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How does AI assist in lead qualification?
A. Scores leads based on customer data
B. Creates personalized SMS campaigns
C. Automatically interacts with prospects
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What is a key benefit of effective interaction between humans and
AI systems?
A. Leads to more informed and balanced decision making
B. Alerts humans to the presence of biased data
C. Reduces the need for human involvement

5
What is a Key consideration regarding data quality in AI implementation?
A.Techniques from customizing AI features in Salesforce
B.Data's role in training and fine-tuning Salesforce AI models
C.Integration process of AI models with Salesforce workflows

6 How does poor data quality affect predictive and

generative AI models?
A.Creates inaccurate results
B.increases raw data volume
C.Decreases storage efficiency

7 How does an organization benefit from using AI to personalize

the shopping experience of online customers?
 A. Customers are more likely to visit competitor sites that
personalize their experience.
 B. Customers are more likely to share personal information
with a site that personalizes their experience.
  C. Customers are more likely to be satisfied with their
shopping experience.

8 Cloud Kicks wants to evaluate its data quality to ensure

accurate and up-to-date records. Which type of records negatively
impact data quality? Options:
A- Structured
B- Complete
C- Duplicate
9 Which best describes the difference between predictive AI and
generative AI?
 A. Predictive AI and generative AI have the same capabilities
but differ in the type of input they receive; predictive AI
receives raw data whereas generative AI receives natural
language.
 B. Predictive AI uses machine learning to classify or predict
outputs from its input data whereas generative AI does not use
machine learning to generate its output.
 C. Predictive AI uses machine learning to classify or predict
outputs from its input data whereas generative AI uses
machine leaning to generate new and original output for a
given input. Most Voted

10 Cloud Kicks wants to use Einstein Prediction Builder to

determine a customer's likelihood of buying specific products;
however, data quality is a...
How can data quality be assessed quality?
A. Build a Data Management Strategy.
B. Build reports to expire the data quality.
C. Leverage data quality apps from AppExchange

11 How does the "right of least privilege" reduce the risk of

handling sensitive personal data?
A. By limiting how many people have access to data
B. By applying data retention policies
C. By reducing how many attributes are collected

12
Salesforce defines bias as using a person's immutable traits to
classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

 A. Email address
 B. Nickname
 C. Financial status

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A consultant conducts a series of Consequence Scanning Workshops
to support testing diverse datasets.
Which Salesforce Trusted AI Principle is being practiced?

 A. Accountability
 B. Inclusivity
 C. Transparency

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How does AI within CRM help sales representatives better
understand previous customer interactions?
 A. Creates, localizes, and translates product descriptions
  B. Provides call summaries
 C. Triggers personalized service replies

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Cloud Kicks wants to evaluate the quality of its sales data.
Which first step should they take for the data quality assessment?
A. Plan and align territories,
B. Run a new report or dashboard.
C. Identify business objectives.

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Cloud Kicks relies on data analysis to optimize its product recommendation;
however, CK encounters a recurring Issue of Incomplete customer records,
with missing contact Information and incomplete purchase histories.
How will this incomplete data quality impact the company's
operations/RECOMMENDATIONS?
 A. The response time for product recommendations is stalled.
 B. The diversity of product recommendations Is Improved.
 C. The accuracy of product recommendations is hindered./ THE
ACCURACY OF THE PRODUCT

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Cloud Kicks wants to improve the quality of its AI model's
predictions with the use of a large amount of data.
Which data quality element should the company focus on?
A. Accuracy
B. Location
C. Volume

18
Cloud Kicks wants to use AI to enhance its sales processes and
customer support.
Which capability should they use?
 A. Sales Path and Automated Case Escalations
 B. Einstein Lead Scoring and Case Classification .
 C. Dashboard of Current Leads and Cases

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Which action should be taken to develop and implement trusted
generative AI with Salesforce's safety guideline in mind?
 A. Be transparent when AI has created and autonomously
delivered content.
 B. Develop right-sized models to reduce our carbon footprint.
 C. Create guardrails that mitigate toxicity and protect PII.

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How does data quality impact the trustworthiness of Al-driven
decisions?
A. The use of both low-quality and high-quality data can improve the
accuracy and reliability of AI-driven decisions.
B. High-quality data improves the reliability and credibility of Al-
driven decisions, fostering trust among users.
C. Low-quality data reduces the risk of overfitting the model, improving the
trustworthiness of the predictions.
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What should an organization do to enforce consistency across
accounts for newly entered records?
A. Merge all duplicate accounts into a single record when duplicate entries
are detected.
B. Input the data exactly as it appears from the source, such as the
company's website or social media
,C. Implement naming conventions or a predefined list of user-
selectable values for organization-wide records.

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Cloud Kicks is testing a new AI model.

Which approach aligns with Salesforce's Trusted AI Principle of

Inclusivity?
 A. Rely on a development team with uniform backgrounds to assess
the potential societal implications of the model.
 B. Test with diverse and representative datasets appropriate
for how the model will be used.
 C. Test only with data from a specific region or demographic to limit the
risk of data leaks.

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To avoid introducing unintended bias to an AI model, which type of data
should be omitted? A. Demographic
B. Transactional
C. Engagement
C. Include Proxy variables.

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5. How does a data quality assessment impact business
outcome for companies using AI?
A.Improves the speed of AI recommendations
B.Accelerates the delivery of new AI solutions
C.Provides a benchmark for AI predictions.

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What is an example of ethical debt?
A. Violating a data privacy law and falling to pay fines
B. Launching an AI feature after discovering a
harmful bias
C. Delaying an AI product launch to retrain an AI data
model

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A business analyst (BA) wants to improve business by
enhancing their sales processes and customer support.
Which AI applications should the BA use to meet their
needs?
  A. Sales data cleansing and customer support data
governance
 B. Machine learning models and chatbot predictions
 C. Lead scoring, opportunity forecasting, and
case classification

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A customer using Einstein Prediction Builder is confused about why
a certain prediction was made.

Following Salesforce's Trusted AI Principle of Transparency, which

customer information should be accessible on the Salesforce
Platform?
 A. An explanation of how Prediction Builder works and a link to
Salesforce's Trusted AI Principles
 B. A marketing article of the product that clearly outlines the
product’s capabilities and features
 C. An explanation of the prediction's rationale and a model
card that describes how the model was created

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Which action introduces bias in the training data used for AI algorithms?
A.Using a large dataset that is computationally expensive
B.Using a dataset that represents diverse perspectives and populations
C.Using a dataset that underrepresents perspectives and populations
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cloud Kicks wants to ensure that multiple records for the same customer are
removed in Salesforce.

Which feature should be used to accomplish this?

 A. Duplicate management

 B. Trigger deletion of old records

 C. Standardized field names

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What is a possible outcome of poor data quality?
A. AI models maintain accuracy but have slower response times.
B. Biases in data can be inadvertently learned and amplified by AI
systems.
C. AI predictions become more focused and less robust.

31
In the context of Salesforce's Trusted AI Principles, what does the principle of
Empowerment primarily aim to achieve?
 A. Empower users of all skill levels to build AI applications with
clicks, not code.
 B. Empower users to solve challenging technical problems using neural
networks.
 C. Empower users to contribute to the growing body of knowledge of
leading AI research.
 32 Which AI tool is a web of connections, guided by weights and
biases?
A. Neural networks
B. Predictive Analytics
C. Rules- based systems
D. Mark this item for later review,

33 Cloud Kicks prepares a dataset for an AI model and identifies some

inconsistencies in the data.
What is the most appropriate action the company should take?
Options:
A.Adjust the Al model to account for the data inconsistencies.
B.Increase the quantity of data being used for training the model
C.Investigate the data inconsistencies and apply data quality
techniques.

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Cloud Kicks wants to develop a solution to predict customers’ product interests
based on historical data. The company found that employees from one region use a
text field to capture the product category, while employees from all other locations
use a picklist.
Which dimension of data quality is affected in this scenario?
 A. Accuracy
 B. Completeness
 C. Consistency
35 What is an implication of user consent in regard to AI data privacy?

A. AI ensures complete data privacy by automatically obtaining user

consent.
B. AI infringes on privacy when user consent is not obtained.
C. AI operates Independently of user privacy and consent.

36 Which data does Salesforce automatically exclude from Marketing

Cloud Einstein engagement model training to mitigate bias and ethical risks?
 A. Cryptographic
 B. Geographic
 C. Demographic

37 What is a societal implication of excluding ethics in AI development?

Options:

A.Faster and cheaper development

B.More innovation and creativity

C.Harm to marginalized communities

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