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Assignment 4 - Data Visualization

Data Visualization in Tableau Project

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Hema Latha
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89 views

Assignment 4 - Data Visualization

Data Visualization in Tableau Project

Uploaded by

Hema Latha
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment 4

Hemalatha Ramakrishna

Trine University

BAN--6093-1P1-SU-2023 - Business Analytics Capstone

Shelby Davis

July 07, 2024


Color in data visualization plays an important role in enhancing understanding, guiding

interpretation, and improving accessibility. The use of color can highlight key aspects of the data,

differentiate between different data sets, and draw attention to important trends or outliers. When

used effectively, color can transform complex data into a more understandable and engaging

format, allowing viewers to quickly grasp the underlying message. Proper color selection helps

avoid confusion, allowing viewers to distinguish patterns, relationships, and information that

might be missed in a monochrome display.

Strategic use of color can draw attention to key metrics, making it easier for viewers to

absorb the information presented before them. However, poor use of color can slow down or distort

the viewer's data analysis. Color is a powerful tool for data visualization. Used well, it can help

communicate important findings; If used incorrectly, it can distract from the information you want

the data to convey. Strategic use of color can draw attention to key metrics, making it easier for

viewers to absorb the information presented before them.

Normally, the brain is programmed to recognize and interpret patterns and anomalies in

data when it is presented as a clear image rather than displayed as a table. As a visualization creator,

your job is to find the right balance of visual attributes to support data processing. This is called

visual encoding: the method of assigning visual attributes, such as color and shape, to different

types of data, helping your audience translate data across several types of images shorthand that

the brain can easily decode.

Different types of charts and graphs serve different purposes in data visualization, each

with its own strengths. For example, bar charts are great for comparing numbers across categories,

making them ideal for showing differences in sales figures, survey responses, or other categorical

data. On the other hand, line charts are great for illustrating trends over time, such as stock prices,
temperature changes, or other time series data. Pie charts are useful for showing proportions within

the whole, providing a clear visual representation of the relative sizes of parts compared to the

whole data. Scatter plots are essential for showing the relationship between two continuous

variables, revealing correlations or patterns that may not be immediately apparent.

Choosing the right chart type is as important as using colors. Each chart type has its ideal

uses and potential pitfalls. Bar charts can be cluttered with too many categories, while line charts

can obscure detail if the data points are too dense. Pie charts, although popular, can be misleading

if they have too many slices or if there are small differences in scale. Scatter plots require careful

interpretation because correlation does not imply causation. Therefore, understanding the strengths

and limitations of each chart type will ensure that data is presented in the most effective way

possible, facilitating accurate interpretation and decision-making. Combining the right chart type

with the right color palette can dramatically improve the clarity and impact of data visualizations,

making complex data more accessible and informative for a wide range of user’s object.

References

Ai, M. (2024). How to select colors for data visualizations?. Medium.

https://medium.com/@mokkup/how-to-select-colors-for-data-visualizations-75423140c554

Cheyne, H. (2022). 8 rules for using color effectively in data visualizations. Y42.

https://www.y42.com/blog/color-rules-data-visualization

YI, M. (2021). Data Viz Color Selection Guide. Atlassian.

https://www.atlassian.com/data/charts/how-to-choose-colors-data-visualization

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