Project Case Study - E-Commerce Platform For A Small Business
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ridmithefreelancer90Project Case Study - E-Commerce Platform For A Small Business
Uploaded by
ridmithefreelancer90Project Case Study: E-commerce Platform for a Small Business
Description Current State A small business, "Handmade Haven," specializes in handcrafted
products. Currently, they rely on in-person sales and social media to sell their products. They
want to expand their customer base and increase sales by establishing an online presence.
Advantages of an E-commerce Platform
● Increased Reach: Access to a wider customer base beyond local markets.
● 24/7 Sales: Customers can shop anytime, anywhere.
● Enhanced Brand Image: Professional online storefront to improve brand perception.
● Data-Driven Insights: Track sales, customer behavior, and product performance.
● Simplified Inventory Management: Efficiently manage stock levels and track sales.
Business Objectives and Success Criteria
1. Increase Online Sales by 20%: Measured by the total revenue generated through the
e-commerce platform.
2. Acquire 1000 New Customers: Measured by the number of unique customers making
purchases.
3. Improve Customer Satisfaction by 10%: Measured through customer reviews and
feedback.
4. Reduce Operational Costs by 5%: Measured by the reduction in costs associated with
manual order processing and shipping.
Future State The E-commerce Platform will:
● Product Catalog: Showcase a wide range of products with detailed descriptions and
high-quality images.
● Secure Checkout: Offer a secure payment gateway for seamless transactions.
● Shopping Cart: Allow customers to add items to their cart and proceed to checkout.
● Order Tracking: Provide real-time order tracking information to customers.
● Customer Support: Offer efficient customer support through live chat, email, or phone.
● Marketing and Promotions: Implement effective marketing strategies, such as email
marketing and social media campaigns.
System Requirements
● User-Friendly Interface: A simple and intuitive website design for easy navigation.
● Mobile-Responsive Design: Optimize the website for viewing on various devices.
● Secure Payment Gateway: Implement a secure payment gateway to protect customer
data.
● Inventory Management: Track product inventory levels and manage stock.
● Order Processing: Automate order processing and shipping.
● Customer Relationship Management (CRM): Manage customer information and
interactions.
Project Tasks
1. Identify Stakeholders:
○ Business Owner
○ Website Developer
○ Marketing Team
○ Customers
2. Define Problem Statement:
○ Limited reach and inefficient sales process due to reliance on traditional
methods.
3. Identify Objectives:
○ Increase online sales and customer base.
○ Improve brand visibility and customer experience.
○ Reduce operational costs.
4. Create As-Is and To-Be Process Maps:
○ Visualize current and future sales and order fulfillment processes using
flowcharts or BPMN diagrams.
5. Define System Scope:
○ Determine the boundaries of the system, including the scope of functionality and
integration with other systems.
6. Identify System Features:
○ Product catalog
○ Shopping cart
○ Secure checkout
○ Order tracking
○ Customer support
○ Marketing and promotions
7. Define In-Scope and Out-of-Scope Items:
○ Clearly outline what is and is not included in the project scope.
8. Create Activity Diagram:
○ Model the workflow of the system using an activity diagram.
9. Create ER Diagram:
○ Design the database schema for the system using an ER diagram.
10. Write Business Requirements:
● Document functional and non-functional requirements, such as security, performance,
and usability.
11. Create Wireframes:
● Design user interface mockups for key screens, such as the homepage, product page,
shopping cart, and checkout page.
