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COMMUNICATION - CONCEPTS & PROCESSES Syllabus

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COMMUNICATION - CONCEPTS & PROCESSES Syllabus

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Harshal Mehrotra
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Page 6 of 64

BACHELOR OF ARTS (JOURNALISM & MASS COMMUNICATION)

FIRST SEMESTER

COMMUNICATION: CONCEPTS & PROCESSES

COURSE CODE: BA (JMC) 101 L: 4 T/P: 0 CREDITS: 4


External Evaluation: 75 Marks Internal Evaluation: 25 Marks Total Marks: 100

Objectives of the Course


On completion of this course, the student should be able to:
 define Communication and Mass Communication
 describe the process of Communication and Mass Communication
 explain various Models and Theories of Communication and Mass Communication
 utilize knowledge on emerging trends in Communication and Mass Communication

Unit I: [Introduction to Communication] L: 12


1. Communication:Concept, Definition, Elements and Process
2. Types of Communication
3. Barriers to Communication
4. 7 C’s of Communication

Unit II: [Mass Communication] L: 12


1. Mass Communication: Concept, Definition, Elements and Process
2. Characteristics and Functions of Mass Communication
3. Means of Mass Communication: Folk and Traditional Media, New Media
4. Mass Media Activism

Unit III: [Models of Communication] L: 12


1. Communication Models: definition, scope and purpose
2. Basic Communication Models: Aristotle’s Classical Model; Shannon-Weaver’s Mathematical Model;
Wilbur Schramm’s Model; Laswell’s Model
3. Advanced Communication Models: Newcomb’s Model; Westley-Mclean’s Model; George
Gerbner’s Model; Mccombs and Shaw’s Agenda Setting Model; Spiral of Silence Model
4. Relevance of Communication Models

Unit IV: [Theories of Mass Communication] L: 12


1. Bullet Theory, Two-Step, Multi Step Theory
2. Cognitive Dissonance Theory
3. Uses and Gratification Theory, Cultivation Theory
4. Normative Theories: Authoritarian, Libertarian, Soviet-Communist, Social Responsibility, Developmental,
Democratic Participation

Suggested Readings & E-resources:

1. Aggarwal, V. B., & Gupta, V. S. (2001). Handbook of Journalism and Mass Communication. New Delhi: Concept
Publishing.
2. Baran, S. J. (2002). Introduction to Mass Communication: Media Literacy and Culture. Boston: McGraw Hill
Education.
3. Hasan, S. (2013). Mass Communication Principles and Concepts. New Delhi: CBS Publishers & Distributors.
4. Heller, R. (2015). Commentary. Journalism & Communication Monographs, 17(3).
5. Kumar, K. J. (2000). Mass Communication in India. Mumbai: JaicoPublishing House.
6. McQuail, D. (2002). McQuail's Reader in Mass Communication Theory. London: Sage Publications.
7. Naqvi, Hena. (2012). Journalism & Mass Communication: UpkarPrakashan
8. Rayudu, C. S. (2011). Media and Communication Management. Mumbai: Himalaya Publishing House.
9. Stone, G., Singletary, M. W., & Richmond, V. P. (1999). Clarifying Communication Theories: A Hands-on
Approach. Ames: Iowa State University Press.

Approved in the 20th Meeting of BOS held on 5th May 2022 and 53rd Meeting of Academic Council held on 2nd June 2022.

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