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Metrics Mastery Quiz Instructions

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89 views3 pages

Metrics Mastery Quiz Instructions

Uploaded by

jujutapin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Metrics Mastery Quiz Instructions

General Instructions for Students


Weekly Metrics Mastery Quizzes are designed to simulate test questions and give you
practice at calculating different marketing metrics. These quizzes are intended to help your
learning by giving you practice and repetition.
The weekly quizzes are made available to you on D2L. Each quiz has 10 questions. You will
have up to 2 attempts to complete the quiz, with the average of your scores being accepted as
your final grade for each quiz. You are not obligated to take the quiz twice. The second
attempt is merely provided as an additional opportunity to further improve yourself and your
final score. Note that if you receive a lower mark in your second attempt, your overall final
score will thus be lower than your first quiz attempt.
Each time you take the quiz, the questions and answers will be distributed in a different
order. Each quiz attempt must be completed once started. The quiz does not allow
backtracking. Changes to the answer after submission are prohibited.
Overall, you will have 1 hour to complete each quiz attempt. Some of the weekly quizzes
may ask you to refer to cases in this document for certain questions. Please find below the
information you should be using when answering these questions.

Metric 1 Case 1: Aero Flying School

Aero Flying School Ltd. teaches students to fly small aircraft. The following are Aero’s
costs:

Type of Expense Amount Paid Duration of Expense

Administration costs $30,000 /month


Advertising expense $70,000 /year
Airport fees $20,000 /month
Class instructor $100 /hour
Classroom rental $1,200 /month
Cessna 152 plane $150,000
Cessna 172 plane $230,000
Flight instructor $150 /hour
Fuel $120 /flight hour
Ground & maintenance crew $12,000 /month
Hangar rental $10,000 /month
Operating license $1,500 /year
Piper Archer III plane $280,000
Online Text resource $16,000
METRICS SCENARIOS

Metric 1 Case 2: Burrito Burrito

The following are the costs for Burrito Burrito, a Mexican restaurant that serves burritos. The
restaurant is open 7 days a week from 11am to 11pm; and there are always two hourly staff
present during business hours.

Type of Expense Amount Paid Duration of Expense

Administration costs $5,000 /month


Advertising expense $2,000 /month
Beef $3 /pound
Beverage refrigerator $4,500
Cash register $1,200
Cheese $2 /pound
Chicken $4 /pound
Grill $11,500
Guacamole $4 /pound
Kitchen/serving staff $12 /hour (each)
Packaging $0.25 /burrito
Refrigerated storage table $3,900
Restaurant license $2,400 /year
Salsa $1 /liter
Soft drinks $1 /liter
Sour cream $3 /pound
Tortillas $1 /dozen
Utilities $1,100 /month
Vegetables $2 /pound
METRICS SCENARIOS

Metric 3 Case 3: Industry X

You are given the following market information from Industry X.

Table 1. Industry X Market Share


Company 2009 Sales (000,000s) 2009 Sales Units (000s)

Company A $17 34.5


Company B $49 91.0
Company C $112 114.0
Company D $74 101.5
Total $252 341.0

Metric 4 Case 4: Product DSK 4143

The following data are available for product no. DSK 4143, manufactured and sold by the
Western Ward Manufacturing Company:

Maximum capacity with present facilities 30,000 units


Total fixed cost (per period) $664,200
Variable cost per unit $81
Sales price per unit $135

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