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    Emina Cosmetics Press Release

    Uploaded by

    Febe Nathaline

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Emina Cosmetics Press Release

    Uploaded by

    Febe Nathaline
    24 views2 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    24 views2 pages

    Emina Cosmetics Press Release

    Uploaded by

    Febe Nathaline

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    PT.

    Paragon Technology and Innovation


    Jl. Kp. Baru IV No.4, RT.5/RW.2, Ulujami, Kec. Pesanggrahan, Kota Jakarta Selatan, Daerah
    Khusus Ibukota Jakarta 12250

    Jakarta, Indonesia, Release : April 12th 2022. For immediate release

    Emina Cosmetics Launch a New Makeup Product


    The ‘Back to School Makeup Kit’

    PT. Paragon Technology and Innovation has modified the Emina Cosmetics brand logo. The
    logo is a single-stroke painted heart with no ending point. This new logo expresses the idea
    that a person's beauty isn't constrained by any rules or standards. All girls are lovely in their
    very own right.

    Because of the new logo, PT. Paragon Technology and Innovation also updated the Emina
    Cosmetics brand's motto, which now states "Be beautiful, Be colorful, and Be YOU." This
    new slogan attempts to encourage young Indonesian women to accept themselves as they are.
    Emina Cosmetics wants young girls to love themselves and be more pleasant and lively.

    Emina Cosmetics has introduced a new makeup collection. Emina Cosmetics is currently
    seeking middle and high school students to join them in launching their newest beauty kit.
    Like the preceding offerings, the "Back to School Makeup Kit" is expected to be well
    received either by market and also to achieve their sales expectations.

    The ‘Back to School Makeup Kit’ contains 6 items, which include the 4 different types of
    makeup and 2 additional items. This “Back to School Makeup Kit” contains the following
    makeup items such as :
    - Sunscreen 30++ SPF
    - Silky tint (shade ; rosy, blush, coral, red wine)
    - Transparent Compact Powder
    - Transparent Mascara
    Therefore, The ‘Back to School Makeup Kit’ includes the following additional items :
    - Planner book
    - Tote Bag Canvas

    "Considering that the target market for Emina Cosmetics at this point of time is school kids,
    the selling prices that will be offered to the market is unquestionably highly affordable.
    Consumers may expect to spend IDR 110,000 only for products" stated Febe Nathaline, as
    the Public Relations of PT. Paragon Technology and Innovation, in the press conference for
    the launching of the 'Back to School Makeup Kit' at Kempinski Hotel, Central Jakarta.

    PT Paragon Technology and Innovation hopes that Emina Cosmetics will be successful in
    implementing its vision and mission as a result of the rebranding of the logo and tagline, and
    also that the newest product release, The 'Back to School Makeup Kit,' will obtain sales
    targets comparison to past Emina Cosmetics products. Therefore, Emina Cosmetics will
    focus on providing the greatest services to the customers.

    Ends

    Contact Info :
    Febe Nathaline (Head of Public Relations at PT. Paragon)
    Jl. Raya Casablanca No. 88 Jakarta Selatan
    Phone. +62 877 011 230 00
    Email : [email protected]

    About The PT. Paragon Technology and Innovation


    PT. Paragon Technology and Innovation is one of Indonesia's leading national cosmetics
    manufacturers. PT. Emina Cosmetics, Make Over, Wardah, Putri, and IX are some of the
    beauty product brands owned by PT. Paragon Technology and Innovation. Though PT.
    Paragon Technology and Innovation was founded in 1985, this manufacturer has been here
    for 37 years. PT. Paragon Technology and Innovation has invented 95,000,000 beauty and
    face-care products every year up to this point.
    For more details about the product launching available can be found by visiting the URL
    www.eminacosmetics.com

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