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14-25 Variance analysis, multiple products.

1. Budget for 2011

Variable Contrib.
Selling Cost Margin Units Sales Contribution
Price per Unit per Unit Sold Mix Margin
(1) (2) (3) = (1) – (2) (4) (5) (6) = (3) × (4)
Kola $8.00 $5.00 $3.00 480,000 20% $1,440,000
Limor 6.00 3.80 2.20 720,000 30 1,584,000
Orlem 7.50 5.50 2.00 1,200,000 50 2,400,000
Total 2,400,000 100% $5,424,000

Actual for 2011


Variable Contrib.
Selling Cost Margin Units Sales Contribution
Price per Unit per Unit Sold Mix Margin
(1) (2) (3) = (1) – (2) (4) (5) (6) = (3) × (4)
Kola $8.20 $5.50 $2.70 467,500 17% $1,262,250
Limor 5.75 3.75 2.00 852,500 31 1,705,000
Orlem 7.80 5.60 2.20 1,430,000 52 3,146,000
Total 2,750,000 100% $6,113,250

 Actual Budgeted  Budgeted


Sales-volume =  quantity of − quantity of  × contribution margin
variance  units sold units sold 
 per unit

Kola = ( 467,500 – 480,000) × $3.00 = $ 37,500 U


Limor = ( 852,500 – 720,000) × $2.20 = 291,500 F
Orlem = (1,430,000 – 1,200,000) × $2.00 = 460,000 F
Total $714,000 F

 Actual units Budgeted units  Budgeted Budgeted


Sales-quantity = of all − of all  × sales-mix × contribution margin
variance  products sold products sold 
 percentage per unit

Kola = (2,750,000 – 2,400,000) × 0.20 × $3.00 = $210,000 F


Limor = (2,750,000 – 2,400,000) × 0.30 × $2.20 = 231,000 F
Orlem = (2,750,000 – 2,400,000) × 0.50 × $2.00 = 350,000 F
Total $791,000 F
Actual units of  Actual Budgeted  Budgeted
Sales-mix = all products ×  sales-mix – sales-mix  × contribution margin
variance  percentage percentage 
sold   per unit

Kola = 2,750,000 × (0.17 – 0.20) × $3.00 = $247,500 U


Limor = 2,750,000 × (0.31 – 0.30) × $2.20 = 60,500 F
Orlem = 2,750,000 × (0.52 – 0.50) × $2.00 = 110,000 F
Total $ 77,000 U

2. The breakdown of the favorable sales-volume variance of $714,000 shows that the biggest
contributor is the 350,000 unit increase in sales resulting in a favorable sales-quantity variance of
$791,000. There is a partially offsetting unfavorable sales-mix variance of $77,000 in contribution
margin.

Alternative Calculation:
Sales-Mix and Sales-Quantity Variance Analysis of Soda King for 2011

Flexible Budget: Static Budget:


Actual Units of Actual Units of Budgeted Units of
All Products Sold All Products Sold All Products Sold
× Actual Sales Mix × Budgeted Sales Mix × Budgeted Sales Mix
× Budgeted Contribution × Budgeted Contribution × Budgeted Contribution
Margin Per Unit Margin Per Unit Margin Per Unit
Kola 2,750,000 × 0.17 × $3.00 = $1,402,500 2,750,000 × 0.2 × $3.00 = $1,650,000 2,400,000 × 0.2 × $3.00 = $1,440,000
Limor 2,750,000 × 0.31 × $2.20 = 1,875,500 2,750,000 × 0.3 × $2.20 = 1,815,000 2,400,000 × 0.3 × $2.20 = 1,584,000
Orlem 2,750,000 × 0.52 × $2.00 = 2,860,000 2,750,000 × 0.5 × $2.00 = 2,750,000 2,400,000 × 0.5 × $2.00 = 2,400,000
$6,138,000 $6,215,000 $5,424,000

$ 77,000 U $ 791,000 F
Sales-mix variance Sales-quantity variance

$714,000 F
Sales-volume variance

F = favorable effect on operating income; U= unfavorable effect on operating income


14-26 Market-share and market-size variances (continuation of 14-25).

Actual Budgeted
Western region 27.5 million 20 million
Soda King 2.75 million 2.4 million
Market share 10% 12%

Average budgeted contribution margin per unit = $2.26 ($5,424,000 ÷ 2,400,000)


Solution Exhibit 14-26 presents the sales-quantity variance, market-size variance, and market-
share variance for 2011.

 Actual Budgeted  Budgeted contribution


Market share = Actual market ×  market – market  × margin per composite
variance size in units  share share 
 unit for budgeted mix

= 27,500,000 × (0.10 – 0.12) × $2.26


= 27,500,000 × .02 × $2.267
= $1,243,000 U

 Actual Budgeted  Budgeted Budgeted contribution


Market-size =  market size – market size  × market × margin per composite
variance  in units in units 
 share unit for budgeted mix

= (27,500,000 – 20,000,000) × 0.12 × $2.26


= 7,500,000 × 0.12 × $2.26
= 2,034,000 F

The market share variance is unfavorable because the actual 10% market share was lower than
the budgeted 12% market share. The market size variance is favorable because the market size
increased 37.5% [(27,500,000 – 20,000,000) ÷ 20,000,000].

Despite the unfavorable market-share variance, the increase in market size was enough to result
in a favorable sales-quantity variance.

Sales-Quantity Variance
$791,000 F

Market-share variance Market-size variance


$1,243,000 U $2,034,000 F
Alternative calculation:

Market-Share and Market-Size Variance Analysis of Soda King for 2011


Static Budget:
Actual Market Size Actual Market Size Budgeted Market Size
× Actual Market Share × Budgeted Market Share × Budgeted Market Share
× Budgeted Average × Budgeted Average × Budgeted Average
Contribution Margin Contribution Margin Contribution Margin
Per Unit Per Unit Per Unit
27,500,000 × 0.10a × $2.26b 27,500,000 × 0.12c × $2.26 b 20,000,000 × 0.12c × $2.26b
$6,215,000 $7,458,000 $5,424,000
$1,243,000 U $2,034,000 F
Market-share variance Market-size variance
$791,000 F
Sales-quantity variance
F = favorable effect on operating income; U = unfavorable effect on operating income
a
Actual market share: 2,750,000 units ÷ 27,500,000 units = 0.10, or 10%
b
Budgeted average contribution margin per unit $5,424,000 ÷ 2,400,000 units = $2.26 per unit
c
Budgeted market share: 2,400,000 units ÷ 20,000,000 units = 0.12, or 12%

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