Media, Information

Sources and Languages

3rd Qtr Week 5:
Media and Information Literacy
Learning Objectives:
This lesson will help you to achieve
Media and Information Literacy
learning competency:

• describe indigenous
information, indigenous media
and its characteristics.
• Identify codes, convention,
and message and how they
affect the audience,
producers, and other stake
holders.
• Identify the explain basic criteria for
evaluating information.
MEDIA SOURCE
A media source is any resource that
serves as a means of communicating to a
general, public audience. These sources
are important because the medium in
which we receive a message shapes the
message.
For example, television is a kind of visual
media. The combination of pictures and
words often evoke an emotional response
from viewers. Television viewers typically
remember how a new story made them
feel, rather than the details of the story. On
the other hand, readers are much likely to
remember the details of a new story when
they have read an article in the
newspaper.
 KEY TERMS
INFORMATION NEEDS - refers to what an individual recognizes as the information
needs, whether personal or professional, that will serve as the basis for making
decisions to survive.

INDIGENOUS - native; local; originating or produced naturally in a particular region.

INDIGENOUS NFORMATION - Pertains to stories from Indigenous people.

INDIGENOUS COMMUNICATION - transmission of information through local channels or

forms. It is a means by which culture is preserved, handed down, and adapted.

INDIGENOUS MEDIA AND INFORMATION - original information created by a local group

of people. This also refers to content about indigenous peoples that may be distributed
through dominant forms of media or through forms of communication unique to their
people group.
 INFORMATION SOURCES
1. INDIGENOUS MEDIA
- defined as forms of media expression conceptualized,
produced, and circulated by indigenous peoples
around the globe as vehicles for communication.

INDIGENOUS KNOWLEDGE (IK)

- IK is deeply-rooted to generations of evolving
practices of indigenous peoples, generally
encompassing intellectual and cultural creativities
that have defined their abilities and well-being.
- It is referred to as traditional or local knowledge – The Igorots offer praise to anitos or
Knowledge that it is unique to a given culture or household gods during their dances .
society.
 INDIGENOUS MEDIA
FORMS OF INDIGENOUS MEDIA Characteristic of Indigenous
Media
1. Folk or traditional media ❖ Oral tradition of
2. Gatherings and social communication
organizations ❖ Store information in
memories
3. Direct observation
❖ Information exchange is
4. Records (written, carved, oral) face- to-face
❖ Information are contained
5. Oral instruction
within the border of the
community
 INFORMATION SOURCES
2. LIBRARY
A place in which literary, musical,
artistic, or reference materials (such as books,
manuscripts, recordings, or films) are kept.
Examples: Books, Magazines, and Academic
Journals.

Major Types of Libraries

▪ ACADEMIC LIBRARY - serves colleges and universities
▪ PUBLIC LIBRARY - serve communities of all sizes and types
▪ SCHOOL LIBRARY -serves students from Kindergarten to Grade 12
▪ SPECIAL LIBRARY -are in specialized environments, such as hospitals,
corporations, museums, military, private business, and the government)
 INFORMATION SOURCES
3. INTERNET
A global computer network providing a
variety of information and communication
facilities, consisting of interconnected networks
using standardized communication protocols.
Example: Social Media Sites and Blog Entities.
4. HUMAN SOURCE
Any person who can be a source of data or
information. Examples: Newscasters,
Teachers, and Detectives.
Ways in Evaluating Information From the Internet
 Other Sources of Information for your Reference

• ABSTRACTS – summarize the primary or secondary sources.

• DATABASES – are online indexes that usually include abstracts for each primary or
secondary resource and may also include a digital copy of the resource.
• REFERENCE MATERIAL - consist of range of different types of material providing
you with background information. This material can either be general or
related to specific subject areas.
• DICTIONARIES - are good source of information relevant to the functions of word
based on how they are used in context. In addition, they provide
synonyms/antonyms of words so that learners would be able to use them
appropriately.
• ENCYCLOPEDIAS - provide more details on the functions of words that
dictionaries.
 Other Sources of Information for your Reference
• Other Reference Material - Depending on subject area, there are many
other types of reference materials.
• BOOKS - May be textbooks at school or university level or more-detailed
monographs.
• E-BOOKS - Many books are now available in electronic format as e-books.
• JOURNALS - Also known as periodicals or serials are published at regular
intervals throughout the year.
• WEBSITES - Are reliable sources of information available on the internet,
except information found in Wikipedia and YouTube.
• NEWSPAPERS - Can be good sources of information for primary research.
• Conference Proceedings - Consist of a collection of paper presentations or
posters delivered at conferences, seminars, or workshops. They are
source of primary research as this may be the first place the
information has been made public.
 Other Sources of Information for your Reference
• REPORTS - Are produced agencies and departments on specific topics or issues. These
agencies include Government departments, research establishments, charitable
foundations are more.
• STANDARDS - Are consensus agreements drawn up by representative collections of
people who have an interest in the subject. These might be manufacturers, users,
research organizations, or government departments.
• MANUSCRIPTS AND SPECIAL COLLECTIONS - Manuscripts and archives are unique items
created or collected by a person or organization during their ordinary business
and retained by them as evidence of their activities.
• PATENTS - Are legal documents which give the owner exclusive rights to profit from an
invention, protecting it from exploitation by others unless they have the prior
agreement of the patent owner.
• THESES - Are major sources of primary research output.
• SOCIAL MEDIA - Serve as an avenue in establishing social interaction with other
individuals.
 MEDIA AND INFORMATION LANGUAGES

LANGUAGE - - pertains to the technical and symbolic ingredients, or

codes and conventions that media and information professionals may
select and use in an effort to communicate ideas, information and
knowledge.

refer to codes, conventions, known as a system or collection

formats, symbols, and narrative of signs that when put together
structures that indicate the create meaning.
meaning of media messages to
an audience.
TYPES OF CODES
Show what is beneath the surface of what
we see (objects, setting, body language,
clothing, color, etc.) or iconic symbols that
are easily understood.
 CONVENTIONS
- Refers to a standard or norm that acts as a
rule governing behaviour.
- Are generally established and accepted
ways of doing something.
MESSAGES
- The information sent to a receiver from a source.
AUDIENCE
- The group of consumers for whom the
media message was constructed as well as
anyone else is expose to the message.
 PRODUCERS
- People engaged in the process of creating
and putting together media content to
make a finished media product.

- Libraries, archives, museums, internet, and other relevant

information providers.
 End of Lesson
Week 5: Media, Information
Source and Languages

References:
https://www.youtube.com/watch?v=7_mxG2mDoVc
https://www.slideshare.net/markjhonoxillo/media-and-information-languages
MIL Teaching Guide SH donated by CHED to DepEd. Licensed under a Creative Commons
Attribution

https://media.codes/media-codes-and-conventions