Brihan Maharashtra College of Commerce (AUTONOMOUS)

845, Shivajinagar, Pune-411004

Subject code- 2501 Semester - V Credit - 3

Subject title - Supply Chain and Logistics Management (Pattern 2017)

Objectives:

1. To understand the importance of SCM in total Business process

2. To understand the importance of strategic sourcing and Inventory
3. Explain the importance of limited sources and effective utilization of the same

Unit Topics No. of

No. lectures

Introduction to Supply Chain

1 Management 8

1.1Definition. Information flow and Material flow,

significance of scm

1.2 scope of scm

1.3 Objectives of scm

1.4 Supply Chain structure, transportation, warehousing,

Material handling

1.5 Drivers of supply chain

1.6 Concept of Cash to Cash conversion

 1.7 Measures of Scm performance

Logistics and its role

2 2.1 functions of logistics 8

2.2 Inbound, outbound, third party, global and reverse

logistics

2.3 Customer service

2.4 Bullwhip effect

Procurement and strategic sourcing

3 3.1 Importance of purchasing. Purchasing as a profit 8

centre

3.1. Purchasing cycle

3.2. Vendor developing and vendor rating

3.3. Changing relations with supplier

3.4 Make or Buy decision

Inventory

4 4.1 Need of the inventory 8

4.2 Types of inventory

4.3 Different costs associated with inventory, Economic

order quantity

4.4. ABC and FSN analysis

Physical Distribution

5 8
 5.1 Concept, introduction to physical distribution

5.2 Total distribution cost

5.3 Participants of distribution channel, channel design

5.4 Types of distribution channels

5.5. Unconventional channels. Vertical and Horizontal

marketing channels

Current trends in Supply Chain Management

6.1. Role of technology in scm

6 6.2 Bar coding, EDI, GPS, RFID in scm 5

6.3 Auction and Reverse auction

6.4 Green Supply Chain Management

Suggested Reference Material

1. Supply Chain Management Mohanty and Deshmukh

2. Logistics and Supply Chain Management Bowersox and closs
3. Operation Management B. Mahadevan

Teaching Methodology

Power point presentations

Case study
Video

Expected Outcome

Student will have overall view of S.C.M

Understands importance of timely delivery to achieve customer satisfaction
 Student will have the knowledge about logistics activity

Brihan Maharashtra College of Commerce (AUTONOMOUS)

845, Shivajinagar, Pune-411004

Subject code- 2502 Semester - V Credit - 3

Subject title - Research Methodology (Pattern 2017)

Objectives:

1. Understand the concepts in Research Methodology

2. Be able to apply the concepts and do a research project independently

Unit Topics No. of

No. lectures

1 Introduction to Research Methodology 10

1.1 Meaning & Definition of Research

1.2 Significance & Limitations of Research

1.3 Types of Research

2 Hypothesis and Research Design 8

2.1 Introduction to Hypothesis

2.2 Types of Hypothesis

2.3 Framing Hypothesis

2.4 Research Design ( Definition, Objectives,

Essentials of good
 Research Design)

2 Data Collection Process 10

2.1 Research Process & collection of data

2.2 Primary Data ( Definition, Advantages,

Disadvantages &

Methods of collection of Primary Data) ( Observation,

Interview, Scheduling, Questionnaire)

2.3 Secondary Data ((Definition, Advantages,

Disadvantages,

Types &Methods of collection of Secondary Data)

2.4 Introduction to Sampling (Types and Techniques)

3 Sampling Techniques 7

3.1 Main Object of Sampling

3.2 Basic Principles of Sampling

3.3 Sampling Methods

3.4 Exercises

4 Analysis & Report Writing 10

3.1 Data Processing, Analysis, Interpretation,

3.2 Meaning & Characteristics of Research Report,

Steps involve in

report writing
Suggested Reference Material

1. Business Research Methodology J. K. Sachdeva (Himalaya Publication)

2. Research Methodology C. R. Kothari
3. Business Research Methodology D. K. Sharma & A. K. Gupta

Teaching Methodology Classroom teaching, Presentation

Expected Outcome Students should be able to carry out research and work on
projects independently.
 Brihan Maharashtra College of Commerce (AUTONOMOUS)
845, Shivajinagar, Pune-411004

Subject code- 2503 Semester - V Credit - 3

Subject title Customer Relationship Management (Pattern 2017)

Objectives:

5. This course aims to provide a conceptual background of CRM practice

in the fast- growing Marketing and Services sectors.
6. The knowledge of the subject will enhance the required skill of
managing consumers across life cycles (from Acquisition to Retention)

competitive world.

Unit No. of
Topic
No. lectures
1 CRM: An Overview

1. Introduction: Concept, Importance and Culture of CRM

2. Transition from Database Marketing to CRM.
10
3. Challenges building Loyal customers
4. Evolution and Types Of CRM
5. CRM Implementation options

2 Relationship Marketing

1. Rogers and Peppers model of CRM

2. Customer Engagement and Experience Management
10
3. Building a Relationship Approach
4. Creating a Responsibility and Accountability Matrix
5. Level of Relationship Bonds
 3 PROCESS STRUCTURE

1. CRM Levels 10
2. Front End and Back end Business Process Integration
3. Sales &Post sales process
4. Marketing Campaign Process
5. Contact and Activity Management Process

4 Role of Technology in CRM 5

1. Web, Mobile, Email etc. to stay connected and
collaborative
2. Effective sales process building
3. Analyzing Client Profile
4. Key account sales process
5. Permission Marketing
5 1. Loyalty Programs
2. Objectives, characteristics of LP
3. Effectiveness and drivers of LP 10
4. Differences: Behavioral Loyalty and Attitudinal Loyalty
5. CRM Driven ROI Matrix for internal customers
Total No. of lectures 45

Suggested Reference Material

1) Customer Relationship Management by Ed Peelen (Pearson)

2) Relationship Management by Mark Godson (South Asia Edition)
3) CRM by Vikas Publishing house Delhi

Teaching Methodology

Including Case Study on marketing and services management related to CRM, guest
lectures, classroom teaching, live assignments to observe consumer behavior in
different set-ups.

Expected Outcome 1) Important for any marketing student to understand the

2) To understand how to retain long term customers and its importance.

 Deccan
Brihan Maharashtra College of Commerce
(AUTONOMOUS)
845, Shivajinagar, Pune-411004

Subject code - 2504 Semester - V Credit - 4

Subject title French (Pattern 2017)

Objectives:

To impart

1. Further general cultural information about France.

3. Further ways of behavior and etiquettes in France.

4. Further general and business related French vocabulary.

5. To understand, express, read and write next stage more general and business
French.

Unit Functional Grammar Vocabulary Culture No. of

no Competence lectures

05 To speak about daily Pronominal Professional Meals 15

activities, explain the verbs, three partners, and food
food habits, to give ways of professional habits in
work indications, to interrogation, activities, air France,
ask explanations, more verbs travel, meals invitation
sports activities, and and dishes, at the
provenance and prepositions, internet. French
destination, meals, near future people,
appointments, give tense, work
positive partitive timings
appreciation. articles, in
 demonstartive France,
adjectives. business
meals in
France.

06 To order a meal in a Personal Restaurant, Food 15

restaurant, describe pronouns sale, renting, habits
a COD, rooms of a and
dish/product/lodging, interrogative house, eating
purchases in a shop pronouns, clothes, on habits of
and on line buying, demonstartive line shopping. the
to find a lodging, to adjectives, French.
indicate a price, interrogative
describing an pronouns,
apartment, to speak comparative
about a past action. and
superlative,
past tense.

07 To speak about a Use of Cardinal The 15

company and its adverbs, use directions, the company
organization, to give trades and culture in
simple explanations relative tradesmen, France,
of manufacture pronouns, health and the
process, drafting active and hygiene, the social
and understanding passive voice, persons in a rites and
of simple rules and verbs. company. codes.
regulations,
personal and
professional
qualities, product
composition,
duration,
prohibitions.

08 To draft and to Forming Job offer, Salaries 15

understand a simple nouns, recent different parts and
job offer, to draft a past tense, il of a C.V., perks in
simple C.V., y a, en, technical France.
personal interview. depuis, sector,
pendant,
 imparfait, motivation
different letter.
negations,
relative
pronouns,
verbs.

Suggested Reference Material

-Lyse Dubois,
Béatrice Tauzin, Published by Hachette.

By Béatrice Tauzin, Margaret Mitchell, Sandra

Truscott. Published by Hachette.

Teaching Methodology Lecture, Visuals, Map of France and Europe, Lecture,

conversation practice, repetition, conversation.

Expected Outcome

1) The learner will be able to understand and express in next level French.

2) Since it is the Business Management course, the learner will be oriented further to
French related to business world).

3) The learner will learn more about some basic behavior patterns in the French
cultural context.

4) The learner will learn about some habits and behavior of French
companies/enterprises.

5) The learner will further be oriented to some aspects of the French civilization in
order to understand better the French counterpart and to be able to go about in
France.
 Brihan Maharashtra College of Commerce
(AUTONOMOUS)
845, Shivajinagar, Pune-411004

Subject code- 2504 Semester- V Credit 4

Subject Title German (Pattern 2017)

Objectives:
1) Students understand further grammatical patterns.
2) Students increase their stock of words.
3) Students can read, write, understand and speak German at a slightly
more advanced level.
4) Students understand and appreciate German cultural contexts and
values.
5) Students are better acquainted with the German achievements in various
fields as this syllabus design believes that business deals are better if you

Unit Topics Grammar No. of

no lectures
1. Professions Modal Verbs 09
and Daily Possessive articles in accusative case
Routine
2. Sight-seeing Prepositions + Accusative and Dative 08
Shopping
3. Culinary Comparative and Superlative 08
Details, Visit
to a
Restaurant,
German
Recipes
4. Weather and Adjectives in Accusative/Dative 08
Clothes Demonstrative Article
 Visiting
veggie/fruit
markets,
grocery shops
5. Body and Imperative, Personal pronoun in 07
Health Accusative, Dative, Genitive
More Modal Verbs
6. Introduction 1.Formal letter writing 10
to Business 2.C.V. writing
German
Further
7. Introduction 1. A Job Interview 10
to Business 2. Product Description
German 3. Visa, Passport

Suggested Reference material

6) Deutsch Intensiv
7) Deutsch fur Sie
8) Deutsch: Ein Lehrbuch fur Auslander
9) Themen Aktuell
10) Studio D
Teaching Methodology Lecture, Group Work, Pair Work, Use of the Video Material,
Use of Audio and visual material, Writing e-mails, Individual Participation

Expected Outcome -
communication capabilities and control over the four language skills improves and,
hence, they can appear, if they so wish, for higher level German language
examinations. They are prepared for job related German to some extent.
 Brihan Maharashtra College of Commerce
(AUTONOMOUS)
845, Shivajinagar, Pune-411004

Subject code- 2505 A Semester - V Credit - 3

Subject title - Working capital assets management (Pattern 2017)

Objectives:

1. To understand the concept of receivables management

2. To learn the ABC analysis of receivables
3. To understand concept of Bill discounting and factoring
4. To understand to the concept of float

Unit Lectures No. Of.

No. Lectures

1 Introduction to the concept of Receivables management 7

- Concepts and components

2 Management of accounts receivables and ABC analysis of 8
receivables

- Concepts and components

- Types
3 Management of trade credits and bills receivables 7

- Bill discounting
4 Inventory Management and control 11

- Re-order levels
- EOQ
5 Introduction to factoring 12

- Concepts and parties involved

- different contracts
- Difference between Factoring and bill discounting
Total Hrs 45
 Suggested Reference Material

Financial Management By Dr. R.P. Rustagi

Teaching Methodology

Lecture, Case study, Sum Solving

Expected Outcome

1. Understand the concept of receivables management

2. Learn the ABC analysis of receivables
3. Understand concept of Bill discounting and factoring
4. Understand to the concept of float

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