Module 1383884
Module 1383884
4. The Other Areas of Application of Industrial Engineering- Public utilities such as the companies which
supply essential commodities such as water, gas, electricity, telephone services
Product design
Organizations are required to design the new products for the
following reasons;
• To be in business for a long time believing the fact that business
is a long lasting institution
• To satisfy unfulfilled needs of the customer
• Company's existing product line becomes saturated and the sales
are on the decline.
• To enter into new prospective businesses through diversification
(related or unrelated)
• Too much competition in the existing product line
• The profit margin is on the decline
• The entire process of need identification to physical
manufacture of products involves three major phases or
functions: marketing, product development and manufacturing
DESIGN FUNCTION
OBJECTIVES OF DESIGN