Prohibited/Restricted Phrases/Keywords for Amazon Copy

and Search Terms - Words you can't use

Guarantee Keywords:
Approved certified Guarantee proven recommended by tested validated, buy with confidence,
unlike other brands, best selling,

Ingredients that are prohibited to be sold on Amazon and to avoid use in copying
hordenine minoxidil ayahuasca levodopa carbidopa picamilon ketoconazole

Drug Keywords
CBD cannabinoid THC full spectrum hemp oil marijuana amanita muscaria clenbuterol coca
leaves drugs codeine damiana DMT dimethyltryptamine drotebanol ephedrine ergotamine
pseudoephedrine psilocybe cubensis psilocybin salvia divinorum sonoran song mimosa hostilis
syrian rue Wild Dagga Yopo Seeds Hawaiian Baby Woodrose Argyreia Nervosa seeds Jimson
Weed Kanna Ketamine Ketamine Klip Dagga Kratom Stimuli

Skincare Keywords:
Brightening Whitening Lightening Anti-bacterial Bacteria Antimicrobial Antifungal
Anti-inflammatory Inflammation Safe Wound Non-poisonous Non-injurious Harmless Non-toxic
Contamination All natural Germ Germs Detox flawless heal detoxify detoxifying detoxification

Eco-Friendly Keywords:
Biodegradable Eco friendly Hypoallergenic Environmentally Friendly Carbon-Reducing Green
(not the color but recycling) environmental benefits compost claims non-toxic “free-of” claims
Organic compostable decomposable degradable eco-friendly filter home compostable marine
degradable

Disease Claim Keywords

Cancer Cure FDA Sanitize Sanitizes Covid COVID-19 Coronavirus weight loss treatment
disease toxin toxins parasitic chlamydia Gonorrhea Hepatitus (Sex Terms in general) Herpes
HIV AIDS Crabs Alzheimers Dementia Parkinsons Diabetes Influenza Meningitis treat remedy
remedies diseases Cancroid Cytomegalovirus CMV Human Papiloma Virus HPV The Clap
Herpes Simplex Virus 1 & 2, HSV1 HSV2 Human Immunodeficiency Virus Acquired Immuned
Deficiency Syndrome Lymphogranuloma Venereum LGV Mononucleosis Mono Mycoplasma
Genitalium Nongonococcal Urethris NGU Pelvic Inmultiflammatory Disease PID Public Lice
Scabies Trichomoniasis Trich Liver Disease Multiple Sclerosis Kidney Disease Stroke Diabetic
Flu reduce anxiety

Pesticide Claim Keywords

yeast fungus antimicrobial anti-microbial antibacteria antibacterial anti-bacteria anti-bacterial
microbial bacteria bacterial virus viruses microbes protozoa coronavirus covid disease
pathogen, antifungal, anti-fouling, CONTAMINATION, DETERIORATION mildew mold mould
mold resistant mold spores non-toxic noncorrosive toxic fungicides fungicide fungal
non-poisonous N95 KN95 wick wicking mites ringworm

Misc Banned Keywords

Native American indigenous tribes platinum peal screw pharmaceutical

A+ Banned keywords
“Add to cart”

Also Avoid Using:

1. Trademark/Brand Names
2. Author Names
3. Profanity
4. Don't use subjective commentary, such as "Hot Item" or "Best Seller".
5. Don't use non-language ASCII characters such as Æ, ©, or ®.agi
6. Terms encouraging a negative body impression (weight loss, overweight, etc.)
7. Terms addressing Sex (unless a certified adult product)

Product Title Requirements

1. Titles must not exceed 200 characters, including spaces.
2. Titles must not contain promotional phrases, such as "free shipping", "100% quality
guaranteed".
3. Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
4. Titles must contain product-identifying information, such as "hiking boots" or "umbrella".
5. Titles must not contain gifts phrases

FTC Green Guides for Eco-Friendly products:

● Avoid broad, general claims regarding a product's environmental benefits or qualities
(ex., avoid "eco-friendly" or "environmentally friendly" or "green").
● All claims about a product's environmental benefits or qualities should be specific,
and all qualifications (or limitations) to environmental claims must be specific, clear
and prominently displayed (ex., "product is made from 20% recycled materials").
● Narrowly tailor environmental claims so as not to overstate the environmental benefits
or qualities.
 ● Avoid making environmental claims if the environmental benefits or qualities are
negligible.
● When making comparative environmental claims, the basis for the comparison must
be clearly conveyed.
● Distinguish between products, packaging and services when making environmental
claims (ex., packaging is 100% biodegradable).
● Avoid making compostable claims without qualification if the product cannot be
composted at home safely or in a timely way.
● A general degradable or biodegradable claim should only be made if the entire
product will completely break down and return to nature within a reasonably short
period of time after customary disposal (or one year for solid waste products). If the
product customarily ends up in landfills, incinerators, or recycling facilities, then a
general biodegradable claim should not be made.

● An environmental claim that a product or packaging is made from recycled materials

should accurately reflect the portion that is made from recycled materials (ex., "made
from 20% recycled materials").
● Carefully consider certifications and seals and include the specific basis or
environmental benefit for the certification whenever it is used. For questions regarding
certifications, see http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf.
The FTC Green Guides also address other environmental claims, including: (1) Free-Of claims,
(2) Non-Toxic claims, (3) Recyclable claims, (4) Renewable Energy claims, and (5) Renewable
Materials claims. If you are making these or other environmental claims, please review the FTC
Green Guides.

Claims
● Your page contains a claim that is not substantiated. All claims must be supported by an
independent third-party source either on the product detail page, within the Store, or on
the product packaging and can't be older than 18 months. Please provide the necessary
substantiation or remove this content from your page.
● (e.g., recommended by, certified, tested, approved, proven, validated, etc) and awards
must be substantiated by a note in the text with certifying or awarding body, study,
publication, or other evidence, and year. Awards must have been granted in the last two
years.
Weight Loss / Fat Burner Supplements
● Ads must not speak directly to customers, such as “Tired of being overweight?”, nor
make any unrealistic or excessive claims, including, but not limited to:
● Encouraging unhealthy eating or negative body image/self-perception.
● Product Targeting must be directly related to the product promoted.
● Substantial weight loss no matter what or how much the customer eats.
 ● That customers can lose weight by merely using the product without following a
calorie-controlled diet or exercise program.
● That results are effective for everyone, or that they are permanent.
● That a customer will lose weight by wearing a product on the body or rubbing it into the
skin.
● That the product can burn fat, increase metabolism, suppress appetite, or expedite other
natural bodily functions.
● Weight loss of a specific amount over a defined period of time.

Here is a full list of prohibited actions with Enhanced Brand Content:

1. Referencing your company as a seller or distributor, or providing any company
contact information.
2. Mention of competitor’s products or seller authorization such as “product only sold by
authorized resellers”, etc.
3. Pricing or promotion information and shipping details “cheapest widget on Amazon”
“Free shipping”, “shipping timelines”, etc.
4. Use of copyright, trademark, or registered symbols in the text or images.
5. Time-sensitive product information: “on sale now” or “best new product of the year”
and comments such as “top-selling product,” “hottest item,” “#1 Selling item”.
6. Information about customer reviews from Amazon or any other site.
7. Adding editorial or 3rd party quotes from external sources such as magazines and
television shows.
8. Blurry or low-quality images or images containing unreadable text. Lifestyle images
not showing the product.
9. Images or text that attempts to mimic Amazon logos, detail page headings or details.
10. Content that duplicates many of the images from the main image block on the detail
page
11. Any warranties or guarantees of any form.
12. Logos from brands or organizations other than your own, or multiple brand logos on
an image.
13. Web links or language attempting to redirect to other sites inside or outside of
Amazon (including your other products).
14. Grammatical errors, punctuation errors, misspellings, strings of all caps text, or
abusing font features – Bold and Italics are only intended to be used to highlight
headings or a few select words.
15. Any mention of products being used for criminal activity.
16. Any violations of category requirements or Selling on Amazon policies.

Negative Connotations
● Fooled
● Cheap
Anniversary Gift
Anniversary Gifts

Hazardous and prohibited items NOT eligible for remote fulfillment in Canada &
Mexico:

● Products containing Bisphenol A (BPA). Items containing carbon tetrachloride, such as:
Fire extinguishers, Refrigerants, Cleaning agents.
● Any chemical substance or compound that is intended for commercial, industrial, or
professional use only and is not available for general consumer purchase.
● Explosives, such as: Black powder, Caps for toy guns, Explosive fuses, Exploding rifle
targets. Fireworks, such as: Firecrackers, Firework kits, Aerial bombs, Bottle rockets,
● Party poppers, Roman candles, Smoke bombs, Snap caps, Sparklers. Flares, such as
projectile and road flares, Flash paper, Gasoline.
● Sky lanterns or floating lanterns, Bacteria cultures or other products containing E coli or
Escherichia coli, Hydrofluoric acid
● Inflatable neck floats for children, Face masks intended for use by infants, Padded crib
bumpers and similar accessories, including vertical crib slat covers and top rail covers
● Information on how to make explosive devices, such as bombs
● Kite strings that are intended for kite fighting, Military-style gas masks and their filters
● Nitric acid, Sodium azide, Ethanolamine, Products containing red phosphorus, Products
containing thermite, Products containing tritium that do not comply with the regulations of
the United States Nuclear Regulatory Commission
● Products that do not comply with the Safe Drinking Water Act, Used oil, such as cooking
oil or motor oil, Water walking balls
● Products contaminated by radiation,
● Liquid mercury and products containing mercury, such as:
○ Automotive switches, relays, and diostats, Batteries, with the exception of
alkaline-manganese button cell batteries containing up to 25 mg of mercury,
Manometers, sphygmomanometers, and other medical devices containing
mercury, Mercury-added consumer novelty products such as toys, games, cards,
jewelry, apparel, and footwear, Thermometers, Thermostats, Wheel weights
● Products containing cyanide
● Individual, novelty magnets and novelty magnet sets that are marketed or commonly
used for entertainment, such as puzzle working, sculpture building, mental stimulation, or
stress relief are prohibited for sale. The following magnet set brands are specifically
prohibited for sale:
 ○ Buckyballs, Buck balls, Buckybars, Bucky Bigs, Buckycubes, CyberCube,
DynoCube, Hurry Harris balls, Magnicube (also called Mag Cube), Neocubes,
Neocubix, Nanodots, Neo spheres, Puzzle Spheres (ONLY if they are magnets or
magnetic), Zen magnets set
● Vehicle airbags and airbag covers, Toy crossbows that have the capability of shooting
small, sharp projectiles (e.g., toothpicks, pins), Elephant sleep pillows, Infant inclined
sleep products, Framed-type inclined sleep products, Hammocks, Compact inclined
sleep products, including but not limited to: Nap Nanny brand infant sleep products.
Accessory inclined sleep products, Infant inclined sleep product replacement parts and
accessories
● Lawn darts, Scalar quantum energy products, Throwing star fidget spinners, Amber
infant teething products, Infant inclined sleep products, Children's upper body drawstring
clothing, Fidget spinner lighter knives, Drop side cribs
● IMDEN brand magnetic building tiles, Eclipse glasses and filters for solar viewing, Motor
vehicle fabric restraint systems

Ingredients That Sometimes Require Documentation (avoid in copy if possible)

Grapefruit Oil

Joint/Arthritis Supplements

joint pain, free redicals, pain relief,