CHRISTIAN RODZELLE C.

BAÑARES
Mobile Phone: 09175750117
Quezon City, Philippines
[email protected]

Objective:

To join your company and to be able to contribute in the acquisition of more accounts, revenue generation,
business opportunities, and to lead the sales and business development team to deliver optimum results by
sharing my best practices and network in the industry of cold chain and contract logistics; which I have gained
through years of experience. Looking forward to have a financially-stable career until my retirement.

Position: National Sales & Marketing Manager (July 2021 to present)

Company: GLACIER INTEGRATED LOGISTICS INC (under GLACIER MEGAFRIDGE INC, a conglomerate of
cold storage facilities)

Key Task:

 Heads the Central Sales Department for the twelve (12) cold storage facilities nationwide
 Leads the company to secure major customers of multi-temperature warehouses for freezer, chiller,
temperature controlled and ambient/dry storages.
 Provides strategic approaches to secure deals with baseload accounts and ensure the stability of
utilization even during lean season
 Leads the company to secure 3PL clients with warehousing, manpower and trucking requirements
 Coordinates with the Operation Managers of all storage facilities to ensure alignment regarding client
requirements and expectations
 Leads the write-ups of campaign materials for social media marketing and brochures to boost the industry
awareness regarding the capabilities and value propositions of the Glacier conglomerate
 Reports to the Chief Operating Officer and the President and CEO regarding the progress of projects and
status of the budget attainment
 Coordinates with the Quality Assurance Department regarding compliances to ISO audits, HACCP,
HALAL, GOP, GWP, etc.
 Provides strategies and marketing plans to ensure that the targets are met
 Represents the company in various organizations in the industry such as the Cold Chain Association of
the Philippines (CCAP), Philippine Association of Meat Processors Inc. (PAMPI), Department of
Agriculture (DA) and other government agencies of DA such as the Bureau of Plant and Industry (BPI),
Bureau of Fisheries and Aquatic Resources (BFAR), National Meat Inspection Service (NMIS), Bureau of
Customs (BOC), Bureau of Animal Industry (BAI).

Previous work experiences:

Position: Assistant Vice President – Sales

Company: Orca Cold Chain Solutions (October 2020 to June 2021)

Key Task:

 Provides strategies in developing business opportunities for cold storage and food processing
 Leads the sales force to meet the sales target
 Provides KPI and monitor the performance of the company’s sales force
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  Trains/mentors the sales force regarding the best practices in selling the company’s services
 Supports the sales force to get more customers, maintain and grow the profitability from our existing
customer base thru executive selling
 Assist the VP for Sales and Operations in creating sales forecast, reports and business plans
 Attends and represents the company to develop rapport and connections to various organizations
related to the Orca Cold Chain Solution business (CCAP, PAMPI, MITA, BAI, NMIS, DA, IDCP).
 Ensures the sales department is aligned to the capability/capacity of our operations department

Position: Head of Sales – Contract Logistics

Company: Royal Cargo Inc. (June 2018 – September 2020)

 Heads the business development team for contract logistics

 Ensures budget will be attained
 Trains, coaches and leads the sales force to hunt and close major accounts
 Ensures retention and business growth by keeping a good relationship with the customers
 Represents Royal Cargo Inc to the Cold Chain Association of the Philippines (CTAP), Philippine
Association of Meat Importers Inc (PAMPI), Meat Importers and Traders Association (MITA), Department
of Agriculture (DA), National Meat Inspection Service (NMIS), Bureau of Animal Industry (BAI), and Islamic
Dawah Council of the Philippines (IDCP), One Halal Corporation (OHC).

Position: Business Development Manager

Company: Victory Logistics (January 2017 – May 2018)

Key Task:

 Develops new businesses and ensures closure of new accounts for cold and dry warehouse, cross-dock
and warehouse management requirement
 Ensures attainment of high profitability by offering value added services for new and existing accounts in
contract logistics (sorting, picking, labelling activities etc)
 Ensures alignment of contracts and Service Level Agreements in terms of the rates, scope of work, and
operational capabilities of our company
 Ensures collection of payables from existing accounts
 Sources external warehouses (for lease) nationwide as may be required by potential customers
 Researches and gathers sales leads, existing rates of competitors, SLAs and contracts, and use these
information to provide an efficient and accurate rate proposals to customers
 Monitors trucking operations relative to the 3PL (end-to-end) supply chain operations
 Helps in the budget preparation and ensures attainment of these targets
 Manages sales team by monitoring closure of new clients and maintenance of existing customers
 Supervises warehouse operations
 Reports directly to the President and CEO
 Represents the company to the Cold Chain Association of the Philippines (CCAP), Philippine Association
of Meat Processors Inc (PAMPI) and Supply Chain Association of the Philippines (SCMAP)

Position: Sales Manager – Contract Logistics

Company: Royal Cargo Combined Logistics, Inc. (2008 to 2015)

 Ensures generation of revenue by maintaining and developing more business opportunities both from existing
and new accounts.
 Ensures that rates submitted to clients and prospects are within profitable margins.
 Awareness on competitor’s marketing strategies.
 Build a brick wall by establishing good rapport and business relationship to clients.
 Sell fixed rooms to clients to ensure generation of revenue especially during lean season

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Position: Domestic Sales Manager
Company: Royal Cargo Combined Logistics, Inc.

Key Task:

 Defines job responsibilities for field sales

 Ensures attainment of budget for Domestic Freight Forwarding
 Evaluate training and development requirement of staff
 Perform other sales related functions required by VP/COO/CEO from time to time
 Set an example of leadership and high standard of work ethics
 Provide direction and focus to sales staff in connection with the agreed upon goals and strategies of the
department
 Set quota for field sales
 Set KPI for field sales
 Set personal contact with active and target accounts
 Review SOPs and SI’s with Product Business Units to ensure adherence to customer commitments

Position: Business Development Manager

Company: TNT Express Worldwide (2002 to 2008)
Domestic and International Mails, Documents and Parcels

Work Experience:

 Supervises the sales team and business growth.

 Trains the sales force, conceptualizes marketing strategies and ensures implementation of sales plans.
 Conducts presentation to the decision makers of big companies.
 Conducts training and orientation to the new members of Sales Team.
 Ensures generation of revenue and high profit for the company.
 Manages prospects, clients and coordinates with the operation department for every shipment of
documents and parcels either domestic or international.
 Selects key prospects.
 Acts as a consultant to offer the best service solution to major accounts.
 Plans and organize selling activity according to time and territory priorities.
 Calls and visits existing clients and prospects.
 Identifies and closes as many new businesses as possible, to reach maximum potential target
opportunities.
 Submits sales reports and accomplishes other sales related tasks on time.
 Develops and maintains skills in order to match changes in business needs and customer expectations.
 Maintains an accurate file of existing accounts to easily manage and track the services, discounts on the
rates availed by the clients.

Position: Marketing/Admin Officer – Agency Compensation and Licensing

Company: ING Life

 Processes agent’s payroll by reviewing the Statement of Account (SOA), encoding of adjustments in
the system, reviewing/adjusting payroll summary and disk file that will be submitted to the bank.
 Prepares and updates schedule of allowances, bonuses, loans and advances of agents.
 Remits to the Bureau of Internal Revenue (BIR) the income tax withheld from agents and prepares
all income tax documents in compliance with the BIR reporting requirement.
 Processes the Transfer of Business by updating the system, and transfers orphan policies to the
Customer Services Department or to other servicing agent.
 Provides details regarding financial accountability, if any, of a resigned or terminated agent in
relation to the issuance of clearance.
 Participates in the system testing to ensure that system is responding properly to the agency
compensation and sales business requirements.
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Position: Licensing Coordinator
Company: AETNA Life Insurance Inc.

 Handles the Processing of the agents’ licenses (Permanent Certificate of Authority) for them to solicit life
insurance business.
 Acts as company liaison between the Insurance Commission and the other life and non-life insurance
companies.
 Coordinator of the company to the Philippine Life Insurance Association (PLIA).
 Coordinator of the company to the Life Agency Testing Service (LATS) regarding the licensure
examination of agents.
 Coordinator of the company to the Life Underwriters Association (LUA) and to the Million Dollar Round
Table (MDRT).
 Handles the 201 files, exam results, clearances, etc. of the sales force.
 Issues the agents and sales managers contracts.
 Issues the ID’s of agents and supervises its validation.
 Handles the agent’s set up in the Life Support Plus System (AS400).
 Handles the Transfer of Business and Transfer of Affiliation/Hierarchy.
 Provides the agent code.
 Generates the manpower count every week.
 Trains new agents regarding the procedure for securing their licenses.

Position: Pre Need Underwriter

Company: All Asia Plans

 Screens the applications for pre-need plans.

 Handles the application for Salary Deduction of DECS employees.
 Generates reports on the total number of received, approved and pending applications to the VP for
Corporate Sales.
 Assists in the processing of All Asia Life insurance applications in cases of backlogs.

Position: Data Processor

Company: GREPALIFE

 Assists in the underwriting of life insurance applications and in the releasing of policies.
 Receives the request for cancellation of policies and provides immediate reply to the policy owners.
 Assists in the generation of the production report and updates to the immediate supervisor.

Experience in a Government Institution

Position: Trainee
Company: The Court of Appeals

Work Experience:

 Attends to the hearing on pending special cases.

 Provides feedback and status of these cases to the parties involved.
 Answers queries regarding special and civil cases to the persons concerned.

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Educational Background

College: University of Santo Tomas

Course: Bachelor of Arts Major in Legal Management
School Year: 1994 to 1998

High School: St. Mary’s Colleges (Baliwag, Bulacan)

School Year: 1990-1994
Elementary: St. Augustine College (Baliwag, Bulacan)

Personal Data

Date of Birth: January 17, 1978

Age: 46
Other Info: Author, Fiction/Comic Writer, Musician, Filmmaker, Licensed Life Insurance Agent of FWD
Insurance (for VUL and Traditional products)