Phân tích SEMRUSH cho website Tiki

Link website: ( https://tiki.vn )

Công cụ phân tích: Semrush

Huỳnh Gia Kiệt-21BA025

1. Authority score

- Authority Score (commonly used by tools like Semrush) is a metric that estimates the overall
quality and SEO strength of a website. A score of 70 indicates a strong domain, suggesting it has
good credibility, backlinks, and SEO performance compared to other sites.
- Semrush Domain Rank refers to the ranking of a website based on its domain authority. The
number 53 indicates that the website is ranked 53rd among other domains in Semrush's database,
which is an excellent rank. The upward arrow next to the number suggests that this ranking has
improved recently.

2. Organic search traffic

- Organic Search Traffic: The number 9.4M represents 9.4 million visits coming from organic
search (i.e., visits coming through unpaid search results on search engines like Google). The
percentage of -3.9% in red indicates a decline in traffic by 3.9% compared to a previous period.
- Keywords: The 2M means that the website is ranking for 2 million keywords. However, the red
arrow pointing downward suggests a decrease in the number of keywords the site ranks for,
which might be contributing to the overall decline in organic traffic.

3. Paid traffic search

- Paid Search Traffic: The 2.1K represents 2,100 visits generated from paid search campaigns
(e.g., ads on Google or Bing). The red percentage -84% indicates a significant drop in paid search
traffic by 84% compared to a previous period, suggesting either a reduction in advertising efforts
or decreased effectiveness of ads.
- Keywords: The 352 means that the website is bidding on 352 keywords in paid search
campaigns. The red arrow pointing downward indicates that the number of paid keywords has
also decreased.
4. Backlinks

- Backlinks: The number is 313.5 million, which is extremely high. This suggests that many pages
on the internet have links pointing back to the website being analyzed. A high number of
backlinks can significantly improve a website's search engine ranking, visibility, and authority.
- Referring Domains: There are 22.2 thousand domains that are linking to this website. This is
also a substantial number, indicating that the website has a wide range of different sources linking
back to it, which is beneficial for domain authority and search engine optimization (SEO).

5. Organic search by country

- Vietnam Dominance: The data shows an extremely strong focus or presence in Vietnam, with
almost all traffic (99%) coming from this country. This may indicate that the site or brand has
localized content or services catering specifically to Vietnamese users.
- Low Global Reach: Despite the high traffic in Vietnam, the website has very limited reach in
other major markets like Japan and the U.S.
- Keyword Distribution: While the U.S. and other countries contribute little to traffic, their
keyword diversity suggests potential for growth or untapped SEO opportunities in these markets.
6. Paid search by country

The majority of traffic comes from Vietnam (VN), accounting for 89% of total traffic. Other
countries such as the United States (US), Cambodia (KH) and others only account for a small
portion. Number of keywords: Although Vietnam accounts for the majority of traffic, the number
of keywords related to Vietnam is less than the total number of keywords. This may indicate that
Vietnamese users search with more general keywords or that there is higher competition for these
keywords.

7. Organic traffic overtime (1Y)

 Organic Traffic Trends (past 12 months):

Overall Traffic: Average monthly organic traffic is 9.35 million.

- Traffic Fluctuation:

Traffic appears to be stable throughout the year, with slight dips and spikes.

There are small but noticeable spikes in traffic around May and July.

Traffic stabilizes toward the end of the timeline, approaching baseline levels.

- In summary, the site shows a healthy level of organic traffic stability with occasional seasonal
traffic spikes. Maintaining this level of traffic will require continued SEO efforts, content
optimization, and possibly expansion into underperforming markets to grow beyond its current
limits.
8. Top organic keywords

- Tiki, bikini, card recharge: These are highly competitive keywords that are frequently searched.
If you want to compete with "big guys" like Tiki, you should focus on longer, more specific
keywords (for example: "one-piece swimsuit bikini", "Free Fire game card recharge with
Momo").
- Fake taxi: This is a sensitive keyword, so consider carefully before using it. If your website is
not related to this issue, it is best to avoid it.
- Article: The keyword is too general, and needs to be combined with other keywords to make the
meaning clearer (for example: "8th grade English exercises", "best song of 2023").
 9. keywords by intent

- Informational: The user is looking for information about a certain topic. For example: "how to
cook pasta", "Vietnamese history".
- Navigational: The user wants to go directly to a specific website. For example: "facebook",
"google".
- Commercial: The user is looking for information about a product or service to buy. For example:
"iphone 14", "air tickets to Da Nang".
- Transactional: The user is ready to make a purchase or sign up for a service. For example: "buy
movie tickets", "book a hotel".
- Detailed analysis of the numbers:

Informational (79.1%) accounts for the highest percentage: This shows that users are mainly
looking for information related to the topic you are researching.

Navigational, Commercial, and Transactional: Although a smaller percentage, there are still a
number of users who are looking for products, services, or want to directly access your website.

10. Main organic competitors

- About the 3 biggest competitors: Shopee.vn, Lazada.vn and Bachhoaxanh.com

• Investing heavily in SEO: The large number of keywords and high level of competition shows
that these platforms have invested heavily in SEO activities. They not only focus on main
keywords but also optimize for thousands of long and specific keywords, helping them appear in
many positions on search results.

• Strong position in the market: With a large number of users and a variety of products, these
platforms have built a strong position in the hearts of consumers. They are the top choices when
users want to shop online.

• Diversified strategy: In addition to SEO, these platforms also use many other marketing
channels such as online advertising, email marketing, and social media marketing to reach
customers.

- About 2 mid-level competitors: Websosanh.vn and Sendo.vn

• Stable position: Although they do not own as many keywords as the top 3 competitors,
Websosanh.vn and Sendo.vn still have a loyal customer base and a certain position in the market.

• Focus strategy: These platforms may be focusing on specific market segments or products, or
they may be prioritizing other marketing channels besides SEO.

• Opportunity to surpass: With an effective SEO strategy and the right investment, these platforms
can completely narrow the gap with larger competitors.

11. Competitive Positioning map

- Shopee.vn is the leader: With the largest circle size and the highest position on the chart,
Shopee.vn is dominating both the number of keywords and organic traffic. This shows that
Shopee.vn has invested heavily in SEO and marketing to achieve this position.
- Lazada.vn and Tiki.vn are direct competitors: Both of these e-commerce platforms have a
significant number of keywords and traffic, showing that they are competing fairly with
Shopee.vn.
- Bachhoaxanh.com has a high traffic but a relatively low number of keywords: This may show
that Bachhoaxanh.com is focusing on a few key keywords and is highly effective in converting
users into customers.
- Websosanh.vn and Sendo.vn: Both of these e-commerce platforms are smaller in scale than the
remaining competitors, both in terms of the number of keywords and traffic.
12. Visits

- High traffic: 7 million visits shows that the website or application has achieved a certain level of
popularity. This can be due to many factors such as: good quality content, effective advertising, or
good search engine optimization (SEO).
- Steady growth: A growth rate of 4.05% shows that the website or application is being positively
received by users and has the potential to attract new users in the future.
- Mobile dominance: The fact that mobile devices account for 69.70% of total visits shows that
users are increasingly accessing the internet via mobile phones or tablets. This requires the
website or application to be optimized for the mobile experience.
13. Unique visitors

- High Traffic: 4.1 million unique visitors indicates that the website or app has achieved a certain
level of popularity. This could be due to a number of factors, such as good quality content,
effective advertising, or good search engine optimization (SEO).
- Steady Growth: A 3% growth rate indicates that the website or app is well received by users and
is likely to attract new users in the future. This also shows that marketing strategies and user
experience improvements are on the right track.
14. Purchase conversion ( Need Pro)
15. Avg. visit duration

- High engagement time: An average of 13 minutes and 8 seconds shows that the content of the
website or app is engaging and keeps users engaged. This could be due to good content quality, a
friendly interface, or attractive interactive features.
- Strong growth: A growth rate of 34.24% shows that recent improvements have had a positive
effect on user retention. It could be that changes in design, content, or new features have made
users want to explore and interact longer.
16. Bounce rate

Bounce Rate 70.49%. Possible:

 - Content is not compelling enough: The content on the page may not be compelling enough, does
not meet user expectations, or does not solve the problem they are looking for.
- Website design is not optimized: A complex interface, difficult to use, or slow page loading speed
can make users feel uncomfortable and leave immediately.
- Incorrect keywords: If users search with keywords that do not match the content of the page, they
will quickly realize that they have entered the wrong page and leave.
- Inappropriate display ads: Too many ads or ads that do not match the content of the page can
reduce the user experience and make them leave.

Why did the bounce rate decrease by 5.14%?

This is a positive signal and to reduce it further, you should:

- Improve the quality of content: Content is updated regularly, is of higher quality, and is more
relevant to the needs of users.
- Optimize user interface: Website design becomes simpler, more intuitive, and easier to use.

Improve page loading speed: Website loads faster, reducing user waiting time.

17. Key words ( Need Pro)

18. Traffics ( Need Pro)
19. Organic keyword trends ( Need Pro)
20. Top keywords ( Need Pro)
21. Top position changes in Organic ( Need Pro)
22. Top pages ( Need Pro)
23. Top subdomains ( Need Pro)
24. Main organic competitors ( Need Pro)
25. Competitive Positioning map ( Need Pro)