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SEO Checklist TemplateITandDataManagement

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17 views5 pages

SEO Checklist TemplateITandDataManagement

Uploaded by

bobchao
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2011

Docstoc Inc.

SEO Checklist

SEO CHECKLIST
This is a comprehensive checklist of website SEO factors. It includes things like
content, style, validation, SEO, and security points. The checklist is a useful
reference that keeps track of your SEO activities and will help identify errors once
the site is released.

© Copyright 2011 Docstoc Inc. 1


(Instructions: There are more than 100 factors that a search engine uses to rank website page relevancy
during a search result (SERP).

Out of these, the most popular speculations are listed below. As the algorithms of these search engines
are continuously evolving, one of the most important tasks for maintaining search engine optimization is
continued maintenance. The golden rule in SEO is: “What may help you today, may hurt you
tomorrow.”)

YOUR SITE SEO Checklist

S.# Activity Select Activity Owner Date


(√ / X)
Keywords

a) Keywords Selected

b) Keywords Prioritized

Domain Name / Filename

a) Domain Registration

b) Keyword in Domain Name

c) Keyword in Filename

d) Length of Website Address

Keyword Placement

a) Keyword in title tag


<title></title>

b) Keyword in Description
Meta Tag

c) Keyword in Keyword Meta


Tag

d) Keywords in Content

e) H1, H2, & H3 (Heading)

f) Keyword Font Styles

© Copyright 2011 Docstoc Inc. 2


Internal Links

a) Keyword in Links to
Internal Site Pages

b) Valid Internal Links

c) Efficient Linking

External / Outgoing Links

a) Quality Links Established

b) Links Inspected

c) Title & Description Created

d) Number of Links on a Page


Limited

Incoming Links (Backlinks)

a) Quality of Referrer

b) Trend of Link Popularity

c) Anchor Text

d) Age of Link

e) Number of Outgoing Links


on a Referrer Page

f) Position of Link

g) Trusted Websites

h) Java Script / Flash Links

On-Page Factors

a) Home Page

b) Over Optimization

c) Getting Reported

d) File Size

© Copyright 2011 Docstoc Inc. 3


e) Freshness of Pages

f) Frequency of Updates

g) Site Age

h) Dynamic Pages

i) Text Inside Images

j) Excess JavaScript

k) Inline Frames & Frames

l) Hidden Links / Texts

m) Cloaking

n) Duplicate Content

o) Understandable Content

Off-Page Factors

a) Traffic Buying / Link


Schemes

b) Minimum one Back Link

c) Buying Links

d) Server IP Address

e) Links from Bad Websites

f) Server Reliability & Uptime

User Activity

a) Search Engine Traffic

b) Click-Through Rate (CTR)

c) Time Spent on Page

d) Monitoring Bookmarks

e) Leaving the Website

© Copyright 2011 Docstoc Inc. 4


Gathering Links

a) Collecting Links

b) Unique Content

c) Articles

d) Press Release

e) Forums/Guest Books/ Blogs

f) Sponsoring

g) Directories

h) Link Exchange

© Copyright 2011 Docstoc Inc. 5

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