National Diploma in Business L6 Business Culture and Environment Unit 6412 Marketing (V1) (10 CREDITS)
National Diploma in Business L6 Business Culture and Environment Unit 6412 Marketing (V1) (10 CREDITS)
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Table of Contents
Part A.......................................................................................................................................................4
Key Features of Franchise.......................................................................................................................4
Types of Franchise...............................................................................................................................4
Concept of Franchise...........................................................................................................................5
Franchise Type.....................................................................................................................................6
Business Idea.......................................................................................................................................6
Cost Structure......................................................................................................................................7
Responsibilities of Franchiser..............................................................................................................8
Responsibilities of Franchises.............................................................................................................9
Part B.....................................................................................................................................................10
2.0 Key Features of Franchises..............................................................................................................10
2.1 Positive Image..............................................................................................................................10
2.2 Principles of Franchise.................................................................................................................10
2.3 Products...................................................................................................................................10
2.4 Outlets......................................................................................................................................10
2.5 Establishing Franchise Outlets.................................................................................................10
2.6 Franchiser Projections..............................................................................................................10
2.7 Competitors performance........................................................................................................10
2.8 Benefits from Franchiser.............................................................................................................10
2.9 Background..................................................................................................................................11
2.10 Business Plan.............................................................................................................................11
2.11 Operations Manuals...................................................................................................................11
2.12 Marketing Support.....................................................................................................................11
2.13 Communication..........................................................................................................................12
2.14 Location.....................................................................................................................................12
Part C.....................................................................................................................................................13
3.0 Evaluate of Franchise Proposal for your Chosen Franchise............................................................13
3.1 Attractiveness and Viability.........................................................................................................13
3.2 Investment Viability....................................................................................................................15
3.3 Resource Viability.......................................................................................................................16
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Part A
Franchises those are producing only one product like Nissan vehicle is that type of franchises
in which offered as a single unit franchise. This franchise also buys the rights to own and
operate on a single franchise location. There are number of entrepreneurs who invest in a
franchise as according to business format franchisee
Distributor acts as an outlet for their products of a manufacturer. The distributors sell the
product and services and hold exclusive right to provide products within a specific territory or
end users.
Wholesale price is the price a retail establishment pays for a product. Retail price is the price
at which they sell that same item to the public. The difference between the two prices is
called retail mark-up. Mark-up is the profit of a retailer and that is what a retailer gets against
the service they provide by offering the consumer the product.
Retail product
Retailer purchase products from the manufacturer and buys those products in whole sales and
sells those in smaller quantities to the customers. There are different kinds of retail products
those can be categories as food retail products, milk retail products, IT retail products etc.
Retail services
Retail Services is the sale of goods and services from businesses to the user. Retailers are part
of a system that is called the supply chain. A retailer purchases goods or product from
manufacturers directly or through a wholesale like fast food, retail, real estate, business
services, education, construction and deliver to the people.
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Ideas
What are some really good franchise opportunities for somebody looking to start a business?
Any tips about what to look for and what to be avoid?
The franchisor markets a unique business system under a trade name and franchising adopt
procedures to run their own business
Intellectual Property
The licensed use of the Franchisors intellectual property is part of all franchise systems.
Intellectual property covers know how of the operational side of the franchisors business, and
IT involved within the business, the accounts and admin side of the business and the use of
any trademarks and trade names belonging to the Franchisors business.
Linked with the owner producer or distributor of a service or product grants exclusive rights
to an individual for the local distribution and or sale of the service or product
Get the manuals and it is the time period for franchisee which they can exercise their legal
rights under the franchise agreement. The agreement terms depends from franchise to
franchise when it very long. There are number of levels which reflect in term like investment
required, returns on the investment and industry which operates by franchise.
All the offers in same condition as agreed to do same franchiser. The service relevant
resources, processes and systems are assigned for service delivery during a definite period in
time.
o You must have Operational Manual, and you must follow this exactly to produce the
goods and service.
Specified areas
System tends to have geographically dispersed units as it is their goal maximizes market
penetration. Places for Business helps us proactively reach customers, and build a great
relationship with them. Specified areas provide services, such as cleaning streets, providing
security, making capital improvements, construction of pedestrian and streetscape
enhancements, and marketing the area.
o System tends to have geographically units as it is their goal maximizes market
penetration.
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They were design some stuff to marketing their product using little books, magazine, and
banners, all are producing through head office of franchiser. This is the best path to customer
satisfaction and one of the most important ways in which we can build trust with our
customers.
Product franchising: Manufacturers use the product franchise to how a retailer distributes
their product. The manufacturer grants a franchisee the authority to distribute goods by the
manufacturer and allows the owner to use the name and trademark owned by the
manufacturer. For e.g. Nissan motor vehicle and petrol retailing.
Manufacturing franchising: This is the most popular form of franchising. In this approach,
a company provides a franchisee with a proven method for operating a business using the
name and trademark of the company. The company will usually provide a significant amount
of assistance to the business owner in starting and managing the company. The franchisee
pays a fee or royalty in return for e. g. soft drink and alcohol industries.
Business format franchising: These types of franchises provide an organization with the
right to manufacture a product and sell it to the public, using the franchisor's name and
trademark. This type of franchise is found most often in the food and beverage industry, but
can be applied to other industries for e.g. McDonald fast foods.
1.4.1
Business Idea is to open a private Business Institute for educating local and international
students in Christchurch reigns. There are great numbers of universities, polytechnic,
government and private institute those are in the education sector in New Zealand. Institute
will provide Business education of Level 5 to 7 and focus on international students. The
business idea is to open it and starts delivering franchisees to the other areas of New Zealand
once it starts working successfully.
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1.4.2
Suitability Explanation
(i) Suitability of franchising There are number of international students
(Product of Services) come every year in New Zealand through
study work and settle education policy of NZ
government so it is the best options to grow
business in the education sector
(ii) Track record in the market place Local and government education is so
expensive for the international students and
government provides opportunity to open
private education institute under some terms
and conditions.
(iii) Potential likelihood of success Christchurch is big area and there are not too
much education providers. There are some
small areas of New Zealand where we can
target local and influence some international
students to live and study.
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(ii) Benefits and rights Christchurch Head office will have all rights
reserved to take any decisions regards future of
Business Institute. Institute will earn money from
other franchises for using the name and system.
(iii) Payments and Liabilities for products Institute will set up its minimum standards of
education that will be must for the other
franchisors, international school fee will be setup
and Business course and education policies will
be setup.
(iv) Goodwill Most of the franchises paid some amount of
profit as a reward to the franchisor. Once
business is set up and other branches will be open
in different reigns. Company will support to the
other franchise to set up the business and will
provide required support to set up the business.
Franchise will make relation between different
units.
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Part B
SKIDS is an after school care provider to the primary which was started by two mother in 1996. They
came up with an idea where kids take care. It was started in Auckland and now its sub franchise are
all around the New Zealand and it has been successfully serving NZ coming generations from last 18
years successfully. Now more than 70 skids schools are working in New Zealand and it has opened its
branches internationally in Australia, UK and South Africa. Skids provide very professional care to its
children and all the recruited staff members are approved and trained certification from NZQA. We
have some business competitors but we are taking care of our people and committed to expand more
franchise in other areas of NZ.
2.3 Products
Skids provide primary after school care services to the children. It has trained staff to provide quality
care to the kids. Skids offers- Before school care, After School Care, School Holidays Programs,
Skids active sports Programs to the after school children. There are some other organisations those are
providing after school programs to the primary school kids but if we compare to the skids with them
skids is the oldest and reliable service provider. Kidspots and school outs are the main competitors for
skids but we are NZ’s old, reliable and trustfully brand.
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2.4 Outlets
Skids started in 1996 and it has spread throughout the New Zealand some of its outlets are as
following: -
Auckland south
Auckland central
Auckland East
Bay of Plent
Taupo
Queenstown
Canterbury
There are more place where skids exists but still we can grow and in some reins we can start skids
branches those can be Rotorua, Tauranga etc. We don’t have branches in small places those can be
consider for the future business plan
Skids have been working from last 18 years successfully and opened its franchise in different areas of
not only New Zealand in foreign countries also like Australia, UK and South Africa. Company’s
business performance has been very good during the time and it is one of the reputed and respective in
the field of after school care. Company’s financial structure is well maintained and is capable to
provide full support for new branches. Skid sending area managers to support the schools on
time. So it would be great idea to start Skid franchise.
In the future company has planned to open more schools in locally and
internationally. Company is committed for best child care services.
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Skids have some competitor those are providing same after school care services to the people. Kidspot
and school outs are famous among them. They also spread their business in the country. But stability
of skids have been very good because it is 18 year old brand and providing after school care services
to the kids from long time. Company has spread its branches to the different reigns of New Zealand.
Large number of people trust in the top quality services of Skids.
2.9 Background
For a working parent, It is very important to choose a safe and friendly environment for your children.
We are the largest private out-of-school care in New Zealand. We provide a safe environment, a lot of
activities, qualified teachers for your children. The first skids centre is established in Auckland in
1996. Now we have at least 70 centres around the country.
Our after school programme will be established at Primary school near Burnside. We hire qualified,
experienced and skilled staff work with us. Every staff has education certificate. NZQA provide
ongoing training to your team. They love children and they are very friendly. Our staff will collect
the children from different schools. If your children join us the whole term, we can get some presents.
If you join us all year, you will get discount.
With increasing of the children and income, we will establish the second centre. (We have two place
can be chose. One is Burnside, another is North New Brighton. Skid is committed to expand more
franchise not only locally but internationally. We want that our services and care should be worldwide
recognised and become international brand. Our goal is to serve coming generation and give them
great value and experience childhood. We have 150 students enrolments at the moments and
expecting more will come during the time. We are expecting we will have 250 children by the ending
of the year.
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School timings
Staff and teachers guide
Camus guide
Non Smoking Policy
Accident Procedure
Supervision Plan
Enrolment guide and service
Kids activity
Kids illness policy
Kids food and precautions of services
Food cooking manuals and instructions
Health and safety
Emergency evacuation guide
Parent Support and Education Policy
Skids out-of-school programme contains three parts: Before school care, after school care and school
holiday programme.
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Skid gives great support to the franchise and it sends its area managers to check that things are going
well. Skids doing following marketing campaign: -
Website Guide
Face book and Twitter links
TV Advertising
New Paper Advertising
Flyers and advertising holdings
Our franchise has gained a trust of principal. Our programme has variety of activities; many children
hope to join us.
Depend on providing variety of activities, such as cooking, sports, drama, fun games, art & crafts,
supervise their homework, etc. Staffs are skilled, friendly, experienced with children and give them a
safe care and stimulating programmes. I am confident that children love these programme, they are
able to tell their family, neighbours, and friends of their family. These are potential crowd.
We supply quality before school, after school and holiday programmes between the ages of 5 to 13.
We make our children thrive and grow very well, developing them life-skills.
2.13 Communication
Increasing well known, we need do the following things:
1. Sending email regularly (especially before school holidays). Let children and their parents
know our programme time schedule so that they have enough time to choose what they need.
And they can also browse on website, face book, twitter. You can easy to find out the
telephone number of our company on website. If you have any questions, contact us.
2. Printing advertising material. In this way, We introduce our after school programme
franchise, so that most families know us and enjoy joins us.
3. Putting advertisement on local newspaper. Our holiday programme welcome to every children
who interested in.
4. Setting community notice boards on bus, in library,
2.14 Location
For after school programme franchise, the most important thing is to choose the correct location. The
best site must be close to school, park, library….. in order to provide more and more place to students
for their activities. I considered that we need select high quality communities (area, district) where the
kids’ parents would like to help their children to develop various skills. As kids’ parents have their
own job, they haven’t enough time to take care of the children. A lot of primary schools like
providing classrooms to us, it’s fortunate for our franchise. Our staff can easy collect the children to
the After School Care.
There haven’t sKids centre in Burnside and North New Brighton in Canterbury. I am confident that It
has a good prospect in these area.
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Part C
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