Zoho

Partners

Branding Guidelines
 Welcome note 04
Objective 05
Adherence 06

Branding elements 08

Logo color codes 09

Logo usage 10
Zoho bundle logos 12
Zoho product logos 14

Contents Domain and website 16

Website (Zoho partner website guidelines) 23

Domain names 26
Company and product names 27

Marketing 28
Marketing collateral & co-branding 29
Social media marketing 34
Rankings and recognitions 36
Events and webinars 40

Zoho Partner badges 44

Contents | 03
 Zoho
Partners
Building success together!

Objective
These guidelines aim
to empower Zoho's partners
and events sponsors to:

Accurately and effectively

referencing Zoho brands.

Welcome note
Creating marketing materials that
are both impactful and clear.

Welcome to Zoho Partners branding guidelines.

Created for partners and event sponsors, these
guidelines complement Zoho's organization
policies. The guidelines may be shared with your
organization's design and marketing teams. It is
vital to ensure that all you marketing materials
adhere to Zoho's branding policies.

Welcome note | 05
Adherence

Failure to make the necessary changes or remove the

As a Zoho partner, it is important for you to adhere branding material as directed by Zoho could potentially
to our Zoho Partners branding guidelines and impact your status as a Zoho partner. We understand
comply with all relevant intellectual property laws that this situation is not ideal, but it is important to ensure
when using brands, logos, domain names, and consistency and protect the integrity of our brand.
creative assets.

Please note that the Zoho Partners branding Please review and familiarize yourself with the Zoho
guidelines may be updated from time to time. It is Partners branding guidelines to ensure that your
the responsibility of the partners to ensure that all branding material aligns with our requirements. If you
branding and marketing materials, press releases, have any questions or need clarification, please don't
online assets, and communications are in hesitate to reach out to us at:
accordance with the current organization policies.
[email protected]

Zoho reserves the right to request that partners Our relationship with our partners is one of our
and/or sponsors modify or remove any branding most valuable assets. We are here to assist you!
material that violates these guidelines. In certain
cases, we may require partners or event sponsors
to change their corporate and/or product names,
domain names, social media assets, signage,
printed promotional materials, partner website
copy or logos, product descriptions, demos, booth
design, messaging, and other materials. The partner
is solely responsible for the costs associated with
rebranding or creating new materials to comply with
Zoho's branding guidelines.

Welcome Note | 07
 Logo
Zoho color codes
Partners
Building success together!

Branding elements

CMYK: 4 / 98 / 98 / 0 CMYK: 85 / 14 / 99 / 2 CMYK: 87 / 57 / 1 / 0 CMYK: 1 / 33 / 98 / 0

RGB: 228 / 37 / 39 RGB: 8 / 153 / 73 RGB: 34 / 109 / 180 RGB: 249 / 178 / 29
PANTONE 485 C PANTONE 347 C PANTONE 660 C PANTONE 136 C
#E42527 #089949 #226DB4 #F9B21D

CMYK: 75 / 68 / 67 / 90 CMYK: 0 / 0 / 0 / 0
RGB:0 / 0 / 0 RGB:255 / 255 / 255
PANTONE BLACK PANTONE WHITE 000C
#000000 #FFFFFF

Branding Elements | 09
Logo usage

Do’s Dont’s

Use standard round

numerical values for Don’t squeeze or scale the
the logo dimensions. logo disproportionately.

e.g. 122px, 233px

e.g. 800px, 400px, 200px

The Zoho logo may not be

Ensure a minimum combined with any other
clear space of 4px symbols, words, logos,
around the logo. icons, graphics, images,
Work smarter! slogans, numbers, or
other design elements.

Branding Elements | 11
Zoho bundle logos

Zoho One CRM Plus Workplace Finance Plus

Suite of 40+ integrated Unified platform Unified platform to Comprehensive suite
applications for all your for customer-facing streamline your to manage your
business processes teams workflows and operations and finances
boost efficiency

IT Management People Plus Marketing Plus Projects Plus

Advanced solutions to Integrated HR suite All-in-one marketing The unified platform
manage your IT and for seamless employee software to unify all for all Project
business service operations experiences your marketing activities management

Branding Elements | 13
Zoho logo and
product logos

The Zoho logo and products logos may be

downloaded from the official branding kit
available here:

https://www.zoho.com/branding/ https://www.zoho.com/branding-kit.html

zoho.com/branding/ zoho.com/branding-kit.html

Branding Elements | 15
 Zoho
Partners
Building success together!

Domain and
website

Domain and Website | 17

Websites What should
you avoid?

zylkerzoho.com
Powered by

Your organization logo must not

Do not use Zoho as a part of your imply Zoho affiliation, sponsorship,
business name or domain name. or endorsement.

Exclusive Zoho CRM partner

Zoho product logos

Largest Zoho service provider No 1/ Best Zoho partner

Do not imply that you are a subsidiary

Do not use the Zoho logo and or the only partner/premium partner
product logos from open sources. in that region.

Domain and Website | 19

Zoho Partners
website guidelines
Fundamentals of a Partner website

List the Zoho Talk about the Add a sign-up

.
You may use Zoho's Use only the Zoho
products that value-added services link for Zoho content for direction. logo and product
you are you provide for Zoho products so that However, ensure that logos available in the
authorized to products: Your core customers can no more than 30% of official branding kit
consult on. consulting practice sign up through your own website for your website,
is the reason why a your website and content replicates social media, and
customer should you can get the Zoho-owned content. print media purposes.
choose you as customer tag.
a partner.

Domain and Website | 21

Usage of Zoho logo Company and product names
and product logos
Do’s Ensure that your brands, names, domains, and social
media assets are unique and separate from those
All materials must include the associated with Zoho. It is crucial to differentiate

following attribution clause: yourself from the Zoho brand.

The Zoho logo is a registered trademark Zylker, Inc.

of Zoho Corporation.
Zylker, Inc.

Zoho product logos

Zylker Product Solutions

Zylker Product Solutions

Zoho product logos

We request that you obtain approval from the Zoho Zylkersecure.com

Partners team before using any swag and other Zylkersecure.com
materials. The Zoho logo cannot be used in any
manner that suggests Zoho's association, support, Zoho product logos

or approval of something, except in cases

explicitly allowed by the partnership agreement.

Domain and Website | 23

Dont’s Please refrain from utilizing any Zoho brands or
names in your company or product names, taglines,
social media handles, advertising keywords, or any
other branding or source-identifying materials.

Zylker Zoho, Inc.

Zylker Zoho, Inc.

Zoho product logos

Zylker Zoho Solutions

Zylker Zoho Solutions
Awarded Zoho Partner of the year
Fastest Emerging Partner 2022
Zoho product logos

Zylker
Zylkerzohosecure.com
Zylkerzohosecure.com
Partners should refrain from using
Zoho product logos awards in their logo while submitting
Partner Profile Request forms.

Domain and Website | 25

Domain name
When selecting names for your company and domain,
avoid any misrepresentation that could associate your You may use Zoho product names
company or domain with Zoho.
followed by your company name.

Company name
examples:

Zylker.com

Company domain
Zylker Solutions
An Authorized Zoho CRM Consultant
examples:

www.zylker.com/zohocrm

Zylker.com

Zylker Cloud CRM www.zohopartner.com/zylker

www.zohozylker.com
Zylker.com

Zylker Zoho Solutions

Domain and Website | 27

 Zoho
Partners
Building success together!
Marketing collateral
and co-branding

Do’s Create your own unique videos and

presentations for both online and in-person
events, or direct your audience to Zoho's
videos and other marketing assets using
call-to-action buttons.

Marketing
Dont’s Do not repurpose Zoho videos, images,
audio clips, or any other creative content
without obtaining permission from either
the central Zoho Partners team or the
respective regional team. Unauthorized use
can result in legal liabilities and infringement
issues, as multiple parties may claim rights
to the content. Always ensure appropriate
authorization before using any Zoho content
in your own materials.

Marketing | 29
 Infopapers Advertising
Assets suitable
for co-branding Zoho
Partners

Flyers

Zoho
Partners

Email headers

Zoho
Partners

E-books

Zoho
Partners

Zoho
Partners
Event signage
Solution briefs or case studies
Zoho
Zoho
Partners
Partners

Blog posts
Videos or webinars
Zoho
Partners

Zoho
Partners

Marketing | 31
Best The lead position in content generation
practices The Partner in charge tends to be the one building the
asset. When in the lead position, that Partner’s brand
will be emphasized in the content..

Alignment The asset should adhere to the visual and

with leading tonal guidelines of the leading brand, creating
brand a consistent and cohesive experience for the
audience. The design elements, language,
and overall presentation should reflect the
brand's identity.
Joint value The asset should showcase the combined
proposition strengths of Zoho and the partner in a
cohesive and mutually beneficial manner.
It should highlight how Zoho's solutions
complement the partner's offerings and Logo lockup Position the lead partner's brand on the left
provide added value.
placement side of a balanced logo lockup. This emphasizes
the partner's prominence in the partnership and
reinforces their position on the asset.

Zoho's Zoho's role in the asset should primarily

contribution focus on educating the reader about how
Zoho
Partners
its solutions enhance and integrate with
the partner's offerings. Emphasize the
incremental value that Zoho brings to
the partnership.

Marketing | 33
Social media
marketing
Dont’s Don't create social media profiles, handles,
tags, or similar identifiers that merge the
identity of Zoho or its products with your
company or its brands.
Do’s Create social media handles, tags, or
similar identifiers that accurately
represent your company and its brands.

#zylkerzohosolutions #zylkerzohomarketing
#zylkerzohoproducts

#zylkersolutions #zylkermarketing #zylkerproducts

10 26 67 570

10 26 67 570

Marketing | 35
Dont’s Partners should refrain from using Zoho’s
product logos as the profile image on their
company or product pages.

LindkedIn allows companies to create multiple

product pages and link them with their company
pages.While doing so, partners should avoid
using Zoho’s product logos.

You may access the request form for the

Zoho Corp trademark approval for Google
and Microsoft ads here:

https://www.zohocorp.com/trademark-authorization.html

Marketing | 37
Ranking and
recognitions Dont’s Don’t make ambiguous, unsupported, or
outdated assertions. Refrain from using
declarations related to ratings, rankings,
or performance. Do not utilize claims that
Do’s Ensure that all that all statements are accurate, precise, directly reference or quote statements
current, and verifiable. Support claims with reliable made by Zoho or Zoho employees.
and truthful information from reputable third-party
sources. If applicable, indicate that your offerings are
accessible on appropriate platforms.
Example
Example

Zylker
Zylker is the industry leader in creating
low-code platforms using Zoho Creator.
- Gartner News, 2023 Zylker is the industry leader in
creating low-code platforms
#zylkersolutions #zylkermarketing #zylkerproducts using Zoho Creator.

Zylker is rated the number

one company on the Play
Store.

Zylker is a market leader in

CRM solutions for startups.

10 26 67 570

Marketing | 39
Branding guidelines Events, webinars
for events and PR All marketing collateral for events can be
accessed in the branding kit available on the
Zoho Partners website.

All the designs used by the partner must be in

accordance to the latest standards established
by Zoho. This includes the Zoho logo, product
logos, Zoho Partners logo, and Partner Tiers logo.

Zoho will furnish you with the artwork for the Zoho logo,
as well as the textual content to accompany specific
products and offerings. You may not modify these You may access the Zoho Partners branding kit here:
materials in any manner. partner marketing branding kit

You must get approval from the Zoho Partners Team

before using your artwork to represent Zoho at an event.

Zoho-sponsored The branding should be done

events exclusively for the promotion
of the Zoho brand and not the
partner brand.

Co-sponsored or Collaborate with your Account

co-hosted events Manager or the Zoho Events All marketing collateral to be used on site must
team to establish appropriate be approved by the Zoho Partners' Marketing
messaging and allocation of and Events teams. Please submit your materials
brand space for the event. in advance for review and approval.

Marketing | 41
 Dont’s

Do not promote competitor products

or other brands.

Do not use incorrect or outdated

product logos.

Do not share unverified statistics or

Do’s quotes about Zoho.

Get speakers, client testimonials, and suc-

cess stories validated by the Zoho Partners
team.

Submit your presentation in advance to the

Zoho Partners team for review and approval.

Use either Zoho Backstage,

Zoho Meeting, Zoho Training, and
Zoho Webinar to host your webinars.

Use Zoho Show to share your presentations.

Marketing | 43
The following materials
require validation from the
Zoho Partners team:

Standee Flyer Backdrop

Zoho
Zoho Partners
Partners Zoho
Partners

Pitch desk or presentation

Banner
Zoho
Partners
Zoho
Partners

Marketing | 45
 Zoho's partner badges are
available in two formats:
Zoho
Partners Rectangular Square
Building success together! partner badge partner badge

Zoho Partner badges

The Zoho partner badge stands as a mark of expertise and
excellence. It indicates that the partner has been authorized
by Zoho. Its right usage helps establish positive association
with the Zoho brand, and credibility among clients.

The Zoho partner badge must be used only by partners

authorized by Zoho. Partners must always use the correct
badge to indicate their contractual relationship with Zoho
rightly. Further, we encourage partners to make use of the
Zoho Partner Badges available in our media kit, instead of
replicating the badge through their own design. Partners can use any one badge format on their online platforms and
other brand collateral to represent their association with Zoho. The
choice of format will depend on the space available on your layout.

Zoho Partner Badges | 47

Zoho partner Social media pages
badges usage

Websites

Email templates
Marketing and sales presentations

To
Cc
Subject

Zoho Partner Badges | 49

 When incorporating the Partner or Premier

Zoho Partner
Partner badge into your marketing materials,
it is permissible to adjust the badge size while
badges ensuring that the aspect ratio and badge
colors remain unchanged.

In the event that you utilize the Partner

badge in any promotional materials, it
is essential to include your company
branding alongside the badges.

Zoho Partner Badges | 51

Do not integrate the Translation or localization
Partner badge or of the Partner badge is
any related element prohibited.
with your company alsharik
almuetamid
logo or app and
product icons.

The Zoho Partner badge

must not eclipse the
Zoho Partners are
company name or logos on
prohibited from
the website and marketing
displaying the Partner
materials. It should not be
or Premier Partner
presented in a manner that
badge on invoices or
highlights the prominence
any similar business
or visibility of the badge.
documents.

Zoho Partner Badges | 53

Zoho Corporation Pvt Ltd.
Estancia IT Park, Plot no. 140, 151, GST Road, Vallancheri,
Chengalpattu District, Tamil Nadu - 603202, India.
[email protected]