Decision Tree
Decision Tree
Once you have done this, review your tree diagram. Challenge each square and circle to see if there are any solutions or outcomes you have not considered. If there are, draw them in. If necessary, redraft your tree if parts of it are too congested or untidy. You should now have a good understanding of the range of possible outcomes of your decisions.
This will give you a tree like the one shown in Figure 2:
In this example, the benefit we previously calculated for 'new product, thorough development' was $420,400. We estimate the future cost of this approach as $150,000. This gives a net benefit of $270,400. The net benefit of 'new product, rapid development' was $31,400. On this branch we therefore choose the most valuable option, 'new product, thorough development', and allocate this value to the decision node.
Result
By applying this technique we can see that the best option is to develop a new product. It is worth much more to us to take our time and get the product right, than to rush the product to market. However, it is better just to improve our existing products as it costs us less.
Key Points:
Decision trees provide an effective method of Decision Making because they:
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Clearly lay out the problem so that all options can be challenged. Allow us to analyze fully the possible consequences of a decision. Provide a framework to quantify the values of outcomes and the probabilities of achieving them. Help us to make the best decisions on the basis of existing information and best guesses.
As with all Decision Making methods, decision tree analysis should be used in conjunction with common sense decision trees are just one important part of your Decision Making tool kit.