Business Plan For A Local Recording Studio in Keroka

BUSINESS PLAN
A LOCAL RECORDING STUDIO AT AMABUKO, KEROKA, KISII COUNTY
Executive Summary
There are more than 150 established gospel singers in Kisii and Nyamira alone
beside secular musicians, and most recently content creators. The few Recording
Studios around 8 are the ones that serve the larger Gusii including a large chunk of
Luo Nyanza and Kuria. Many Church Choirs have to queue for several days to
record their songs. The situation worsens when these choirs seek video shooting
services, and needless to say they are many.
The proposed recording studio ‘UMC KEROKA SOUND AND VISUAL

RECORDING STUDIO’ will be located at Amabuko within the serene outskirts of
Keroka Town, Kisii County, and will serve the surrounding five counties by
providing high-quality audio and visual recording services. The studio aims to
cater to musicians, content creators, businesses needing promotional videos, and
individuals looking for professional recording services including Weddings and
Funerals. The budget for establishing the studio is capped at Ksh. 1.5 million.
The Studio shall seek to provide an excellent alternative to the many upcoming
artistes in the region particularly Gospel Artistes since it is also church based.
2. Business Objectives
To establish a fully operational recording studio within six months.
To achieve a customer base of at least 100 clients within the first year.
To generate a profit margin of 20% by the end of the second year.
3. Market Analysis
3.1 Industry Overview
The demand for recording studios has been on the rise due to the increasing
number of independent artists and content creators in Kenya. With the growth of
digital platforms like YouTube and Spotify, there is a significant opportunity to
provide affordable yet professional services.
3.2The Target Market
The target market shall include but not limited to;
- Musicians (local bands, solo artists)

- Content creators (You Tubers, podcasters)
- Businesses (advertising agencies needing promotional material)
- Individuals (weddings, Funerals, Graduations and other events)
3.3 Competitive Analysis
There is no competitor within Keroka Town, save for the larger established studios
in urban areas like Kisii which is the nearest. However, many lack specialized
services or affordable pricing tailored to local needs.
4. Services Offered
The proposed Studio shall provide above standard services in the following areas;
- Audio Recording: Music tracks, voiceovers, podcasts.

- Video Production: Promotional videos, event coverage.
- Mixing and Mastering: Professional sound engineering services.
- Music production consultation
- Rentals: Equipment rental for independent projects.

5. Marketing Strategy
We intend to employ attractive incentives to attract all potential clients from the
region by enlisting the following;
- Utilize social media platforms (Facebook, Instagram) for promotions.

- Collaborate with local artists and influencers for visibility.
- Offer introductory discounts or packages to new clients.
- Develop a strong brand identity that resonates with local culture and music
styles
- Collaborate with local schools and community centers to offer workshops or
free introductory sessions to attract new clients.
- Participate in community events to build brand awareness.
6. Operational Plan
6.1 Location
The Studio will be set up in the serene environment of ‘Amabuko Area’ within a
space that is acoustically treated to minimize any noise interference.
6.2 Equipment Needed
A lean budget will focus on essential equipment:
Item | Cost (Ksh)
Digital Audio Workstation (DAW) software licenses 200,000
Microphones (dynamic and condenser) 300,000
Audio interface 150,000
Studio monitors 250,000
Basic video recording equipment (camera and lighting) 400,000
Acoustic Treatment 100,000
Miscellaneous Supplies 100,000
Total Estimated Cost 1,500,000

7. Financial Projections
Revenue streams will include:
- Service fees from recordings

- Rental income from equipment Projected revenue for Year 1: Ksh. 2 million
Projected expenses: Ksh. 1.6 million Net Profit: Ksh. 400,000
- By Year 2: Projected revenue: Ksh. 2.5 million Projected expenses: Ksh. 1
million Net Profit: Ksh. 1.5 million
8. Management Team
The management team will consist of:
A studio manager responsible for day-to-day operations.
An audio engineer with experience in music production.
Additional staff may be hired as business grows.
9. Conclusion
This business plan outlines a clear path toward establishing a successful recording
studio in Keroka that meets all local demand while adhering to a lean budget of
Ksh. 1.5 million.

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BUSINESS PLAN

A LOCAL RECORDING STUDIO AT AMABUKO, KEROKA, KISII COUNTY

The proposed recording studio ‘UMC KEROKA SOUND AND VISUAL

To establish a fully operational recording studio within six months.

To generate a profit margin of 20% by the end of the second year.

3.2The Target Market

The target market shall include but not limited to;

- Musicians (local bands, solo artists)

- Individuals (weddings, Funerals, Graduations and other events)

3.3 Competitive Analysis

- Audio Recording: Music tracks, voiceovers, podcasts.

- Music production consultation

- Rentals: Equipment rental for independent projects.

- Utilize social media platforms (Facebook, Instagram) for promotions.

- Participate in community events to build brand awareness.

6.2 Equipment Needed

A lean budget will focus on essential equipment:

Item | Cost (Ksh)

Digital Audio Workstation (DAW) software licenses 200,000

Microphones (dynamic and condenser) 300,000

Audio interface 150,000

Studio monitors 250,000

Basic video recording equipment (camera and lighting) 400,000

Acoustic Treatment 100,000

Miscellaneous Supplies 100,000

Total Estimated Cost 1,500,000

Revenue streams will include:

- Service fees from recordings

The management team will consist of:

A studio manager responsible for day-to-day operations.

An audio engineer with experience in music production.

Additional staff may be hired as business grows.

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