Task to Mark as Completed

Check for Google Search Console Access 1

Check for Google Analytics Access 1
Fully crawl the site in ScreamingFrog where possible 1

Have Fun With No Constraints

Just dive in for 15 minutes. Relaxed. See what you see ISSUE
Do the same in ScreamingFrog. Find anything random 1

Site Searches

Perform a site:domain -inurl:https search 1

Perform a site: multi query search 1
Perform a site: "lorem ipsum search" 1
Perform a site: "boasts" search (Identify AI content) ISSUE
Perform a site: "boasting" search (Identify AI content) 1
Perform a site: "realm" search (Identify AI content) ISSUE
Perform a site: "delve" search (Identify AI content) ISSUE
Perform a site: "delving" search (Identify AI content) 1
Perform a site -intitle:brandname search 1
Perform a filetype search 1
Perform more searches to expand on what you found 1
Perform a site: intitle:2022 (previous year) search ISSUE
Perform a general site:domain search 1
Perform an intitle: search 1
Perform a check for 'hidden' sites 1
Check for any 'secret' pages on the website 1

Host Check

Check 3 variations of domain in httpstatus.io 1

404 Pages

Comment on how many 404 pages exist from a crawl 1

Check if 404s are reported in Google Search Console 1
Try to purposefully load a 404 page ISSUE
Check Google Analytics for 404 pages 1
Check for external 404 links ISSUE
Site Speed

Are there large images on the site? ISSUE

Run a homepage and a few key pages through GTMetrix 1
Run the homepage and a few key pages through Pingdo ISSUE
Screenshot GA average site speed over at least 3 months OTHER

Backlinks

Does the site have great links to 404 pages? 1

How is the site doing in terms of links vs competitors ISSUE

Canonicals + Pagination

Do (random) key site pages have self-referencing canonic 1

Where applicable, "force" parameters and check canonica 1
Check ScreamingFrog for any other canonical issues 1

Headings

Do any pages have multiple H1 tags? 1

Do any (random) key pages not have H1 tags but should? 1

Images

Are images on the site missing Alt tags? ISSUE

Emails

Are opt-in forms on the site compelling enough? 1

Is there anything broken in the welcome email you recei TRUE
Where relevant, how about the 'thank you for optin' page TRUE

Internal Linking

Are parameters used a lot in internal linking ? 1

Should any high-traffic pages have better internal links? 1
Keyword Cannibalisation

Is this a problem on client sites? 1

Meta Descriptions

Are meta descriptions accurate on key site pages? 1

Are any important pages missing meta descriptions? 1
Check for pages with duplicate meta descriptions. ISSUE

Misc

Check footer copyright years. Should be the current year ISSUE

Check for index.php or homepage problems 1
Do call to actions / social proof disappear on key pages? 1
Check 5-10 key pages on mobile view. Still work properly 1
Do they have any /amp/ URLs. Check their design 1
If they allow comments, are any pages / posts full of spa 1
Check clients robots.txt file for anything interesting 1
Check for insecure website pages 1
Do they have 'trust'? Should they reveal more author info ISSUE
Separately crawl an sitemap or two from Search Console 1
Check social media profiles ISSUE
Use their search function. Does anything weird happen? 1
Perform a simple Sentence Check ISSUE

Redirects

Check for a reliance on internal 301 redirects 1

Huge reliance on internal 302s (read notes) 1

Search Console

Compare last three month with three months prior ISSUE

Ensure above is not the only timeframe you need 1
Check mobile traffic alone. Is it increasing or decreasing? 1
Check for any warnings or errors throughout 1
Comment on specific traffic drops, one by one 1
URLs

Check for long URLs ISSUE

Check for paramaters in URLs 1
Check for capital letters in URLs 1
Check pages for trailing or non trailing slash issues 1

Thin Content

Give commentary on the overall issue with this ISSUE

Commentary if 'pages as images' issue exists 1
Manually look for low word-count pages in ScreamingFro ISSUE

Title Tags

Check for very short title tags 1

Check for very long title tags ISSUE
Check for missing title tags TRUE
Check for duplicate title tags ISSUE
Talk about inconsistent title tag branding OTHER
Check for over-optimised title tags 1
Find differences between Titles and H1 1

Additional Issues
No Navigation to these pages (Orphan Pages) ISSUE

Set up pagination ISSUE

Notes/Comments Sheets/Issues

[email protected]
[email protected] - GA4
yes, crawled the entire site on screaming frog Seo Website Audit Checklist - Canterburytoday

everything is fine, recommeded to add

copyright note on the website footer.
No Issues found

No Issues found
No Issues found
No Issues found
https://canterburytoday.co.nz/canterbury-today-we-explore-innovative-ideas-and-exciting-technology/https://can
No Issues found
https://canterburytoday.co.nz/blog-2/https://canterburytoday.co.nz/how-to-use-business-magazines-for-business
https://canterburytoday.co.nz/blog/https://canterburytoday.co.nz/why-is-canterbury-the-ideal-place-for-business
No Issues found
No Issues found
No Issues found
No Issues found
https://canterburytoday.co.nz/2023s-matchstiq-top-100-unveiled/https://canterburytoday.co.nz/govhack-2023-co
No Issues found
No Issues found
No Issues found
No Issues found

No Issues found Seo Website Audit Checklist - Canterburytoday

No Issues found
Found 1 page
"No Issues in 404 and it's a non-target. So no need to take any action on this
found
found
We havea few 404 pages
to include which
a 404 are non-target
purposefully load and no need to take action on them"
page on our
No Issues website.
found
Found a couple of pages that are loading 404 https://www.artscentre.org.nz/whats-on/school-holiday-fun/https:
We need to reduce the image size below 100 kSeo Website Audit Checklist - Canterburytoday
https://gtmetrix.com GTmetrix-report-canterburytoday.co.nz-20231207T195804-tQU7b
https://tools.pingdom.com/Total loading time ispingdom.PNG
7.5 seconds which is too low, need to improve it
This is not applicable for GA4.
If the site you're auditing uses Google

No Issues found
Backlink profile is weak compared to the compe
canterburytoday.co.nz-backlinks_matrix.xlsx

No Issues Found Seo Website Audit Checklist - Canterburytoday

No Issues Found
No Issues Found

No Issues Found
No Issues Found

14 urls missing Alt Text Seo Website Audit Checklist - Canterburytoday

No Opt-in forms found on the website

No Issues Found
We have enough internal linking already
brand name but there is no negative impact
because of this

No Issues Found
No Issues Found
12 Urls with Duplicate Descriptions Seo Website Audit Checklist - Canterburytoday

No copyright date set on the footer

No Issues Found
CTA's existing & working properly
All the main pages are loading properly in
mobile device
No Issues Found
Comments not allowed
No Issues Found
No Issues Found
Add Social Links like Instagram, TwitterList "Brand logos" who trusted and utilized Canterbury TodayTrusted rev
https://transparencyreport.google.com/safe-browsing/search?url=
No Issues Foundto link instagram and Twitter
Recommended https://canterburytoday.co.nz/sitemaps.xml
links as well
Search
Only theFunction
home andis showing
about usrelevant
page is results
ranking
in the short sentence check Seo Website Audit Checklist - Canterburytoday

No Issues Found
No Issues Found

Slightly Decreased for last 3 months https://canterburytoday.co.nz/-Performance-on-Search-2023-12-0

Increased for last 6 months https://canterburytoday.co.nz/-Performance-on-Search-2023-12-0
Increased compared to 6 months https://canterburytoday.co.nz/-Performance-on-Search-2023-12-0
No Issues and
6months, Found
slightly decreased for last 3
months
3 blogs urls with more than 115 characters.
(Issue as per screaming frog) Seo Website Audit Checklist - Canterburytoday
No Issues Found
No Issues Found
No Issues Found

https://canterburytoday.co.nz/read-online/This page has unnecessary code insert on the front endIt was on the m
No Issues
Found Found
some menu pages with low word count

No Issues Foundnew Titles in the following

Recommended
sheet Seo Website Audit Checklist - Canterburytoday
Recommended new Titles in the followoing
titles
Need to use the technique(removing space in Seo Website Audit Checklist - Canterburytoday
brand name)
No
OneIssues FoundH1 Tag and set no index. So
url missing
no need to take any action on this Seo Website Audit Checklist - Canterburytoday

pages. Recommeded to setup in related

stories section when user browsing
and most of the blogs can't be nagivated
through the website. Seo Website Audit Checklist - Canterburytoday
 Training Resources

https://drive.google.com/file/d/1yTnO28j6UOIkfC5Fq9vUo_lNf2AnIpIF/view?usp=sharing

https://drive.google.com/file/d/1CFmQtH1jloLNhPWyicbbpkRxbCLce61x/view?usp=sharing

https://drive.google.com/file/d/14pFGDUY1YQAOpRZgFDbtyWwH7WbVDUVU/view?usp=sharing
https://drive.google.com/file/d/1cvE-ry7OKjzhKrpzHe89qxjSHLg5ow4f/view?usp=sharing
https://drive.google.com/file/d/17KCjHS2Q5gKkqomfxnFZhWZqyKO9TClO/view?usp=sharing
Link to AI detection guide goes here

to-use-business-magazines-for-business-research/We found Two links with "realm" to Identify AI content

-canterbury-the-ideal-place-for-business-magazines-in-nz/We found Two links with "realm" to Identify AI content

https://drive.google.com/file/d/1sPwID90T9N85zetmlRxYb7NdUwm0WQdJ/view?usp=sharing
https://drive.google.com/file/d/1vhJxDd3bpG6Kumq_IwrHAME_H7PBB_Uq/view?usp=sharing

https://drive.google.com/file/d/1ksvdFeTgIUY_rGcsH5JCi2ZmfBe6gpjK/view?usp=sharing

https://drive.google.com/file/d/1sPwID90T9N85zetmlRxYb7NdUwm0WQdJ/view?usp=sharing
https://drive.google.com/file/d/1NatsJpquxvF4YLHL07d_0JunyZS1XQy0/view?usp=sharing
https://drive.google.com/file/d/1opQoS4ZgkE1kCsZ9KoIDBtv3W6w4lJr0/view?usp=sharing

https://drive.google.com/file/d/1ywUTZZOHqn_z9nWuFVJUl8U7jeY0Ll55/view?usp=sharing

https://drive.google.com/file/d/1BpZmvO7T58wi6hF-21X25DPp-lXroHZU/view?usp=sharing

https://drive.google.com/file/d/1F0DlNR750Yl9e0Pnr_VyffqLqNwU1Yi-/view?usp=sharing
 https://drive.google.com/file/d/1Bh6Mh2Z8mVIM9ziuJ8YsD-vc7Av--wsP/view?usp=sharing
urytoday.co.nz-20231207T195804-tQU7bkim.pdf

acklinks_matrix.xlsx

list - Canterburytoday

https://drive.google.com/file/d/1_GtreFVjhyRAyKyQJOxrji9QvluLJ4mR/view?usp=sharing

https://drive.google.com/file/d/1Zy8WeonBMiiiFLjxu9yDO_deAq4c-L8_/view?usp=sharing

list - Canterburytoday

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 https://drive.google.com/file/d/1_dvCKQ72bpD9pZ9Hv6mMjiObUjfH7Oig/view?usp=sharing

list - Canterburytoday

https://drive.google.com/file/d/1FPhPUdQGzKpqWGlGtFkXUvtb9JBEZ8fd/view?usp=sharing

https://drive.google.com/file/d/1cuTwa4LziloVZsdJRdQrc4y3GMbCW7Fp/view?usp=sharing
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https://drive.google.com/file/d/1ywUTZZOHqn_z9nWuFVJUl8U7jeY0Ll55/view?usp=sharing
rt.google.com/safe-browsing/search?url=https:%2F%2Fcanterburytoday.co.nz%2F&hl=en
https://drive.google.com/file/d/1hYdlEx4YJdgfIpdF24YD7_ZRqqe0ohx1/view?usp=sharing
https://drive.google.com/file/d/1RXR6a_pJDLqIv8Pw7YaMLiAAOmrD_uT8/view?usp=sharing

https://drive.google.com/file/d/1JPms3jnhhIEm_hMHGtkPnm7nPWyhHQCS/view?usp=sharing

https://drive.google.com/file/d/1BIewjXzyoPcX7pMoWFp_MrinGBalsT0z/view?usp=sharing

https://drive.google.com/file/d/1_dvCKQ72bpD9pZ9Hv6mMjiObUjfH7Oig/view?usp=sharing
co.nz/-Performance-on-Search-2023-12-07
co.nz/-Performance-on-Search-2023-12-07
 https://drive.google.com/file/d/1gRT9LKzEoUyMXGCJPRyb6A7prOWaKyq1/view?usp=sharing

https://drive.google.com/file/d/1TtZySHV9fujozw57P6kIRcUjQDGP1hcd/view?usp=sharing

https://drive.google.com/file/d/1YCoqj_wZyoJerEH1UTL6Is0moUwhx_zN/view?usp=sharing

list - Canterburytoday

list - Canterburytoday
https://drive.google.com/file/d/1507_HpqtKG-qcdPKbpVTFRBthka9n8Ci/view?usp=sharing
https://drive.google.com/file/d/1xhUOL7-6mAWnXcZyDSDBYYFBYkQVGjid/view?usp=sharing
https://drive.google.com/file/d/1jFsSM-2ASsC-3yh-druqbdA2QXcAs4GI/view?usp=sharing
y AI content