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Personal Branding Exercises

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Isiaka Idris
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31 views9 pages

Personal Branding Exercises

Uploaded by

Isiaka Idris
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Sample Exercise 1: Self-Assessment for Identifying Your Personal Brand

Step 1: Identify Your Core Values

Values:

● Integrity
Why it's important: In the media and public relations industry, transparency
and honesty are critical. I believe in being truthful, both in my work and
personal life, to build lasting relationships.
Influence: I always ensure the information I share is accurate and verified
before publication.
● Creativity
Why it's important: Creativity allows me to stand out in a competitive industry
and find innovative solutions to communication challenges.
Influence: I consistently come up with new ideas for content creation and
campaign strategies.
● Collaboration
Why it's important: Teamwork is essential in the media and PR world. I value
working with others to achieve common goals.
Influence: I thrive in collaborative projects where diverse ideas can come
together to create something impactful.
● Empathy
Why it's important: Understanding others' perspectives helps me
communicate effectively and build stronger connections.
Influence: I actively listen to my clients and colleagues to ensure my
communication strategies resonate with the intended audience.
● Growth
Why it's important: I believe in continuously learning and improving my skills
to stay relevant in my career.
Influence: I regularly take online courses and attend workshops to enhance
my digital marketing and PR skills.

Step 2: Reflect on Your Strengths

● Strengths:
1. Content Creation
Application: During my internship, I developed and curated social
media content that significantly increased audience engagement for
my company’s Instagram page.
2. Social Media Management
Application: I successfully managed multiple social media platforms
for my university's media club, growing the follower base by 25% in six
months.
3. Public Speaking
Application: I have experience speaking at student conferences and
events, where I presented my research on media trends and public
opinion.
4. Relationship Building
Application: I established strong relationships with stakeholders and
clients during my PR internship, which led to successful collaborations
and campaigns.
5. Problem-Solving
Application: When the PR campaign I worked on was failing to gain
traction, I suggested a revised strategy focusing on influencer
marketing, which resulted in a 15% increase in engagement.

Step 3: Define Your Passions and Interests

● Passions:
1. Digital Media and Communication
Alignment: My passion for digital media aligns with my career goal of
becoming a digital marketing strategist, focusing on innovative online
communication.
2. Public Relations
Alignment: I’m passionate about helping brands create a positive
image, which matches my career ambition to become a PR specialist.
3. Storytelling
Alignment: I enjoy storytelling and using various media forms to
influence public perception, and this ties directly to my desire to work
in content creation and brand communication.

Step 4: Discover What Others See in You

● Feedback from a University Mentor:


“You’re very creative and always come up with unique ideas for solving
problems. You also have a natural ability to communicate complex ideas in a
simple and engaging way.”
● Feedback from a Friend:
“You are excellent at understanding how others feel and adapting your
communication style to make people comfortable.”
● Comparison:
This feedback aligns with my own perception of being creative and
empathetic. It reinforces my belief that my strengths in problem-solving and
communication are valuable in the PR industry.

Step 5: Craft Your Personal Brand Attributes

● Personal Brand Attributes:


1. Creative thinker with a passion for innovative digital communication.
2. Empathetic communicator with strong problem-solving skills.
3. Skilled in relationship-building and developing effective PR strategies.
● Personal Brand Statement:
“I am a creative and empathetic digital media specialist with a passion for
innovative communication strategies. My strengths in content creation, public
speaking, and problem-solving allow me to deliver effective public relations
solutions that build meaningful relationships and drive brand success.”
Step 6: Action Plan for Enhancing Your Brand

● Actions:
1. Action: Update my LinkedIn profile to reflect my brand attributes and
share recent projects from my internship.
Deadline: Complete by [insert date].
2. Action: Start a personal blog focusing on digital media trends and PR
strategies to showcase my expertise and creative thinking.
Deadline: Launch by [insert date].
3. Action: Attend a local digital marketing conference and participate in
networking sessions to connect with industry professionals.
Deadline: Register and attend by [insert date].

Hands-on Exercise 1: Self-Assessment for Identifying Your Personal


Brand
Follow the steps below to complete the exercise.

Step 1: Identify Your Core Values


Your personal values are the guiding principles that influence your behaviour and
decision-making. Reflect on what matters most to you.

Instructions:

● Write down 3 values that are most important to you in both your personal and
professional life (e.g., integrity, creativity, empathy, leadership).
● For each value, write a brief explanation of why it’s important to you and how
it influences your actions.
Value:

Why it’s important:

Influence:

Value:

Why it’s important:

Influence:

Value:

Why it’s important:

Influence:

Step 2: Reflect on Your Strengths

Instructions:

● List 3 key strengths or skills that you excel at (e.g., problem-solving,


communication, technical expertise).
● Next to each strength, write an example of how you’ve applied it in a work or
personal setting.

Strength:

Application:
Strength:

Application:

Strength:

Application:

Step 3: Define Your Passions and Interests


Instructions:

● Write down 3 activities, topics, or industries that you’re passionate about (e.g.,
education, technology, social impact).
● For each passion, explain how it aligns with your career goals.

Passion:

Alignment:

Passion:

Alignment:

Passion:

Alignment:

Step 4: Reflect on What Others See in You


Instructions:

● Try to remember what 2–3 colleagues, friends, or family members have


mentioned as what they think your top strengths or defining qualities are.
● Write down the strengths and qualities that come to mind and compare them
with your self-assessment from Steps 2 and 3.
Feedback:

Comparison:

Feedback:

Comparison:

Feedback:

Comparison:

Step 5: Craft Your Personal Brand Attributes


Now that you have identified your values, strengths, passions, and added external
feedback, consolidate these into personal brand attributes.

Instructions:

● Review all the insights you’ve gathered.


● Choose 3–5 key attributes that best describe you as a professional (e.g.,
strategic thinker, empathetic leader, tech-savvy).
● Write a short paragraph summarizing these attributes and how they reflect
your unique identity.
Example:

“I am a strategic thinker with a passion for technology and innovation. My problem-


solving skills, combined with a strong sense of integrity, help me drive projects
forward while maintaining high ethical standards. I am known for my ability to see
the big picture and guide teams toward creative, effective solutions.”

Step 6: Action Plan for Enhancing Your Brand


Now that you have a clear picture of your personal brand, create an action plan to
enhance it.

Instructions:

● Write down 2–3 specific actions you can take to strengthen or better
communicate your personal brand (e.g., updating your LinkedIn profile,
attending industry events, sharing expertise online).
● Set a deadline for each action.

Action:

Deadline: Complete by

Action:

Deadline: Complete by

Action:

Deadline: Complete by

Sample Exercise 2: Craft Your Personal Brand Statement


● Personal Brand Statement:
"I am a fashion entrepreneur who designs and curates contemporary African-
inspired clothing for young professionals. My brand, 'Nwankwo Couture,' combines
traditional African aesthetics with modern fashion trends to create bold

Hands-on Exercise 2: Craft Your Personal Brand Statement


● Objective: To help you define a clear and concise personal brand statement that
communicates your strengths and values.
● Instructions:
1. Reflect on your key skills, values, and career goals.
2. Write a personal brand statement that summarizes who you are, what you
do, and how you can help others.
3. Share this statement with a peer for feedback, then revise it for clarity and
impact.
● Example Format: "I am a [your profession] who specializes in [your key skill]. I
help [target audience] achieve [specific goal] by providing [your unique solution]."

Sample Exercise 3: Personal Brand Audit


● Audit Findings:
1. Instagram: Strong following but inconsistent posting.
2. LinkedIn: Minimal engagement, profile needs branding elements.
3. Google Search: Limited visibility; no website presence.
● Action Plan:
1. Post consistently on Instagram with a defined content calendar.
2. Redesign LinkedIn profile to include more branded imagery.
3. Build a simple website showcasing fashion collections.

Hands-on Exercise 3: Personal Brand Audit


● Objective: To assess your current online presence and how it aligns with your
personal brand.
● Instructions:
1. Google yourself and analyze the search results.
2. Review your social media profiles, website, and other online platforms
where you are visible.
3. Write down areas that need improvement to better reflect your personal
brand.
4. Create a plan to address the gaps (e.g., updating content, removing
unprofessional posts, etc.).

Sample Exercise 4: LinkedIn Profile Enhancement


● Headline:
"Fashion Entrepreneur | Founder of Nwankwo Couture | Contemporary African
Fashion"
● Summary:
"As the founder of Nwankwo Couture, I bring a fresh perspective to the African
fashion scene by blending traditional prints with modern designs. My goal is to
create unique clothing that empowers young professionals to express themselves
through fashion."

Hands-on Exercise 4: LinkedIn Profile Enhancement


● Objective: To develop an optimized LinkedIn profile that reflects your personal
brand.
● Instructions:
1. Review your existing LinkedIn profile or create a new one.
2. Update your headline and summary to reflect your personal brand
statement.
3. Ensure your profile photo is professional and aligned with the image you
want to project.
4. Add relevant skills, experiences, and achievements.
5. Share your updated profile with the group for peer feedback.

Sample Exercise 5: Elevator Pitch Practice


● Pitch:
"Hi, I’m Grace Nwankwo, founder of Nwankwo Couture. We create modern African-
inspired clothing for young professionals who want to express themselves through
fashion. Our designs fuse traditional prints with contemporary styles, and our goal
is to make bold fashion statements."

Hands-on Exercise 5: Elevator Pitch Practice


● Objective: To develop and deliver an effective personal brand elevator pitch.
● Instructions:
1. Write a 30-60 second elevator pitch based on your personal brand
statement.
2. Practice delivering your pitch aloud.
3. Record yourself or present it to a peer for feedback on clarity, confidence,
and impact.

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