MIS Unit-2
MIS Unit-2
Similarly, by changing our criteria to the different types of data / information / knowledge that
are processed at different levels in the organization, we can create a five-level model.
While there are several different versions of the pyramid model, the most common is probably a
four-level model based on the people who use the systems.
Using the four-level pyramid model above, we can now describe how the information systems are
categorized.
What are business processes? How are they related to information systems?
Define business processes and describe the role they play in organizations.
A business process is a logically related set of activities that define how specific business tasks are
performed. Business processes are the ways in which organizations coordinate and organize work
activities, information, and knowledge to produce their valuable products or services. How well a
business performs depends on how well its business processes are designed and coordinated. Well-
designed business processes can be a source of competitive strength for a company if it can use the
processes to innovate or perform better than its rivals. Conversely, poorly designed or executed
business processes can be a liability if they are based on outdated ways of working and impede
responsiveness or efficiency.
Describe the relationship between information systems and business processes.
Information systems automate manual business processes and make an organization more efficient.
Data and information are available to a wider range of decision-makers more quickly when
information systems are used to change the flow of information. Tasks can be performed
simultaneously rather than sequentially, speeding up the completion of business processes.
Information systems can also drive new business models that perhaps wouldn’t be possible without
the technology.
Customer relationship management (CRM) systems enable a business to better manage its
relationships with existing and potential customers. With the growth of the Web, potential
customers can easily comparison shop for retail and wholesale goods and even raw materials, so
treating customers better has become very important.
Business benefits include:
• CRM systems provide information to coordinate all the business processes that deal with
customers in sales, marketing, and service to optimize revenue, customer satisfaction, and
customer retention. This information helps firms identify, attract, and retain the most profitable
customers; provide better service to existing customers; and increase sales.
• CRM systems consolidate customer data from multiple sources and provide analytical tools for
answering questions such as: What is the value of a particular customer to the firm over his/her
lifetime?
• CRM tools integrate a business’s customer-related processes and consolidate customer
information from multiple communication channels, giving the customer a consolidated view
of the company.
• Detailed and accurate knowledge of customers and their preferences help firms increase the
effectiveness of their marketing campaigns and provide higher-quality customer service and
support.
Knowledge management systems (KMS) enable organizations to better manage processes for
capturing and applying knowledge and expertise. These systems collect all relevant knowledge and
experience in the firm, and make it available wherever and whenever it is needed to improve
business processes and management decisions. They also link the firm to external sources of
knowledge.
Business benefits include:
• KMS support processes for acquiring, storing, distributing, and applying knowledge, as well as
processes for creating new knowledge and integrating it into the organization.
• KMS include enterprise-wide systems for managing and distributing documents, graphics, and
other digital knowledge objects; systems for creating corporate knowledge directories of
employees with special areas of expertise; office systems for distributing knowledge and
information; and knowledge work systems to facilitate knowledge creation.
• KMS use intelligent techniques that codify knowledge and experience for use by other
members of the organization and tools for knowledge discovery that recognize patterns and
important relationships in large pools of data.
Explain how intranets and extranets help firms integrate information and business processes.
Because intranets and extranets share the same technology and software platforms as the Internet,
they are easy and inexpensive ways for companies to increase integration and expedite the flow of
information within the company (intranets alone) and with customers and suppliers (extranets).
They provide ways to distribute information and store corporate policies, programs, and data. Both
Compilation: Ajay K Shah (Associate Professor, PU) 7
Unit-2: Global E-Business and Collaboration
types of nets can be customized by users and provide a single point of access to information from
several different systems. Businesses can connect the nets to transaction processing systems easily
and quickly. Interfaces between the nets and TPS, MIS, DSS, and ESS systems provide input and
output for users.
Why are systems for collaboration and teamwork so important and what technologies
do they use?
Define collaboration and teamwork and explain why they have become so important in business
today.
Collaboration is working with others to achieve shared and explicit goals. It focuses on task or
mission accomplishment and usually takes place in a business, or other organizations, and between
businesses. Collaboration can be short-lived or longer term, depending on the nature of the task
and the relationship among participants. It can be one-to-one or many-to-many.
Teamwork is part of the organization’s business structure for getting things done. Teams have a
specific mission. The members of a team need to collaborate on the accomplishment of specific
tasks and collectively achieve the team mission. Teams are often short-lived, depending on the
problems they tackle and the length of time needed to find a solution and accomplish the mission.
Collaboration and teamwork are important because:
• Changing nature of work. More jobs are becoming “interaction” jobs. These kinds of jobs
require face-to-face interaction with other employees, managers, vendors, and customers. They
require systems that allow the interaction workers to communicate, collaborate and share ideas.
• Growth of professional work. Professional jobs in the service sector require close coordination
and collaboration.
• Changing organization of the firm. Work is no longer organized in a hierarchical fashion as
much as it is now organized into groups and teams who are expected to develop their own
methods for accomplishing tasks.
• Changing scope of the firm. Work is more geographically separated than before.
• Emphasis on innovation. Innovation stems more from groups and teams than it does from a
single individual.
• Changing culture of work and business. Diverse teams produce better outputs, faster than
individuals working on their own.
List and describe the business benefits of collaboration.
The general belief is that the more a business firm is collaborative in nature, the more successful it
will be and that collaboration within and among firms is more essential than in the past. The
overall economic benefit of collaboration is significant. The business benefits of collaboration are
listed below:
• Productivity: People working together accomplish tasks faster, with fewer errors, than those
working alone.
• Quality: People can communicate errors and correct them faster when working together versus
working alone.
• Innovation: People working in groups can generate more innovative ideas than if they were
working alone.
• Customer service: People working in teams can solve customer complaints and issues faster
and more effectively versus working in isolation.
• Financial performance: Collaborative firms have superior sales, sales growth, and financial
performance.
Describe a supportive organization culture and business processes for collaboration.
Historically, organizations were built on hierarchies which did not allow much decision making,
planning, and organizing at lower levels of management or by employees. Communications were
generally vertical through management levels rather than horizontal between groups of employees.