Mix 1
Mix 1
Mix 1
Variable Contrib.
Selling Cost Margin Units Sales Contribution
Price per Unit per Unit Sold Mix Margin
(1) (2) (3) = (1) – (2) (4) (5) (6) = (3) × (4)
Kola $8.00 $5.00 $3.00 480,000 20% $1,440,000
Limor 6.00 3.80 2.20 720,000 30 1,584,000
Orlem 7.50 5.50 2.00 1,200,000 50 2,400,000
Total 2,400,000 100% $5,424,000
2. The breakdown of the favorable sales-volume variance of $714,000 shows that the biggest
contributor is the 350,000 unit increase in sales resulting in a favorable sales-quantity variance of
$791,000. There is a partially offsetting unfavorable sales-mix variance of $77,000 in contribution
margin.
Alternative Calculation:
Sales-Mix and Sales-Quantity Variance Analysis of Soda King for 2011
$ 77,000 U $ 791,000 F
Sales-mix variance Sales-quantity variance
$714,000 F
Sales-volume variance
Actual Budgeted
Western region 27.5 million 20 million
Soda King 2.75 million 2.4 million
Market share 10% 12%
The market share variance is unfavorable because the actual 10% market share was lower than
the budgeted 12% market share. The market size variance is favorable because the market size
increased 37.5% [(27,500,000 – 20,000,000) ÷ 20,000,000].
Despite the unfavorable market-share variance, the increase in market size was enough to result
in a favorable sales-quantity variance.
Sales-Quantity Variance
$791,000 F