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Krisztina Rudnay

8 ways to
come up
with new
blog post
ideas
8 ways to come up with new blog post ideas

Isn’t it annoying when you sit down at your blog editor, all ready to write,
and nothing comes to mind? All you can think of is a big blank nothing…

To have a successful blog, you need to be able to create great content


week after week, which means that you need a lot of ways to come up
with new post ideas.

In my experience, having just one method doesn’t generate that many


ideas, and sometimes there are methods that don’t work as well for some
people as they do for others.

For example, sometimes I will spend hours on social media, looking for
questions I can ask, and nd nothing. There are times I can spend a whole
afternoon searching in forums, and not come up with a single idea.

When that happens, I turn to another method.

Here, I have collected 8 methods that I use when I have to come up with
ideas for blog posts:

1. Take Notes
I carry a notebook with me everywhere, and I have several notebooks and
notepads all around in my o ce and home.

You can use other tools and systems, as well, from websites like Evernote
to simple text docs on your computer to the Note function on your phone,
but write down everything that comes into your head. It might look silly at
rst sight, but can really pay o later, when the all of the pieces of the
mosaic come together.

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8 ways to come up with new blog post ideas

2. Talk to Your Customers


You better want not only sales from your customers, but to strengthen
your relationship with them after the purchase, as well. Talk to them.

Make your content solve their problems. Ultimately, that’s why a lot of
people come to your blog in the rst place. But to do this, you have to
know what their problems, fears, and desires are in the rst place. And to
do this, you need to ask.

Ask them about their experiences with your product, about their story,
what’s on their mind, and if they have any questions.

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8 ways to come up with new blog post ideas

By talking to our customers and solving problems for them, you can build
deeper relationships with both current and future customers, and make
them more likely to want to do business with your brand. When you build
a strong customer relationship, you create repeat business, and help
create customer advocates.

Every time you interact with customers, whether by email, in person, on


social media, or through blog comments, ask them.

3. Borrow a Few Ideas from Your Competitor


Look at the top articles. Type your keyword +blog and see what’s already
out there. Searches can give you thousands of blog posts, starting with the
trendiest.

See what your competitors are talking about and what is generating
interest with customers. Then do some research on the topic and write
your own post about it.

4. Do Keyword Research
Content marketing isn’t about stu ng keywords into a post, or
regurgitating massive amounts of information without rhyme or reason.

Content marketing is about delivering value to the readers, solving their


problems, and building relationships.

Doing keyword research is a good way to come up with new ideas for the
problems you want to solve.

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8 ways to come up with new blog post ideas

The easiest way is to type your keyword in the Google search bar, and look
at the suggested results. You can’t imagine how many good questions
there are out there, looking for answers, and how much inspiration you
can nd and read more about.

5. Use a Tool to Generate a Bunch of Questions


Question related blog posts (how to posts, why, what, etc.) are very
popular. People have questions and looking for an answer. Which means
that they will search for those answers – and hopefully nd your blog.

But how do you come up with these questions?

There are lots of question-generating tools out there. My favorite is


“Answer the Public”.

If you type a keyword, Answerthepublic shows you the questions


commonly asked about the topic. It’s powered by Google auto-suggest,
and combines question keywords (“how,” “when,” “where,” “what,” “why,”
“who,” “which,” and “are”) with auto-suggest results.

6. Look at Social Media, Forums, and Other Online


Communities
If you know your customers, you have an idea where they hang out online.

For example, you know which forums, Facebook groups, Reddit, or Quora
communities they tend to participate in and follow.

Listen to their conversations, the type of questions they ask, and the help
they need. Monitoring other communities can give you a lot of ideas for
your new blog post.

7. Read Comments on Other Blogs

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8 ways to come up with new blog post ideas

If you don’t have comments on your own blog, or can’t gure out an idea
from them, look at the comments on other blog posts.

Start with the most popular blogs in your niche; these are competitors
that will be most likely to have an engaged community and active
comment section.

8. Read a Lot
Reading great books or following informative and interesting magazines
not only helps you relax, it’s also a great source of inspiration for new
posts.

If you take the time to read something new every day, you’ll constantly
nd new and new ideas popping up.

Conclusion
Now you have some methods to help you come up with new blog post
ideas. You just have to go through each and take notes.

Use digital and traditional sources for your research. Sometimes the best
ideas can be found on the street or on TV.

How do YOU get inspired and come up ideas for your blog posts? Share
with us in the comments!

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