BUSINESS PLAN

I. EXECUTIVE SUMMARY:

Business Name:
Business Model: Retail store specializing in the sales of mobile phones,
accessories, and related services.
Business Location: Public Market Buug, Zamboanga Sibugay
Founder(s):
Date Established:

II. BUSINESS DESCRIPTION:

[No name yet] is a small business dedicated to providing high-quality mobile

phones, accessories, and related services to customers in Buug, Zamboanga Sibugay. Our
mission is to offer customers a wide selection of mobile devices, exceptional customer
service, and competitive pricing.

III. MARKET ANALYSIS:

a. Target Market:

[No name yet] has a segmented approach to serve a diverse customer base:

1. Low-Income Individuals: We will prioritize providing affordable and updated

mobile phones to individuals with limited disposable income. This segment
includes students, budget-conscious consumers, and those looking for basic
communication solutions. We will maintain a well-stocked inventory of low-cost,
reliable devices to cater to their needs.

2. General Consumers: Customers seeking mid-range and popular smartphones

will find a wide selection of updated models readily available in our store. We aim
to strike a balance between quality and affordability to attract a broader customer
base.

3. High-End Enthusiasts: High-end mobile phone enthusiasts and those interested

in the latest iPhones and high-end Android devices will have the option to place
orders with us. We will ensure efficient order processing and delivery, allowing
them access to premium devices while managing our inventory effectively.
b. Market Trends:

1. Affordable Smartphone Demand: The segment of low-cost mobile phones

continues to see strong demand, especially among budget-conscious consumers,
students, and individuals with low income. We will focus on offering a wide range
of affordable and updated options to cater to this demand.
2. Balancing Quality and Affordability: Consumers are looking for cost-effective
mobile phones that don't compromise on quality. [No name yet] will offer
affordable devices with a strong emphasis on quality, durability, and essential
features.

3. Custom Orders for High-End Devices: By offering high-end devices on an

order basis, we can effectively manage inventory costs and meet the demands of
customers seeking the latest iPhones and flagship Android smartphones.

4. Competing with E-commerce: Online retailers dominate the market, particularly

in the sale of low-cost mobile phones. Our in-store experience, personalized
customer service, and immediate access to devices will provide a competitive
edge, while our online presence will enable us to tap into the e-commerce market.

c. Competition:

1. Local Low-Cost Retailers: Local retailers may focus on low-cost phones. We

will stand out by offering an extensive inventory of updated models and ensuring
affordability for our low-income customers.

2. Online Low-Cost Retailers: Online marketplaces offer convenience and low

prices. [No name yet] will compete by offering the opportunity for customers to
see and experience the devices in person before making a purchase.

3. Large Chain Retailers: Big-box electronics stores often provide a variety of

mobile phones. We will differentiate ourselves by targeting a specific customer
base interested in affordability and quality.

4. Mobile Carrier Stores: Wireless carrier stores may focus on high-end devices
and exclusive plans. [No name yet] will cater to customers looking for low-cost
options and ordering high-end phones to meet specific demands.

IV. PRODUCTS AND SERVICES:

[No name yet] offers the following products and services:

1. Mobile Phones: A wide range of mobile phone brands and models, from budget-
friendly options to flagship smartphones.

2. Accessories: Cases, screen protectors, chargers, headphones, and other mobile

phone accessories.
 3. Repairs and Services: In-house mobile phone repair services, including screen
replacement, battery replacement, and software troubleshooting.

4. Prepaid Plans and SIM Cards: Offering prepaid plans from various carriers to
meet diverse customer needs.

V. MARKETING STRATEGY:

To reach and engage our target audience, [No name yet] will employ a mix of
marketing strategies:

1. Local Advertising: Utilize radio stations, and online platforms to promote in-
store deals and events.

2. Social Media: Maintain active profiles on popular social media platforms, sharing
product updates, promotions, engaging content, online sales, information, and
appointment booking for in-store services.

3. Customer Loyalty Program: Reward customers for their loyalty with discounts
and special offers.

4. Partnerships: Collaborate with local businesses, such as cafes, to cross-promote

products and services.

VI. OPERATIONS:

1. Retail Location:

1.1. Location: Public Market, Buug, Zamboanga Sibugay

1.2. Co-location Strategy: [No name yet] will operate within the existing
business location of Ber-Ber Cell Phone and Computer Repair Shop. This co-
location strategy offers several advantages:

a. Shared Overhead: By sharing the physical space, utilities, and

operational costs with the repair shop, [No name yet] can reduce its
overhead expenses.

b. Cross-Selling Opportunities: The proximity of the cell phone sales and

repair services allows for cross-selling and upselling opportunities.
Customers who visit for repairs can also explore our selection of low-cost
and mid-range mobile phones.
 c. Foot Traffic: Operating within the Public Market provides access to a
steady flow of foot traffic. This location is strategically chosen to
maximize visibility and reach.
d. Local Community Engagement: Being part of the local community in
Buug allows [No name yet] to build trust and relationships with residents.
We will actively participate in community events and support local
initiatives.

2. Store Layout and Design: The retail space will be designed to make efficient use
of the co-located space. There will be a designated section for the display of
mobile phones and accessories, with the repair services area adjacent. This layout
allows for a seamless transition from shopping for devices to getting them
repaired.

3. Customer Flow: The layout will be optimized to facilitate smooth customer flow.
Customers can explore the selection of mobile phones, make inquiries, and
complete purchases, while those seeking repair services can easily access the
repair section.

4. Inventory Management: [No name yet] will maintain a comprehensive inventory

of low-cost and mid-range mobile phones, ensuring a balance between popular
brands and models. Inventory software will be used to track stock levels, reorder
when necessary, and avoid overstocking.

5. Pricing Strategy: Our pricing strategy for low-cost and mid-range phones will
focus on affordability. We will implement dynamic pricing to adjust prices based
on market conditions and customer demand.

6. Customer Service: We will provide expert advice, product knowledge, and

exceptional customer service. We will help customers select the most suitable
device based on their needs and budget.

7. Special Ordering for High-End Phones:

7.1. Order Processing: For high-end phones, customers will place orders
in-store, online, or via phone. We will have a dedicated person responsible for
processing these orders, ensuring accuracy and efficient delivery.

7.2. Supplier Relationships: Establish strong relationships with suppliers

and distributors of latest iPhones and high-end smartphones to facilitate
prompt order fulfillment.

7.3. Delivery and Pickup Options: Provide customers with delivery and
in-store pickup options for high-end devices, enhancing convenience.

8. In-House Mobile Phone Repairs:

8.1. Repair Services: We will offer in-house mobile phone repair services,
including screen replacements, battery replacements, and software
troubleshooting. Skilled technician will handle these repairs efficiently.
 8.2. Equipment and Tools: [Existing] Equipping the repair section with
state-of-the-art tools and diagnostic equipment to ensure high-quality repairs.
8.3. Appointment Booking: Customers can book repair appointments
online or by phone, allowing for efficient use of technician time.

9. Product Knowledge: Ongoing YouTube University training to keep updated on

the latest mobile technology trends, features, and specifications.

10. Customer Service Training: Continual YouTube University training to ensure

that our team excels in providing outstanding customer service, handling inquiries,
and resolving customer issues.

VII. E-COMMERCE OPERATIONS:

1. Online Inventory Management: Real-time updates of online inventory to reflect

in-store availability and product availability for special orders.

2. Customer Support: Online customer support will be available via chat, email,
and phone to assist with inquiries, order tracking, and technical support.

3. Payment Processingg:

4. Marketing and Promotions:

4.1. Marketing Calendar: Develop a marketing calendar to plan and

execute promotional events, discounts, and special offers throughout the year.

4.2. Social Media Management: Regularly update social media platforms

with engaging content, promotions, and customer interaction.

4.3. Email Marketing: Implement email marketing campaigns to keep

customers informed about product launches, promotions, and store events.

VIII. FINANCIAL PROJECTIONS:

1. Startup Costs:

a. Inventory:
a.1.Low-cost Mobile Phones
Item Item/Product Specification Qty. Unit Unit Cost Estimated
no. Cost
1 Tecno Spark Go 6.56-inch HD+ (1612*720) IPS display 3 Unit/s 3,599.00 10,799.00
120Hz touch samping rate
2023 MediaTek Helio A22 SoC
3GB, 4GB RAM (up to 7GB via Memory
Fusion)
 64GB internal storage
expandable up to 256GB via microSD
(dedicated slot)
Dual rear cameras:
• 13MP f/1.85 main
• 2MP depth
5MP f/2.0 selfie camera
Dual SIM
4G, LTE
WiFi 802.11a/b/g/n/ac 2.4G + 5GHz
Bluetooth 5.0
3.5mm headphone jack
GPS
USB Type-C
Rear-mounted fingerprint sensor
IPX2 splash resistance
HiOS 12.0 (Android 12)
5000mAh, 10W charging rate
163.86 x 75.51 x 8.9mm
Endless Black, Nebula Purple, and Uyuni
Blue
2 itel S23 6.6-inch HD+ (720 x 1612) IPS LCD 2 Unit/s 3,899.00 7,798.00
90Hz refresh rate, 267ppi
UNISOC Tiger T606 (12nm)
8-cores, 1.6GHz max frequency
4GB RAM (+4GB extended memory)
128GB storage
Up to 256GB expansion via microSD
Dual rear cameras:
• 50MP main
• QVGA lens
8MP front camera
Dual nano-SIM
4G LTE
Wi-Fi 802.11 b/g/n
Bluetooth
GPS
USB Type-C
3.5mm audio jack
Side-mounted fingerprint sensor
itel OS 8.6 (Android 12)
5000mAh battery
10W charging rate (wired)
Starry Black, Mystery White
3 Infinix Smart 7 6.6-inch HD+ (1612 x 720) IPS display 3 Unit/s 3,799.00 11,397.00
UNISOC SC9863A octa-core processor
8-core, 1.6GHz max frequency
4GB RAM
64GB internal storage
Supports microSD
Dual rear cameras:
• 13MP main
• VGA (depth)
5MP front camera
Dual SIM
4G LTE
WiFi
Bluetooth
Rear-mounted fingerprint scanner
Android 12
6,000mAh battery
10W charging rate
164.2 x 75.6 x 9.4mm
207g
Night Black, Emerald Green, Azure Blue
4 Infinix HOT 20i 6.6-inch HD+ (1612 x 720) IPS display 3 Unit/s 4,299.00 12,897.00
UNISOC SC9863A octa-core processor
 8-core, 1.6GHz max frequency
4GB RAM
64GB internal storage
Supports microSD
Dual rear cameras:
• 13MP main
• VGA (depth)
5MP front camera
Dual SIM
4G LTE
WiFi
Bluetooth
Rear-mounted fingerprint scanner
Android 12
6,000mAh battery
10W charging rate
164.2 x 75.6 x 9.4mm
207g
Night Black, Emerald Green, Azure Blue
5 Infinix HOT 30i 6.56-inch HD+ (1612×720) IPS LCD 2 Unit/s 4,599.00 9,198.00
90Hz refresh rate
UNISOC T606 SoC
4GB RAM
128GB storage
Supports microSD
Dual rear cameras:
• 13MP f/1.85 main
• AI lens
8MP selfie shooter
Dual nano-SIM
4G, LTE
WiFi-6
Bluetooth 5.3
GPS
USB Type-C
3.5mm earphone jack
Android 12
5000mAh battery
18W charging rate (wired)
164 x 75.75 x 8.4 mm
191g
Mirror Black, Glacier Blue, Diamond
White
6

Revenue Projections: Expected sales based on market research and pricing strategies.
Expense Projections: Operational costs, including rent, utilities, employee salaries, and
marketing expenses.
Profit Projections: A conservative estimate of potential profitability over the first three years.
Funding Requirements:
[No name yet] is seeking an initial investment of [Amount] to cover startup costs and ensure
smooth business operations during the initial months. This investment will be used for leasing
the retail space, purchasing initial inventory, marketing, and hiring staff.
Conclusion:
[No name yet] is committed to providing top-quality mobile phones, accessories, and services
to meet the demands of our diverse customer base. With a strategic location, competitive
pricing, exceptional customer service, and an online presence, we are poised for success in
the mobile phone retail industry.
Our business plan is a roadmap for our journey to success, and we are excited to bring [No
name yet] to [Your Location]. We look forward to serving our community's mobile
technology needs and becoming a trusted name in the industry.
Startup Costs:
Leasing and Renovation: This will include the cost of securing and preparing the co-located
space within Ber-Ber Cellphone and Computer Repair Shop for MobileTech Connect's retail
operations. This cost may involve lease deposits, interior modifications, and initial utilities
setup. Estimate: [Leasing and Renovation Cost].
Inventory: Initial inventory investment to stock low-cost and mid-range mobile phones,
accessories, and promotional materials. Estimate: [Inventory Cost].
Marketing and Promotion: Budget for marketing materials, advertisements, and promotional
campaigns to create awareness about MobileTech Connect's presence and attract the initial
customer base. Estimate: [Marketing Budget].
Equipment and Tools: Investment in essential equipment for in-house mobile phone repair
services, such as diagnostic tools, repair stations, and replacement parts. Estimate:
[Equipment Cost].
Website Development: Cost associated with creating a user-friendly website for online sales,
including web design, e-commerce integration, and security measures. Estimate: [Website
Development Cost].
Employee Training: Expenses for initial training of employees to ensure they are
knowledgeable about products and provide excellent customer service. Estimate: [Training
Cost].
Working Capital:
Operational Costs: These include monthly rent, utility bills, employee salaries, and insurance.
Estimate the total operational costs for the first six months, accounting for rent, utilities,
employee salaries, and insurance.
Inventory Restocking: To maintain a consistent inventory of low-cost and mid-range mobile
phones, allocate funds for restocking inventory as needed.
Special Orders for High-End Phones:
High-End Phone Orders: Set aside funds to purchase high-end phones as customers place
orders. The amount allocated will depend on demand but should be sufficient to fulfill orders
in a timely manner.
Contingency Fund:
Contingency Reserve: Allocate a percentage of the startup budget as a contingency reserve to
cover unexpected expenses or any unforeseen challenges that may arise during the initial
phase of operations.