Question 1:

AI Rudder, Inc. Case Study

Overview:
AI Rudder, Inc. is an AI startup that develops AI-powered voice solutions to
improve B2C communications. The company has just received its Series B
funding and is poised for growth.
The company uses its database of customers to target high-income
earners in the US. It plans to understand the factors of high incomes and
use these attributes to target potential customers.
Below is the data model created by the company’s data warehouse
engineers that you import from SQL Server into Power BI.

Q] To find the drivers of high incomes for your customers, you create the
below key influencer chart in Power BI. In this visual, you:
1. Move Yearly Income field into the Analyze well
2. Move Education field into the Explain by well

However, you get the below warning message.

How would you fix this warning?

Question 2:
AI Rudder, Inc. Case Study

Overview:
AI Rudder, Inc. is an AI startup that develops AI-powered voice solutions to
improve B2C communications. The company has just received its Series B
funding and is poised for growth.
The company uses its database of customers to target high-income
earners in the US. It plans to understand the factors of high incomes and
use these attributes to target potential customers.
Below is the data model created by the company’s data warehouse
engineers that you import from SQL Server into Power BI.
Q] To find the drivers of high incomes for your customers, you create the
below key influencer chart in Power BI.
How would you configure the above key influencer visualization in each of
the three wells?
Question 3:
AI Rudder, Inc. Case Study

Overview:
AI Rudder, Inc. is an AI startup that develops AI-powered voice solutions to
improve B2C communications. The company has just received its Series B
funding and is poised for growth.
The company uses its database of customers to target high-income
earners in the US. It plans to understand the factors of high incomes and
use these attributes to target potential customers.
Below is the data model created by the company’s data warehouse
engineers that you import from SQL Server into Power BI.
Q] From your data analysis, you find that the employees in AI Rudder
interact with more male customers than female customers. So, to know
the drivers of high incomes for male customers, you create the below
measure:

1. Yearly Income (Male) =

2. CALCULATE ( SUM ( Customer[Yearly Income] ), Customer[Gender] =
"M" )

And, use this measure in the Analyze well.

Question 4:
AI Rudder, Inc. Case Study

Overview:
AI Rudder, Inc. is an AI startup that develops AI-powered voice solutions to
improve B2C communications. The company has just received its Series B
funding and is poised for growth.
The company uses its database of customers to target high-income
earners in the US. It plans to understand the factors of high incomes and
use these attributes to target potential customers.
Below is the data model created by the company’s data warehouse
engineers that you import from SQL Server into Power BI.

Q] To find the drivers of high incomes for your customers, you create the
below key influencer chart in Power BI.
In the above chart, Australia comes next to the US in terms of Average of
Yearly Income and has a much higher average income than the average
income of other countries.
What could be the reason behind Australia not being considered a key
influencer?

Question 5:
AI Rudder, Inc. Case Study

Overview:
AI Rudder, Inc. is an AI startup that develops AI-powered voice solutions to
improve B2C communications. The company has just received its Series B
funding and is poised for growth.
The company uses its database of customers to target high-income
earners in the US. It plans to understand the factors of high incomes and
use these attributes to target potential customers.
Below is the data model created by the company’s data warehouse
engineers that you import from SQL Server into Power BI.

Q] To find the drivers of high incomes for your customers, you create the
below key influencer chart in Power BI.
You want to analyze how the number of customer purchases/orders
influence their Yearly Income. What would you do?

Question 6:
AI Rudder, Inc. Case Study

Overview:
AI Rudder, Inc. is an AI startup that develops AI-powered voice solutions to
improve B2C communications. The company has just received its Series B
funding and is poised for growth.
The company uses its database of customers to target high-income
earners in the US. It plans to understand the factors of high incomes and
use these attributes to target potential customers.
Below is the data model created by the company’s data warehouse
engineers that you import from SQL Server into Power BI.
Q] To find the drivers of high incomes for your customers, you create the
below key influencer chart in Power BI.
What does $44.29K in the blue circle indicate?

Question 7:
AI Rudder, Inc. Case Study

Overview:
AI Rudder, Inc. is an AI startup that develops AI-powered voice solutions to
improve B2C communications. The company has just received its Series B
funding and is poised for growth.
The company uses its database of customers to target high-income
earners in the US. It plans to understand the factors of high incomes and
use these attributes to target potential customers.
Below is the data model created by the company’s data warehouse
engineers that you import from SQL Server into Power BI.
Q] You analyze how the number of cars owned by the customer influences
their Yearly Income. The below chart indicates that as the number of cars
owned goes up by 0.78, the average income goes up by 6.8K.
What does 0.78 indicate?

Question 8:
GenAffair, Inc. Case Study

This is a case study. Case studies are not timed separately. You can use as
much test time as you would like to complete each case. However, there
may be additional case studies in this test. You must manage your time to
ensure that you are able to complete all questions included in this test in
the time provided.
To answer the questions included in a case study, you will need to
reference information that is provided in the case study. Case studies
might contain exhibits and other resources that provide more information
about the scenario that is described in the case study. Each question is
independent of the other questions in this case study.
A key point to note is each case study question builds on insights
from the previous question. You can return to these case study
questions and make changes until the test is submitted.

GenAffair, Inc. is an Indian online fashion company that uses Microsoft

Power BI for its dashboards and reports. The company plans to leverage
data from its operational data stores, flat files, and several other data
sources.
GenAffair, Inc. has an online sales Data warehouse with the SQL schema
shown in the following exhibit.
A few points to note about the data model:
a. The Date Key / Order Date Key / Ship Date Key fields have the format
yyyymmdd.
b. The Month field in the Date table has the format yyyymm. The Month
field in the Monthly Sales Target table stores a date (the first day of a
month in the format yyyymmdd). For example, 20190301 for March,
20190601 for June, etc.,
c. The Week Key / Week fields have the format yyyyww.
d. Only one Manager is responsible for a State. A Manager can handle
more than one state (s).
e. Multiple states are part of a region.

Below are the requirements of various stakeholders using the model:

1. Due to potential performance issues, the engineers at the company
want to minimize the use of bidirectional cross-filters in the data model.
2. The company directors would like to analyze orders by the date
hierarchy (Year, Quarter, & Month).
3. Ensure no data is lost during any operation. And give preference to an
optimal solution.
4. Marketing managers need to analyze the sales report using long dates
in the format 01 Tue, January 2019

Q] Based on the given information, select the answer for each question
below. Then, choose the correct option.
Question 9:
GenAffair, Inc. Case Study

This is a case study. Case studies are not timed separately. You can use as
much test time as you would like to complete each case. However, there
may be additional case studies in this test. You must manage your time to
ensure that you are able to complete all questions included in this test in
the time provided.
To answer the questions included in a case study, you will need to
reference information that is provided in the case study. Case studies
might contain exhibits and other resources that provide more information
about the scenario that is described in the case study. Each question is
independent of the other questions in this case study.
A key point to note is each case study question builds on insights
from the previous question. You can return to these case study
questions and make changes until the test is submitted.

GenAffair, Inc. is an Indian online fashion company that uses Microsoft

Power BI for its dashboards and reports. The company plans to leverage
data from its operational data stores, flat files, and several other data
sources.
GenAffair, Inc. has an online sales Data warehouse with the SQL schema
shown in the following exhibit.
A few points to note about the data model:
a. The Date Key / Order Date Key / Ship Date Key fields have the format
yyyymmdd.
b. The Month field in the Date table has the format yyyymm. The Month
field in the Monthly Sales Target table stores a date (the first day of a
month in the format yyyymmdd). For example, 20190301 for March,
20190601 for June, etc.,
c. The Week Key / Week fields have the format yyyyww.
d. Only one Manager is responsible for a State. A Manager can handle
more than one state (s).
e. Multiple states are part of a region.

Below are the requirements of various stakeholders using the model:

1. Due to potential performance issues, the engineers at the company
want to minimize the use of bidirectional cross-filters in the data model.
2. The company directors would like to analyze orders by the date
hierarchy (Year, Quarter, & Month).
3. Ensure no data is lost during any operation. And give preference to an
optimal solution.
4. Marketing managers need to analyze the sales report using long dates
in the format 01 Tue, January 2019

Q] Select the DAX expression you would use to create a calculated column
in the Date table to meet the requirements of the marketing managers.

Question 10:
GenAffair, Inc. Case Study

This is a case study. Case studies are not timed separately. You can use as
much test time as you would like to complete each case. However, there
may be additional case studies in this test. You must manage your time to
ensure that you are able to complete all questions included in this test in
the time provided.
To answer the questions included in a case study, you will need to
reference information that is provided in the case study. Case studies
might contain exhibits and other resources that provide more information
about the scenario that is described in the case study. Each question is
independent of the other questions in this case study.
A key point to note is each case study question builds on insights
from the previous question. You can return to these case study
questions and make changes until the test is submitted.

GenAffair, Inc. is an Indian online fashion company that uses Microsoft

Power BI for its dashboards and reports. The company plans to leverage
data from its operational data stores, flat files, and several other data
sources.
GenAffair, Inc. has an online sales Data warehouse with the SQL schema
shown in the following exhibit.
A few points to note about the data model:
a. The Date Key / Order Date Key / Ship Date Key fields have the format
yyyymmdd.
b. The Month field in the Date table has the format yyyymm. The Month
field in the Monthly Sales Target table stores a date (the first day of a
month in the format yyyymmdd). For example, 20190301 for March,
20190601 for June, etc.,
c. The Week Key / Week fields have the format yyyyww.
d. Only one Manager is responsible for a State. A Manager can handle
more than one state (s).
e. Multiple states are part of a region.

Below are the requirements of various stakeholders using the model:

1. Due to potential performance issues, the engineers at the company
want to minimize the use of bidirectional cross-filters in the data model.
2. The company directors would like to analyze orders by the date
hierarchy (Year, Quarter, & Month).
3. Ensure no data is lost during any operation. And give preference to an
optimal solution.
4. Marketing managers need to analyze the sales report using long dates
in the format 01 Tue, January 2019

Q] You need to create a model hierarchy (that contains Region

and Manager Key fields) so report users can directly use the hierarchy in a
matrix visual to analyze Sales.
Which data preparation step is a prerequisite to creating the hierarchy in
the data model?

Question 11:
GenAffair, Inc. Case Study

This is a case study. Case studies are not timed separately. You can use as
much test time as you would like to complete each case. However, there
may be additional case studies in this test. You must manage your time to
ensure that you are able to complete all questions included in this test in
the time provided.
To answer the questions included in a case study, you will need to
reference information that is provided in the case study. Case studies
might contain exhibits and other resources that provide more information
about the scenario that is described in the case study. Each question is
independent of the other questions in this case study.
A key point to note is each case study question builds on insights
from the previous question. You can return to these case study
questions and make changes until the test is submitted.

GenAffair, Inc. is an Indian online fashion company that uses Microsoft

Power BI for its dashboards and reports. The company plans to leverage
data from its operational data stores, flat files, and several other data
sources.
GenAffair, Inc. has an online sales Data warehouse with the SQL schema
shown in the following exhibit.
A few points to note about the data model:
a. The Date Key / Order Date Key / Ship Date Key fields have the format
yyyymmdd.
b. The Month field in the Date table has the format yyyymm. The Month
field in the Monthly Sales Target table stores a date (the first day of a
month in the format yyyymmdd). For example, 20190301 for March,
20190601 for June, etc.,
c. The Week Key / Week fields have the format yyyyww.
d. Only one Manager is responsible for a State. A Manager can handle
more than one state (s).
e. Multiple states are part of a region.

Below are the requirements of various stakeholders using the model:

1. Due to potential performance issues, the engineers at the company
want to minimize the use of bidirectional cross-filters in the data model.
2. The company directors would like to analyze orders by the date
hierarchy (Year, Quarter, & Month).
3. Ensure no data is lost during any operation. And give preference to an
optimal solution.
4. Marketing managers need to analyze the sales report using long dates
in the format 01 Tue, January 2019

Q] To meet the requirements of the company directors, you create a

matrix visualization. However, the Date dimension values are missing in
the visual.

How would you fix the issue?

Question 12:
GenAffair, Inc. Case Study

This is a case study. Case studies are not timed separately. You can use as
much test time as you would like to complete each case. However, there
may be additional case studies in this test. You must manage your time to
ensure that you are able to complete all questions included in this test in
the time provided.
To answer the questions included in a case study, you will need to
reference information that is provided in the case study. Case studies
might contain exhibits and other resources that provide more information
about the scenario that is described in the case study. Each question is
independent of the other questions in this case study.
A key point to note is each case study question builds on insights
from the previous question. You can return to these case study
questions and make changes until the test is submitted.

GenAffair, Inc. is an Indian online fashion company that uses Microsoft

Power BI for its dashboards and reports. The company plans to leverage
data from its operational data stores, flat files, and several other data
sources.
GenAffair, Inc. has an online sales Data warehouse with the SQL schema
shown in the following exhibit.
A few points to note about the data model:
a. The Date Key / Order Date Key / Ship Date Key fields have the format
yyyymmdd.
b. The Month field in the Date table has the format yyyymm. The Month
field in the Monthly Sales Target table stores a date (the first day of a
month in the format yyyymmdd). For example, 20190301 for March,
20190601 for June, etc.,
c. The Week Key / Week fields have the format yyyyww.
d. Only one Manager is responsible for a State. A Manager can handle
more than one state (s).
e. Multiple states are part of a region.

Below are the requirements of various stakeholders using the model:

1. Due to potential performance issues, the engineers at the company
want to minimize the use of bidirectional cross-filters in the data model.
2. The company directors would like to analyze orders by the date
hierarchy (Year, Quarter, & Month).
3. Ensure no data is lost during any operation. And give preference to an
optimal solution.
4. Marketing managers need to analyze the sales report using long dates
in the format 01 Tue, January 2019

Q] You need to display the % of refunded sales every week. How will you
model the relationship?
Question 13:
GenAffair, Inc. Case Study

This is a case study. Case studies are not timed separately. You can use as
much test time as you would like to complete each case. However, there
may be additional case studies in this test. You must manage your time to
ensure that you are able to complete all questions included in this test in
the time provided.
To answer the questions included in a case study, you will need to
reference information that is provided in the case study. Case studies
might contain exhibits and other resources that provide more information
about the scenario that is described in the case study. Each question is
independent of the other questions in this case study.
A key point to note is each case study question builds on insights
from the previous question. You can return to these case study
questions and make changes until the test is submitted.

GenAffair, Inc. is an Indian online fashion company that uses Microsoft

Power BI for its dashboards and reports. The company plans to leverage
data from its operational data stores, flat files, and several other data
sources.
GenAffair, Inc. has an online sales Data warehouse with the SQL schema
shown in the following exhibit.
A few points to note about the data model:
a. The Date Key / Order Date Key / Ship Date Key fields have the format
yyyymmdd.
b. The Month field in the Date table has the format yyyymm. The Month
field in the Monthly Sales Target table stores a date (the first day of a
month in the format yyyymmdd). For example, 20190301 for March,
20190601 for June, etc.,
c. The Week Key / Week fields have the format yyyyww.
d. Only one Manager is responsible for a State. A Manager can handle
more than one state (s).
e. Multiple states are part of a region.

Below are the requirements of various stakeholders using the model:

1. Due to potential performance issues, the engineers at the company
want to minimize the use of bidirectional cross-filters in the data model.
2. The company directors would like to analyze orders by the date
hierarchy (Year, Quarter, & Month).
3. Ensure no data is lost during any operation. And give preference to an
optimal solution.
4. Marketing managers need to analyze the sales report using long dates
in the format 01 Tue, January 2019

Q] From the model, you need to create a card visual that displays the no.
of. customers working in the IT department that purchased in January.
You develop the below measure:

1. IT Customers Purchased in January =

2. CALCULATE (
3. DISTINCTCOUNT ( Customer[Department] ),
4. Customer[Department] = "IT",
5. 'Date'[Month] = 201901
6. )

However, the model setup/measure is not complete/correct.

Which of the following actions would you perform to populate the correct
value in the visual? Select two options.

Question 14:
GenAffair, Inc. Case Study

This is a case study. Case studies are not timed separately. You can use as
much test time as you would like to complete each case. However, there
may be additional case studies in this test. You must manage your time to
ensure that you are able to complete all questions included in this test in
the time provided.
To answer the questions included in a case study, you will need to
reference information that is provided in the case study. Case studies
might contain exhibits and other resources that provide more information
about the scenario that is described in the case study. Each question is
independent of the other questions in this case study.
A key point to note is each case study question builds on insights
from the previous question. You can return to these case study
questions and make changes until the test is submitted.

GenAffair, Inc. is an Indian online fashion company that uses Microsoft

Power BI for its dashboards and reports. The company plans to leverage
data from its operational data stores, flat files, and several other data
sources.
GenAffair, Inc. has an online sales Data warehouse with the SQL schema
shown in the following exhibit.
A few points to note about the data model:
a. The Date Key / Order Date Key / Ship Date Key fields have the format
yyyymmdd.
b. The Month field in the Date table has the format yyyymm. The Month
field in the Monthly Sales Target table stores a date (the first day of a
month in the format yyyymmdd). For example, 20190301 for March,
20190601 for June, etc.,
c. The Week Key / Week fields have the format yyyyww.
d. Only one Manager is responsible for a State. A Manager can handle
more than one state (s).
e. Multiple states are part of a region.

Below are the requirements of various stakeholders using the model:

1. Due to potential performance issues, the engineers at the company
want to minimize the use of bidirectional cross-filters in the data model.
2. The company directors would like to analyze orders by the date
hierarchy (Year, Quarter, & Month).
3. Ensure no data is lost during any operation. And give preference to an
optimal solution.
4. Marketing managers need to analyze the sales report using long dates
in the format 01 Tue, January 2019

Q] You need to create a table visual that displays the Sales amount vs.
Sales target for each Month and Region as shown below:

The Target Exceeded measure displays ‘Yes’ if the sales exceeded the
target, else ‘No’.
What relationship cardinality would you use to relate the Monthly Sales
Target table to the State and the Date table?
Question 15:
GenAffair, Inc. Case Study

This is a case study. Case studies are not timed separately. You can use as
much test time as you would like to complete each case. However, there
may be additional case studies in this test. You must manage your time to
ensure that you are able to complete all questions included in this test in
the time provided.
To answer the questions included in a case study, you will need to
reference information that is provided in the case study. Case studies
might contain exhibits and other resources that provide more information
about the scenario that is described in the case study. Each question is
independent of the other questions in this case study.
A key point to note is each case study question builds on insights
from the previous question. You can return to these case study
questions and make changes until the test is submitted.

GenAffair, Inc. is an Indian online fashion company that uses Microsoft

Power BI for its dashboards and reports. The company plans to leverage
data from its operational data stores, flat files, and several other data
sources.
GenAffair, Inc. has an online sales Data warehouse with the SQL schema
shown in the following exhibit.
A few points to note about the data model:
a. The Date Key / Order Date Key / Ship Date Key fields have the format
yyyymmdd.
b. The Month field in the Date table has the format yyyymm. The Month
field in the Monthly Sales Target table stores a date (the first day of a
month in the format yyyymmdd). For example, 20190301 for March,
20190601 for June, etc.,
c. The Week Key / Week fields have the format yyyyww.
d. Only one Manager is responsible for a State. A Manager can handle
more than one state (s).
e. Multiple states are part of a region.

Below are the requirements of various stakeholders using the model:

1. Due to potential performance issues, the engineers at the company
want to minimize the use of bidirectional cross-filters in the data model.
2. The company directors would like to analyze orders by the date
hierarchy (Year, Quarter, & Month).
3. Ensure no data is lost during any operation. And give preference to an
optimal solution.
4. Marketing managers need to analyze the sales report using long dates
in the format 01 Tue, January 2019

Q] All orders in a month may not be shipped in the same month. Probably,
90% of the orders might ship within the same month, and the orders
placed toward the month’s end may be shipped the subsequent month.
To illustrate this information, you need to build the below report. What
changes would you make to the existing data model?