5 3 25 75 100
23UIBGE008:
Consumer
Behaviour

Or
BBA-
23UIBGE009:
Innovation
ManagementOr
BBA-
23UIBGE010:
Services
Marketing
Elective–VIII BBA- Y - - - 5 3 25 75 100
23UIBGE011
Shipping and Port
Management
Or
BBA-
23UIBGE012:
Fundamentals of
Logistics
Management
or
BBA

16
 17

23UIBGE013 :
E –Business
Professional Competency
Enhancement 2 2 25 75 100
23UBAPCE001:Quantitative
Aptitude I
23UBAPCE002:Quantitative
Aptitude II
(2 hours each)

PartV ExtensionActivities - -Y - 1
Total 30 21
Total Credits = 140
Remarks: English Soft Skill Two Hours Will be handled by English Teachers
(4+2 = 6 hours for English).

17
 18

Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

BBA- Principles of
Core Y - - - 4 5 25 75 100
23UIBC001 Management
Learning Objectives
CLO1 To impart knowledge about evolution of management
To provide understanding on planning process and importance of
CLO2
decision making in organization
CLO3 To learn the application of principles in organization
CLO4 To study the process of effective controlling in organization
To familiarize students about significance of ethics in business and its
CLO5
implications.
No. of Learning
UNIT Details
Hours Objectives
Management: Importance – Definition – Nature
and Scope of Management - Process – Role and
I Functions of a Manager – Levels of Management 15 CLO1
– Development of Scientific Management and
other Schools of thought andapproaches.
Planning: Nature – Importance – Forms – Types –
Steps in Planning – Objectives – Policies –
II Procedures and Methods – Natures and Types of 15 CLO2
Policies – Decision –making – Process of
Decision – making – Types of Decision.
Organizing: Types of Organizations –
Organization Structure – Span of Control and
Committees – Departmentalization – Informal
III 15 CLO3
Organization- Authority – Delegation –
Decentralization – Difference between Authority
and Power – Responsibility.
Direction – Nature and Purpose. Co- ordination –
Need, Type and Techniques and requisites for
IV 15 CLO4
excellent Co-ordination – Controlling – Meaning
and Importance – Control Process.
Definition of Business ethics - Types of Ethical
issues -Role and importance of Business Ethics
V and Values in Business - Ethics internal - Ethics 15 CLO5
External - Environment Protection -
Responsibilities of Business
75
Total

18
 19

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Describe nature, scope, role, levels, functions
CO1 PO5
and approaches of management
Apply planning and decision making in
CO2 PO2, PO5, PO6,PO8
management
Identify organization structure and various
CO3 P01, PO4
organizing techniques
Understand Direction, Co-ordination & Control
CO4 PO2,PO6
mechanisms
Relate and infer ethical practices of
CO5 PO3, PO8
organisation.
Reading list
JAF Stoner, Freeman R.E and Daniel R Gilbert ―Management‖, 6th Edition,
1.
Pearson Education, 2004.
Griffin, T.O., Management, Houghton Mifflin Company, Boston, USA,
2.
2014.
.Stephen A. Robbins & David A. Decenzo& Mary Coulter, ―Fundamentals of
3
Management‖ 7th Edition, Pearson Education, 2011
Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi:
4
Prentice Hall India
Robbins, S., Coulter, M., Sidani, D., and Jamali, D., Management: Arab
5
World Edition, Pearson, 2014.

Reference Books

P.C. Tripathi& P.N Reddy; Principles of Management, Sultan Chand&

1.
Sons,6th Edition, 2017
L.M.Prasad; Principles & Practice of Management, Sultan Chand & Sons,
2.
8 th Edition.
Stephen P. Robbins & Mary Coulter; Management, Pearson Education,
3.
13th Edition, 2017
Dr.C.B.Gupta; Principles of Management, Sultan Chand& Sons, 3 rd
4.
Edition.
Harold Koontz, HienzWeihrich, A Ramachandra Aryasri; Principles of
5.
Management, McGraw Hill, 2nd edition, 2015
Web Resources
1 https://www.toolshero.com/management/14-principles-of-management/
2 https://open.umn.edu/opentextbooks/textbooks/693
3 https://open.umn.edu/opentextbooks/textbooks/34
4 https://openstax.org/subjects/business
5 https://blog.hubspot.com/marketing/management-principles

19
 20

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps,
(K4) Differentiate between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

CO-PO Mapping with program specific outcomes ,

Level of Correlation between PSO’s and CO’s

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M L S S S S M S
CO 2 M S S S M M L S
CO 3 M S S M S S M S
CO 4 S M S S S S L S
CO 5 M S S S S S M S

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos

S –Strong M-Medium L-Low

20
 21

Marks
Inst.
Subject Subject Catego Credi
L T P O Hou CI Extern Tot
Code Name ry ts
rs A al al

Accounti
BBA -
ng for
23UIBC0 Core Y - - - 4 5 25 75 100
Manager
02
sI

Learning Objectives
CLO1 To impart knowledge about basic concepts of accounting its applications
CLO2 To analyze and interpret financial reports of a company
CLO3 To understand the gross profit and net profit earned by organization
To foster knowledge on Hire Purchase system
CLO4
CLO5 To understand the procedures of Accounting under Single entry system.
Learning
UNIT Details No. of Hours
Objectives
Meaning and scope of Accounting,
Basic Accounting Concepts and
Conventions – Objectives of
I Accounting – Accounting 15 CLO1
Transactions – Double Entry Book
Keeping – Journal, Ledger,
Preparation of Trial Balance
Subsidiary book – Preparation
of cash Book – Bank
II reconciliation statement – 15 CLO2
rectification of errors – Suspense
account
Preparation of Final Accounts –
Adjustments – Closing stock,
outstanding, prepaid and accrued,
III depreciation, bad and doubtful debts, 15 CLO3
provision and discount on debtors and
creditors, interest on drawings and
capital.
Hire Purchase System – Default and
Repossession – Hire Purchase
IV 15 CLO4
Trading Account – Installment
System.
Single Entry – Meaning, Features,
Defects, Differences between Single
V 15 CLO5
Entry and Double Entry System –
Statement of Affairs Method –

21
 22

Conversion Method
Total 75

Course Outcomes
Course
On completion of this course, students
Outco Program Outcomes
will;
mes
Prepare Journal, ledger, trial balance and
CO1 PO2, PO1
cash book
Classify errors and making rectification
CO2 entries PO1

CO3 Prepare final accounts with adjustments PO2, PO6

CO4 To understand Hire Purchase system PO2, PO6
Prepare single and double entry system of
CO5 PO6
accounting.
Reading List
Goel.D.K and Shelly Goel, 2018, Financial Accounting, Arya Publications, 2nd
1.
edition.
Jain .S.P &Narang .K, 1999, Financial Accounting, Kalyani Publishers, Ludhiana,
2.
4th edition
3. Rakesh Shankar. R &Manikandan.S, Financial Accounting, SCITECH, 3rd edition.
Shukla&Grewal, 2002, Advanced Accounting, Sultan Chand &Sons,New Delhi,
4.
15th edition.
5. Tulsian P.C., 2006, Financial Accounting, Pearson Education

References Books
Dr.K.Ganesan&S.UshenaBegam – Accounting for Managers - Volume 1,
1.
Charulatha Publications, Chennai
TS Reddy & amp; A.Murthy; Financial Accounting -Margham Publications ,
2.
6th Edition, 2019
3. David Kolitz; Financial Accounting – Taylor and Francis group, USA 2017
4. M N Arora; Accounting for Management- Himalaya Publications House 2019.
5. SN Maheswari; Financial Accounting - Vikas Publishing House, Jan 2018.
T. Horngren Charles, L. SundernGary, A. Elliott John; Introduction to Financial
6.
Accounting, Pearson Publications Oct 2017.
Web Resources
https://ebooks.lpude.in/management/mba/term_1/DMGT403_ACCOUNTING_
1.
FOR_MANAGERS.pdf
https://www.drnishikantjha.com/booksCollection/Accounting%20for%20Manag
2.
ement%20for%20MBA%20.pdf
3. https://www.accountingtools.com/articles/2017/5/15/basic-accounting-principles
4. https://en.wikipedia.org/wiki/Single-entry_bookkeeping_system\
5. https://www.profitbooks.net/what-is-depreciation

22
 23

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S L M
CO 2 S M M M M S L S
CO 3 S M M M M S L S
CO 4 S M M M M S L M
CO 5 S M M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
3 3 3 3 3
15 15 CO5 15 15
Weighted percentage of Weightage
Course Contribution to 3.0 3.0 3.0 3.0
Pos

23
 24

Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

Gen
BBA –
eric
23UIBGE0 Managerial Economics Y - - - 3 4 25 75 100
Elec
01
tive
Learning Objectives
To familiarize students with concepts of managerial economics and its relevant
CLO1
concepts of economics in current business scenario
To understand the applications & implications of economics and its knowledge of
the mechanics of supply and demand markets in decision-making and problem
CLO2 solving.

To Understand the optimal point of cost analysis and production factors of the firm
CLO3
To describe the pricing methods and strategies that are consistent with evolving
CLO4 marketing needs

CLO5 To Provide insights to the various market structures in an economy.

No. of Learning
UNIT Details
Hours Objectives
Nature and scope of managerial economics – definition
of economics – important concepts of economics –
I 12 CLO1
relationship between micro, macro and managerial
economics – nature and scope – objectives offirm.
Demand analysis – Theory of consumer behavior –
Marginal utility analysis – indifference curve analysis
II Meaning of demand – Law of demand – Types of 12 CLO2
demand-Determinants of demand – Elasticity of demand
–Demand forecasting.
Production and cost analysis – Production – Factors of
production – production function – Concept – Law of
variable proportion – Law of return to scale and
III 12 CLO3
economics of scale – cost analysis – Different cost
concepts – Cost output relationship short run and long
run – Revenue curves of firms – Supply analysis.
Pricing methods and strategies – Objectives – Factors –
IV General consideration of pricing – methods of pricing – 12 CLO4
Dual pricing – Price discrimination
Market classification – Perfect competition – Monopoly
V 12 CLO5
– Monopolistic competition – Duopoly – Oligopoly
24
Total
60
 25

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Analyze & apply the various managerial economic
CO1 PO2, PO6,PO8
concepts in individual & business decisions.
Explain demand concepts, underlying theories and
CO2 PO6, PO8
identify demand forecasting techniques.
Employ production, cost and supply analysis for
CO3 PO1, PO2,PO6
business decision making
CO4 Identify pricing strategies PO1, PO2,PO6
CO5 Classify market structures under competitive scenarios. PO2, PO6, PO8
Reading List
1. Journal of Economic Literature – American Economic Association
2. Arthasastra Indian Journal of Economics & Research
Mithani D.M. (2016) -Managerial Economics –Himalaya Publishing House –
3.
Mumbai
Indian Economic Journal/Sage Publications
4.
Mehta P.L (2016) – Managerial Economics – Sultan Chand & Sons – New Delhi
5.

References Books

1. Dr. S. Sankaran; Managerial Economics; Margham Publication, Chennai, 2019

Thomas and Maurice; Managerial Economics: Foundations of Business
2.
Analysis and Strategy, McGraw Hill Education, 10 editions, 2017.
D N Dwivedi; Managerial Economics: Vikas Publishing House, 8 th edition,
3.
2015.
4. H L Ahuja; Managerial Economics, S. Chand, 9th Edition,2017.
Dominick Salvatore; Managerial Economics: Principles and Worldwide
5.
Applications, Oxford University Press, Eighth edition, 2016

Web Resources

https://www.studocu.com/row/document/azerbaycan-dovlet-iqtisad-
1 universiteti/business-and-management/lecture-notes-on-managerial-
economics/6061597
2 https://www.intelligenteconomist.com/profit-maximization-rule
http://www.economicsdiscussion.net/laws-of-production/laws-of-production-
3
laws-of- returns-to-scale-and-variable-proportions/5134
http://www.simplynotes.in/e-notes/mbabba/managerial-economics/
4
5 https://businessjargons.com/determinants-of-elasticity-of-demand.html
Methods of Evaluation

25
 26

Continuous Internal Assessment Test

Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understan
d/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehe overview
nd (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations
Mapping with program outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 M S M M M S L M
CO2 S L M M S S
CO3 S S M M M S M
CO4 S S M M S M
CO5 S M M S S
CO-PO Mapping (Course Articulation Matrix)
Level of Correlation between PSO’s and CO’s
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
percentage of
Course 3.0 3.0 3.0 3.0 3.0
Contribution
to PO’s

26
 27

In Marks
Subje st.
Subject Cate Cred Ext T
ct L T P O H CI
Name gory its ern ot
Code ou A
rs al al

BBA - MARKE
23UI TING
Core Y - - - 4 25 75 100
BC00 MANAG
3 EMENT
Learning Objectives
CLO1 To understand the marketplace.

CLO2 To identify the market segmentation and the Product mix

CL03 To select the different pricing methods and channels of distribution.

CLO4 To know the communication mix and sales promotion tools

CLO5 To prepare according to the latest trends in market.

Details Learning
UNIT No. of Hours
Objectives
Fundamentals of Marketing – Role of
Marketing – Relationship of Marketing With
Other Functional Areas- Concept of
I 15 CLO1
Marketing Mix – Marketing Approaches –
Various Environmental Factors Affecting the
Marketing Functions.

Segmentation – Need And Basis of

Segmentation -Targeting – Positioning

Product – Characteristics – Benefits –

II Classifications – Consumer Goods – Industrial 15 CLO2
Goods. Product Mix-New Product Development
Process - Product Life Cycle. Branding –
Packaging.

Pricing – Factors Influencing Pricing

Decisions – Pricing Objectives. Market
III Physical Distribution: Importance – Various 15 CLO3
Kinds of Marketing Channels – Distribution
Problems.
A Brief Overview of Communication Mix-
Types of Media & its Characteristics- Print -
IV Electronic - Outdoor – Internet- A tool to 15 CLO4
customer loyalty. Sales Promotion tools- IMC
(Integrated marketing communication) -

27
 28

Definition, Process, Need & Significance -

CRM – Importance.
Sales Force Management: Personal Selling
Process- Motivation, Compensation and
V Control of Sales Force– 15 CLO5
Digital Marketing: Introduction- Applications
& Benefits -
75
Cours
e On Completion of the course the students
Program Outcomes
Outco will
mes
To list and identify the core concepts of
CO1 PO1, PO2, PO3
Marketing and its mix.
To sketch the market segmentation, nature of
CO2 PO1, PO2, PO3,PO6, PO8
product, PLC

CO3 To analyze the appropriate pricing methods PO1 PO2, PO3, PO4, PO8

CO4 To determine the importance of various media PO1, PO2, PO6

To assess the sales force and applications of
CO5 PO1, PO2, PO7
digital marketing
Reading List
Philip Kotler & Gary Armstrong, Principles of Marketing: A South Asian
1.
Perspective, Pearson Education, 2018.
2. Rajan Saxena, Marketing Management, Tata Mc Graw Hill, 2017.
3. L.Natarajan, Marketing, Margham Publications, 2017.
J P Mahajan & Anupama Mahajan, Principles of Marketing, Vikas Publishing
4.
House, 2017.
5. K Karunakaran, Marketing Management, Himalaya Publishing House,2017.
References Books
1. C.B.Gupta&Rajan Nair Marketing Management, Sultan Chand &Son 2020
V.S. Ramaswamy & S. Namakumari, 2002, Principles of Marketing, first edition,
2.
S.G. Wasani / Macmillan India Ltd,

3. Cranfield, Marketing Management, Palgrave Macmillan.

4. Harsh V Verma & Ekta Duggal, Marketing, Oxford University Press, 2017.

5. Sontakki C.N, Marketing Management, Kalyani Publishers, Ludhiana.2016

Web Resources

1. http://eprints.stiperdharmawacana.ac.id/24/1/%5BPhillip_Kotler%5D_Marketing_M
anagement_14th_Edition%28BookFi%29.pdf

28
 29

2. https://mrcet.com/downloads/MBA/digitalnotes/Marketing%20Management.pdf
3. https://www.enotesmba.com/2013/01/marketing-management-notes.html
4. Industrial Marketing Management | Journal | ScienceDirect.com by Elsevier
5. Journal of Marketing Management | Taylor & Francis Online (tandfonline.com)

Methods of Evaluation
Continuous Internal Assessment
Intern Test
al
Assignments 25 Marks
Evalu
Seminars
ation
Attendance and Class Participation
Exter
nal
End Semester Examination 75 Marks
Evalu
ation
Total 100 Marks

Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Under
stand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comp
overview
rehen
d (K2)
Appli
Suggest idea/concept with examples, Suggest formulae, Solve problems,
cation
Observe, Explain
(K3)
Analy
Problem-solving questions, Finish a procedure in many steps, Differentiate
ze
between various ideas, Map knowledge
(K4)
Evalu
ate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Creat Check knowledge in specific or offbeat situations, Discussion, Debating or
e (K6) Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M M
CO 2 S S M S M S M S
CO 3 S S M M M S M S
CO 4 S S M M M S M M
CO 5 S S M M M S M S
S-Strong M-Medium L-Low

29
 30

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 2 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 2 3
Weightage 14 15 15 14 15
Weighted Percentage of
Course Contribution to 2.8 3.0 3.0 2.8 3.0
POs

I Marks
n
C s E
C r t x
at e . t
Subject Code Subject Name eg L T P O d C T
e
or i H I ot
r
y t o A al
n
s u a
r l
s
BBA -
Accounting for Managers II Core Y - - - 4 5 25 75 100
23UIBC004
Learning Objectives
CLO1 To provide basic understanding of cost concepts and classification.
To develop skills in tools & techniques and critically evaluate decision making
CLO2
in business.
CLO3 To understand various ratios and cash flow related to finance
CLO4 To recognize the role of budgets and variance as a tool of planning and control.
To gain insights into the fundamental principles of accounting and use them in
CLO5
day-to-day business scenarios
No. of LearningO
UNIT Details
Hours bjectives
Cost accounting – Meaning, nature, scope and functions,
I need, importance and limitations- Cost concepts and 12 CLO1
classification – Cost sheets – Tenders & Quotation
Management accounting – Meaning, nature, scope and
functions, need, importance and limitations –
Management Accounting vs. Cost Accounting.
Management Accounting vs. Financial Accounting.
II 12 CLO2
Analysis and Interpretation of financial statements –
Nature, objectives, essentials and tools, methods –
Comparative Statements, Common Size statement and
Trend analysis.

30
 31

Ratio Analysis – Interpretation, benefits and limitations.

III Classification of ratios - Liquidity, Profitability, 12 CLO3
turnover. Cash flow and Funds flow statement.
Budgets and budgetary control – Meaning, objectives,
IV merits and demerits – Sales, Production, flexible budgets 12 CLO4
and cash budget
V Marginal Costing – CVP analysis – Break even analysis 12 CLO5
Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Interpret cost sheet & write comments. PO1, PO2, PO4
CO2 Compare cost, management & financial accounting PO6
Analyze the various ratio and compare it with
CO3 PO2, PO6
standards to assess deviations
CO4 Estimate budget and use budgetary control PO1, PO2,PO8
CO5 Evaluate marginal costing and its components PO2, PO6

Reading List
Gupta, R.L and M. Radhaswamy.AdvancedAccountancy,Sultan Chand & Sons,
1.
2016.
2. T. S. and A .Murthy.ManagementAccounting.Chennai: Margham, 2007.
3. Jain S.P and K.L Narang.Advanced Accountancy (Part II).Kalyani, 2007.
4 Maheshwari S.N, Advanced Accountancy (Part1I). Vikas, 2007.
Man Mohan and S.N. Goyal. Principles of Management Accounting. Agra:
5
SahityaShawan, 2017.
References Books
Dr.K.Ganesan& S. UshenaBegam, Accounting for Managers – Volume II,
1.
Charulatha Publications, Chennai
T. S. Reddy and Hari Prasad Reddy- Management Accounting, Margham
2.
Publication, 2016
Antony Atkinson, Rebert S Kalpan, Advance Management Accounting, Pearson
3.
Publications,2015.
HorngrenSunderu Stratton, Introduction to Management Accounting, Pearson
4.
Education,2013.
Rajiv Kumar Goel&IshaanGoel, Concept Building Approach to Management
5.
Accounting ,2019
Colin Drury, Management and Cost Accounting (with CourseMate and eBook
6.
Access), Cengage, 2015.

31
 32

Web Resources
https://www.toppr.com/guides/fundamentals-of-accounting/fundamentals-of-
1
cost-accounting/meaning-of-management-accounting/

2 https://efinancemanagement.com/financial-accounting/management-accounting
http://www.accountingnotes.net/management-accounting/management-
3
accountingmeaning-limitations-and-scope/5859

4 https://www.wallstreetmojo.com/ratio-analysis/
http://www.accountingnotes.net/cost-accounting/variance-analysis/what-is-
5
varianceanalysis-cost-accounting/10656
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S L M
CO 2 S M M M M S L S
CO 3 S M M M M S L S
CO 4 S M M M M S L M
CO 5 S M M M M S L M

S-Strong M-Medium L-Low

32
 33

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos

I Marks
n
C s E
C r t x
at e . t
Subject C T
Subject Name eg L T P O d e
Code I ot
or i H r
A al
y t o n
s u a
r l
s
BBA –
Applications of Information
23UIBGE00 Core Y - - - 4 5 25 75 100
Technology in Business
2
Learning Objectives
CLO1 Have knowledge on recent Information technology-based innovations
CLO2 Gain insight on Artificial Intelligence and its application domain and tools
CLO3 Estimate the components of Big Data and its evolution
CLO4 Analyze the applications of Internet of Things in different sectors
CLO5 Understand the relevance of IT based skills required for Future

Details No. of Learning

UNIT
Hours Objectives
Need – Reason for Adopting Industry 4.0 - Definition –
Goals and Design Principles - Technologies of Industry
I 15 CLO1
4.0 – Big Data – Artificial Intelligence (AI) – Industrial
Internet of Things - Cyber Security – Cloud –

33
 34

Augmented Reality
Artificial Intelligence: Artificial Intelligence (AI) – What
& Why? - History of AI - Foundations of AI -The AI -
II environment - Societal Influences of AI - Application 15 CLO2
Domains and Tools - Associated Technologies of AI -
Future Prospects of AI - Challenges of AI
Big Data: Evolution - Data Evolution - Data: Terminologies
- Big Data Definitions - Essential of Big Data in Industry
4.0 - Big Data Merits and Advantages - Big Data
Components: Big Data Characteristics - Big Data
Processing Frameworks - Big Data Applications - Big Data
Tools - Big Data Domain Stack: Big Data in Data Science -
III Big Data in IoT - Big Data in Machine Learning - Big Data 15 CLO3
in Databases - Big Data Use cases. Big Data in Social
Causes - Big Data for Industry -Big Data Roles and Skills -
Big Data Roles - Learning Platforms; Internet of Things
(IoT) : Introduction to IoT - Architecture of IoT -
Technologies for IoT - Developing IoT Applications -
Applications of IoT - Security in IoT
Applications of IoT – Manufacturing – Healthcare –
Education – Aerospace and Defense – Agriculture –
Transportations and Logistics – Impact of Industry 4.0 on
IV 15 CLO4
Society: Impact on Business, Government, People. Tools
for Artificial Intelligence, Big Data and Data Analytics,
Virtual Reality, Augmented Reality, IoT, Robotics
Industry 4.0 – Education 4.0 – Curriculum 4.0 – Faculty
4.0 – Skills required for Future - Tools for Education –
V 15 C5
Artificial Intelligence Jobs in 2030 – Jobs 2030 -
Framework for aligning Education with Industry 4.0
Total 75
Course Outcomes
Course
On Completion of this course, the students will Program Outcomes
Outcomes
CO1 Understand the need for adopting Industry 4.0 PO1, PO5,PO6
Gain knowledge on Artificial intelligence and associated
CO2 PO1,PO2,PO6
technologies
To analyze the importance of Big Data in different
CO3 PO1, PO6
sectors
CO4 To evaluate impact of Industry 4.0 on society PO1, PO6
CO5 Acquire knowledge about the future based on AI PO1, PO6
Reading List
P. Kaliraj,T.Devi, Higher Education for Industry 4.0 and Transformation to
1.
Education 5.0, 2020

34
 35

Sinha, Pradeep K. &‎Sinha Priti (2016) ―Knowledge of Information Technology

2.
(IT)‖
3. S.K. Bansal, 2004 ―Information technology‖ APH Publications
Deepak Bharihoke (2007) ―Fundamentals of Information Technology‖ Excel
4.
Books Publication
Norvid Russel (2022), ―Artificial Intelligence: A Modern Approach‖ 4th Edition,
5.
Pearson Education
References Books
1. Alasdair Gilchrist, ―Industry 4.0: The Industrial Internet of Things‖, APRESS
Josh Starmer (2022) ―The StatQuest Illustrated Guide to Machine Learning‖
2. Qurate Books Pvt. Ltd.

AurelienGeron (2022) ―Hands-On Machine Learning with Scikit-Learn, Keras, and

3. TensorFlow: Concepts, Tools, and Techniques to Build Intelligent Systems‖ 3rd
Edition, Shroff/O'Reilly Publication
Chip Huyen (2022) ―Designing Machine Learning Systems: An Iterative Process
4.
for Production-Ready Applications‖, Shroff/O'Reilly Publication
Paolo Chiabert (2018) ―Artificial Intelligence for a Sustainable Industry 4.0‖,
5. Springer Publication

Web Resources
1. https://onlinecourses.nptel.ac.in/noc20_cs69/preview
https://azure.microsoft.com/en-in/resources/cloud-computing-
2.
dictionary/artificial-intelligence-vs-machine-learning/
https://www.sas.com/en_in/insights/articles/big-data/artificial-intelligence-
3.
machine-learning-deep-learning-and-beyond.html
4. https://marutitech.com/artificial-intelligence-and-machine-learning/
5. https://www.ibm.com/topics/machine-learning
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain

35
 36

Problem-solving questions, Finish a procedure in many steps, Differentiate

Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S L M
CO 2 S S M M M S L S
CO 3 S S M M M S L S
CO 4 S S M M M S L M
CO 5 S S M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage of
3.0 3.0 2.8 3.0 3.0
Course Contribution to Pos

36
 37

Marks

Inst. Hours
Category

Credits

External

Total
O
Subject Code Subject Name

L
T
P

CIA
Spec
BBA - ific
Organizational Behaviour Y - - - 4 4 25 75 100
23UIBC005 Elec
tive
Learning Objectives
CLO1 To have extensive knowledge onOB and the scope of OB.
CLO2 To create awareness of Individual Benaviour.
CLO3 To enhance the understanding of Group Behaviour
CLO4 To know the basics of Organisaitonal Culture and Organisational Structure
CLO5 To understand Organisational Change, Conflict and Power
No. of Learning
UNIT Details
Hours Objectives

INTRODUCTION : Concept of Organizational Behavior

(OB): Nature, Scope and Role of OB: Disciplines that
I contribute to OB; Opportunities for OB (Globalization, Indian 10 CLO1
workforce diversity, customer service, innovation and change,
networked organizations, work-life balance, people skills,
positive work environment, ethics)
INDIVIDUAL BEHAVIOUR:
1. Learning, attitude and Job satisfaction: Concept of learning,
conditioning, shaping and reinforcement. Concept of attitude,
components, behavior and attitude. Job satisfaction:
causation; impact of satisfied employees on workplace.
2. Motivation : Concept; Theories (Hierarchy of needs, X and
Y, Two factor, McClelland, Goal setting, Self-efficacy,
II 18 CLO2
Equity theory); Job characteristics model; Redesigning jobs,
3. Personality and Values : Concept of personality; Myers-
Briggs Type Indicator (MBTI); Big Five model. Relevance of
values; Linking personality and values to the workplace
(person-job fit, person-organization fit)
4. Perception, Decision Making : Perception and Judgements;
Factors; Linking perception to individual decision making:

GROUP BEHAVIOUR : 1. Groups and Work Teams :

Concept : Five Stage model of group development; Group
norms, cohesiveness ; Group think and shift ; Teams; types of
III teams; Creating team players from individuals and team based 17 CLO3
work(TBW) 2. Leadership : Concept; Trait theories;
Behavioral theories (Ohio and Michigan studies);
Contingency theories (Fiedler, Hersey and Blanchard, Path-
Goal);
ORGANISATIONAL CULTURE AND STRUCTURE :
Concept of culture; Impact (functions and liability); Creating
IV 15 CLO4
and sustaining culture: Concept of structure, Prevalent
organizational designs: New design options
V ORGANISATIONAL CHANGE, CONFLICT AND POWER: 15 CLO5

37
 38

Forces of change; Planned change; Resistance; Approaches

(Lewin's model, Organisational development);. Concept of
conflict, Conflict process; Types, Functional/ Dysfunctional.
Introduction to power and politics.
75

Course
On Completion of the course the students will Program Outcomes
Outcomes
To define Organisational Behaviour, Understand the PO1, PO2, PO6,
CO1
opportunity through OB. PO7
To apply self-awareness, motivation, leadership and
CO2 PO2,PO4. PO5, PO6
learning theories at workplace.
To analyze the complexities and solutions of group PO1, PO2, PO4,
CO3
behaviour. PO5, PO6
To impact and bring positive change in the culture of the PO2, PO3, PO4
CO4
organisaiton. PO5, PO8
PO1, PO2, PO5
CO5 To create a congenial climate in the organization.
PO6, PO8
Reading List
Neharika Vohra Stephen P. Robbins, Timothy A. Judge , Organizational
1.
Behaviour, Pearson Education, 18th Edition, 2022.
2. Fred Luthans, Organizational Behaviour, Tata Mc Graw Hill, 2017.
Ray French, Charlotte Rayner, Gary Rees & Sally Rumbles, Organizational
3.
Behaviour, John Wiley & Sons, 2011

Louis Bevoc, Allison Shearsett, Rachael Collinson, Organizational Behaviour

4.
Reference, Nutri Niche System LLC (28 April 2017)
Dr. Christopher P. Neck, Jeffery D. Houghton and Emma L. Murray,
5. Organizational Behaviour: A Skill-Building Approach, SAGE Publications, Inc;
2nd edition (29 November 2018).
References Books
Uma Sekaran, Organizational Behaviour Text & cases, 2nd edition, Tata McGraw
1.
Hill Publishing CO. Ltd
Gangadhar Rao, Narayana, V.S.P Rao, Organizational Behaviour 1987, Reprint
2.
2000, Konark Publishers Pvt. Ltd, 1st edition
3. S.S. Khanka, Organizational Behaviour, S. Chand & Co, New Delhi.
4. J. Jayasankar, Organizational Behaviour, Margham Publications, Chennai, 2017.

5. John Newstrom, Organizational Behaviour: Huma Behaviour at Work, McGraw

Hill Education; 12th edition (1 July 2017)
Web Resources
1 https://www.iedunote.com/organizational-behavior
2 https://www.london.edu/faculty-and-research/organisational-behaviour
3 Journal of Organizational Behavior on JSTOR
4 International Journal of Organization Theory & Behavior | Emerald Publishing
5 https://2012books.lardbucket.org/pdfs/an-introduction-to-organizational-behavior-

38
 39

v1.1.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M M S S M M
CO 2 S S M S S S M S
CO 3 S M M M S S M S
CO 4 S S M M S S M M
CO 5 S S M M S S M M
S-Strong M-Medium L-Low
CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):
Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs

39
 40

I Marks
n
C s E
C r t x
at e . t
Subjec C T
Subject Name eg L T P O d e
t Code I ot
or i H r
y t o A al
n
s u a
r l
s
BBA -
23UIB Financial Management Core Y - - - 4 5 25 75 100
C006
Learning Objectives
CLO1 Understand the basics of finance and roles of finance manager

CLO2 Evaluate Capital structure & Cost of capital

CLO3 Evaluate Capital budgeting

CLO4 Assess dividends

CLO5 Appraise Working Capital

Details No. of Learning

UNIT
Hours Objectives
Meaning, objectives and Importance of Finance – Sources
of finance – Functions of financial management – Role of
I 15 CLO1
financial manager in Financial Management.

Capital structures planning - Factors affecting capital

structures – Determining Debt and Equity proportion –
Theories of capital structures – Leverage concept.
II Cost of capital – Cost of equity – Cost of preference share 15 CLO2
capital – Cost of debt – Cost of retained earnings –
Weighted Average (or) Composite cost of capital
(WACC)
Capital Budgeting: ARR, Pay back period, Net
III present value, IRR, Capital rationing, simple 15 CLO3
problems on capital budgeting methods.
Dividend policies – Factors affecting dividend payment -
Company Law provision on dividend payment –Various
IV 15 CLO4
Dividend Models (Walter‘s Gordon‘s –M.M.
Hypothesis)
Working capital – Components of working capital –
operating cycle – Factors influencing working capital –
V 15 C5
Determining (or) Forecasting of working capital
requirements.

40
 41

Total 75
Course Outcomes
Course
On Completion of this course, the students will Program Outcomes
Outcomes
Understand the basics of finance and roles of finance
CO1 PO1, PO5,PO6
manager
CO2 Evaluate Capital structure & Cost of capital PO1,PO2,PO6
CO3 Evaluate Capital budgeting PO1, PO6
CO4 Assessing dividends PO1, PO6
CO5 Appraise Working Capital PO1, PO6
Reading List
1. DrKulkarni and Dr. SathyaPrasad, Financial Management, 13th Edition 2011
2. Advanced Financial Management kohok, M A, Everest Publishing House
3. Financial Management Kishore R M, Taxman Allied Service
4. Strategic Financial Management Jakhotiya
5. Financial Management & Policy Srivastava, R M Himalaya
References Books
Dr. K. Ganesan &S.UshenaBegam, Financial Management, Charulatha
1.
Publications , Chennai
2. Financial Management - I.M.Pandey, 2009 Vikas Publishing
3. Financial Management – PrasannaChandra , 2008, Tata McGraw Hill, New Delhi
4. Financial Management – S.N.Maheswari

5. Financial Management – Y. Khan and Jain 2009 Edition, Sultan Chand & Sons
Web Resources
https://mycbseguide.com/blog/financial-management-class-12-notes-business-
1.
studies/
https://images.topperlearning.com/topper/revisionnotes/8006_Topper_21_101_
2. 504_553_10201_Financial_Management_up201904181129_1555567170_5654.
pdf
3. Journal of Financial Management (esciencepress.net)
4. Financial Management on JSTOR
5. Financial Management Wiley online library
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend overview

41
 42

(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S L M
CO 2 S S M M M S L S
CO 3 S S M M M S L S
CO 4 S S M M M S L M
CO 5 S S M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage of
3.0 3.0 2.8 3.0 3.0
Course Contribution to Pos

42
 43

I Marks
n
C s E
C r t x
at e . t
Subject Code Subject Name eg L T P O d C T
e
or i H I ot
r
y t o A al
n
s u a
r l
s
BBA- INTERNATIONAL BUSINESS
Core Y - - - 4 5 25 75 100
23UIBC007 ENVIRONMENT
Learning Objectives
Enabling learners understand the concepts and importance of
CLO1
international business environment.
Understand the international trade theories
CLO2
Understand the various International business environment
CLO3
Imparting the knowledge about international monetary system and
CLO4
banking
Inculcating knowledge about international trade agreements.
CLO5
No. of Learning
UNIT Details
Hours Objectives
International Business: Introduction, Difference between
international and national business, stages of
I internationalization, international orientations. 15 CLO1
Globalization: Concept, driving and restraining forces of
globalization.
International Trade theories: Introduction, Why do
nations trade, Theories of International trade:
II Mercantilism, Absolute advantage, Comparative 15 CLO2
advantage, Heckscher - Ohlin, Product life cycle theory
and Porter‘s diamond model.
International Business Environment: Introduction, Economic,
III Demographic and Socio-cultural environment. Political, Legal, 15 CLO3
Natural and Technological environment
International Monetary System: Thepre - Bretton woods
period,The Bretton woods system,Collapse of Bretton woods
system (Including meaning of exchange rate,types of
IV exchange rate system). International banking, Bank for 15 CLO4
international settlements (BIS) and Euro currency market.

V General Agreement on Tariff and Trade (GATT), World trade 15 CLO5

43
 44

organization (WTO), International Monetary Fund

(IMF),Asian Development Bank, UNCTAD.

Total 75
Course Outcomes
Course
On Completion of the course the students will Program Outcomes
Outcomes
Know the concepts and importance of
CO1 PO2, PO6
international business environment.
Understand the international trade theories
CO2 PO2, PO6
Analyze the various International business
CO3 PO2, PO6
environment
learn about international monetary system and
CO4 PO2, PO6
banking
Exposure to international trade agreements.
CO5 PO2, PO6

Reading List
Francis Cherunilam.2009.InternationalBusiness:Text and Cases.
1.
Fifth Edition, PHI Publishing House, New Delhi.
Sharan Vyuptakesh, International Business: Concept, Environment and Strategy,
2.
Pearson 3rd Edition.
3. K Jiwani, International Business Environment, NiraliPrakasham, 2016.
Dr. Rubee Singh and Dr. Sangeetha Rani, International Business Environment,
4
Educreation Publishing.
5
References Books
Arvind V.Phatak.,Rabis.Bhagat and andRogerJ. Kashlak.2010.International
1. Management: Managing in adiverse and dynamic global environment.[Second
Edition] Tata McGrawHill,New Delhi.
CharlesWLHillandArunKJain.2014. International Business: Competing in the
2.
Global MarketPlace.[Tenth Edition].Tata McGraw Hill, New Delhi.
Bhalla,V.K.and ShivaRamu,S.2010.International Business: Environment and
3.
Management.[Thirteenth Edition].Anmol PublicationsPvt. Ltd., New Delhi.
John D. Daniels., Lee H. Radebaugh and Daniel P. Sullivan. 2012.International
4. Business: Environment and Operations.[Fourteenth Edition].Pearson
Education, NewDelhi.
5. Janet Morrison, The Global Business Environment, Bloomsbury. 2020.
Web Resources

1 https://onlinecourses.nptel.ac.in/noc20_mg54/preview
https://www.dynamictutorialsandservices.org/2018/10/business-environment-
2
notes-theoretical_25.html

44
 45

https://www.studocu.com/in/document/university-of-kerala/environmental-
3
economics/international-business-environment-text-book-pdf/29658804
https://ebooks.lpude.in/management/mba/term_3/DMGT545_INTERNATIONA
4
L_BUSINESS.pdf
http://www.simplynotes.in/e-notes/mbabba/international-business-
5
management/trading-environment-of-international-trade/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M M M S M M
CO 2 M S M M M S M M
CO 3 M S M M M S M M
CO 4 M S M M M S M M
CO 5 M S M M M S M M

S-Strong M-Medium L-Low

45
 46

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos

Marks

Inst. Hours
Category

Credits

External

Total
O
Subject Code Subject Name

L
T
P

CIA
BUSINESS
BBA- 23UIBC008 REGULATORY FRAME Core Y - - - 4 5 25 75 100
WORK
Course Objectives
CLO1 Explain the Indian Contracts Act

CLO2 Understand the Sales of Goods Act& Contract of Agency

CLO3 Understand the Indian Companies Act 1956

CLO4 Know theConsumer Protection Act – RTI

CLO5 Understand the Cyber law

Details No. of Learning

UNIT
Hours Objectives
Brief outline of Indian Contracts Act - Special
I 15 CLO1
contracts Act
Sale of goods Act - Contract of Agency
II 15 CLO2
Brief outline of Indian Companies Act 1956.-
kinds-formation-MOA-AOA- Prospectus-
III Appointment of Directors- Duties-Meeting- 15 CLO3
Resoultions-Winding up
-
Consumer Protection Act – RTI
IV 15 CLO4
Brief outline of Cyberlaws – IT Act 2000 & 2008
V 15 CLO5

46
 47

75

Course Outcomes On Completion of the course the students will Program Outcomes
CO1 Explain the Indian Contracts Act
Understand the Sales of Goods Act& Contract
CO2
of Agency

CO3 Understand the Indian Companies Act 1956

CO4 Know theConsumer Protection Act – RTI

CO5 Understand the Cyber law

Reading List

1 Tulsian.P.C Business Law (2018) Third Edition, McGraw Hill Publications

2 Pillai R S N, Bhagavati, Business Law, Third Edition, Sultan Chand
3 N D Kapoor(2019), Elements of Merchantile Law, Sultan Chand & Sons
Constitutional Law – Dr. M.R. Sreenivasan& Ananda Krishna Deshkulkarni
4
5 Business Law (Commercial Law) – Dr. M.R. Sreenivasan

References Books

Business Regulatory Framework, Sahitya Bhawan Publications.

1 Revised, 2022.
Business Regulatory Framework, Garg K.C., Sareen V.K., Sharma Mukesh,
2 2013

Business Regulatory Framework

3
Pearson Education India, 2011

4 Bare Acts- RTI, Consumer Protection Act

Business Regulatory Framework ,Dr. Pawan Kumar Oberoi, Global Academic
5
Publishers & Distributors, 2015

Web Resources
https://www.gkpad.com/sachin/06-22/bcom-Business-Regulatory-
1
Framework---l.html
http://www.simplynotes.in/e-notes/mcomb-com/business-regulatory-
2
framework/
https://www.studocu.com/in/course/mahatma-gandhi-university/business-
3
regularly-framework/51661
4 International Journal of Law (lawjournals.org)
https://www.himpub.com/BookDetail.aspx?BookId=1936&NB=&Book_Titl
5
eM=%20Business%20Regulatory%20Framework

47
 48

Methods of Evaluation

Continuous Internal Assessment Test

Assignments
Internal Evaluation 25 Marks
Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend (K2) overview
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application (K3)
Observe, Explain
Problem-solving questions, Finish a procedure in many steps,
Analyze (K4)
Differentiate between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S L S
CO 2 S M M M S S L S
CO 3 S M M M S S L S
CO 4 S M M M S S L S
CO 5 S M M M S S L S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 2 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 13 15 15
Weighted percentage
of Course 3.0 3.0 2.6 3.0 3.0
Contribution to Pos

48
 49

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Gen
BBA eric
Operation Research Y - - - 3 4 25 75 100
23UIBGE004 Elec
tive

Learning Objectives
Introduction to Operations Research definition and concept Essential features
CLO1
of LPP.
Formulation of Transportation problem and finding an initial basic feasible
CLO2
solution.
Expressing Assignment problem, Hungarian method- Minimization and
CLO3
Maximization case and Sequencing Problem.
Analyse Network models and constructing network- critical path, various
CLO4
floats.

CLO5 Analyse Game Theory and Decision Theory

No. of Learning
UNIT Details
Hours Objectives
Linear Programming problem -Concept and scope of OR,
general mathematical model of LPP, steps of L.P model 12 CLO1
I
formulation, Graphical method of the solution of LPP-
simple problems.
Transportation problem- Basic definitions, formulation of
transportation problem as LPP, finding an initial basic
II feasible solution- North -west corner rule, row minima 12 CLO2
method, column minima method, least cost entry method-
Vogel's approximation method to find the optimal solution.
Assignment problem-Hungarian method- Minimization
and Maximization case, unbalanced assignment problem.
III Sequencing Problem-Processing n jobs on 2 machines, 12 CLO3
processing n jobs on 3 machines, processing n jobs on m
machines.
Network models-PERT and CPM — difference between
IV PERT and CPM- constructing network- critical path, 12 CLO4
various floats, three-time estimates for PERT
V Game Theory- Maximin-Minmax criterion, Saddle 12 CLO5

49
 50

point, Dominance property, Graphical method for

solving 2xn and mx2 game. Decision Theory –statement
of Baye‘stheorem application - decision trees.
60

Course On Completion of the course the students will Program Outcomes

Outcomes
CO1 Analyse Linear Programming PO1,PO2,PO6

CO2 Analyse Transportation problem PO1,PO2,PO6

CO3 Analyse Assignment problem PO1,PO2,PO6

CO4 Analyse Network models PO1,PO2,PO6

CO5 Analyse Game Theory and Decision Theory PO1,PO2,PO6

Reading List
1. Operational Research | Research.com
2. Operations Research | PubsOnLine (informs.org)
Prabandhan : Journal of Management
3.
International Journal of Operations research
4.
DR H. Premraj, Elements of Operation Research, Margham publications,
5. Chennai, 2019

References Books
P.R. Vittal& V. Malini, Operative Research – Margham Publications – Chennai –
1.
17.
P.K. Gupta& Man Mohan, Problems in Operations Research – Sultan Chand &
2.
sons – New Delhi
V.K. Kapoor, Introduction to operational Research – Sultan Chand & sons – New
3.
Delhi
Hamdy A Taha, Operation Research – An Introduction prentice Hall of India- New
4.
Delhi
P. Gupta, N. Aruna Rani, M. Haritha (2018), Operations Research and
5.
Quantitative Techniques, First edition, Himalaya Publishing House.
Web Resources

chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.rccmindore.co
1
m/wp-content/uploads/2021/04/Operations-Research.pdf
chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.bbau.ac.in/dept
2
/UIET/EMER601%20Operation%20Research%20Queuing%20theory.pdf
3 https://www.onlinemathlearning.com › linear-programming-example
4 https://www.kellogg.northwestern.edu › weber › Notes_6_Decision_trees
5 www.pondiuni.edu.in › sites › default › files

50
 51

Methods of Evaluation
Continuous Internal Assessment Test
Assignments
Internal 25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment

Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 S S M M M S M S
CO2 S S M M S S M S
CO3 S S M M S S M S
CO4 S S M M M S M S
CO5 S S M M M S M S

51
 52

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PO’s

23UIBSI001 - INSTITUTIONAL TRAINING *

Curricular note on Skill enhancing core paper with Internal evaluation for the
award of 2 Credits
Aims: The purpose of this skill enhancing (Training) core paper is to bridge the theoretical
fundamentals with that of actual practice and to inculcate a spirit of inquiry & research rigor
to investigate the nuances that go into the working of industry at large. Apart from adapting
as team-worker, students are expected to gather, filter the required information and report the
dynamics of the chosen industry in a standardized format.
Process: Colleges may institute MoU/Collaborative initiative with firms in their locality to
get the consent and to make the training more purposeful. Every student, individually or in a
group not exceeding three, shall undergo a four-week [a minimum of twenty working days]
training in any organization [size, type and location to be specified by the respective college]
of his/her choice during the vacation between fourth and fifth semester. In case of
insufficient vacation, college level adjustments can be made to facilitate the students on
training.
Prior permission may be obtained from the organization in advance by the students
concerned and information shall be passed onto the colleges thus enabling the training
supervision by the concerned faculties authorized by the college.
Weekly postal or electronic reporting should be obtained to ensure coherent and
comprehensive training during the training period. A final report [Institutional Training
Record – ITR] containing the introduction of the industry, the profile of the company and a
valid conclusion indicating the benefits of the training shall be given not exceeding 30 [A4]
pages [in a spiral- bound form/pre-printed record designed for this purpose].
Reporting Proforma: The profile of the company may include the organization-chart,
people involved in key-positions, year of establishment and growth pattern (for at least five
years), the products dealt and market to which it caters to, sales turn-over, market share [for
last three years], competitors‘ details, number of employees and their brief profile, share
capital&
Share holding pattern, market capitalization (in case of listed public company), group
companies, if any, awards & recognitions (if any received), litigations, if any involved and so
on.
Outcome: Internal evaluation by the concerned training supervisor along with HOD shall be
made during the beginning of fifth semester for award of two credits and report the same to
the university.

52
 53

Marks

Inst. Hours
Category

Credits

External
Subject

Total
O
Subject Name

L
T
P

CIA
Code

HUMAN
BBA - RESOURCE Cor
23UIBC00 MANAGEMEN Y - - - 4 5 25 75 100
e
9 T

Learning Objectives
CLO1 Explain the concepts, functions and process of HRM

CLO2 Examine the selection and placement process

CLO3 Evaluate the training and performance

CLO4 Understand the importance of employee engagement and compensation

CLO5 Understand the recent trends in HR

Details No. of Learning

UNIT
Hours Objectives
Nature and scope of Human Resources
Management
–Roles & responsibilities of HR manager-HR
Policies & procedures-Differences between
I personnel management and HRM –Environment of 15 CLO1
HRM -Concept &scope of Strategic Human
resource management (SHRM) -HRM as a
competitive advantage in the VUCA world

Human Resource Planning- Job Evaluation-

methods- Job analysis-Job description, Job
specification .Recruitment – Selection –
II 15 CLO2
Process, Methods – Interview, Tests, Induction
and Placement,

Training and Development, Training Process,

Methods,Training Need Assessment , Career
Development. Transfer and Promotion.
III 15 CLO3
Performance Management –Meaning- Process-
Performance appraisal methods-Performance
Monitoring and review.
IV Employee Engagement- Meaning- Importance- 15 CLO4

53
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evaluation- measuring employee employee

engagement- Employee Compensation-
components- incentives- benefits- welfare and
social security measures
Human Resource Audit – Nature – Benefits –
Scope – Approaches. HRIS. Recent trends in

V HRM: Green HRM&Virtual HRM Practices, 15 CLO5

Understanding People Analytics,
Multigenerational workforce.Global HRM
75

Course
On Completion of the course the students will Program Outcomes
Outcomes
Explain the concepts, functions and process of PO1,PO2,PO4,PO6
CO1
HRM
PO1,PO2,PO4,PO6,PO7,
CO2 Examine the selection and placement process
PO8
PO2,PO 3,
CO3 Evaluate the training and performance appraisal
PO5,PO6,PO8
Understand the employee engagement and
CO4 PO1
compensation
PO2,PO3,PO4,PO5,PO6
CO5 Understand the recent trends in HR PO2,PO3,PO6,PO7, PO8
Reading List
Shashi K. Gupta & Rosy Joshi , Human Resource Management , Kalayani
1.
Publisher 1st Edition, 2018
Steve Brown, HR on Purpose: Developing Deliberate People Passion,
2.
Society for Human Resource Management, 1st Edition, 2017
Bernard Marr, Data-Driven HR: How to Use Analytics and Metrics to
3
DrivePerformance, Kogan Page, 1st Edition, 2018
Kirs Wayne Cascio and John Boudreau, Investing in People: Financial Impact
4 of Human Resource Initiatives, Prentice Hall , 2nd Edition, 2015
Srinivas R Kandula, ,Compentency Based Human Resource Managemet, PHI
5
Learning , 1st Edition, 2013
References Books

V S P Rao, Human Resource Management : Text & Cases, Excel Books, 3rd
1.
Edition ,2010

2. K.Ashwathappa, Human Resource Management- Text and cases, McGraw Hill

Education India, 6th Edition
3. Garry Deseler, Human Resource Management, Pearson, 15th Edition, 2017

4. L M Prasad , Human Resource Management , Sultan Chand and Sons 3rd

Edition , 2014

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 55

5. Tripathi. P C, Human Resource Management, Sultan Chand and Sons 1st

Edition, 2010
Web Resources

1 https://mrcet.com/downloads/MBA/digitalnotes/Human%20Resource%20Mana
gement.pdf

2 http://kamarajcollege.ac.in/Department/BBA/III%20Year/e003%20Core%2019
%20-%20Human%20Resource%20Management%20-%20VI%20Sem.pdf

3 https://backup.pondiuni.edu.in/sites/default/files/HR%20Management-
230113.pdf

4 https://www.studocu.com/row/document/jagannath-university/business-
communication/hrm-notes-bba/4305835

5 http://14.139.185.6/website/SDE/SLM-
III%20Sem%20BBA%20Human%20Resource%20Management.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments
Evaluatio 25 Marks
Seminars
n
Attendance and Class Participation
External
Evaluatio End Semester Examination 75 Marks
n
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understan
d/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehe overview
nd (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

55
 56

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M M
CO 2 S S M M M S M M
CO 3 S S M M M S M S
CO 4 S S M M S S M M
CO 5 S S M M M S M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA - Research Methodology Core - - - 4 5
25 75 100
23UIBC010
Learning Objectives
To familiarize the students to the basic concepts of Research and
CLO1
operationalize research problem
CLO2 To provide insights on research design and scaling
CLO3 To throw light on data collection and presentation
CLO4 To elucidate on Hypothesis Testing and other statistical Test
CLO5 To summarize and present research results with focus on ethics and plagiarism

56
 57

No. of Learning
UNIT Details
Hours Objectives
Introduction to Business Research - Research in
Business – Research Process- Research need,
I 15 CLO1
formulating the problem, designing, sampling, pilot
testing.
Research Design- Exploratory, Descriptive, Casual,
Formulation of hypothesis - types. Measurement- 15
II characteristics of sound measurement tool, Scaling CLO2
methods and sampling-characteristics- process-
techniques.
Sources and Collection of Data - Primary and
secondary sources, survey observation,
III 15 CLO3
experimentation- details and evaluation. -
Questionnaires – schedules.
Data.Analysis and Preparation- Data entry,Data
IV coding, editing, classification and tabulation & cross 15 CLO4
tabulation- presentation of data.
Presenting results and writing the report: - The written
V CLO5
research Report & Research Ethics – Plagiarism. 15
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Understand the concepts and principles of Research PO1, PO2, PO6, PO7
Comprehend and decide the usage of design and
CO2 PO1, PO2, PO6
formulate hypothesis
CO3 Analyze data collection sources and tools PO1, PO2,PO7
Summarize and establish solutions through data
CO4 PO1, PO2,PO6
analysis
Compare and justify the process of writing and PO1,PO2,PO3, PO4,
CO5
organizing a research report. PO6
Reading List
W.Lawrence Newman‖ Social Research Methods: Qualitative and Quantitative
1
Approaches 7th Edition, Pearson Education India 2014
Mark Saunders,Philip Lewis. Adrain Thornhill‖ Research Methods for Business
2
Students‖ 5th Edition Pearson India 2011
John W Creswell, Research Design : Qualitative, Quantitative and Mixed Method
3
Approaches , Sage , 4th Edition , 2014
Emma Bell, Bill Harley, and Alan Bryman, Business Research Methods, Oxford
4
University Press , 6th Edition , 2022
Naresh K Malhotra, Marketing Research An applied Orientation, Pearson , 7th
5
Edition,2019
Reference Books
C.R Kothari, Gaurav Garg, Research Methodology Methods and Techniques, 4th
1.
edition, New Age International Publisher 2019.

57
 58

Donald R.Cooper, Pamela S. Schindler, Business Research Methods, 12th edition,

2.
Tata McGraw Hill,2018.
Kumar R, Research Methodology, a step-by-step guide for beginners, Sage South
3.
Asia 2011.
Richard L.Levin, Davis S.Rubin, Sanjay Rastogi, Masood H. Siddiqui, Statistics
4.
for Management, Pearson Education, 8th edition, 2017.
Dr.R.K.Jain, Research Methodology, Methods and Techniques, Vayu Education
5.
2021

Web Resources
https://mrcet.com/downloads/digital_notes/CSE/Mtech/I%20Year/RESEARCH%
1.
20METHODLOGY.pdf
https://kamarajcollege.ac.in/Department/BBA/III%20Year/004%20Core%2016%2
2.
0-%20Research%20Methodology%20-V%20Sem%20BBA.pdf
https://prog.lmu.edu.ng/colleges_CMS/document/books/EIE%20510%20LECTU
3.
RE%20NOTES%20first.pdf
4. https://gurukpo.com/Content/BBA/ResearchMethod_in_Mngg.pdf
https://ebooks.lpude.in/commerce/mcom/term_2/DCOM408_DMGT404_RESEA
5.
RCH_METHODOLOGY.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe,
(K3) Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

58
 59

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S S S
CO 2 S S M M M S S S
CO 3 S S M M M S S S
CO 4 S S M M M S S S
CO 5 S S S S S S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s
PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

59
 60

I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA- Business Taxation Core Y - - - 4 5
25 75 100
23UIBC011
Learning Objectives
CLO1 To understand the basic concepts of Taxes.
CLO2 To provide insights on the Income Tax Act.
To evaluate the procedure for assessment and methods of valuation for
CLO3
customs.
CLO4 To discuss on GST.
CLO5 To analyze and apply the returns, Tax payment and Penalties under GST
No. of Learning
UNIT Details
Hours Objectives
Objectives Of Taxation – Canons of Taxation – Tax
I System In India – Direct And Indirect Taxes – 15 CLO1
Meaning And Types.
Income Tax Act 1961 – Basic Concepts and 15
Definitions – Income, Assessee, Person, Previous
Year, Assessment Year, Gross Total Income, Total
II Income. Meaning of Permanent Account Number, CLO2
Return of Income, TDS - Meaning - Rates - Filing and
Return, Advance Tax, Rates of Taxation, Assessment
Procedure
Customs Act 1962 - Introduction, Objectives, 15
Definitions, Functions and powers of customs
authorities, different types of custom duties.
III Classification of goods, procedure for assessment and CLO3
methods of valuation for customs, demand and
recovery of customs duty, procedure for claiming
customs duty drawback.
Definitions of GST – business related person‘s capital 15
goods – levy and collection of tax – mixed supply,
composite supply – meaning, advantages and
IV CLO4
disadvantages of unregistered supplier – time and
value of supply – goods, services – input tax credit –
Registration of GST – person liable for registration,

60
 61

not liable for registration, Registration of casual

taxable person, deemed on cancellation of registration,
revocation of cancellation of registration- VAT.
Tax Invoice, Credit and Debit notes –Return of GST,
Refunds, payment of tax, assessment and audit. An
V 15 CLO5
Overview of Tax Audit – Tax Incentives and Export
Promotions, Deductions and Exemptions.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 To define and understand the basic concepts of tax. PO2, PO6
To Examine and apply GST rules in real-time business
CO2 PO2, PO5, PO6
situations.
CO3 To analyze the elements of GST mechanism in India. PO6, PO7, PO8
To evaluate the rules of Income Tax and methods of
CO4 PO2, PO4
valuation for customs.
To prepare the needed documents under GST
CO5 PO1, PO2, PO4, PO8
Compliance.
Reading List
V.S. Datey, Central Excise, JBA Publishers, Edition 2013. Reddy. T. S and Y.
1.
Hari Prasad Reddy.
Business Taxation (Goods & Services TAX - GST), Margam
2.
Publication, Edition2019.
Srinivasan N.P and Priya Swami. M, Business Taxation, Kalyani publishers
3.
Edition 2013
4. Pagaredinkar, Business Taxation, Sultan Chand and Sons,2012.
VISION: Journal of Indian Taxation
5.
References Books
1. Senthil and Senthil, Business Taxation, Himalaya Publication, 4thEdition.
2. Vinodk.Singania, Indirect Tax, Sultan Chand and Sons, Edition2013.
Dr. Rajani Bhat& Dr. Dhamodharan V, Indirect Taxation , TR
3.
Publications , Chennai , 2020
DR. VandhanaBangar ,YogendraBangar , Indirect tax laws, AadhyaPrakasam
4. Allahabad 2018.

T.S. Reddy &Y.HariprasadReddy , Business Taxation, Margham

5.
Publications, Chennai 2018.
Web Resources
1. https://www.gst.gov.in/
2. https://gstcouncil.gov.in/
https://taxguru.in/custom-duty/types-duties-customs.html
3.
https://www.indiantradeportal.in/vs.jsp?lang=0&id=0,25,857,3901
4.

61
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https://www.aegonlife.com/insurance-investment-knowledge/tax-structure-in-
5. india- explained/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO PO8

7
CO1 M M M M S M M M
CO2 S M M M M M M M
CO3 S M M M S M M M
CO4 S M M M S M M M
CO5 M M M M S M M M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

62
 63

I Marks
n
C s E
C r t x
at e . t
Subject Code Subject Name eg L T P O d C T
e
or i H I ot
r
y t o A al
n
s u a
r l
s
MANAGEMENT
BBA - INFORMATION SYSTEM
Core Y - - - 3 4 25 75 100
23UIBC012

Learning Objectives
CLO1 Understand MIS in decision making

CLO2 Explain MIS, its structure and role in management functions

Classify & discuss information system categories, Database Management
CLO3
systems

CLO4 Discuss SDLC and functional information system categories

Outline functions of BPO, Data mining and the recent trends in information
CLO5
management

Details No. of Learning

UNIT
Hours Objectives
Definition of Management Information System - MIS
support for planning, Organizing and controlling -
I 12 CLO1
Structure of MIS - Information for decision -making. –
Ethical issues
Concept of System - Characteristics of System -
Systems classification - Categories of Information
II 12 CLO2
Systems - Strategic information system and competitive
advantage
Computers and Information Processing - Classification
of computer - Input Devices – Output devices - Storage
III 12 CLO3
devices, - Batch and online processing. Hardware -
Software. Database management Systems.
System Analysis and design - SDLC - Role of System
IV Analyst - Functional Information system - Personnel, 12 CLO4
production, material, marketing.
Decision Support Systems - Business Process
V Outsourcing - Definition and function - Introduction to 12 CLO5
business analytics & relevance of big data.
60

63
 64

Course On Completion of the course the students will Program Outcomes

Outcomes
PO1, PO4,PO5,PO7,
CO1 Understand MIS in decision making
PO8
Explain MIS, its structure and role in management PO1, PO4, PO5,
CO2
functions PO7
Classify & discuss information system categories, PO2, PO5, PO6,
CO3
Database Management systems PO7, PO8
Discuss SDLC and functional information system PO1, PO4, PO5,
CO4
categories PO7
Outline functions of BPO, Data mining and the recent PO2, PO3, PO4,
CO5
trends in information management PO6, PO7, PO8
Reading List
Management Information Systems: Conceptual Foundations, Structure &
Development by Davis, Olson, M. 2nd edition Tata McGraw Hill (TMH)
1. Publications India

Dr. S.P. Rajagopalan, ―Management Information Systems and EDP ",

2.
MarghamPublications , Chennai.
Management Information System by Jawadekar, Tata Mc Graw hill Publication, 2nd
3
Edition
4 Management Information System by OzzEffy

5 Sadagopan, "Management Information Systems" - Prentice- Hall of India

References Books
1. Mudrick& Ross, "Management Information Systems", Prentice - Hall of India.
2. Management Information System by Concise study by Kelkhar S A
3. CSV Murthy -"Management Information Systems" Himalaya publishing House.
4. Michael Alexander (2014) Business Intelligence Tools for Excel Analysts
5 Management Information System by Oka MM
Web Resources

1. https://www.tutorialspoint.com/management_information_system/management_inf
ormation_system.htm
2. http://tumkuruniversity.ac.in/oc_ug/comm/notes/MIS.pdf
3 JMIS - Journal of Management Information Systems (jmis-web.org)

4 Management Information Systems Quarterly | AIS Affiliated Journals | Association

for Information Systems (aisnet.org)

5 https://nitsri.ac.in/Department/Electronics%20&%20Communication%20Engineeri
ng/MIS-Notes
Methods of Evaluation

64
 65

Continuous Internal Assessment Test

Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S S M
CO 2 S M M M S S S M
CO 3 M M M M M M S M
CO 4 S S M M M S S M
CO 5 S M M M S S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 2 3 3
CO 3 3 3 3 3 3
CO 4 2 3 3 3 3
CO 5 3 3 3 3 3
Weightage 14 15 14 15 15
Weighted percentage
of Course 2.8 3.0 2.8 3 3.0
Contribution to Pos

65
 66

Marks

Inst. Hours
Category

Credits
Subject

External
Subject Name L T P O

Total
CIA
Code

FOREIGN Specifi
BBA -
EXCHANGE c
23UIBGE00 Y - - - 3 4 25 75 100
MANAGEMEN Electiv
5
T e

Learning Objectives
CLO1 Understand foreign exchange market and adminstration
CLO2 Know the foreign exchange transcations
CLO3 Know the concept of foreign exchange contract
CLO4 Expose to foreign exchange risk factors
CLO5 Understand the pre and post shipment finance
No. of Learning
UNIT Details
Hours Objectives

Foreign Exchange markets-participants-

settlement of transactions- functions of
foreign Exchange market- Foreign currency
I accounts- determination of exchange rates- 12 CLO1
Foreign Exchange Management Act-
Administration of foreign exchange.

Foreignexchangetransactions-
spotforwardandswaptransactions-
II exchangequotations-foreignexchangerates- 12 CLO2
basis-typesofrates-buyingand sellingrates-
crossrates.

Forward exchange contracts-features-

forward margin- factors determining
III 12 CLO4
forward margin-calculations-Interbank
deals-cover deals-trading.

66
 67

Foreign exchange risk and exposure - types of

IV exchange risk and exposure- internal techniques 12 CLO5
ofexposure-externaltechniquesofexposure

Pre-shipment finance - features- categories

of pre-shipment finance pre-shipment credit
V 12 CLO3
in foreign currency-post-shipment credit
finance features -categories.

Total
60

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Describe foreign exchange market and
CO1 PO2, PO6
adminstration
CO2 Analyze the foreign exchange transcations PO2, PO6
Explore concept of foreign exchange
CO3 PO2, PO6
contract
CO4 Explain to foreign exchange risk factors PO2, PO6
CO5 Identify the pre and post shipment finance PO2, PO6
Reading List

1. G. Jevanandam, Foreign exchange: Practices, concepts and Control. Sultan

Chand & Sons
2. Vivek Viswam, VMM Sulphey, Foreign Exhage Management And
InstitutionaFinance , 2 nd edition viva books
3.
PrakashG.ApteInternationalFinancial Management
4.
V.SharanInternationalFinancialManagement
5.
Eun/Resnick InternationalFinancialManagement
References Books
S. Sankaran, Foreign Exchange and Financing of foreign Trade( Export
1.
and import Management), Margham publications
A.V. Rajwada, Foreign exchange international fianance risk management,
2.
Academy of business studies

67
 68

3. L. K. Singh, Foreign Exchange Management and Air Ticketing, ISHA

Books.
Ghassem A Homaifer, Managing Global Finance and Foreign Exchange rate
4.
risk, Wiley publications
5.
C.Jeevanandam, Foreignexchange&RiskManagement

Web Resources
https://www.slideshare.net/aditya30990/foreign-exchange-management-
1
notes
https://www.studocu.com/in/document/guru-gobind-singh-indraprastha-
2 university/bachelors-of-business-administration/unit-12-notes-
fema/3321286
3 https://blog.ipleaders.in/foreign-exchange-management-act-1999/
https://corporatefinanceinstitute.com/resources/economics/exchange-
4
control/
https://www.taxmann.com/post/blog/5022/the-basics-of-foreign-
5
exchange-management-act-1999/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
100 Marks
Total

Methods of Assessment

Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehen
overview
d (K2)
Application Suggest idea/concept with examples, suggest formulae, solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge

68
 69

Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 M S M M M S M M
CO2 M S M M M S M M
CO3 M S M M M S M M
CO4 M S M M M S M M
CO5 M S M M M S M M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

69
 70

Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
FOREIGN TRADE
BBA – Specific
PROCEDURE AND Y - - - 3 4 25 75 100
23UIBGE006 Elective
DOCUMENTATION

Learning Objectives
CLO1 Knowing the concept of foreign trade policy and licencing procudre
CLO2 Understand the activities of Special Economic Zones and various schemes
CLO3 Exposure to import licensing procedure
CLO4 Understand the customs formalities and clearance of goods
CLO5 Insights to import and export documentation
No. of Learning
UNIT Details
Hours Objectives
Foreign trade policy 2004-2009 – Export
licensing procedures and formalities –Export
price Quotations – Deemed Exports – benefits –
I Categories of supply Role of Export Promotion in 12 CLO1
Export credits guarantee Corporation (ECGC) –
Export promotion councils (EPCS) & commodity
Boards (CB) – Export promotion schemes.
EOU scheme (Export Oriented Units) – Eligibility
– Setting up EOUs – supplies by DATA
(Domestic Tariff Area) Units to EOUs – Special
II Economic Zones (SEZ) scheme – Eligibility 12 CLO2
Approval – conditions – fiscal Incentives for
developer of SEZ‗s – New status Holder
Categorization – one to five star Export Houses –
Free trade and Warehousing Zones.
Procedure for Registration of Importers-
Categories of Importers – Importer Registration
with regional licensing Authorities (IEC Number,
III I – card and modification of particulars) import of 12 CLO4
capital Goods under EPCG scheme (Export
promotion capital Goods) – Duty Exemption /
Remission scheme.

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General provisions for Imports – Financing

Import – Foreign Exchange Facilities to Importers
– Customer and Central Excise Duty Drawbacks
IV in Export goods –Foreign Currency Accounts in 12 CLO5
India and Abroad permitted currencies and
methods of payment- Customs formalities for
clearance of Imports goods- Shipment of goods
Import and export documentation – Frame work –
V Standardized pre-shipment Export documents – 12 CLO3
Commercial and regulatory documents.
Total
60

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
To understand export licensing procedures and
CO1 support from the Indian Government for PO2, PO6
promotion of Exports
To evaluate and integrate export promotion
CO2 PO2, PO6
schemes
To critically evaluate import licensing
CO3 PO2, PO6
procedures and documentation
To understand and apply customs formalities in
CO4 PO2, PO6
clearance of goods
Understand the concepts in trade documentation
CO5 in international business with respect to foreign PO2, PO6
trade
Reading List
Pramodkumar rai, Jayant kumar , Foreign Trade policy of India, Orange book
1.
publication 2021
Khuspat.S. Jain, Export -Import procedures and documentation, Himalaya
2.
Publishing House
3. Donna L. Bade, Export -import procedures and documentation, AMACOM
4. Ram singh, International Trade Operations, Excel books.
5. Asseem Kumar, Export and \import Management, Excel books
References Books
1. Ramagopal C, Export -Import procedure- documentation and logistics . New

71
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Age International(P) ltd.

MadhurimaLall and Sultal Ahmed, Export -Import procdure and
2.
documentation, Sultan and sons.
3. Justin paul, Rajiv Asekar, Export - Import Management, OUP India.
4. Thomas E. Johnson, Donna Bade, Export Import procedure and documentation.
JimSherlock and Jonathan Reuvid, Aguide to the principles and practice of
5.
export, GMB Publishing.

Web Resources
1 https://corporatefinanceinstitute.com/resources/economics/exchange-control/
https://www.taxmann.com/post/blog/5022/the-basics-of-foreign-exchange-
2
management-act-1999/
https://www.studocu.com/in/document/annamalai-university/business-
3
management/international-trade-documentation/31628571
https://www.slideshare.net/KushBhardwaj/international-trade-procedures-and-
4
documentation
5 https://cleartax.in/s/export-procedure

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
100 Marks
Total

Methods of Assessment

Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, solve problems,
(K3) Observe, Explain
Problem-solving questions, finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge

72
 73

Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 M S M M M S M M
CO2 M S M M M S M M
CO3 M S M M M S M M
CO4 M S M M M S M M
CO5 M S M M M S M M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

73
 74

Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
Spec
BBA – INTERNATIONAL ific
Y - - - 3 4 25 75 100
23UIBGE007 MARKETING MANAGEMENT Elec
tive

Learning Objectives
CLO1 Know the concepts and importance of international marketing
CLO2 Insight the market opportunities and consumer market
CLO3 Identify the competitive forces in the international market
CLO4 Exposure to product development and branding decisions
CLO5 Exposure to pricing and promotional strategies
No. of Learning
UNIT Details
Hours Objectives
International Marketing – Basic concepts – orientation-
I importance – Problems – International Vs domestic 12 CLO1
marketing global marketing – evolution of global
marketing

Analyzing marketing opportunities – the marketing process

II – product planning. Analysing consumer markets and 12 CLO2
buyer behaviour – influencing buyer behaviour – the
buying decision process – stages of the buying decision
process
Dealing with the competition – competitive forces –
identifying competitors – analyzing competitors -
III designing the competitive intelligence system – 12 CLO4
designing competitive strategies – balancing customer
and competitor orientations
Developing new market offering – Challenges in new
product development – managing the development
process – managing the development process – concept
IV to strategy – development to commercialization – the 12 CLO5
consumer adoption process. Setting the product and
branding strategy – the product and the product mix-
product line decisions – brand decisions – packaging

74
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and labelling.
Developing pricing strategies and programs – setting the
price – adapting the price. Managing advertising-
V developing and managing an advertising program – 12 CLO3
deciding on media – sales promotional – direct
marketing..
Total
60

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Recognize the significance of marketing and its role PO1, PO2, PO3
CO1
in global economic development
Recognize how market strategy works, market PO1, PO2,
CO2 segmentation and product mix have impact on buying
PO3,PO6, PO8
behavior of international consumers
To apply marketing concepts, pricing for the PO1 PO2, PO3,
CO3 development of marketing function. PO4, PO8
Analyze and perform the functions of marketing in PO1, PO2, PO6
CO4
organization at international.
Demonstrate the critical thinking skills and analyze e- PO1, PO2, PO7
CO5
marketing in the International context.
Reading List
1. International Marketing – Philio R Cateora
2. International Marketing Management – Dr.Varma&Aggrawal.
3. Warren J Keegam Global Marketing Management
U.C. Mathur, International Marketing Management - Text & Cases, Sage
4.
publications
5. CarlArthur Solberg, International Marketing
References Books
1. Philip Kotler Marketing Management – Eleventh edition
Daniel W. Baack, BarbaraCzarnecka& Donald Baack, International Marketing,
2.
2nd ed, Sage Publications
3. Jacob Cherian&B.Parab, Export Marketing
Masaaki Kotabe& Krishnan Helsen,Global Marketing Management, 9th edition
4.
Wiley publications

75
 76

5. Rakesh Mohan Joshi, International Marketing, 2014, Oxford university Press

Web Resources
1 https://onlinecourses.nptel.ac.in/noc20_mg25/preview
https://www.enotesmba.com/2015/08/international-marketing-management-
2
notes.html
https://www.studocu.com/in/document/indira-gandhi-national-open-
3 university/international-marketing-management/international-marketing-
notes/23545755
4 https://www.slideshare.net/aditya30990/international-marketing-notes
https://ebooks.lpude.in/management/mba/term_4/DMGT547_INTERNATION
5
AL_MARKETING.pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
100 Marks
Total

Methods of Assessment

Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, solve problems,
(K3) Observe, Explain
Problem-solving questions, finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

76
 77

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 S S M M M S M M
CO2 S S M S M S M S
CO3 S S M M M S M S
CO4 S S M M M S M M
CO5 S S M M M S M S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

77
 78

BBA - 23UIBPR001:PROJECT WORK (GROUP)-

5 Hours, 4 Credits

A group of 3 students will be assigned a project in the beginning of the final year. The

project work shall be submitted to the college 20 days before the end of the final year and

the college has to certify the same and submit to the university 15 days prior to the

commencement of the University examination.

The project shall be evaluated externally. The external examiner shall be forming the panel

of examiners suggested by the board of studies from to time.

Learning Objectives
CLO1 To Give Idea about Research Project
CLO2 To identify the research problem
CLO3 To review Literature
CLO4 To give knowledge on Data Collection and Analysis
CLO5 To Learn Project Preparation

Course On completion of this course, students will;

Outcome
CO1 Gain knowledge about Research Project PO1
CO2 Increase knowledge on research problem PO2
CO3 Improve practice in review of literature PO3
CO4 Gain knowledge on Data Collection and Analysis PO1,PO2
CO5 Be Proficient in Project Preparation PO6,PO7,PO8

PROJECT DESCRIPTION
GUIDELINES
1. Project report is to bridge theory and practice.
2. The project work should be neatly presented in not less than 50 pages and not more
than 120 pages
3. Paper Size should be A4
4. 1.5 spacing should be used for typing the general text. The general text shall be
justified and typed in the Font style - Font: Times New Roman / Font Size: 12 for
text)
5. Subheading shall be typed in the Font style (Font: Times New Roman / Font Size: 14
for headings). The report should be professional.
6. The candidate should submit periodical report of the project to the supervisor.
7. Two reviews will be conducted before the Viva Voce
8. Each candidate should submit hardcopy ( 3 copies) and a soft copy to the Department.
After the Evaluation of the project report one hard copy will be returned to the
candidate.

78
 79

Methods of Evaluation
Continuous Internal Assessment Test
Internal Review I 20Marks
Evaluation
Review II
External Project Report – Viva Voce 80 Marks
Evaluation
Total 100 Marks

Method of Assessment
Review I Problem Identification and Review of Literature

Review II Rough Draft

Final Project Report – Viva Voce

CO-PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S S S
CO 2 S S M M M S S S
CO 3 S S M M M S S S
CO 4 S S M M M S S S
CO 5 S S M M M S S S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

79
 80

I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA - Entrepreneurship Development Core Y - - - 4 6 25
75 100
23UIBC013
Course Objectives
CLO1 To impart knowledge on the concept of Entrepreneur and Entrepreneurship.
CLO2 To know the various ideas and implementation of business plan.
CLO3 To throw light on importance of the Business analysis and evaluation.
CLO4 To discuss the role of Government in developing entrepreneurship.
CLO5 To understand the problems and remedies of Entrepreneurial failure.
No. of Course
UNIT Details
Hours Objectives
Entrepreneur- Meaning & definition, Types of entrepreneurs,
traits of Entrepreneurs, Role of Entrepreneurs in Economic
Development. Entrepreneurship- Meaning & definition,
I 15 CLO1
Factors affecting entrepreneurship, Difference between
entrepreneur and entrepreneurship. Recent development in
entrepreneurship.
Generating innovative ideas of business- Brainstorming, focus
group, survey, customer advisory boards. Creativity and
II selection of Products. Capital budgeting, Project profile 15 CLO2
preparation, matching entrepreneur with the project,.
Introduction of Patent and Trademarks.
Business Plan Development- Feasibility study and evaluation
of projects -Market analysis, technical analysis, cost-benefit
III analysis,. Project formulation, assessment of business models- 15 CLO3
Dealing with basic and initial problems of setting up of
enterprises.
Awareness of various government schemes for start-up
business- Start-up India, Stand-up India, Aatmanirbhar Bharat
mission, ‗Make in India‘ Program, ASPIRE, MUDRA.
IV Role of Women Entrepreneurs in Economic development.- 15 CLO4
Schemes for Women entrepreneurs- Annapurna scheme, Dena
shakti scheme, Mudra loan for women, Stree Shakti scheme.
Role of MSME, SSI, SIDO, EDI and MDI.
Problems and remedies of sick industries, Causes of Industrial
sickness, Preventive and remedial measures of Sick industries.
V 15 CLO5
Preventive and rehabilitation of business. Case study
discussions.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes

80
 81

To understand the concepts of Entrepreneurship

CO1 PO1,PO2
development.
To apply knowledge in the business plans and
CO2 PO1, PO2,PO3
implementation.
To analyze the various analyses of business in
CO3 PO2,PO4, PO5,PO8
setting up of enterprises.
To create the awareness about various schemes and
PO3,PO4, PO5,
CO4 subsidies of government for entrepreneurial
PO6,PO7
development.
To evaluate and assess the various problems and
CO5 PO1,PO2,PO3, PO8
remedies of entrepreneurship
Reading List
1. Sangeeta Sharma, Entrepreneurship Development, PHI Learning Pvt. Ltd., 2016.
2. Kuratko/rao, Entrepreneurship: a south asianperspective.- Cengage, New Delhi.
3. Leach/Melicher, Entrepreneurial Finance – Cengage.
K.Sundar – Entrepreneurship Development – Vijay Nicole Imprints private
4. Limited Reddy, Entrepreneurship: Text & Cases - Cengage, New Delhi, New
Delhi.
5. Khanka S.S., Entrepreneurial Development, S.Chand& Co. Ltd., New Delhi, 2001.

References Books
Barringer, B., Entrepreneurship: Successfully Launching New Ventures, 3rd
1.
Edition, Pearson, 2011.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation
2.
to Create Radically Successful Businesses by Eric Ries
http://www.simplynotes.in/role-of-government-in-promoting-
3.
entrepreneurship/
4. Innovation and Entrepreneurship: Practice and Principles by Peter F Drucker
Desai, V., Small Scale Industries and Entrepreneurship, Himalaya Publishing
5.
House, 2011.
Nagendra and Manjunath, V.S., Entrepreneurship and Management, Pearson,
6.
2010
Stokes, D., and Wilson, N., Small Business Management and entrepreneurship,
7.
6th Edition, Cengage Learning, 2010
Web Resources
https://www.iare.ac.in/sites/default/files/lecture_notes/IARE_Entrepreneurial_
1.
Development_NOTES.pdf
https://www.hit.ac.in/download/LectureNote/MBA/2ndSem/MBA%202nd%20
2.
Sem%20Entrepreneurship%20Developement.pdf
https://www.hhrc.ac.in/ePortal/Commerce/I%20M.Com.%20-
%2018PCO1%20-
3.
%20Dr.%20R.%20Sathru%20Sangara%20Velsamy%20&%20Dr.%20P.%20S
ailaja.pdf
http://sdeuoc.ac.in/sites/default/files/sde_videos/ENTREPRENEURSHIP%20
4.
DEVELOPMENT.pdf
.Methods of Evaluation
Internal Continuous Internal Assessment Test
25 Marks
Evaluation Assignments

81
 82

Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 S S M S S S M S
CO 3 S S M S S S S S
CO 4 S S M S S M S S
CO 5 M S M S M S M M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 2 3
CO 3 3 2 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 2
Weightage 15 14 15 14 14
Weighted percentage
of Course 3.0 2.8 3.0 2.8 2.8
Contribution to Pos

82
 83

Marks
Inst
Subject Subject Cate Cre .
L T P O
Code Name gory dits Ho
urs CI Exte To
A rnal tal

Producti
on &
BBA -
Material
23UIBC Core Y - - - 4 5 25 75 100
s
0 14
Manage
ment
Learning Objectives
To provide comprehensive outlook on basic concepts and practices of
CLO1
production.
CLO2 To understand types of layout facilities
CLO3 To analyse work study methods and quality control
To enable the students to gain knowledge on Inventory control and Vendor
CLO4
rating
CLO5 To give an insight to Purchase management
No.
of Learning
UNIT Details
Hour Objectives
s
Introduction – Meaning, scope and Functions of
Production Management - Different types of
Production Systems. Production design &
I Process planning: Plant location: Factors to be 15 CLO1
considered in Plant Location – Plant Location
Trends.

Layout of manufacturing facilities: Principles of

II a Good Layout – Layout Factors – Basic Types 15 CLO2
of Layouts – Service Facilities.
Methods Analysis and Work Measurement:
Methods Study Procedures – The Purpose of
Time Study – Stop Watch Time Study –
Performance Rating – Allowance Factors –
III 15 CLO3
Standard Time – Work Sampling Technique.
Quality Control: Purposes of Inspection and
Quality Control – Acceptance Sampling by
Variables and Attributes – Control Charts.
. Integrated materials management- the concept-
IV service function advantages- Inventory Control- 15 CLO4
Function of Inventory - Importance-

83
 84

Replenishment Stock-Material demand

forecasting- MRP- Basis tools - ABC-VED-
FSN Analysis - Inventory Control Of Spares
And Slow Moving Items -EOQ-EBQ-Stores
Planning – Stores Keeping and Materials
Handling – objectives and Functions
Purchase Management- Purchasing - Procedure -
Dynamic Purchasing - Principles – import
V 15 CLO5
substitution-,
Vendor rating and Management
Total 75
Course Outcomes
Course
Outcom On completion of this course, students will; Program Outcomes
es
Provide comprehensive outlook on basic
CO1 PO1, PO2, PO6
concepts, and practices of production
Identify right plant location and plant layout of
CO2 P01, PO2,PO6
factory
Know work study & method study, its
CO3 procedure & quality control techniques in PO1, PO2, PO3, PO6
production.
Outline inventory control concepts and its
CO4 PO1, PO6, PO7
replenishment to manage inventory
Discuss purchase management procedure and
CO5 PO1, PO2, PO6, PO8
identify vendor rating mechanisms
Reading List
K.Shridhara Bhat; Material Management; Himalaya Publishing House; Mumbai
1.
2020
R.B Khanna, Production and Operations management , Prentice Hall
2.
Publications, 2015
Biswajit Banerjee, Operations Management and Control, S Chand, Revised
3
Edition, 2010
Anil Kumar S and N Suresh, Operation Management, New Age International 1st
4
Edition, 2018
‎ tvmmvml‎ aM‎ sWliliSei‎ ‎ nlsmWveiS‎ .mimallliWMcGraw Hill; 13th Edition,
5
2022

References Books

P.Saravanavel and S.Sumathi; Production and Materials Management,

1.
Margham Publications, 2015
2. M.M.Verma , Materials Management Sultan Chand Publishing , Edition 2004
P. Gopalakrishnan & Abid Haleem; Hand book of Materials Management,
3.
Second Edition, PHI Learning Pvt., Ltd., 2015.
P. Ramamurthy, Production and Operations Management, JBA publishers,
4.
2nd edition 2013.
5. S.N.Chary, Production and Ooperations Management, JBA Publishers,

84
 85

Edition Edition VI
Web Resources
https://mrcet.com/downloads/digital_notes/ME/III%20year/POM%20NOTES.
1
pdf
https://www.iare.ac.in/sites/default/files/lecture_notes/IARE_OM_NOTES.pd
2
f
3 https://www.vssut.ac.in/lecture_notes/lecture1429900757.pdf
https://ebooks.lpude.in/management/mba/term_4/DMGT525_MATERIALS_
4
MANAGEMENT.pdf
5 https://examupdates.in/materials-management-notes/
Methods of Evaluation
Continuous Internal
Assessment Test
Internal
Assignments
Evaluati 25 Marks
Seminar
on
Attendance and Class
Participation
External
Evaluati End Semester Examination 75 Marks
on
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Underst
and/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Compre
overview
hend
(K2)
Applicat Suggest idea/concept with examples, Suggest formulae, Solve problems,
ion (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S M S
CO 2 S S M M S S M S
CO 3 S S M M M S M S
CO 4 S S M M M S M S
CO 5 S S M M M S M S

S-Strong M-Medium L-Low

85
 86

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

International Strategic Spec Y - - - 4 5

BBA - Management ific
25 75 100
23UIBC015 Elec
tive
Learning Objectives
Understanding the characetistics of International and domestic Strategic
CLO1
Management.
CLO2 Examine the Corporate Strategies, Analyze Industry and Competition
CLO3 Insights to the theprocess of strategy formulation
CLO4 Acquire knowledge on Strategic Implementation and Organization Structure
CLO5 Understand the strategic evaluation and control process
No. of Learning
UNIT Details
Hours Objectives
International Strategic Management – Distinguishing
Characteristics of International Strategic Management -
I 15 CLO1
Difference between International Strategic Management
and Domestic Strategic Management.
Corporate Strategies – Mission – Vision – Analyzing
Industry and Competition – Internal Appraisal of the
II CLO2
firm – Competitive Advantage – Core Competence –
15
Internal Analysis – Turnaround.
Portfolio Analysis – Process of Strategic Choice -
Focusing in Strategic Alternatives – GAP Analysis –
III Selection Factors – Corporate Portfolio Analysis – BCG 15 CLO3
Matrix – Limitations of BCG Matrix – GE Nine cell
matrix – SWOT Analysis.
IV Strategy Implementation – Concept of Strategy CLO4

86
 87

Implementation – Steps in Strategy Implementation –

Factors causing unsuccessful Implementation of
Strategy – Organization Structure for Strategy
15
Implementation – Forms of Organization Structure -
Relating Structure to Strategy.
Strategy evaluation and control – Requirements for
effective evaluation – Strategic control –Types of
V strategic Control – Process of evaluation – Setting 15 CLO5
Performance standards – Evaluation techniques for
strategic control.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
Explain the fundamentals of International and National
CO1 PO1, PO2, PO5, PO6
Strategic Management.
Discuss the Corporate Strategies, Analyze Industry and
CO2 PO1, PO2, PO6, PO7
Competition.
Analyze the process of strategy formulation. PO1, PO2, PO4, PO5,
CO3
PO6
Apply the knowledge on strategy implementation PO1, PO2, PO4 PO5,
CO4
PO8
CO5 Evaluate challenges in Implementing Strategies PO1, PO3, PO4,PO8
Reading List
International Strategic Management, R.M. Srivastava, Himalaya Publishing House,
1.
Mumbai.
2. Strategic Management, Francis Cherunilam, Himalaya Publishing House, Mumbai.
Dirk Morschett, Hanna Schramm-klein, Strategic International Management,
3.
Gabler Verlag
Peter J. Buckley, Fred Burton and Hafiz Mirza, The Strategy and Organization of
4.
International Business. Springer Publications.
Philippe Lasserre, Filipe Monterio , Global Strategic Management, Bloomsbury
5
publishing.
References Books
Strategic Planning Formulation of Corporate Strategy, Text & Cases, The Indian
1.
Context, V.S. Ramaswamy, S. Namakumari, Macmillan India Ltd., New Delhi.
2. Strategic Management, LM Prasad, Sultan Chand & Sons., New Delhi.
Corporate Strategic Management, R.M. Srivastava &Divya Nigam, Pragati
3.
Prakashan, Meerut.
Business Policy & Strategic Management, V. K. Agarwal, A. K. Banerjee, K.
4.
Nair, Pragati Prakashan, Meerut.
5. Italo Trevisan, International Strategic Management, Libreriauniversitaria.it
Web Resources
1 https://onlinecourses.swayam2.ac.in/imb20_mg33/preview
2 https://www.worldsupporter.org/en/chapter/40977-lecture-notes-international-

87
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strategic-management
https://www.slideshare.net/rfelena/international-strategic-management-
3
55607660
https://www.cliffsnotes.com/file/188559588/International-Strategic-
4
Managementdocx/
5 https://www.strategicmanagement.net/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand
/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehen overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 S M M M M S M S
CO2 S S S M S S M S
CO3 M S M M S M M M
CO4 S S M M S S M S
CO5 M M S M M M M M

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 89

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course Contribution 3.0 3.0 3.0 3.0 3.0
to POs

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Spec
5
BBA- ific
CONSUMER BEHAVIOR Y - - - 3 25 75 100
23UIBGE008 Elec
tive

Learning Objectives
Understand the different concepts relating to nature, scope and application of
CLO1
consumer behavior
Understand the various internal influences on consumer behavior
CLO2

Comprehend the various psychological factors that shape the behavior and
CLO3
actions of the consumer in the global market.
Learn about the various external influences on consumer behavior
CLO4

CLO5 Understand the process of human decision making in a marketing context.

No. of Learning
UNIT Details
Hours Objectives
Introduction to Consumer Behavior: Nature, scope &
application; Importance of consumer behavior in marketing
decisions; characteristics of consumer behavior; role of 15 CLO1
I
consumer research; consumer behavior interdisciplinary
approach; Introduction to Industrial Buying Behavior;
Market Segmentation, VALS 2 segmentation profile. E-

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Buying Behavior, The E-Buyer vis-à-vis the Brick-and

mortar Buyer, Influences on E-Buying

Internal Influences on Consumer Behavior: Consumer

Needs & Motivation: Characteristics of motivation, arousal
of motives; theories of needs & motivation-Maslow‘s 15 CLO2
II
hierarchy of needs, McClelland‘s APA theory. Types of
involvement.

Consumer Personality- theories of personality- Freudian

theory, Jungian theory, Trait theory; Theory of self-
images; Role of self-consciousness. Consumer
Perception: Perceptual Process- selection, organization
& interpretation. Learning & Consumer Involvement: 15 CLO3
III
learning theories- classical conditioning, instrumental
conditioning, cognitive learning; involvement theory.
Consumer Attitudes: Formation of attitudes; functions
performed by attitudes; attitude towards advertisement
model
External Influences on Consumer Behavior: Group
Dynamics & consumer reference groups: Different
types of reference groups; Family & Consumer
Behavior: Consumer socialization process; consumer
IV roles within a family; purchase influences and role 15 CLO4
played by children; family life cycle. Social Class &
Consumer behavior: Determinants of social class;
introduction to sub-cultural & cross-cultural influences.
Opinion Leadership Process.
Consumer Decision Making: Diffusion of Innovation:
Definition of innovation -resistance to innovation;
Consumer Decision making process: problem recognition; 15 CLO5
V
pre-purchase search influences; information evaluation;
purchase decision; post-purchase evaluation

Total
75

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Explain the concept of Consumer Behaviour & describe
CO1 PO4
Consumer research process in detail.
Interpret psychological and environmental influences that PO2, PO3, PO4,
CO2
are relevant for understanding consumer behaviour. PO6
CO3 Analyze the consumer decision process. P06, PO8, PO2
Assess the impact of consumer‘s motivation, personality on
CO4 PO6,PO8
the buying behaviour.

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Determine customer satisfaction and consequent post

CO5 PO3, PO1, PO2
purchase behavior

Text Books
1. Consumer Behaviour – Satish K Batra, S H H Kazmi
2. Consumer Behaviour in Indian Context – K K Srivastava, Sujata Khandai
Consumer Behaviour- Suja Nair – Himalaya Publishers. Assael: Consumer Behaviour, 6e
3. Thomson 2006

4. Henry Assael, Consumer Behaviour and Marketing Action (2001) Cengage Learning
Leon G Schiffman, Joseph WesenBlit, S. Ramesh Kumar; Consumer Behavior,
5.
Pearson Publication, 11th Edition, 2015

References Books
Schiffman L. G., Wisenblit J. and Kumar S.R. Consumer Behaviour.
1.
Pearson Education India.
Blackwell, R.D., Miniard, P.W., & Engel, J. F. Consumer Behaviour. Cengage
2. India Private Limited

Sarkar A Problems of Consumer Behaviour in India, Discovery Publishing House

3.
New Delhi
4. Anita Ghatak, Consumer Behaviour in India, D K Agencies (P) Ltd New Delhi
David L. Louden and Albert J Della Bitta, Consumer Behavior, McGraw Hill,
5.
New Delhi 2002.

Web Resources
https://www.economicsdiscussion.net/consumer-behaviour/factors-influencing-
1.
consumer-behaviour-top-9-factors-with-examples/31457
https://issuu.com/thenappanganesen/docs/e-
2.
book___consumer_behaviour_11th_edition
https://www.youtube.com/watch?v=ssexfXwoeuc&list=PLGqT-
3.
zAqQhjQ3NAgn9jcA18W5hPFeeuDr
4. https://www.ebookbou.edu.bd/Books/Text/SOB/MBA/mba_4321/Unit-01.pdf
5. https://www.iedunote.com/attitude-and-consumer-behavior

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation

91
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Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 M S S S M S M M
CO 3 M S M M M S M S
CO 4 M M M M M S M S
CO 5 S S S M M M M M
S-Strong M-Medium L-Low

92
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CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

93
 94

I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA - Innovation Management Core Y - - - 3 5 25
23UIBGE00 75 100
9
Course Objectives
CLO1 To have a broad understanding on the concept innovation management.
To familiarize the students about the creativity and innovation in product
CLO2
development.
To have a broad understanding of the innovation strategy and its competitive
CLO3
advantage.
To provide the knowledge about the technical innovation and its need and
CLO4
importance.
CLO5 To understand the business strategy and objectives in current scenario.
No. of Course
UNIT Details
Hours Objectives
Concept, Scope, Characteristics, Evolution of Innovation
Management, Significance, Factors Influencing, process
I 15 CLO1
of innovation, types of innovation, challenges and
barriers of Innovation.
Tools for Innovation Traditional V/S Creative
Thinking, Individual Creativity Techniques:Meditation,
II Self-Awareness, &Creative Focus. Group Creative 15 CLO2
Techniques:Brain Storming, off The Wall Thinking
&Thinking Hats Method.
Areas of Innovation Product Innovation:Concept, New
product development, Packaging And Positioning
III Innovation Process Innovation:Concept, Requirement & 15 CLO3
Types: Benchmarking-TQM-Business Process
Reengineering
Create customer value, grow market share, entering into
IV new markets, increasing profitability ratio, competitive 15 CLO4
marketing strategy.
Need and importance of technical innovation, continuous
flow of small increments of productivity and efficiency,
V 15 CLO5
application of practical knowledge into a productive
process.
Total 75
Course Outcomes
Course On completion of this course, students will;

94
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Outcome
s
CO1 To understand the concepts of Innovation management. PO1,PO2
CO2 To apply knowledge new business plans and strategy. PO1, PO2,PO3
To demonstrate the value of customers in increasing the
CO3 PO2,PO4, PO5,PO8
profitability ratio.
To impart knowledge about the need and importance of PO3,PO4, PO5,
CO4
technical innovation PO6,PO7
In short the goal of this study is to understand the current
CO5 PO1,PO2,PO3, PO8
state of your business.
Reading List
1. Innovation and Entrepreneurship, Peter F. Drucker
The Innovator‘s Dilemma: The Revolutionary Book that Will Change the Way You
2.
Do Business, Clayton M. Christensen
"Creativity, Innovation, and Entrepreneurship Across Cultures: Theory and Practices
3. (Innovation, Technology, and Knowledge Management)" by Igor N Dubina and Elias
G Carayannis
"Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
4.
(Management of Innovation and Change)" by Christensen
Creativity and Innovation in Entrepreneurship by S S Khanka Published Sultan Chand
5.
& Sons

References Books
Innovation Management by C S G Krishnamacharyulu& Lalitha R, Himalaya Publishing
1.
House
James A Christiansen, ―Competitive Innovation Management‖, published by Macmillan
2.
Business, 2000
Paul Trott, ―Innovation Management & New Product Development‖, published by
3.
Pitman, 2000.
Kelley, Tom, JonathnLittmant, and Tom Peters. The Art of Innovation: Lessons in
4. Creativity from IDEO, America‘s Leading Design Firm. New York: Doubleday, 2001

Wagner, Tony. Creating Innovators: The Making of Young People Who Will Change
5.
the World. New York: Scribner, 2012.

Web Resources
1. https://www.coursera.org/learn/innovation-management
2. https://sloanreview.mit.edu/tag/innovation-management/
3. https://www.worldscientific.com/worldscinet/ijim
https://innovationmanagementsystem.com/wp-
4.
content/uploads/2020/03/Introduction-to-IMS-2020.pdf
https://www.scribd.com/document/554019056/Innovation-Management-Notes-
5.
Study-Materials
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation

95
 96

External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, solve problems,
(K3) Observe, Explain
Problem-solving questions, finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M S
CO 2 S S M M S S M S
CO 3 S S S M S M M M
CO 4 S S M M S S M S
CO 5 S S M M M M M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs

96
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Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

Services Marketing Spec Y - - - 3 5

BBA-
ific
23UIBGE0 25 75 100
Elec
10
tive
Learning Objectives
CLO1 To recall the basic concepts of Services Marketing.
CLO2 To know the Marketing Mix in Service Marketing.
CLO3 To examine effectiveness of Service Marketing.
CLO4 To discuss on delivering Quality Service.
CLO5 To analyze the Marketing of Services.
No. of Learning
UNIT Details
Hours Objectives
Marketing Services: Introduction growth of the service
sector. The concept of service. Characteristics of service
I - classification of service designing of the service, 12 CLO1
blueprinting using technology, developing human
resources, building service aspirations.
Marketing Mix in Service Marketing: The seven Ps:
product decision, pricing strategies and tactics,
II promotion of service and distribution methods for CLO2
12
services. Additional dimension in services marketing-
people, physical evidence and process.
Effective Management of Service Marketing: Marketing
demand and supply through capacity planning and
III 12 CLO3
segmentation - internal marketing of services - external
versus internal Orientation of service strategy.
Delivering Quality Service: Causes of service - quality
gaps- SERVQUAL-SERVPEF. The customer
expectations versus perceived service gap. Factors and
techniques to resolve this gap. Customer relationship
12
management. Gaps in services - quality standards,
IV CLO4
factors and solutions – the service performance gap - key
factors and strategies for closing the gap. External
communication to the customers- the promise versus
delivery gap - developing appropriate and effective
communication about service quality.
Marketing of Service With Special Reference To:1.
V Financial services, 2. Health services, 3. Hospitality CLO5
services including travel, hotels and tourism, 4. 12

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Professional service, 5. Public utility service, 6.

Educational services and e-services.
Total 60
Course Outcomes
Course
On completion of this course, students will;
Outcomes
To define and understand the concepts of Services
CO1 PO1, PO4, PO6, PO8
Marketing.
To Examine and apply Marketing Mix in Service PO2, PO3, PO4, PO6,
CO2
Marketing. PO7, PO8
To analyze and design various strategies in the field of
CO3 PO4, PO5, PO6
Services Marketing.
CO4 To evaluate the role of delivering Quality Service. PO2, PO7
CO5 To design the tools of Marketing PO1, PO3, PO5, PO8
Reading List
Reddy P.N. (2011)– Services Marketing – Himalaya Publication
1.
Christopher Lovelock ,Jochen Wirtz (2016)– Services Marketing – World Scientific
2. Publisher

3. The Journal Of Services Marketing

Valarie A Zeithmal and Mary JO Bitner,ServicesMarketing:Integrating Customer
4.
Focus across the firm,Tata Mc Graw Hill NewDelhi
5 C.Bhattacharjee,Services Marketing ,Excel Books,NewDelhi
References Books
1. Dr. B. Balaji, Services Marketing and Management, S. Chand & Co, New Delhi.
2. S.M. Jha, Services marketing, Himalaya Publishers, India
3. Baron, Services Marketing, Second Edition. Palgrave Macmillan
4. Dr. L. Natarajan Services Marketing, Margham Publications, Chennai.
Thakur.G.S. Sandhu supreet& Dogra Babzan, Services marketing, kalyanni
5.
Publishers, Ludhianna.
Web Resources
1 https://www.managementstudyguide.com/seven-p-of-services-marketing.htm
https://www.economicsdiscussion.net/marketing-2/what-is-service-
2
marketing/31875
3 https://www.marketingtutor.net/service-marketing/
4 https://www.marketing91.com/service-marketing/
5 https://www.marketing91.com/service-marketing-mix/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

98
 99

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand
/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehen overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 M S S M S M S M
CO2 S M S M S M M M
CO3 S S S M M M S S
CO4 S M S S S S M S
CO5 M S M S M S S M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course Contribution 3.0 3.0 3.0 3.0 3.0
to POs

99
 100

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
SHIPPING AND

BBA PORT Specific

Y - - - 3 4 25 75 100
23UIBGE011 Elective
MANAGEMENT

Learning Objectives
1. To understand the concept of shipping.
CLO1 .
2. To enable the students to acquire knowledge of port laws.
CLO2

CLO3 To develop relevant communication skills

CLO4
CLO5
No. of Learning
UNIT Details
Hours Objectives
Introduction to shipping - General structure of
shipping industry – Characteristics - Liner and
I Tramp operations - Types of chartering - 15 CLO1
International shipping routes - Technological
development in ocean transport.
Role of shipping intermediaries – shipping
agents – clearing and forwarding agents –
freight forwarders – freight brokers – CHAs –
surveyors – stevedores – liners – opened and
II closed conference system – shipping freight 15 CLO2
rate structure and practices – meaning of lCD
– procedures – problems and prospects – CFS
– containerization – Types of containers -
Benefits and constraints.
Investment analysis in shipping – negotiating
the sale of a ship. Bill of lading disputes –
III 15 CLO3
strategies for ship repair – maintenance and
materials management in shipping.
Ports and harbour – classification - major and
IV minor ports in India – regulatory framework in 15 CLO4
Indian port sector – port laws in India –

100
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shipping laws – port labour laws –

privatization in Indian port sector
India‗s maritime trade – development of port
sector in India – emerging context for port
V reforms economic liberalization and port 15 CLO5
sector – ports and globalization. Information
Technology and Indian port sector.
Total
75

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Thorough knowledge and understanding of
CO1
shipping and port management.
Thoroughly understand the role of ports in
international trade and transport and how
CO2 ports can benefit or detract from the
economic development of countries and their
seaborne trade.
Be aware of size ranges of bulk carriers
CO3
including Capesize, Panamax, handysize.
Understand how particular ship types are
CO4 required for the different cargoes and trade
routes.
Understand the enhanced role of ports in a
through transport context – hub ports,
CO5
feeder/transhipment ports, intermodal
interfaces.

Text books
1. Physical Distribution – K.K. Khanna
Shipping Management (Cases and Concepts), RaghuramAshopa, Batnagar
2.
Dixit, RamaniRao, Sinha.
3
4
5

References Books

ALAN E BRANCH & MICHAEL ROBARTS (2014) Branch’s

1.
Elements of Shipping. 9 th Edition, Routledge Publication.

101
 102

HARIHARAN, K. V. (2002) A Text Book on Containerization and

2. Multimodal Transport. Shroff Publishers and Distributors: New
Delhi.
3. The state and market in India‘s shipping, Nayar.

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary
Comprehend
or overview
(K2)

102
 103

Application Suggest idea/concept with examples, Suggest formulae, Solve problems,

(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 S M M M M S M S
CO 3 S S M S M S M S
CO 4 M M M S M S M M
CO 5 M M M M M S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

103
 104

Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

Fundamentals of Logistics Spec

BBA –
ific
23UIB Management Y - - - 3 4 25 75 100
Elec
GE012
tive

Learning Objectives
CLO1 Understand the various basic concepts and terms relating to Logistics
Comprehend the importance of customer service and outsourcing relevant to
CLO2
logistics

CLO3 Evaluate the importance and issues in global logistics

CLO4 Possess an overall knowledge about the services and factors allied to logistics

CLO5 Understand the technological impact of logistics

No. of Learning
UNIT Details
Hours Objectives
Introduction to Logistics: History of Logistics-
Supply chain management and logistics- Need,
I principles, benefits, types of logistics - cost saving 15 CLO1
& Productivity improvement. Basic concepts of
national logistics policy
Customer Service and outsourcing
Definition of Customer Service- Elements of
Customer Service Phases in Customer Service.
II Customer Retention. Procurement and Outsourcing 15 CLO2
Definition of Procurement/Outsourcing Benefits of
Logistics Outsourcing. Critical Issues in Logistics
Outsourcing
GlobalLogistics Global Supply Chain.Organizing
for Global Logistics‐Strategic Issues in Global
Logistics ‐ Forces driving Globalization Modes of
III Transportation in Global Logistics- Barriers to 15 CLO3
Global Logistics -Financial Issues in Logistics
Performance Need for Integrated logistics‐ Role of
3PL&4PL. Brief overview of EXIM

104
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Key logistics activities

Warehousing: Meaning, Types,Benefits.
Transportation
Meaning;TypesofTransportations,efficienttransportatio
IV nsystemand its benefits. 15 CLO4
Courier/Express logisticsMeaning, Categorization of
consignments, Courier Guidelines, Pricing in Courier ‐
Express service for international and
domesticshipping.

Technology &Logistics :Informatics, using logistics

system to support time-based competition- Bar coding,
V GPS, Point of sale data-Artificial Intelligence. 15 CLO5
Electronic data interchange-types-benefits

Total
75

Course Outcomes
Course
Outcom On completion of this course, students will; Program Outcomes
es
CO1 Explain the basic concepts relating to logistics PO4
Analyse the role of outsourcing and customer service in
CO2 PO1,PO6, PO8
logistics
Appraise the needs, modes and issues relating to P01, PO2,
CO3
global logistics PO4,PO6,PO8
Describe about the different activities allied to
CO4 PO4,PO6
logistics
Identify the various areas of logistics where technology
CO5 PO7, PO6
can be applied

Text books
1. Vinod V. Sople (2009) Logistic Management (2nd Edn.) PearsonLimited
Logistics Management for International Business: Text and Cases, Sudalaimuthu&
2.
Anthony Raj, PHI Learning, First Edition, 2009
Logistics and Supply Chain Management, Martin Christopher, Pearson Education
3
Limited 2012
Satish C. Ailawadi, Rakesh P. Singh, Logistics & Supply Chain Management, HI
4
Learning Private Limited, 2011
Paul Myerson, Lean Supply Chain and Logistics Management, Mc Graw Hill,
5
2012

105
 106

References Books

Janat Shah, Supply Chain Management – Text and Cases, Pearson Education, 5
1.
th edition, 2012.
Sunil Chopra and Peter Meindl, Supply Chain Management-Strategy Planning
2.
and Operation, PHI Learning / Pearson Education, 5 th edition, 2012.
FundamentalsofLogisticsManagement(TheIrwin/Mcgraw‐HillSeriesinMar
3. keting),DouglasLambert,JamesR Stock, Lisa M. Ellram,
McGraw‐hill/Irwin, First Edition,1998
FundamentalsofLogisticsManagement,DavidGrant,DouglasM.Lambert,JamesR
4.
.Stock,LisaM.Ellram,McGraw Hill Higher Education,1997.
5. Logistics Management, Ismail Reji, Excel Book, First Edition,2008.

Web Resources
1. https://www.techtarget.com/searcherp/definition/logistics-management
https://logistikknowhow.com/en/sorter-packing-department/the-packaging-
2
logistics/
3 https://www.track-pod.com/blog/functions-of-logistics/
4 https://www.projectmanager.com/blog/logistics-management-101
https://angelikafinntelm.files.wordpress.com/2017/05/fundamentals-of-logistics-
5
management-by-david-grant-douglas-m-lambert-james-r-stock-lisa-m-ellram.pdf

Methods of Evaluation
Interna Continuous Internal Assessment Test
l Assignments
25 Marks
Evaluat Seminar
ion Attendance and Class Participation
Externa
l
End Semester Examination 75 Marks
Evaluat
ion
Total 100 Marks

Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Underst
and/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Compr
overview
ehend
(K2)

106
 107

Application Suggest idea/concept with examples, Suggest formulae, Solve problems,

(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 S M M M M S M S
CO 3 S S M S M S M S
CO 4 M M M S M S M M
CO 5 M M M M M S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

107
 108

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
E-Business Spec Y - - - 3 4
BBA - ific
25 75 100
23UIBGE013 Elec
tive

Learning Objectives

CLO1 To understand the basic concepts of electronic business.

CLO2 To identify web-based tools.

CLO3 To examine the security threats to e-business.

CLO4 To discuss the strategies on marketing.

CLO5 To analyze the business plan for e-business.

No. of Learning
UNIT Details
Hours Objectives
Introduction to electronic business - meaning - value
I chains - the Internet and the web - infrastructure for e- 15 CLO1
business
Web based tools for e - business - e - business software CLO2
II
- overview of packages 15

Security threats to e - business - implementing security CLO3

III
for e - commerce and electronic payment systems. 15
Strategies for marketing, sales and promotion - B2C and
IV strategies for purchasing and support activities - B2B - CLO4
15
web auction virtual - web portals
The environment of e-business - international - legal
V ethical - tax issues - business plan for implementing e- CLO5
15
business

Total 75

Course Outcomes
Course
On completion of this course, students will;
Outcomes

108
 109

To define and understand the basic concepts of PO2, PO6, PO7

CO1
business done through web
To Examine and apply web tools in real-time business PO2, PO5, PO6, PO7
CO2
situations.
CO3 To analyze the security threats in e-business. PO6, PO7, PO8
CO4 To evaluate strategies for marketing. PO2, PO4, PO7
To prepare the environment for e-business. PO1, PO2, PO4, PO7,
CO5
PO8

Text Books
Garry P Schneider and James T Perry - Electronic Commerce, Course technology,
1.
Thomson Learning, 2000
Diwan, Prag and Sunil Sharma - E-Commerce - Managers guide to E-
2.
Business
3. Kosivr, David - Understanding E-Commerce
Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial
4.
Perspective, Pearson Education Asia, Delhi.
5. C S Rayudu, E Commerce E Business, HPH

References Books
1. Dave Chaffey: E-Business and E-Commerce Management, Pearson Education.

2. Kalakota, Ravi: Frontiers of Electronic Commerce, Addison - Wesley, Delhi.

SmanthaShurety,: E-Business with Net Commerce, Addison - Wesley,
3.
Singapore.
David Whitely, E Commerce Strategy, Technology and Applications,
4.
TMH
J. Christopher Westle and Theodre H K Clarke, Global Electronic
5.
Commerce – Theory and Case Studies, University Press

Web Resources
1 https://www.tutorialspoint.com/e_commerce/e_commerce_tutorial.pdf
2 https://www.techtarget.com/searchcio/definition/e-business
3 https://www.britannica.com/technology/e-commerce
4 https://www.geeksforgeeks.org/different-types-of-threat-to-e-commerce/
https://irp-cdn.multiscreensite.com/1c74f035/files/uploaded/introduction-
5
to-e-commerce.pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Seminars

109
 110

Attendance and Class Participation

External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M S S S S
CO 2 M S S M S S S M
CO 3 M S S M M S S S
CO 4 M M S S M M S M
CO 5 M M S M S M S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

110
 111

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA – NM
Basics of Event Management Y - - - 2 2 25 75 100
23UIBSE001 E1

Learning Objectives

CLO1 To know the basic of event management its concepts

CLO2 To make an event design

CLO3 To make feasibility analysis for event.

CLO4 To understand the 5 Ps of Event Marketing

CLO5 To know the financial aspects of event management and its promotion
No. of Learning
UNIT Details
Hours Objectives
Introduction: Event Management – Definition, Need, 6 CLO1
I
Importance, Activities.
Concept and Design of Events: Event Co-ordination, 6 CLO2
II
Developing &, Evaluating event concept – Event Design
Event Feasibility: Resources – Feasibility, SWOT 6 CLO3
III
Analysis
Event Planning & Promotion – Marketing & Promotion
IV – 5Ps of Event Marketing – Product, Price, Place, 6 CLO4
Promotion, Public Relations
Event Budget – Financial Analysis – Event Cost – Event 6 CLO5
V
Sponsorship

30
Total

Course Outcomes
Course On completion of this course, students will; Program Outcomes
Outcomes
CO1 To understand basics of event management PO1, PO6
CO2 To design events PO5, PO6
CO3 To study feasibility of organising an event PO2, PO6
To gain Familiarity with marketing & promotion of
CO4 PO6
event

111
 112

CO5 To develop event budget PO6, PO8

Reading List
Event Management: A Booming Industry and an Eventful Career by Devesh
1.
Kishore, Ganga Sagar Singh - Har-Anand Publications Pvt. Ltd.
2. Event Management by Swarup K. Goyal - Adhyayan Publisher - 2009
3. Event Management & Public Relations by Savita Mohan - Enkay Publishing House
4 Event Planning - The ultimate guide - Public Relations by S.J. Sebellin Ross
Event Management By Lynn Van Der Wagen& Brenda R Carlos, Pearson
5
Publishers

References Books

1. Event Management By Chaudhary, Krishna, Bio-Green Publishers

2. Successful Event Management By Anton Shone & Bryn Parry
Event management, an integrated & practical approach By Razaq Raj, Paul
3.
Walters & Tahir Rashid
Event Planning Ethics and Etiquette: A Principled Approach to the Business
4. of Special Event Management by Judy Allen , Wiley Publishers

Event Planning: Management & Marketing For Successful Events:

Management & Marketing for Successful Events: Become an Event Planning
5. Pro & Create a Successful Event Series by Alex GenadinikCreateSpace
Independent Publishing Platform, 2015

Web Resources
https://ebooks.lpude.in/management/bba/term_5/DMGT304_EVENT_MANAG
1.
EMENT.pdf
https://www.inderscience.com/jhome.php?jcode=ijhem
2
International Journal of Hospitality & Event Management
https://www.emeraldgrouppublishing.com/journal/ijefm
3
International Journal of Event and Festival Management
4 https://www.eventbrite.com/blog//?s=roundup
5 https://www.eventindustrynews.com/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

112
 113

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S S S M S S S
CO 2 M S S S M S S S
CO 3 S M S S S S S M
CO 4 S M S S S S S S
CO 5 M S S S M S S S
S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs

113
 114

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA -
Managerial Communication FC Y - - - 2 2 25 75 100
23UIBFC001
Course Objectives
CLO1 To educate students role & importance of communication skills
CLO2 To build their listening, reading, writing & speaking communication skills.
CLO3 To introduce the modern communication for managers.
CLO4 To understand the skills required for facing interview
CLO5 To facilitate the students to understand the concept of Communication.
No. of Course
UNIT Details
Hours Objectives
Definition – Methods – Types – Principles of effective

I Communication – Barriers to Communication – 6 CLO1

Communication etiquette.
Business Letter – Layout- Kinds of Business Letters:
application, offer, acceptance/ acknowledgement and
II 6 CLO2
promotion letters. Business Development Letters – Enquiry,
replies, Order, Sales, circulars, Grievances.
Interviews- Direct, telephonic & Virtual interviews- Group
III 6 CLO3
discussion – Presentation skills – body language
Communication through Reports – Agenda- Minutes of
IV 6 CLO4
Meeting - Resume Writing
Modern Forms of Communication: podcasts, Email, virtual
V meetings – Websites and their use in Business – social media- 6 CLO5
Professional Networking sites
Total 30
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
PO1,PO2,PO3,PO4,
CO1 Understand communication process and its barriers.
PO8
PO1,PO2,PO3,PO4,
CO2 Develop business letters in different scenarios
PO5,PO6
Develop oral communication skills & conducting PO2,PO3,PO4,PO5,
CO3
interviews PO6,PO7
114 PO1,PO2,PO4,PO5,
CO4 Use managerial writing for business communication
PO6,PO8
 115

Identify usage of modern communication tools & its PO3,PO4,PO5,PO6,

CO5
significance for managers PO7,PO8

Reading List
Krishan Mohan & Meena Banerji, Developing Communication Skills, Macmillan India
1.
Ltd, 2008
2. Mallika Nawal –Business Communication – CENGAGE
Bovee, Thill, Schatzman, Business Communication Today - Peason Education Private
3.
Ltd - New Delhi.
4. Michael Brown, Making Presentation Happen, Allen & Unwin, Australia, 2008
5. Sundar K.A, Business communication Vijay Nicole imprints Pvt. Ltd., Chennai.

References Books
Rajendra Paul & J S Kovalahalli, Essentials of Business Communication, Sultan
1.
Chand & Sons, New Delhi, 2017
Dr. C B Gupta, Basic Business Communication, Sultan Chand & Sons, New Delhi,
2.
2017
R C Sharma & Krishan Mohan, Business Correspondance and Report Writing,
3.
Mc Graw Hill, India Pvt Ltd., New Delhi, 2006
Kevin Galaagher, Skills Development for Business and Management Students,
4.
Oxford University Press, Delhi, 2010

5. R C Bhatia, Business Communication, Ane Books Pvt Ltd., Delhi, 2015

Web Resources
1. https://www.managementstudyguide.com/business_communication.html
2. https://studiousguy.com/business-communication/
https://www.oercommons.org/curated-collections/469
3.
https://www.scu.edu/mobi/business-courses/starting-a-business/session-8-
4.
communication-tools/
5. https://open.umn.edu/opentextbooks/textbooks/8

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or overview
Comprehend

115
 116

(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe,
(K3) Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate between
Analyze (K4)
various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M S M S S S
CO 2 S S S S S S M M
CO 3 M S S S S S S M
CO 4 S S M S S S M S
CO 5 M M S S S S S S

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

116
 117

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA- MANAGERIAL SKILL NME
Y - - - 2 2 25 75 100
23UIBSE002 DEVELOPMENT 2

Learning Objectives
To improve the self-confidence, groom the personality and build emotional
CLO1
competence
To address self-awareness and the assessment of core management skills such as
CLO2 communication, working with teams and creating a positive environment for
change.
CLO3 To assess the Emotional intelligence
To induce critical-thinking and analytical skills to investigate complex problems
CLO4
to propose viable solutions
CLO5 To improve professional etiquettes
No. of Learning
UNIT Details
Hours Objectives
Self: Core Competency, Understanding of Self,
Components of Self— Self-identity, Self-concept, Self -
I confidence and Self-image. Skill Analysis and finding 6 CLO1
the right fit. Self-learning styles, attitude towards
change and applications of skills
Self Esteem: Meaning & Importance, Components of
self-esteem, High and low self-esteem, measuring our
II 6 CLO2
self-esteem and its effectiveness, Personality mapping
tests, Appreciative Intelligence.
Building Emotional Competence: Emotional
Intelligence — Meaning, Components, Importance and
III Relevance, Positive and Negative Emotions., Healthy 6 CLO3
and Unhealthy expression of Emotions, The six-phase
model of Creative Thinking: ICEDIP model.
Thinking skills: The Mind/Brain/Behaviour, thinking
skills, Critical Thinking and Learning, Making
Predictions and Reasoning, Memory and Critical
Thinking, Emotions and Critical Thinking.
IV 6 CLO4
Creativity: Definition and meaning of creativity, The
nature of creative thinking, Convergent and Divergent
thinking, Idea generation and evaluation (Brain
Storming), Image generation and evaluation.

117
 118

Communication related to course: How to make oral

presentations, conducting meetings, reporting of
projects, reporting of case analysis, answering in Viva
Voce, Assignment writing
V Debates, presentations, role plays and group discussions 6 CLO5
on current topics.
Audio and Video Recording of the above exercises to
improve the non-verbal communication and
professional etiquettes.
Total 30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Identify the personal qualities that are needed to PO1, PO2, PO6,
CO1
sustain in the world of work. PO7
Explore more advanced Management Skills such as
CO2 conflict resolution, empowerment, working with teams PO1, PO2, PO5
and creating a positive environment for change.
Acquire practical management skills that are of
CO3 PO6, PO7
immediate use in management or leadership positions.
Employ critical-thinking and analytical skills to
CO4 investigate complex business problems to propose PO1, PO2
viable solutions.
Make persuasive presentations that reveal strong written
CO5 PO4
and oral communication skills needed in the workplace.

Reading List
1. Managerial Skill Articles
2. The Management Skills of SALL Managers - SiSAL Journal
3. Managerial Skills byDr.K.Alex S.CHAND
4. Managerial Skills 2 by Cynthia Menezes Prabhu, Pen to Print Publishing LLP
Gallagher (2010), Skills Development for Business & Management Students,
5.
Oxford University Press. PROF. SANJIV

References Books
Joshi, G. (2015), Campus to Corporate-Your Roadmap to Employability, Sage
1. Publication

McGrath E. H. (9 Ed. 2011), Basic Managerial Skills, Prentice Hall India

2.
Learning Private Limited.
Whetten D. (e Ed. 2011), Developing Management Skills, Prentice Hall India
3.
Learning Private Limited.

118
 119

4. P. Varshney , A. Dutta, Managerial Skill Development, Alfa Publications, 2012

5. EQ- soft skills for Corporate Carrer by Dr. Sumeet Suseelan
Web Resources
https://www.ipjugaad.com/syllabus/ggsip-university-bba-4th-semester-managerial-
1. skill-development-syllabus/63

2. https://www.academia.edu/4358901/managerial_skill_development_pdf
3 https://www.academia.edu/4358901/managerial_skill_development_pdf
https://rccmindore.com/wp-content/uploads/2015/06/Managerial-SkillsAll-Units-
4
AC.pdf
https://www.aisectuniversityjharkhand.ac.in/PDFDoc/StudyNotes/MBA/SEM%201
5
/MBA-1-MSD(Managerial%20skill%20development).pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

119
 120

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M S S S M M S
CO 2 M M S S S S S M
CO 3 S S S S S S S
CO 4 S S S S S S M S
CO 5 M M S S S M S S
S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs

120
 121

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA- Business Etiquette and
SEC Y - - - 2 2 25 75 100
23UIBSE003 Corporate Grooming

Learning Objectives
CLO1 To impart knowledge about basic etiquettes in professional conduct
To provide understanding about the workplace courtesy and ethical issues
CLO2
involved
CLO3 To suggest on guidelines in managing rude and impatient clients
To familiarize students about significance of cultural sensitivity and the
CLO4
relative business attire
CLO5 To stress on the importance of attire
No. of Learning
UNIT Details
Hours Objectives
Introduction to Business Etiquette: Introduction-
ABCs of etiquette- meeting andgreetingscenarios-
I principlesofexceptionalworkbehavior- 6 CLO1
roleofgoodmannersinbusiness-professionalconduct
andpersonal spacing.
Workplace Courtesy and Business Ethics:
Workplace Courtesy- Practicing common
courtesyand manners in a workplace-Etiquette at
formal gatherings- Professional qualities
expectedfrom an employer‘s perspective - Hierarchy
II 6 CLO2
and Protocol. Ethical issues - preventing
sexualharassment-conflictresolutionstrategies-
Choosingappropriategiftinthebusinessenvironment-
real lifeworkplacescenarios -
companypolicyforbusinessetiquette
TelephoneEtiquette,emailetiquetteandDisabilityEtiquette
Mastering the telephone courtesy, handling rude or
III impatient clients -internet usage in theworkplace, email 6 CLO3
etiquette, online chat etiquette guidelines -Basic
disability Etiquette practices
DiversityandCulturalAwarenessatWorkplace
IV Impactofdiversity-CulturalSensitivity-TaboosandPractices- 6 CLO4
Inter-CulturalCommunication
V BusinessAttireandProfessionalismBusinessstyleandprofessi 6 CLO5

121
 122

onalimage-dresscode-
guidelinesforappropriatebusinessattire-groomingfor
success.

Total 30

Course Outcomes

Course
On completion of this course, students will; Program Outcomes
Outcomes
Describebasicconceptsofbusinessetiquetteandcorporate PO5, PO6,
CO1
grooming.
Outlinetheetiquetteandgroomingstandardsfollowedinbu
PO4, PO2, PO5,
CO2 sinessenvironmentand the significance of
PO6
communication
Create culturalawarenessandmoralpracticesinreal life
CO3 PO8, PO6
workplace scenarios
Analyzeworkplacecourtesyandresolveethicalissueswith PO1, PO3, PO8,
CO4
respecttoetiquetteand grooming for success PO6
Apply the professionalism in the workplace
CO5 PO3, PO8, PO6
considering diversity and courtesy
Reading List

1. Journal of Computer Mediated Communication By ICA

2. Business and Professional Communication by Sage Journals
Business Etiquette Made Easy: The Essential Guide to Professional Success
3. by Myka Meier, Skyhorse

Emily Post's The Etiquette Advantage in Business: Personal Skills for

4. Professional Success by Peggy Post and Peter Post, William Morrow

Shital
5. KakkarMehra,―BusinessEtiquette:AguidefortheIndianProfessional‖,HarperCollinsP
ublisher(2012)

References Books
1. Indian Business Etiquette, Raghu Palat, JAICO Publishers
2. NinaKochhar,―AtEasewithEtiquette‖,B.jain Publisher,2011
NimeranSahukar,PremP.Bhalla,―TheBookofEtiquetteandmanners‖,Pustak
3.
Mahipublishers,2004
SarveshGulati(2012),CorporateGroomingandEtiquette,RupaPublicationsIndiaPvt
4.
. Ltd.
The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way
5. to Success by Barbara Pachter , Mc Graw Hill Education

Web Resources

122
 123

http://osou.ac.in/eresources/DIM-08-BLOCK-3.pdf
1.
https://www.columbustech.edu/skins/userfiles/files/Training%20Manual%20-
2.
%20Business%20Etiquette%20(1).pdf
https://www.sbu.edu/docs/default-source/life-at-sbu-documents/professional-
3
wardrobe-nbsp-.pdf
4 https://www.tutorialspoint.com/business_etiquette/grooming_etiquettes.htm
5 https://wikieducator.org/Business_etiquette_and_grooming

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M S S S M M S
CO 2 M M S S S M M S
CO 3 M M S S S M M S
CO 4 M M S S S S M S
CO 5 M M M S S S M S

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 124

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 - 3 3 3 3
Weightage 12 15 15 15 15
Weighted Percentage of
Course Contribution to 2.4 3.0 3.0 3.0 3.0
POs

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA- Computer Application in
SEC Y - Y - 2 2 25 75 100
23UIBSE004 Business

Learning Objectives

CLO1 To build skills in Ms-Word

CLO2 To build skills in Ms-Excel,
CLO3 To build skills in Ms- Power Point
CLO4 To understand the basics of tally
To familiarize students with google forms for students with relevance in
CLO5
business scenario and its applications.
No. of Learning
UNIT Details
Hours Objectives
Introduction, Menus, Shortcuts, Document types,
working with Documents-Opening, Saving, Closing,
Editing Document, Using Toolbars, Rulers, Help,
Formatting Documents-Setting font, paragraph, Page
Style-Setting foot notes, page break, Line break,
creating sections and frames, Inserting clip arts,
I 6 CLO1
pictures, Setting document styles, Creating Tables-
Settings, borders, alignments, Merging, splitting, sorting
rows and columns, Drawing-Inserting, drawing,
formatting, grouping, ordering, rotating pictures, Tools-
Word completion, Spell check, Macros, Mail merge,
Tracking Changes, Security, Printing Documents .
Introduction, Spread sheet application, Menus, Tool
II 6 CLO2
bars and icons, Spreadsheet-Opening, saving, closing,

124
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printing file, setting margins, Converting file to

different formats, spread sheet addressing, Entering And
Editing Data- Copy, cut, paste, undo, redo, find, search,
replace, filling continuous rows and columns, inserting
data cells, columns, rows and sheet, Computation Data-
Setting formula, finding total in rows and columns,
Functions Types- Mathematical, Group, string, date and
time, Formatting Spread Sheet- Alignment, font, border,
hiding, locking, cells, Highlighting values, background
color, bordering and shading, Working With Sheet-
Sorting, filtering, validation, consolidation, subtotals,
Charts-Selecting, formatting, labeling, scaling, Tools-
Error checking, spell check, formula auditing, tracking
changes, customization
Introduction, opening new presentation, Presentation
templates, presentation layout, Creating Presentation-
Setting presentation style, adding text, Formatting-
Adding style, color, gradient fills, arranging objects,
III 6 CLO3
adding header and footer, slide background, slide
layout, Slide Show, Adding Graphics-Inserting pictures,
movies, tables, Adding Effects-Setting animation and
transition effects, audio and video, Printing handouts.
Introduction to Tally - Features of tally, creation of
company, Accounts only and accounts with, Get way of
Tally, Accounts confiscation, Groups and Ledgers,
IV 6 CLO4
Voucher entry with Bill wise details Interest
computation, order processing. Reports - Profit and
Loss A/C, Balance Sheet
V Use Google forms to develop & share questionnaire. 6 CLO5

Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Demonstrate hands on experience with Ms-word for PO1, PO2, PO6,
CO1
business activities PO7
Demonstrate hands on experience with Ms-Excel for PO1, PO2, PO6,
CO2
business activities PO7
Demonstrate hands on experience with Ms-power PO1, PO2, PO6,
CO3
point for business activities PO7
Demonstrate hands on experience with Tally for PO1, PO2, PO6,
CO4
business activities PO7
Demonstrate hands on experience with Tally for PO1, PO2, PO6,
CO5
reporting in business PO7
Reading List
1. International Journal of Computer Applications in Technology
2. International Journal of Computer Applications – IJCA

125
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P.Rizwan Ahmed; Computer Application in Business, Margham Publications,

3.
2019.
4. Computer Application in Business ( Tamil Nadu) by Dr. R.Paramaeswaran
Taxmann‘s Basics of Computer Applications in Business by Hem Chand Jain and
5.
H.N. Tiwari, Taxmann Publications Private Limited .

References Books

P.Rizwan Ahmed; Computer Application in Business and Management,

1.
Margham Publications, 2019.
Google Form Made Simple The Perfect Guide to Creating and Modifiying Google
2.
Forms from Beginners to Expert by Mary Brockman
3. Bittu Kumar; Mastering Ms-Office, V&S Publishers, 2017.
Lisa A. Bucki, John Walkenbach, FaitheWempen, & Michael Alexander;
4.
Microsoft Office 2013 BIBLE, Wiley, 2013.
5. S.S. Shrivatsava; Ms-Office, First Edition, Laxmi Publications, 2015.

Web Resources
https://www.microsoft.com/en-us/microsoft-365/blog/
1.
https://www.ipjugaad.com/syllabus/ggsip-university-bba-1st-semester-computer-
2
applications-syllabus/18
3 https://byjus.com/govt-exams/microsoft-word/
4 https://edu.gcfglobal.org/en/google-forms/
5 https://www.tutorialkart.com/tally/tally-tutorial/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

126
 127

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S M M
CO 2 S M M M M S S M
CO 3 M M M S M S M M
CO 4 S S M M M S S M
CO 5 S S M S M S S M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 - 3 3
CO 2 3 3 - 3 3
CO 3 3 3 - 3 3
CO 4 3 3 - 3 3
CO 5 3 3 - 3 3
Weightage 15 15 - 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 - 3.0 3.0
POs

127
 128

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA -
New Venture Development SEC Y - - - 1 2 25 75 100
23UIBSE005

Learning Objectives

CLO1 To learn to generate and evaluate new business ideas

CLO2 To learn about a business model that generates money
CLO3 To understand how to find, evaluate and buy a business
CLO4 To evaluate the feasibility of idea into a Venture
CLO5 To understand sources who lend for new ventures
No. of Learning
UNIT Details
Hours Objectives
Concept of Entrepreneurship – Evolution -
importance – Importance of entrepreneurship,
developing creativity and understanding innovation,
I stimulating creativity; Organisational actions that 3 CLO1
enhance creativity, Managerial responsibilities, Creative
Teams; Sources of Innovation in Business; Managing
Organizations for Innovation and Positive Creativity.
Developing Successful Business Ideas:
Recognizing Opportunities and Generating Ideas - Entry
II strategies: New Product – Franchising - Buying an 3 CLO2
existing firm.

Feasibility Analysis: Marketing, Technical and

Financial Feasibility analysis - Industry and Competitor
III 3 CLO3
Analysis-assessing a New Venture‘s Financial Strength
and Viability
Moving from an Idea to a New Venture:
Preparing the Proper Ethical and Legal Foundation-
IV 3 CLO4
Building a New-Venture Team – Leadership -
Corporate Entrepreneurship, Social Entrepreneurship.
Financing the New Venture:
Financing entrepreneurial ventures - Managing growth;
Valuation of a new company - - Arrangement of funds -
V 3 CLO5
Traditional sources of financing - Alternate Source of
Funding - Start-ups, MSMEs, any new venture - rules
and regulations governing support by these institutions.
Total
15

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes

128
 129

Understand the concept of entrepreneurship and skill

CO1 PO2,PO6
sets of an entrepreneur.
Assess new venture opportunities & analyze strategic
CO2 PO2, PO6
choices in relation to new ventures
Develop a credible business plan for real life PO1, PO2, PO5,
CO3
situations. PO6
Coordinate a team to develop and launch and manage
CO4 PO4, PO5
the new venture through the effective leadership
CO5 Evaluate different sources for financing new venture PO2, PO6

Reading List
1. Journal of Business Venturing – Elsevier
2. Technology, Innovation, Entrepreneurship and Competitive Strategy, Emerald
Entrepreneurship: New Venture Creation (2016) David H. Holt, Pearson Education
3.
India,
Entrepreneurship and New Venture Creation; Arun Sahay, V. Sharma; Excel Book
4.
(2008)
Entrepreneurship ,11thEdition , By Robert D. Hisrich, Michael P.Peters, Dean A.
5.
Shepherd , Sabyasachi Sinha , Mc Graw Hill

References Books
1. New Venture Creation, Kathleen R. Allen, Cengage Publication (2013)
Essentials of Entrepreneurship and Small Business Management. Scarborough,
2.
N. M., Cornwall, J. R., &Zimmerer, T. (2016). Boston: Pearson.
Project Appraisal and Management, Agrawal, Rashmi and Mehra, Yogieta S.
3.
(2017). New Delhi. Taxmann Publications.
The Manual for Indian Start -ups Tools to Start and Scale – up Your New
4.
Venture by Vijaya Kumar Ivaturi and Meena Ganesh , Penguin Enterprise
Entrepreneurship Development , Indian Cases on Change Agents by K.
5.
Ramachandran, Mc Graw Hill Publication

Web Resources
https://www.studocu.com/en-gb/document/university-of-aberdeen/new-venture-
1.
development/new-venture-development-lecture-notes/15212217
2. https://core.ac.uk/download/pdf/98660713.pdf
https://ugcmoocs.inflibnet.ac.in/download/course/curriculum/nptel/noc18-
3.
mg36.pdf
https://www.tutorialspoint.com/entrepreneurship_development/starting_a_business.
4.
htm
https://www.entrepreneur.com/starting-a-business/10-ventures-young-
5.
entrepreneurs-can-start-for-cheap-or-free/300786

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation

129
 130

Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 S S M S S S M S
CO 3 S S M S S S S S
CO 4 S S M S S M S S
CO 5 M S M S M S M M
S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs

130
 131

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA -
Tally SEC Y - Y - 2 2 25 75 100
23UIBSE006

Learning Objectives

CLO1 To impart knowledge about basic use of Tally and its functions
CLO2 To understand the creation of groups and Ledgers
CLO3 To provide understanding about Data Management in Tally
CLO4 To understand the process of GST, EPF etc.
To familiarize students about significance of Tally in implications in the
CLO5
Organizations
No. of Learning
UNIT Details
Hours Objectives
Basic of Accounting & Fundamentals of Tally. ERP 9:
Accounting Principles or Concepts, Rules for
I 6 CLO1
Accounting, Creation/ Setting up of Company in Tally
ERP 9 and Configuration.
Accounting Master in Tally. ERP 9: Groups & Ledgers
Creation
II 6 CLO2
Inventory Master in Tally. ERP 9: Creation of Stock
Groups and Categories and Units of Measure.
Vouchers Entries & Advance Accounting in Tally. ERP
9: Types of Vouchers, Invoicing, Bill Wise Details, Cost
III 6 CLO3
Centers and Bank Reconciliation and Scenarios
Management.
Advance Inventory & Taxes in Tally. ERP 9: Order
processing, Batch Wise Details, POS, TDS, TDS
IV 6 CLO4
Returns Filing, TCS, GST Returns, EPF, ESIC &
Professional Tax.
Technological Advantages, Payroll, Report Generations,
V 6 CLO5
Short Keys in Tally. ERP 9
Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
To understand about the basic accounting and Tally.
CO1 PO1
ERP 9

131
 132

CO2 Identify the maintained of Ledger and inventory system PO1, PO2, PO7
CO3 Creation of various vouchers and bill wise details P01, PO4, PO7
CO4 Understand various taxes returns and filing PO2, PO6, PO7
Relate and infer various reports generated in Tally.
CO5 PO2, PO7
ERP 9

Reading List
1. Journal of Emerging Technologies and Innovative Research
2. Global Journal for Research Analysis
Tally.ERP 9 with GST in Simple Steps by DT Editorial Services, Dreamtech
3. Press

Vikas Gupta, Comdex Tally, ERP 9 Course Kit with GST and MS Excel, Wiley
4.
India, 2017
Official Guide To Financial Accounting Using Tally.Erp 9 With Gst by Tally
5. Education, BPB Publications

References Books
1. Shraddha Singh & Navneet Mehra, Tally. ERP 9, V & S Publishers, 2015
Official Guide to Financial Accounting using Tally. ERP 9, Fourth Revised &
2.
Updated Edition, BPB Publications
3. Vinod Kumar, Tally. ERP 9 Made Easy, Accounting Education
4. Bimlendu Shekhar, Tally Practical Work Book -1, 2nd Edition
Asian‘s Quintessential Course Tally.ERP 9 with GST by Vishnu Priya Singh
5.
edition 2020

Web Resources
1. https://tallysolutions.com/learning-hub/
2. https://www.tutorialkart.com/tally/tally-tutorial/
3. https://sscstudy.com/tally-erp-9-book-pdf-free-download/
4, https://tallysolutions.com/tally/how-to-use-gst-in-tally-erp-9/
5. https://www.javatpoint.com/tally

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

132
 133

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S S M
CO 2 S M M M M S S S
CO 3 S M M M M S S S
CO 4 M M M M M M S M
CO 5 M S M M S M S M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 - 3 3
CO 2 3 3 - 3 3
CO 3 3 3 - 3 3
CO 4 3 3 - 3 3
CO 5 3 3 - 3 3
Weightage 15 15 - 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 - 3.0 3.0
POs

133
 134

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA-
Intellectual Property Rights SEC Y - - - 2 2 25 75 100
23UIBSE007

Learning Objectives

To learn
CLO1 aspectsofIntellectualpropertyRightstostudentswhoaregoingtoplayamajorroleind
evelopmentand management ofinnovative projects in industries.
Todisseminateknowledgeonpatents,patentregimeinIndiaandabroadandregistrati
CLO2
onaspects
To evaluate the copyright law
CLO3
Todisseminateknowledgeoncopyrightsanditsrelatedrightsandregistrationaspects
CLO4
To understand about Geographical Indicators
CLO5
No. of Learning
UNIT Details
Hours Objectives
IPR Introduction: and the need for intellectual property
right – IPR in India –Different Classifications –
ImportantPrinciplesofIPManagement –
I 6 CLO1
CommercializationofIntellectualPropertyRights
byLicensing–IntellectualPropertyRightsinthe Cyber
World.
Introduction–Classification–Importance–Types
II ofPatentApplicationsin India - PatentableInvention– 6 CLO2
InventionsNotPatentable.
Introduction–Fundamentals –Concept–Purpose–
Functions–Characteristics–Guidelines - For
III Registration of Trade Mark – Kinds of TM – Protection 6 CLO3
– Non-Registrable Trademarks-Industrial Designs –
NeedforProtectionofIndustrialDesigns.
IntroductiontoCopyright– ConceptualBasis –
CopyRightandRelated Rights–Author & Ownership of
Copyright - Rights Conferred By Copy Right-
IV 6 CLO4
Registration – Transfer –Infringement–
CopyrightpertainingtoSoftware/InternetandotherDigitalm
edia.
GEOGRAPHICALINDICATIONS:Concept, Protection &
V 6 CLO5
Significance

Total 30

134
 135

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Imbibe the knowledge of IPR through various laws PO1, PO6
CO2 Apply the knowledge of patents PO5, PO6
CO3 Understand the process of acquiring a trademark PO2, PO6
CO4 Create an awareness about copyrights PO6, PO8
CO5 Understand geographical indicators PO6, PO8

Reading List
1. Journal of Intellectual Property Rights
IntellectualPropertyRightsTextandCases: DR.R.Radhakrishnan,
2.
DR.S. Balasubramanian
IntellectualPropertyPatents,TradeMarks, And Copy Rights–RichardStim
3.
Intellectual Property Rights by Asha Vijay Durafe and DhanashreeK.Toradmalle,
4.
Wiley
Fundamentals of Intellectual Property Rights For Students, Industrialist and Patent
5,
Lawyers by Ramakrishna and Anil Kumar HS

References Books
Landmark Judgements on Intellectual Property rights by Kush Kalra. Central
1.
Law Publishing
2. Intellectual Property Rights in India byV.k.Ahuja, Lexis Nexis
Introduction To Intellectual Property Rights Softbound By Singh, Phundan,
3. Daya Publishing House

Introduction To Intellectual Property Rights by Chawkam H.S, Oxford &Ibh

4.
Intellectual Property - Patents, Copyright, Trade Marks and Allied Rights
5. by W Cornish and D Llewelyn and T Pain

Web Resources
1. https://nptel.ac.in/courses/110/105/110105139/
2. https://www.wipo.int/edocs/pubdocs/en/wipo_pub_450_2020.pdf
3. https://ipindia.gov.in/
4. https://www.tutorialspoint.com/explain-the-intellectual-property-rights
https://www.icsi.edu/media/webmodules/FINAL_IPR&LP_BOOK_10022020.p
5.
df

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation

135
 136

Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 M S M M S M S M
CO 3 M S S S M S S M
CO 4 M M M M M M M M
CO 5 M M M M S M S M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs

136
 137

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA -
23UBAPCE0 Quantitative Aptitude I PCE Y - - - 1 2 25 75 100
01

Learning Objectives
Tocategorize,applyandusethoughtprocesstodistinguishbetweenconceptsofQuanti
CLO1
tativemethods.
Toprepareandexplainthefundamentalsrelatedtovariouspossibiliti
CLO2
esandprobabilitiesrelated to time

CLO3 To be able to solve questions relating to percentages, Profit and loss

CLO4 To analyze data in Charts

CLO5 To understand the application Geometry and mensuration

No. of Learning
UNIT Details
Hours Objectives
Numericalcomputation:
I 6 CLO1
ApplicationsbasedonNumbers,ChainRule,RatioProportion
Numericalestimation–I
II 6 CLO2
ApplicationsBasedonTimeandwork,TimeandDistance
Numericalestimation–II
III Applicationsbasedonpercentages,ProfitLossandDiscou 6 CLO3
nt,SimpleinterestandCompoundInterestPartnerships,Sh
aresanddividends
Datainterpretation
IV DatainterpretationrelatedtoAverages,Mixtures 6 CLO4
andallegations,Barcharts,Piecharts,Venndiagrams
V
ApplicationtoindustryinGeometryandMensuration 6 CLO5
Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Use their logical thinking and analytical abilities to
CO1 PO1, PO6
solve reasoning questions
Solve questions related to time and distance and time
CO2 PO1 PO6
and work
CO3 Apply concept of percentages, Profit and loss, discount PO1 PO6

137
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CO4 Interpret data using bar charts and diagrams PO1 PO6
CO5 Solve questions relating to Geometry and Mensuration PO1 PO6

Reading List
1. QuantitativeaptitudebyRSAgarwal,SChandPublication

2. Fast Track Objective Airthmetic by Rajesh Verma ,Arihant

3. Quantitative Aptitude and Reasoning by R V Praveen, PHI

Essential Quantitative Aptitude for Competitive Exams - 2nd Edition by
4. RajatVijayJain , Disha Publications

Quantitative Aptitude & Data Interpretation Topic-wise Solved Papers for

IBPS/ SBI Bank PO/ Clerk Prelim & Main Exam (2010-19) 3rd Edition by
5. Disha Experts, Disha Publications

References Books
1. Barron‟sbySharonWelnerGreenandIraKWolf(GalgotiaPublicationspvt.Ltd.)
2. QuantitativeAptitudebyUMohanRaoScitechpublications
3. QuantitativeAptitudebyArunSharmaMcGrawhillpublications
4. QuantitativeAptitudebyAbhijitGuha
5. QuantitativeAptitudebyPearsonpublications

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge

138
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Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M S S M M
CO 2 S M M M M S M M
CO 3 S S M M M S M M
CO 4 S S M M S S M M
CO 5 S M M M M S M M
S-
Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 - 3 3 -
CO 2 3 - 3 3 -
CO 3 3 - 3 3 -
CO 4 3 - 3 3 -
CO 5 3 - 3 3 -
Weightage 15 - 15 15 -
Weighted Percentage of
Course Contribution to 3.0 - 3 3.0 -
POs

139
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Marks

Inst. Hours
Category

External
Subject Code Subject Name L T P O

Credits

Total
CIA
BBA-
23UBAPCE0 Quantitative Aptitude II PCE Y - - - 1 2 25 75 100
02
Learning Objectives
Tocategorize,applyandusethoughtprocesstodistinguishbetweenconceptsofreasoni
CLO1
ng
Toprepareandexplainthefundamentalsrelatedtovariouspossibiliti
CLO2
esandprobabilitiesrelatedtoquantitativeaptitude.

CLO3 To explain and interpret data sufficiency

CLO4 To analyze the applications of Base system

CLO5 To critically evaluate numerous possibilities related to puzzles.

No. of Learning
UNIT Details
Hours Objectives
NumericalReasoning:
Problems related to Number series, Analogy of numbers,
I 6 CLO1
Classification
ofnumbers,Letterseries,Seatingarrangements,Directions,bl
oodrelationsandpuzzletest.
Combinatorics:
II 6 CLO2
Countingtechniques,Permutations,CombinationsandProbab
ility
III Syllogismsanddatasufficiency 6 CLO3
ApplicationofBasesystem:
IV Clocks(Base24),Calendars(Base7),CuttingofCubesandcu 6 CLO4
boids
PuzzleSolving&TimeManagementusingvariousprobl
V 6 CLO5
emssolvingtoolsandtechniques
Total
30
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Use their logical thinking and analytical abilities to
CO1 PO1
solve reasoning questions
CO2 Solve questions related to combinations PO1
CO3 Solve questions based on syllogisms PO1

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CO4 Solve questions based on clocks, calendars PO1

CO5 Solve puzzles PO1

Reading List
1. QuantitativeaptitudebyRSAgarwal,SChandPublication.
2. PuzzlestopuzzleyoubyShakunataladeviorientpaperbackpublication
Reasoning For Competitive Examinations 2019 Edition by Nishit K Sinha,
3. PEARSON INDIA

A Modern Approach To Logical Reasoning (2 Colour

4. Edition) byRSAgarwal,SChandPublications

General Reasoning Ability for Competitive Exams -

5. SSC/Banking/Defence/Railway/Insurance by Disha Experts, Disha
Publications

References Books
1. Barron‟sbySharonWelnerGreenandIraKWolf(GalgotiaPublicationspvt.Ltd.)
2. QuantitativeAptitudebyUMohanRaoScitechpublications
3. QuantitativeAptitudebyArunSharmaMcGraw-Hillpublications
4. QuantitativeAptitudebyAbhijitGuha
5. QuantitativeAptitudebyPearsonpublications
Web Resources
1. www.m4maths.com
2. www.Indiabix.com
3. https://www.123test.com/numerical-reasoning-test/
4. https://www.bankexamstoday.com/p/data-interpretation-questions-sets.html
5. https://playquiz2win.com/reasoning.html

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Concept explanations, Short summary or overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge

141
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Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M S S M M
CO 2 S M M M M S M M
CO 3 S S M M M S M M
CO 4 S S M M S S M M
CO 5 S M M M M S M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO3 PSO 4 PSO 5

CO 1 3 - 3 3 -
CO 2 3 - 3 3 -
CO 3 3 - 3 3 -
CO 4 3 - 3 3 -
CO 5 3 - 3 3 -
Weightage 15 - 15 15 -
Weighted Percentage of
Course Contribution to 3.0 - 3.0 3.0 -
POs

142